This Life Ain't For Everybody

Dusty Tuckness has been voted into the National Finals Rodeo by the top bull riders in the world 17 years in a row. That's a record nobody else has touched. Chad sits down with Dusty the day after he took a hit — subluxed hip, stretched hammy, sprained MCL — and went back out and fought 11 more bulls that same night. They get into what it takes to step in front of an 1,800-pound animal that just threw somebody off and wants someone on the ground. The split-second decisions. The two-man team. Knowing when you're going to take the shot before it even lands. But this conversation goes well beyond rodeo. Dusty talks openly about his faith and how it carried him through a compound fracture of his tib and fib, how it shapes the way he competes, and why he considers himself a Christian who just happens to fight bulls. Chad brings his own story; the mallard duck that started Banded, the veterans he's raised money for, and what this lifestyle gives to him. They also get into Rocker Steiner, Stetson Wright, the camaraderie of the rodeo world, animal ethics, the crossover between hunting culture and rodeo, and what it means to be the unsung hero in an arena full of people watching someone else. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Caesars Rodeo, Resistol Hats, Demerbox, GATR Coolers & Drinkware, Mickey Thompson Tires & Wheels, Corning Ford, Bodyguard Bumpers, and LEER Truck Toppers.

Chad was side stage Saturday night for Chase Rice. Sunday night it was Dustin Lynch headlining the Drifters Festival, and he owned it from the first song. The audio was dialed in, and Dustin talked to the crowd, told stories, fired them up, and did a Toby Keith tribute that had the whole place going. Chad was there with Brittany, his other friend Brittany, and her husband Brad. They went backstage before the show, stood side stage for the whole set, then got back on the bus after and went out in Reno together. Chad's known Dustin for years. From Talladega, Tennessee, duck camp, hunting stories on the bus. He talks about what makes Dustin different. His humility, the down-to-earth energy, and the fact that he's a hunter and a provider who genuinely gets it. Dustin Lynch is coming to camp this fall. Chad can't wait. This one turns into a full-blown love letter to music — country, outlaw, rock, metal, hip hop, all of it. Chad goes deep on Hayes Carl, Brent Cobb's new album, Whiskey Myers, GNR, Metallica, and old school rap. If you love music the way Chad loves music, this one's for you. This episode is brought to you by Jack Daniel's Tennessee Sour Mash Whiskey, Demerbox, Bedslide, Oakley Sunglasses, Napa Valley Olive Oil, GATR Coolers, Jack Link's Protien Snacks, and Resistol Hats!

Chad just got home from side stage at the Drifters Music Festival in Reno, and he had to get on the mic. Chase Rice headlined. Brittany was there. So was Les Nesbitt at 85, Chad's brother Clay, his nephew Chase, and his lab, Jack, who may be the most famous dog in country music. They walked to the stage with Chase, stood side stage for the whole set, and spent over an hour on the bus after. Chad's known Chase for six years. He met him through Jack Daniels in Turkey Camp in Oklahoma. Since then, it's been duck camps in Wisconsin, Kansas, Tennessee, backstage in Nashville, Vegas with Les and Dan Henderson at Steve Aoki the night before a sold-out Kane Brown show at T-Mobile Arena. That night, Chase called Les up from the stage, and 15,000 people sang him happy birthday. This episode is part concert recap, part friendship tribute. Chad runs through the set list, from Walk That Easy, to Bad Day, Key West to Colorado, Circa 1943, Cruise, a Toby Keith tribute with Should Have Been a Cowboy, and Lonely Eyes to close it out. He talks about Chase's evolution from bro country to something much more real: the songwriting, the road life, the hunting, the dogs. Chase Rice just gets it. And Chad loves him for it. This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Demerbox, LEER toppers, Almost Heaven Saunas, TKO Vitality, Napa Valley, Nashville Palace, Scoreboard Nashville, and ZLINE Appliances

Chad's got a new truck, a new boat, and a lot on his mind. The 2026 Ford F-250 Super Duty is built out and beautiful — Avalanche Gray, Bodyguard bumpers, Mickey Thompson tires, Lear topper, the works. Thank you Corning Ford. Now that that's out of the way, Chad goes somewhere unexpected. Black Springs. Growing up poor. Brown bag lunches with cold spaghetti between two pieces of generic wheat bread. Riding bikes until dark. Breakdancing with J.J. and Marcus and Corey on a piece of graffitied cardboard. A nail through the foot. A wood-burning stove. Government cheese. A mom working graveyard shifts at the Veterans Hospital in oncology while going to nursing school and still making it to every game. He talks about what that upbringing gave him. From humility, to discipline, faith, the fear of God, and what it means to be 51 years old, in the best shape of his life, doing exactly what he was put on earth to do. He talks about his dad. Twenty years this August. He's still talking to him. TChad doesn't have it all figured out. He'll be the first to tell you. But he knows where he came from and he's not ashamed of any of it. This Life Ain't For Everybody. This one especially. This episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by Corning Ford, Napa Valley Olive Oil, Oakley Sunglasses, Resistol, Mickey Thompson Tires and Wheels, TKO Vitality, Almost Heaven Saunas, and BEDSLIDE!

