They Don't Teach This in Law School

Send us Fan MailBryan Austin steps in again to guest-host this week's episode on a curious figure from history whose life commands a deep case study. From odd financial decisions that racked in a 100x return to defying every rule of business for his time, Austin paints a portrait of the life of Timothy Dexter and shares his formula for luck you can apply today.Want help making your own luck? Join our Catalyst Coaching Program

Send us Fan MailBryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half months. Bryan lays out a practical, step-by-step guide to get ideas out of your head and into people's hands.Check out Bryan's new best-selling book.Want to scale your law firm? Click hereConnect with BryanLinkedIn | Red Kraken Creative

Send us Fan MailTifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on fundamentals that compound over time, rather than  tactics that spike for a week and disappear.Connect with Charley on LinkedInLearn more about Law Firm AlchemyConnect with Tifiny on LinkedInLearn more about Sharp Cookie, LLC

Send us Fan MailThere is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode...Get your free email newsletter training hereWant to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailWhat would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from the social media platforms already!One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.Get your free email newsletter training hereWant to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailOne of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailWe're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailCharley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building relationships with collaborators to make it easier on yourself.And more!Want a copy of the book? Get yours now!Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with BryanLinkedIn | Youtube | Red Kraken Creative

Send us Fan MailI used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailWhat demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailBryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connection, and identity.Because even when your practice is closed for the holiday, the mindset of leadership and intentional branding never goes quiet.This episode challenges law firm owners to ask:Am I telling the stories that truly represent me and my firm?Or am I hiding behind generic language that could belong to anyone?Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailBryan Austin steps in as guest-host to unpack a subtle but powerful truth:The words you choose in your marketing can either attract your ideal clients… or push them away.With Thanksgiving on the horizon, a time of connection, conversation, and reflection,  Bryan invites listeners to take a closer look at the language they use to represent their firms.Because even when your doors are closed, the mindset of legal entrepreneurship never really shuts off.This episode challenges law firm owners to ask:Is my messaging aligned with the advocate I want to be?Or am I using language that unintentionally signals aggression, intensity, or intimidation?Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailDarren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they need, but were never taught.From managing cash flow to planning for the future, Darren breaks downs the core money principles every entrepreneurial attorney needs to understand if they want long-term stability, real wealth, and the freedom to choose how they work… instead of being trapped by their firm’s bank account.Financial success isn’t just about earning more, but about understanding where your money goes, how it moves through your business, and how to build the systems that keep both sides of your financial life stable.Connect with CharleyLinkedIn | YouTube | Law Firm AlchemyConnect with DarrenLinkedIn | YouTube | LawyerMillionaire.com

Send us Fan MailTravis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they can conflict with your true purpose, and how you can completely revolutionize your definition of success. The trio dives deep into how we measure progress in our lives and careers, and how to find fulfillment right where you are, rather than waiting for the “next” milestone to arrive. Together, they explore what it means to go off-script, challenge old narratives, and rewrite your personal story through authenticity, connection, and self-awareness.Listen in and walk away with profound insights, including:Understanding where you are in your timeline, and how to find joy there.Defining whether you are the "gift giver" or the "gift".Finding success beyond achievement and external benchmarks.And more! This conversation is about more than mindset. It’s about self-discovery, resilience, and the courage to rewrite the script of your own success story.Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with TravisLinkedIn | CGH Law FirmConnect with TonyLinkedIn  | Contender Creative

Send us Fan MailGary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence.Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consistently for that audience.Precise marketing requires patience, commitment, and a deliberate drive to create your own luck.Including:Building Trust with Intentional BrandingTargeting your Ideal AudienceInviting the Right People to the TableAnd more!Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with GaryLinkedIn | Youtube | ROI360+

Send us Fan MailWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailWhen I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailChris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty. Including: Building rapport with clients starts.Mastering conversation, not scripts.Scaling empathy through training and culture.And more! Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ChrisLinkedIn | Youtube | Intake Academy

Send us Fan MailCharley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it into a best-selling book.Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building relationships with collaborators to make it easier on yourself.And more!Want a copy of the book? Get yours now!Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with BryanLinkedIn | Youtube | Red Kraken Creative