Chad's solo on the mic with a lot on his mind and a few things he wants you to know about. First up is Freedom Hunters. Founded by Anthony Pace, Freedom Hunters gets returning veterans, active duty, and special forces out into the field. Hunting trips, fishing excursions, time in God's country. Chad's been in the blind with these warriors, and he'll tell you straight about how much it matters. The Freedom Hunters Nashville Classic is Sunday, June 21st and Monday, June 22nd, at the Nashville Palace and Hermitage Golf Club. Tables are available. Come shake some hands. Then there's the Silent Valor Project. This is a newer organization that Chad's been asked to join the board of. The mission is getting special forces operators transitioned into the private sector when their service is done. Rangers, SEALs, the ones you can't even name. They fought for this country, and then the country makes it hard for them to find work. This project wants to change that. June 24th in Las Vegas, Seth Vandover and his band are throwing down at Caspians inside Caesars Palace. Kenny Chesney's at the Sphere that night. This is the after-party. Proceeds go to the Silent Valor Project. And if you're in Temecula, Gary LaVox, lead singer of Rascal Flatts, is doing an acoustic performance at Hendo's Barrel House on June 11th. It's almost sold out, so move fast. Chad loves this country. He loves the people who protect it. This episode is his way of saying so. This episode is brought to you by The Silent Valor Project, Freedom Hunters, Demerbox, Almost Heaven Saunas, and The Nashville Palace. Lets go!

Chad and Alex are back for another Breakin' It Down, and this one's got range. Alex just got back from Cancun for a destination wedding, an all-inclusive, way too much drinking, and a hydrotherapy routine that may or may not have been medically necessary. Chad's got the sauna fired up at home, and they swap recovery war stories. They dive into Moms on the run, almost three decades, $10 million back into Northern Nevada, one salaried employee, and a Sunday stroll on Mother's Day through the Damonte Ranch wetlands. Chad and Alex are fired up about it and it's a cause worth hearing about! Somewhere in the middle, they get into Reno. From the homeless problem, the city permits, the politics, to GNR, Alice in Chains, The Band, Van Halen, Motley Crue, and a band name quiz. It's one of those episodes where you look up and an hour has gone by. We hope you enjoy! This episode is presented by Bedslide, Leer toppers, Oakley Sunglasses, GATR coolers, TKO Vitality, ZLine Appliances, Jack Link's Protien snacks, Napa Valley Olive Oil, and The Provider Culinary

Chad just got back from Tennessee, and he's not over it yet. Good luck getting him over it. Nashville first, from Barrett Hobbs, the Scoreboard, the Nashville Palace, dinner at the Detroit Cowboy with Chef Marino throwing down on steaks and lobster, then straight to Kid Rock's Honky Tonk with a VIP section right above the band. That's how you do Music City. Then Lynchburg. The Jack Daniel's distillery. Barrel selection with 24 people, the biggest group selection Clint Bailey and Josh Phillips had ever done. Drilling straight into a nine-year-old barrel in a rickhouse, lunch at Miss Mary Bobo's, shopping at the hardware store, and a sunset dinner on the hill with cigars and rocking chairs made from actual barrel wood. Hank Jr., Waylon, Randy Travis, and Don Williams playing softly in the background straight from his friend's guitars. Chad also gets into the single-barrel program and why you should seriously look into getting one for your family, your company, and your legacy. The details on that are worth the listen alone. This one's a trip. Pour something good and come along for it. This episode is brought to you by Bedside, LEER, Scoreboard Nashville, Napa Valley Olive Oil, Corning Ford, DEMERBOX, Resistol hats, The Provider Culinary, and GATR coolers

Hunters don't really talk about recovery. You just go. Early mornings, cold water, miles of walking, hauling decoys, doing it again the next day. But the body keeps score whether you're paying attention or not. Chad's solo this week is talking about something he put on his property that's been changing that equation. Almost Heaven sauna. It turns out that name's earned. He gets into what the sessions look like, what's shifted in his sleep, his recovery, and the way he feels going into the next season. Coming from a guy who lives hard and found something that helps him keep living that way, this one could change your life! Why invest in yourself? Why does it matter? Chad's got some real thoughts on that, and after this one, you might be shopping for saunas. Almost Heaven. Turns out it's not just a name! This episode is brought to you by Almost Heaven Saunas, TKO Vitality, GATR Coolers, Zline appliances, Corning Ford, Nashville Palace, and Oakley Standard Issue.

Joey Gilbert has paid for his convictions. Millions of dollars worth. And he'll tell you straight up, he'd do it again. This one goes a lot of places. Politics, voting, fuel prices, the Strait of Hormuz, Trump; Joey's got an insider's read on all of it, and he's not softening any of it for the mic. Whether you agree with him or not, the man makes you think. Then they get into health. TKO Vitality, hormones, what's actually happening to our bodies and why most of us have no idea. Joey has a way of breaking down complicated stuff so it just makes sense. Somewhere in the middle of all that, Chad and Joey hit a little something they don't agree on. This one makes you want to listen! This Life TRULY Ain't For Everybody, and this episode especially. Visit www.toknowoneself.co for more information on TKO Vitality! This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by TKO Vitality, Corning Ford, Mickey Thompson Tires and Wheels, and Jack Link's protien Snacks, Scoreboard Nashville, the Nashville Palace, and Resistol Hats

Joey Gilbert is back in the studio for Part One of a two-part conversation. They get into health right away, and there is no holding back. From supplements, peptides, and injectables, to why so many people still feel off even when they think they’re doing things right. The conversation moves into the last few years, COVID, and where things stand today. Joey shares his perspective from both a personal and business side as he builds TKO Vitality. It’s a wide-open conversation that will bend your mind and hopefully inspire you to get moving on your health… It's unapologetically raw, and there’s a whole lot more coming in Part Two! visit www.toknowoneself.co for more information on TKO Vitality! This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by TKO Vitality, Corning Ford, Mickey Thompson Tires and Wheels, and Jack Link's protien Snacks, Scoreboard nashville, the Nashville Palace, and Resistol Hats

Brett Fritz is back, and this one goes straight into the deep end. They get into the Epstein files, what’s actually in them, and why certain things get released when they do. Brett breaks down how he sees it. From the delays, the names, to the bigger picture behind all of it. From there, it rolls into politics, Minnesota, immigration, and how stories get pushed, buried, or redirected depending on who’s in control. They talk media, government, and the idea that not everything is what it looks like on the surface. Some of it you’ll agree with. Some of it you won’t. But one thing is for sure, it will get you thinking! This episode is presented by Jack Daniel's Tennessee Sour mash Whiskey, and brought to you by Gator coolers and drinkware, DEMERBOX, Bedslide, Napa Valley Olive Oil, The provider Culinary, Bedslide, and the Nashville Palace.

Chad and Alex are back with another Breakin’ It Down episode, recapping a spring training trip that didn’t leave much time for slowing down. From bouncing between games all day to long nights in Scottsdale, they get into what that pace actually looks like. From the spots they hit, what’s worth it, what’s not, and why people keep going back for more. They talk nightlife, baseball, getting older, and still trying to keep up, and stories that only happen when you pack too much into a few days. It also turns into a real conversation about energy, work, and what it takes to live a life like this, and whether it’s something most people would even want. Just a couple of guys breakin' it all down! This episode is presented by Jack Daniel's Tennessee sour mash whiskey, and brought to you by Corning Ford, Mickey Thompson Tires and Wheels, GATR Coolers, BEDSLIDE, Oakley Sunglasses, Napa Valley Olive Oil, and Banded Casual Wear.

Chad and Alex are back for another Breakin' It Down, and this one covers some ground. It starts with a conversation about appearance. How people carry themselves, what effort means, and whether it even matters once you’re in a long-term relationship. From there, they get into confidence, attraction, and what actually keeps two people together over time. Then it takes a turn. Politics, trust in leadership, frustration with the system, and the feeling a lot of people have right now, trying to sort through what’s real, what’s not, and where things are headed. It's a reminder that not everyone behind a microphone has all the answers, and maybe that’s the point in this whole thing. That’s Breakin' It Down. This episode is proudly presented by Jack Daniel's Tennessee Sour mash whiskey and brought to you by Mickey Thompson Tires and Wheels, LEER toppers, GATR coolers, TKO Vitality, Oakley Sunglasses, The Provider Culinary, Zline appliances, and Napa Valley olive oil

Chad and Alex are back, Breakin' It Down, and this one goes from seasons and weather to spring training, Scottsdale traditions, baseball trips, bars, steakhouses, and whether this really is the best time of year. They get into Tahoe, hunting season versus spring, the Waste Management Open, spring training plans, nightlife, travel habits, and what a perfect trip actually looks like once you’re not 25 anymore. There’s some Giants talk, a little Mexico talk, and plenty of the usual back and forth about drinking, getting older, and how much energy you really want to spend going hard every night. It’s one of those episodes that feels like the conversation you have before the trip starts. With a little planning, a little reminiscing, and a lot of opinion. This episode is brought to you by LEER toppers, Gator Coolers, TKO Vitality, Cowboy's Choice Horse Feeds, and Resistol Hats, Demerbox, Oakley Sunglasses, ZLINE appliances, and Jack Link's protein snacks