Send us Fan MailBryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success. Bryan breaks down the true nature of stress, clarifying the difference between eustress (the kind that fuels growth) and distress (the kind that burns you out), and reveals why unmanaged stress does more than just weigh you down. It impacts your team, your family, and your firm’s future.Bryan shares valuable tools for mastering stress at the start of your day, and to help your brain close up shop at five o’clock, so you can enjoy the journey of building both your life and your firm, without sacrificing balance along the way.Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailSteven Goldstein, of Goldstein & Handwerker,  explores a crucial yet often overlooked aspect of legal practice: sales skills.Steven shares his journey from law school to building a successful practice, emphasizing the necessity of thinking like a salesperson from day one.Tune in to discover how empathy, active listening, and building genuine connections with clients can transform a legal career.Whether you're a budding lawyer or a seasoned professional, this conversation offers valuable insights into the art of selling legal services. Mastering sales skills is as essential as legal knowledge in today's competitive landscape. Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy | Red Kraken CreativeConnect with StevenLinkedIn | Youtube | Goldstein & Handwerker, LLP

Send us Fan MailThe two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful presenter? Listen in to find out!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailRory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and your life.He shares the pivotal insights behind building a successful firm: why understanding clients on a deeper level is the ultimate growth tool, how narrowing your focus creates more opportunity, and why hiring before you feel ready can unlock explosive growth.Tune in and hear why you should embrace every stage, how mentorship accelerates success, and why enjoying the process is just as important as the results.For law firm owners ready to grow with clarity, confidence, and empathy, this episode delivers a blueprint for long-term success.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy | Red Kraken CreativeConnect with RoryLinkedIn | Youtube | Safir Injury and Criminal Defense Law

Send us Fan MailThe whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner? And how does the pay break down? We're talking about that in today's newest episode!And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailYour law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more!And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailBryan Austin, of Law Firm Alchemy and Red Kraken creative, lays out a step-by-step blueprint for taking just a few pieces of short-form content and using it to unify your brand, reach new audiences, and become omnipresent in just 90 days.Bryan shares the essential insights behind building a far-reaching, high-velocity social media presence, by taking just two hours a month, so you can connect with your ideal clients everywhere they scroll, swipe, and click.Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailLet's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping your marketing cadence and how to recover when you miss hitting the mark.And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailThis is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costing you growth and get down to the real work? This episode goes deep, so listen in...Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailGuest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five-star clients to you. Bryan lays out actionable strategies to take those occasional bad reviews and use them to strengthen your brand, sharpen your systems, and build trust with your ideal clients. Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailYou don't need time, or energy to master marketing. You just need this simple mindset shift.Bryan Austin, co-author of They Don't Teach This in Law School, takes the wheel for Charley this week and lays out the critical pivot that took him from writer to marketer in a matter of months. Including: The three key secrets to effective copywriting.Connecting through relatability. Saying more with less.And more! They Don't Teach This in Law School is out now on Amazon. Buy it here!Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailThis one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheels, this is the episode for you... and considering it contains advice from Ryan Deiss, you're in for a treat!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailYour personal brand is your calling card; made to set you apart and sell your clients before they walk through the door. Jay Berkowitz, CEO and Founder of Ten Golden Rules, makes his long-awaited debut and reveals the secret of how to sell with your personal brand. Including: The four key strategies for communicating of your brand Building consistency across platformsEasy habits to increase visibilityHacks for enhancing your digital reachAnd more! Check out Jay's Podcast, Ten Golden Rules: Internet Marketing for Law Firms. Listen now! Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with JayLinkedIn | Youtube | Ten Golden Rules

Send us Fan MailFrom the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility. Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship. Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to get hungry, get aggressive, and to put service at the center of your life. Chris is lightyears ahead of the rest when it comes to brand-building and reach. Tune into this episode so he can bring you up to speed. Head over to Amazon and grab your copy of Chris's book, Scaling the Wall Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ChrisLinkedIn | Youtube | Earley Law Group

Send us Fan MailCan you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principles of your firm. What separates good firms from great ones is how you put those values into practice.How you live your values with intention.Seth Price, Managing Partner at Price Benowitz LLP and Founder of BluShark Digital, joins Charley for a mastermind in generating growth through your core values. Price cuts out the confusion and sentiment and shares practical strategies for growing your firm (no matter where you are in the journey.) Including: Dividing(and conquering) the legal and business sides of your practiceStrategies and models for retaining top-tier talentPracticing values with intention with EOS, KPIs, and more.And more!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with SethLinkedIn | Youtube | BluShark Digital

Send us Fan MailWant to align your business life, personal life, and still have energy to spare for the things that matter? Scott Snellings has your solution.Scott Snellings, Founder of Snellings Law and host of The Driven Crowd, returns to They Don't Teach This in Law School to settle, once and for all, the most contentiously debated topic among law firm entrepreneurs: Whose state has the best pizza?All joking aside, Scott delivers a powerhouse masterclass of leadership strategies. Mixing mindfulness with business, Scott lays out the radical shift that comes from staying present in the moment. No more thinking about work when you're at home or visa versa, Charley and Scott share key insights into: Preparing for the future without constantly having to anticipate it.Embracing new opportunities for growth.Managing a law firm as both a key player, and chief entrepreneur. Essential strategies for community engagement.And more! Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ScottLinkedIn | The Driven Crowd Podcast | Snellings Law

Send us Fan MailYour favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions.Well maybe not all of them, but at least the ones you submitted.Charley and Tom Tona, host of the Lead Counsel Podcast, continue their cross-platform collaboration where they've tacked everything from managing time and money to building the best brand online.This week, they're answering questions sent by you, the listener, to get to the heart of what law firm owners really need to know in order to build their best lives, and law firms.Including: Tools to enhance connection, brand-building, and understanding of your reach. Metrics to evaluate team experience and client interaction quality.Building currency with human connection, rather than gimmicks.And more! Don't forget to subscribe to the  Lead Counsel Podcast to catch the other half of their series.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with TomLinkedIn | Youtube | Tona Law

Send us Fan MailAvoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed. Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing effectiveness across digital and offline channels. They reframe failure as an essential tool for learning and innovation in a marketing context. They tackle one of the most universal issues in any work place: how to effectively lead people. The longer you listen, you more you'll gain. Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with BoLinkedIn | Youtube | Pareto Legal

Send us Fan MailGuests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace. They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing. Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understanding your marketing contracts. Google resources mentioned in this episode: Adviser guide: Working with Third PartiesCreating helpful, reliable, people-first contentWant to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with RonLinkedIn | Youtube | Legal FenixConnect with GyiLinkedIn | Youtube | Attorney Sync

Send us Fan MailCharley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.Whether you're two years into growing your firm or twenty years into leading one—marketing matters more.More than the quality of your legal services.More than the relationships you've built.More than what you do or how you do it.In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDs—where you don't have to choose between strategy and authenticity, between branding and relationships, between clients now and growth later.You'll discover how to:Refine your marketing by asking smarter, clarifying questions AND…Attract the right clients while building a brand that resonates AND…Cultivate high-value relationships AND establish a compelling digital presence.And there's more.This conversation is a roadmap to dynamic marketing that saves you time, money, and energy—while positioning your firm to grow with clarity and confidence.Connect with Charley on LinkedIn.Want help growing? Learn more about our Catalyst Coaching Program.Connect with Tom on LinkedIn.Subscribe to the Lead Counsel Podcast to catch the other half of our series.

Send us Fan MailCharley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship.When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head — and show you why you can’t afford to go it alone.Tom and I break down exactly how to hire responsibly — the when, the how, and the why — so you can build the team that fuels your firm’s sustainable growth.Inside this episode:The biggest hiring mistakes to avoid (and how to see them coming).The mindsets that naturally attract top talent to you.The simple anchoring rules that set your firm up for long-term success.How to spot the real pain points that tell you it’s time to hire.Be sure to subscribe to Tom’s channel, the Lead Counsel Podcast, so you don’t miss our previous episode on mastering your firm’s money mindset — and everything still to come.Subscribe to Lead Counsel to catch the next episode.Connect with Thomas on LinkedIn.Connect with Charley on LinkedIn.Learn more about our Catalyst Coaching Program. 