Chad Belding is back behind the mic for a solo episode after an awesome trip to Nashville, Tennessee. Music City has exploded over the last decade, and nowhere is that more obvious than on Broadway. What used to be a strip known for gritty honky-tonks and legendary live music is now packed with massive venues, celebrity-owned bars, and crowds from all over the world. Chad shares his thoughts on how Nashville has changed, the rise of star-branded establishments from some of country music’s biggest names, and the places that still manage to keep the authentic spirit of the city alive. From late-night stages at Tootsie’s to the ever-growing skyline of Broadway, this episode dives into the evolution of one of America’s most iconic music towns and asks a simple question: when a place grows this fast, can it still hold on to what made it special in the first place? This episode is brought to you by LEER toppers, Mickey Thompson Tires and Wheels, Bodyguard, Corning Ford, Nashville Palace, Scoreboard Nashville, Oakley Sunglasses, and The Provider Culinary

Chad just got home from Nashville after a trip with Brittni and a night at Chief’s watching Chase Rice play an intimate set. It was the kind of night that sticks with you. Chad talks about Chase, their friendship, and the artists he’s always respected, like Eric Church, Jamey Johnson, Randy Houser, Chris Young, and Garth Brooks. The ones who’ve done things their own way and built real careers. It starts out as a Nashville recap, but by the end, Chad gets into something a little deeper about business, risk, and building something you believe in. One of those episodes that kind of sneaks up and stays with you! This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by GATR coolers and drinkware, The Nashville Palace, Scoreboard Nashville, Mickey Thompson tires and Wheels, Corning Ford, ZLINE Appliances, and Bodyguard Bumpers. Enjoy!

Chad and Alex are back Breakin' It Down. It starts with Christmas cookies, work ethic, and modern-day eating habits… then somehow turns into a Mexico trip that might not happen, a baseball invite that gets declined, and a whole conversation about what’s really going on out there. From travel and headlines to healthcare, insurance, and medicine, nothing’s really off limits. Today's episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Oakley Sunglasses, The Nashville Palace, Napa Valley Olive Oil, Banded Casual Apparel, Corning Ford, Mickey Thomoson Tires & Wheels, LEER Truck Accessories, and Bodyguard Bumpers

In this solo episode, Chad opens up about his experience with TKO and hormone optimization. He walks through why he started looking into peptides and TRT, what he was feeling before, and what’s different now. More energy. Better recovery. Clearer thinking. A renewed drive in the gym and in everyday life. This isn’t a sales pitch. It’s Chad talking through the process. From the hesitation, the learning curve, and what he’s discovered along the way. He connects it back to discipline, aging with intention, and refusing to accept “just getting older” as an excuse to coast. If you’ve ever wondered what hormone optimization really looks like from someone living it day to day, this one goes there. This episode is proudly presented by Jack Daniel's Tennessee Whiskey, and brought to you by TKO Vitality, Almost Heaven Saunas, Oakley Sunglasses, Corning Ford, Jack Link's, and Demerbox.

In this solo episode, Chad talks about positive mentality — not as a buzzword, but as something that’s built through failure, discipline, and learning how to come out the other side of hard moments. He touches on confidence, wellness, fitness, and the importance of taking care of yourself before you can show up for anyone else. Prayer, perspective, and mindset maturity all come into play, along with reflections on drinking, discipline, and how fast life moves if you’re not intentional. Chad also shares thoughts on treating people right — across differences, professions, and viewpoints — and gives a heartfelt nod to his friend Les, nearing 85, who continues to be a reminder of how to live with perspective and grace. A thoughtful episode about growth, self-awareness, and choosing how you show up. This episode is brought to you by Jack Daniel's Tennessee Sour Mash Whiskey, Bedslide, Jack Links, TKO Vitality, and Almost Heaven Saunas, Corning Ford, Oakley sunglasses, The Provider Culinary, and Napa Valley Olive Oil!

Chad’s solo on the mic from Banded Drake Ranch, and this one goes straight to something he genuinely loves: Food! He talks about Bistro Roxy in Reno and why it’s his favorite restaurant. From the drinks and appetizers to the main course, Chad breaks down what keeps him coming back and why attention to detail matters, in the kitchen and everywhere else. This one's short, focused, and driven by appreciation for doing things the right way. This episode is brought to you by Jack Daniel's Tennessee Sour Mash Whiskey, Caesars Palace and Entertainment, Nutrien Ag Solutions, Oakley sunglasses, Mickey Thompson Tires and wheels, Lear Camper Shells, and BedSlide.

Chad starts this solo episode talking about a few TV shows, just easing into it. Then a listener question comes in, and the conversation shifts. From there, Chad goes straight at mediocrity; how it creeps into everyday life, how easy it is to get comfortable, and how small habits and lowered standards quietly shape where you end up. He talks about effort, discipline, and the responsibility we all have to ourselves to do more than just get by. This one’s awesome, honest, and direct. If you’ve been feeling stuck, coasting, or telling yourself you’ll get serious “later,” this episode might hit harder than you expect. This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by GATR Coolers, Leer toppers, Mickey Thompson Tires and Wheels, Corning Ford, Bodyguard Bumpers, and The Provider Culinary.