Send us Fan MailCharley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship. The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including: Key steps to getting more time on your clock.Mastering the power of stillness.How to trim down administrative tasks to put your energy into being the Chief Entrepreneur.And more! Subscribe to Lead Counsel to catch the next episode.Connect with Thomas on LinkedIn.Connect with Charley on LinkedIn.Learn more about our Catalyst Coaching Program. 

Send us Fan MailBrad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth. Ditch the number struggle and adopt strategies to cross every data hurdle, including: The Three crucial pillars, and key metrics, of law firm operations.Optimize your firm’s performance, and your decision making, with data. Managing your time with data analysis. And more! Don't let math anxiety hold you back – it's time to embrace the numbers and watch your firm soar to new heights!Join our Catalyst Coaching Program.Connect with Charley on LinkedIn.Connect with Brad Scott on LinkedIn.Learn more about Law Firm Alchemy.

Send us Fan MailIn this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing.When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call.Tune in for what it really means to create a law firm marketing ecosystem where every piece supports the whole—including:The critical difference between mono-media, siloed media, and true multimedia marketing.Centralizing your message for maximum impact across every platform.Combining direct response and branding to unlock exponential results.Real-world examples of firms winning big with multimedia strategies.From Facebook retargeting to YouTube breakthroughs, Charley delivers actionable insights to help you become omnipresent in your market.Whether you’re flying solo or running a growing team, this episode is your blueprint to becoming the trusted voice in your community.Learn more about our Catalyst Coaching ProgramConnect with Charley on LinkedIn

Send us Fan Mail Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm.This isn’t just about Shakespeare and stage lights. It’s about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients.As Wizened as it is whimsical, this scenic route through the performing arts becomes a masterclass in legal entrepreneurship, offering actionable insights like:Aligning Your Objective with Your Client’s Story Arc The Magic of “Yes, And!” – Improvisation as a Sales SuperpowerStage Managing Your Day Like a ProBryan and Charley give you even more metaphors, methods, and mindset shifts that turn legal practice into performance art—with results.This episode is your ticket to play a bigger role in your business—and we promise, the standing ovation is worth it.Connect with Charley on LinkedInConnect with Bryan on LinkedInLearn more about Law Firm Alchemy

Send us Fan MailWhat do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin—a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom.Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on:Using theatrical techniques to improve client communication.Mastering storytelling to create stronger connections and more persuasive arguments.Prioritizing audience experience—whether in a courtroom, consultation, or firm culture.Embracing curiosity as a catalyst for professional growth and innovation.And of course, you’ll hear the unforgettable story of how a stolen hat changed the course of Bryan’s career—and inspired this episode’s title.Don’t miss this dynamic conversation on the power of performance in the legal world!Connect with Charley on LinkedInConnect with Bryan on LinkedInLearn more about Law Firm Alchemy

Send us Fan MailKevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm. Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:How to radically impact conversion rates with your response time.Intake process audits to keep your goals on track.The key metrics for scaling your firm.Navigating the radically changing landscape of SEO with the integration of AI.  And more! Connect with Kevin on LinkedInCheck out the Managing Partners podcastConnect with Charley on LinkedInLearn more about Law Firm Alchemy 

Send us Fan MailCharley's traveling this week, but work never waits! This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff. He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication.Mann emphasizes that success in law firm ownership requires a commitment to ongoing learning and developing the tools to set boundaries in communication, including: Ever-evolving strategies for success.The hallmark's of successful leadership.Building consistency when managing your team.And more! Learn more about Law Firm AlchemyConnect with Charley on LinkedInLearn more about the 10 Golden Rules

Send us Fan MailThis week,  Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.  Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including:  Processes to find the best intake specialists. Creating a more empathetic yet efficient intake process.  The four quadrants of emotional intelligence and how they impact decision-making.And more! Brook also offers a customer service diagnostic and can transform your intake process as a secret shopper. Click this link and see how her expertise can transform your law firm today.  

Send us Fan MailCharley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success.Craig dives into the power of culture in business, including: Lessons from running multiple companies.Choosing business ventures related to your expertise to increase your  chance of success.Synergizing different business ventures to radically effect your success.And more! Connect with Charley on LinkedInLearn more about Law Firm AlchemyConnect with Craig on LinkedInLearn more about the  Seven Figure Attorney Summit