Chad answers listener questions in a solo episode that’s honest and personal. He talks about things nobody warned him about in life, how fast time flies, and why being here at all is something none of us should take for granted. He touches on what still gets under his skin, his thoughts on voting, and reflects on the moments and people that shaped his path. Chad also takes a proud dad moment to talk about his daughter Alyssa and her drive to become a Division I volleyball athlete. We know you'll love this one! This episode is presented by Jack Daniel’s Tennessee Sour Mash Whiskey, and brought to you by Leer Toppers, Mickey Thompson Tires and Wheels, Body Guard Bumpers, and Corning Ford.

Chad jumps on the mic solo and talks about gratitude, faith, and what it really looks like to put in the work on yourself. Not in theory. In real life. Take the Crocs and Sweatpants off, and let's get after it. He gets into showing up when you’re tired, building discipline over motivation, and why growth usually comes from doing the uncomfortable things consistently. It’s an honest perspective, hard-earned lessons, and a reminder that nobody’s coming to do the work for you. This episode is presented by Jack Daniels Tennessee Sour Mash Whiskey, and brought to you by Pecos Outdoor, Nutrien Ag Solutions, and Jack Link's Jerky

Chad and Alex sit down for a Breakin’ It Down episode that goes a few layers deeper than usual. They start with the idea of living life now. Not waiting, not putting it off, and then unpack what that means. They get into religion, Christianity, prayer, and how faith fits into real life, especially around the holidays. Alex brings a slightly different perspective, which leads to a good, honest conversation. There's no pretending with these two. They also touch on Christmas bonuses, Christmas movies, and the way this season tends to bring everything into sharper focus. We know you'll love another thoughtful and hilarious episode with Chad and Alex! This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by LEER toppers, Bedslide, Oakley, and PECOS Outdoor!

Chad jumps on the mic solo and talks Nashville. From where he stays, where he eats, and the spots he always ends up at when he’s in town. He gets into the Scoreboard, the Nashville Palace, Drake White, and the Benefit for the Brain, and why that event means so much to him. A little travel talk, a little music talk, and some thoughts on why Nashville just feels like home to so many people in this business. This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Scoreboard Nashville, The Nashville Palace, and Oakley! Merry Christmas.

With Christmas right around the corner, Chad jumps on the mic solo to talk about life lately. From cooking Wagyu steaks with friends to UFC debates, Christmas movies, and the lessons that come with raising kids, he's got a lot on his mind! He shares stories from a recent Vegas trip, sitting down with Bo Jackson in hunt camp, and why this year hits a little different, watching his daughter Alyssa earn Player of the Year. Merry Christmas! This episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by ZLine Appliances, GATR Coolers and Drinkware, The Nashville Palace, Mickey Thompson Tires and Wheels, and Corning Ford Let’s get into it.

Chad sits down with Sheriff Chad Bianco to bring you the inside story of his 32 years in law enforcement, the realities of running a sheriff’s department, and what led him to enter the race for governor of California. Bianco shares his perspective on public safety, homelessness, addiction, and government accountability, and what he believes California needs from its leadership going forward. He talks openly about the challenges of campaigning, how policy affects everyday life, and why he’s focused on reform. This one's an insightful, straightforward conversation about work, responsibility, and the future of a state that a lot of people care deeply about. We hope you enjoy this one! This episode is brought to you by Nappa Valley Olive Oil, Leer Toppers, Resistol Hats, ZLINE appliances, and Corning Ford

In Part 2, Chad and John get into the business side of things. They talk about leadership, trusting your team, failing forward, and how hard it can be to grow something without losing your sanity in the process. John shares what it’s been like running Hook & Barrel, challenging the traditional outdoor media world, and trying to build a brand that’s based on storytelling and community, not trends. They talk about imposter syndrome, pressure, burnout, and why evolving sometimes makes the people around you uncomfortable. It’s an awesome follow-up to Part 1, and we know you'll enjoy every second! This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Hook And Barrel magazine, TKO Vitality, Oakley sunglasses, Bedslide, and Leer!

In this first part of the conversation, Chad sits down with John Radzwilla, the man behind Hook & Barrel Magazine, to talk about real-life stuff. They get into everything: where you choose to live, how your values shape your decisions, what you spend money on, and the people you keep close. Nothing's off the table, from parenting, relationships, judgment, self-awareness, and the constant work it takes to grow without losing who you are. It’s two guys who’ve built their own lanes in the outdoor world, comparing notes on what matters and what doesn’t. A very honest, easy conversation that’ll make you think about how you’re living, why you’re living that way, and what you want the next chapter to look like. This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Hook And Barrel magazine, TKO Vitality, Oakley sunglasses, Bedslide, and Leer!

Chad sits down with John Rich, this month’s DemerBox Artist of the Month, for a deep conversation about the music business, creative freedom, and the fine line between success and significance. John talks about the birth of the Music Mafia, the rise of Big & Rich and Gretchen Wilson, and how Nashville’s sound and politics have shifted over the years. He talks about staying authentic, honoring the flag, and writing songs that mean something, even when they ruffle feathers. We love how John Rich is unapologetically himself. He's outspoken, sharp, funny, and fearless. If you believe real country music still needs a backbone, this one’s for you. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Resistol, LEER, and Nappa Valley Olive Oil.

Chad sits down with Kevin Thomas, this month’s DemerBox Artist of the Month, to talk about country music and the way it’s meant to be! They dig into what being an “outlaw” really means today: betting on yourself, staying authentic, and writing songs that come from the gut. Kevin shares his story, the sacrifices, the lessons, and the fire that keeps him chasing his sound on his own terms. It’s a talk about music, mindset, and the grind that separates the dreamers from the doers. If you still believe real country lives in the hands of independent artists, you’ll feel this one. This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Demerbox, Jack Link's Nappa Valley Olive Oil, and Cowboy's Choice Horse Feeds

Chad’s riding the high of a Texas trip you don’t forget; good friends, legendary music, and a little time soaking up the kind of soul you only find in the Lone Star State. He breaks down the spots you gotta hit, the food worth chasing, and the feeling of sharing life and laughter with Jamey Johnson, a man who writes with pain, pride, and fire in his gut. There’s singing, storytelling, and a whole lot of gratitude for this crazy life. Pull up a chair. Put your feet up. This one comes from the heart, and the honky-tonk. This episode is presented by Jack Daniel's Tennessee Whiskey, Scoreboard Nashville, The Nashville Palace, Demerbox, and The Provider Culinary.

In this episode, Chad shares a night that hit deep; a private look inside the heart and soul of Drake White and his band. From the camaraderie on the bus to the fire on stage, this one’s about resilience, gratitude, and the power of staying true to who you are. He breaks down Drake’s story, his songs, and why the album Spark still stands as one of the most underrated records in country music. As always, Chad calls it like he sees it and gives tribute to Drake White, to the dreamers, and to everyone who knows the grind never quits! This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Oakley sunglasses, and LEER toppers.

Chad and Alex are back and breakin’ it all down! From the lost art of kids actually working for their fundraisers to how our personal info is floating around online. Chad learned what “drip” means (thanks to his daughter), and let’s just say… the fashion feedback wasn’t great. They get into cyclists, city chaos, and planning spring training trips, and somehow still find time to talk fights, bikes, and what’s coming up this hunting season. It's the perfect blend of everything that makes Breakin’ It Down what it is: raw, hilarious, and always a little unpredictable. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!

Chad sits down with Brett Fritz, the man who’s built a reputation for asking the hard questions and diving deep into the stories most people stay away from. From global politics to media headlines, from social influence to free speech and Charlie Kirk, Brett brings his unfiltered takes and unapologetic curiosity to the table. The conversation gets wild, thought-provoking, and sometimes even a little uncomfortable, but that’s what makes it worth hearing. You don’t have to agree with everything he says to walk away thinking differently. That’s the point. So sit back, keep an open mind, and get ready for a ride that’ll make you question what you think you know. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by The Provider Culinary, Mickey Thompson Tires, Cowboy's Choice Horse Feed, Corning Ford, Bedslide, Oakley, and The Nashville Palace.

In this episode, Chad sits down with Coach Jake McKinley from the University of Nevada, a coach who believes that sports are one of the best classrooms in life. From the dugout to the locker room, Jake’s philosophy is simple: athletics build character, discipline, and leadership in ways that last far beyond the game. They talk about what it means to guide young athletes, how patience and honesty shape great teams, and why real coaching is about preparing people for life, not just competition. They even get into the little things that make a big difference, and why Jake swears by Lululemon for those who live an active lifestyle. It’s a real, grounded conversation about mentorship, mindset, and the kind of lessons that stick with you long after the scoreboard fades. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Sierra Strength and Speed, Banded Casual Clothing, Napa Valley Olive Oil, PECOS Outdoors, and Mickey Thompson Tires and Wheels

In this episode, Chad sits down with Yo Legroan from ReDirect Athletics in Reno, Nevada. Yo is a man whose mission goes way beyond sports. He isn’t just training athletes; he’s raising leaders. His passion is contagious, his mindset is relentless, and his belief is simple: everybody needs something, and everybody needs love. The conversation gets real. From boxing as a metaphor for life, getting knocked down, getting back up, and training harder, to race, resilience, and the role of strong men guiding the next generation. Chad and Yo don’t shy away from the tough stuff. They dig into derogatory terms, cultural divides, and the mentors from different backgrounds who shaped them into who they are today. This one is seriously raw, honest, and it’s the kind of talk that sticks with you. If you care about grit, accountability, and the future of our kids, this is one you can’t miss. This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Liberty Heritage Apparel, RIGID Industries, Bedslide, Mickey Thompson Tires, and PECOS Outdoors!

Chad and Alex are back at it, and this one doesn’t waste time. From the shine of car shows and riding motorcycles to the challenges of hunting big game, the guys cover it all. Alex lays down his love for motorcycles, while Chad pushes the conversation into the wild and back again. Then the talk turns to freedom of speech, the secret service, and the fallout of celebrating the wrong thing at the wrong time, Security, and the devastating loss of Charlie Kirk. It’s important, and it's all on the table. This is Breakin’ It Down at its core: funny, sharp, honest, a little reckless, and so important in today's world. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!

Chad sits down with professional mountain biker Luke Whitlock for a conversation that goes way past the handlebars. Luke’s gearing up for the 2025 Red Bull Rampage, the biggest stage in freeride mountain biking, and he lays it all out! They get into what it takes mentally, physically, and emotionally to stare down the kind of lines that could break you in a second. They talk grit, injuries, fear, and why mindset is the real difference when the dirt drops away beneath you. Luke opens up about the struggle of making a living in extreme sports, the rituals and training that keep him sharp, and the responsibility of showing young riders what resilience really looks like. From funny stories to total truths, this one hits on what it means to push limits and refuse mediocrity. If you’ve ever wondered what it takes to compete at the top, or why athletes like Luke keep coming back for more, this is the inside look you won’t get anywhere else. This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Nashville Palace, Scoreboard Nashville, LEER, Resistol, and Cowboy's Choice Feeds

Brent Cobb is back for Part Two, and this one’s all about the music. Chad and Brent dig into the craft: songwriting, influences, and details that show why Brent’s one of the best of his generation. There’s even a surprise influence of Brent's that may surprise you! Brent and Matt play “Shine On Rainy Day” live in the room, and it’s flat-out incredible. This episode feels less like an interview and more like hanging out on the bus with a band at the top of their game. It's real talk, big laughs, and music that cuts straight to the soul. If you've never heard Brent sing live, prepare to be a lifelong fan. This episode is presented by Jack Daniel’s Tennessee Whiskey, and brought to you by DEMERBOX, Caesar’s Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Napa Valley Olive Oil, Oakley Sunglasses, and ZLINE Kitchen & Bath.

Brent Cobb isn’t just one of the best songwriters alive; he’s one of the most genuine people you’ll ever meet. In Part 1 of this two-part sit-down, Chad hangs out with Brent and his bandmates, Matt and Wade, better known as The Fixin’s, for a conversation that feels less like an interview and more like a night on the bus after a show. They talk about the magic of playing music with your best friends, why Brent trusts his band so deeply, and why the best nights on stage are the ones that feel like a front-porch jam. There are plenty of laughs, some wild road stories, and even a phone call to Hayes Carll that takes a hilarious, unexpected turn. This is the kind of episode that reminds you why country music hits so hard when it’s honest. If you want a glimpse of what makes Brent Cobb and The Fixin’s so special, this is it. This episode is presented by Jack Daniel’s Tennessee Whiskey and brought to you by DEMERBOX, Caesar’s Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Nappa Valley Olive Oil, Oakley Sunglasses, and ZLINE.

Part two picks up right where the first left off. Chad, AG Gregoroff, the man behind Toehold flip-flops, and UFC fighter Cody Stamann keep it real. They touch on everything from funny stories and what drives people to invest in ideas and brands. They break down how Toeholds are built to last when everything else wears out. These guys are proving that quality, grit, and a little audacity still mean something. It’s another inspiring and hilarious episode you’ll catch yourself replaying. If you thought part one was good, this is where it really feels like you’re in the room, drink in hand, hearing stories that don’t usually make the headlines. This episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by Toehold Flipflops, Oakley Sunglasses, and Nappa Valley Olive Oil.

Ever wonder what a $500, or even a $5,000 flip-flop looks like? Chad sits down with AG Gregoroff, the founder of Toehold, and UFC fighter Cody Stamann to find out. This isn’t your average footwear. Toehold is built for people who want the best, not the disposable. That mindset has put their sandals on the feet of names like Joe Rogan, President Donald Trump, Dana White, and now, Chad himself! (Thanks AG!) AG’s story is unique and impressive. It's a one-of-a-kind climb that proves betting on quality and passion still matters. Add Cody into the mix, and the conversation only gets bigger. From mindset, hustle, and the kind of stories that stick with you, to maybe even changing how you are thinking about a dream you've been placing on the back burner. If you’ve ever thought about what it takes to build something bold enough to stand out, this episode will open your eyes! This Episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by Toehold Flip Flops, Oakley Sunglasses, and Nappa Valley Olive Oil.

Chad and Alex are back behind the mics, and it’s the usual hilarious chaos. They tear into rap artists, lyrics, and what really holds up, before drifting into whiskey, exotic food, and backstage stories with Cody Cannon of Whiskey Myers. Hunting dinners, missing life’s big moments, and what it takes to balance the grind with everything else all make their way into the mix. And then there’s the car show. Alex thinks it's awesome, Chad thinks it's lame. But the funniest part is when Chad calls Alex out for never inviting him anywhere, while Chad invites Alex to everything. It’s another raw, hilarious, and unfiltered episode that makes Breakin’ It Down what it is. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!

In this solo episode of This Life Ain’t For Everybody, Chad takes the mic and rolls through the things he’s fired up about right now. From the music spinning on his playlist to the magic of Jack Daniels, Nashville nights to the lights of Caesar’s Palace, all the way back to the beauty of Lake Tahoe. This one’s a ride through the places, people, and sounds that fuel his life. And then there’s Metallica. Chad breaks down what it’s like to see one of the greatest bands in the world live. This episode is brought to you by Jack Daniel's Tennessee Whiskey, Caesar's Palace and Entertainment, Travel Nevada, Napa Valley Olive Oil and Oakley Sunglasses

In this episode, Chad sits down with his good friend and country music artist Drake White for an honest, powerful, and deeply inspiring conversation. Drake has a documentary coming out in a couple of weeks on his incredible and inspiring journey. He opens up about the life-changing stroke that nearly ended everything for him. Paralyzed and facing an uphill battle, he leaned on grit, faith, determination, and an unwavering love of the outdoors to fight his way back. His story is one of comeback, resilience, and refusing to let life define him. Chad and Drake talk about family, music, pain, healing, and the mindset it takes to push through when the odds are stacked against you. Drake’s message is bigger than music. It’s about living with purpose and inspiring others to rise above their own struggles. If you’ve ever needed proof that the human spirit can overcome anything, this is it. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, DemerBox, Oakley Sunglasses, Banded Casual Wear, Napa Valley Olive Oil, The Nashville Palace, And Mickey Thompson Tires and Wheels.

Chad and Alex are back! This time they’re tearing into the modern media mess like only they can. From doom-scrolling binges to Netflix specials, they get into: Are movies still as good as they used to be? Or have lower budgets and higher expectations killed the magic? They unload Adam Sandler’s career arc. From the Happy Gilmore glory to whatever dropped last week that makes you laugh your butt off. The guys have their usual takes on old-school music that still hits the gut, laughs that sneak up on you, and enough cultural critique to light a bonfire. Chad and Alex don’t tiptoe. They rip open how we consume media today and whether it's even worth buying a ticket to see the old rockstars still going hard. Pour that Jack, take a seat, and let’s do this.
 This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!

Small towns move at their own pace, and that’s the beauty of it. In this solo episode, Chad dives into life without the constant scroll, the kind of connections you only find in places like Lake Almanor, and the quiet moments that mean everything. It’s about slowing down, breathing deep, and remembering what matters before it slips away. This episode is brought to you by Napa Valley Olive Oil Merlo Farming Extreme Diesel Mickey Thompson Tires and Wheels Oakley Sunglasses ATC Consulting And The Provider

In Part Two of Chad’s conversation with Joey Gilbert—retired pro boxer, Nevada attorney, and co-founder of TKO Vitality—the focus shifts to the how. How to strip away the excess weight that’s holding you back. How to fix sleep apnea before it robs you. How to boost your energy, sharpen your mindset, and feel like the best version of yourself, every single day. There might be one simple answer for you. Joey breaks down the real, science-backed ways to give your body the best shot at performing at its peak that your favorite athletes, doctors, and speakers have been talking about for years. But this time, it's actually within reach. He’s not just talking about physical gains; when you feel your best, it changes everything: your relationships, your confidence, your life. If you’ve been waiting for the sign to start taking your health seriously, this is it. The blueprint is here. All you have to do is listen. This episode is brought to you by TKO Vitality, Champion Peptides, Sierra Strength and Speed, DemerBox, PECOS Tables, Oakley Sunglasses, and Z-Line Kitchen.

Chad sits down with Joey Gilbert: retired pro boxer, Reno, Nevada attorney, and the kind of guy who attacks life with grit, focus, and zero excuses. Joey’s journey led him to becoming the co-founder of TKO Vitality, where he’s all-in on the mission of helping people take charge of their health, physically, mentally, and hormonally. From testosterone replacement to estrogen in our water supply, Joey breaks down what’s really going on and what you can do to fight back for your body. In this two-part episode, they get into the truth about nicotine, including what the latest science says about Zyns, and it might surprise you. Joey also talks about his close friendship with Sylvester Stallone, and how “Sly’s” influence helped shape the mindset Joey lives by today: get it done, no matter what. The guys get into anti-aging, regenerative health, and the idea that feeling your best isn’t out of reach anymore. The world is waking up, and Joey is on the frontlines of that shift. This one’s for the people who want more out of life and are ready to take responsibility for it. This episode is brought to you by TKO Vitality, Champion Peptides, Sierra Strength and Speed, DemerBox, PECOS Tables, Oakley Sunglasses, and ZLINE Kitchen.