PODCAST · business
THRIVE: Your Agency Resource
by Kelly Campbell
Former cause marketing agency owner turned Trauma-Informed Leadership Coach and Conscious Leadership Consultant, Kelly Campbell hosted THRIVE: Your Agency Resource, a video podcast for creative and tech leaders interested in the intersection of conscious leadership and agency growth. Sponsored by E2M Solutions.
Episodes
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Ep 164: Healing Leaders are Better Leaders, with Kelly L. Campbell and Fereshta Ramsey
On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders. Fereshta Ramsey and I cover these points and more: Reflecting on the end of the podcast and creating space for future...
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Ep 163: The Power of Community for Freelancers, with Kyle Prinsloo
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference. Kyle Prinsloo and I cover these points and more: Our initial journeys into freelancing and...
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Ep 162: Rest To Grow Your Agency, with Alyson Caffrey
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth. Alyson Caffrey and I cover these points and more: Recognizing the signs of burnout in agency owners; Implementing breaks to set boundaries...
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Ep 161: Market Your Agency Differently, with Claire Hutchings
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024. Claire Hutchings and I cover these points and more: What agencies get wrong when they think about their own marketing; How to avoid the spikes and drops in...
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Ep 160: How to Design Clear Messages, with Ben Guttmann
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that. Ben Guttmann and I cover these points and more: How we experience fluency in messaging as consumers; The...
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Ep 159: Tell the Whole Story, with Josh Irons
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors. Josh Irons and I cover these points and more: How to extract differentiating factors for clients; The importance of focusing on your strengths...
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Ep 158: Collaborating with Competitors, with Nate Freedman
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships. Nate Freedman and I cover these points and more: Why we should lean into collaborating with competitors;...
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Ep 157: Leadership as a Healing Journey, with Adrian Koehler
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders. Adrian Koehler and I cover these points and more: Why taking responsibility is important in self-leadership; How...
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Ep 156: Better at Business Development, with Nikki Rausch
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships. Nikki Rausch and I cover these points and more: How sales is a collaborative conversation with another person; What…
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Ep 155: Are You a Disciplined Leader? with Dante Pannell
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader. Dante Pannell and I cover these points and more: How discipline can be a gateway to freedom; Understanding...
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Ep 154: What Is Trauma-Informed Marketing?, with Kat Kennan
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kat Kennan unpack the importance of trauma-informed marketing and discuss practical ways to start thinking differently about your clients’ creative campaigns. Kat Kennan and I cover these points and more: What is trauma-informed...
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Ep 153: Delegate Like It’s Your Job, with Kristy Yoder
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kristy Yoder discuss how leaders can delegate tasks effectively by empowering new or existing team members and setting them up for success. Kristy Yoder and I cover these points and more: Why agency leaders talk themselves out of...
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Ep 152: Stop Working on Your Agency, with Jeffrey Shaw
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jeffrey Shaw discuss how personal development strategies help us to increase our capacity to grow our creative agencies. Jeffrey Shaw and I cover these points and more: How personal development work increases our capacity; The...
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Ep 151: Sales Starts with the Self, with Jarrett Thomas
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jarrett Thomas discuss the level of intention and authenticity needed to create reciprocal business relationships. Jarrett Thomas and I cover these points and more: Why outdated sales tactics and methods no longer work; Creating...
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Ep 150: Can We Build Culture Through Efficiency? with Marquis Murray
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Marquis discuss how agencies can build culture through efficiency instead of feeling like they are at odds with one another. Marquis Murray and I cover these points and more: What we miss out on by thinking of culture and…
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Ep 149: Deeper Conscious Leadership for Agencies, with Martin Palethorpe
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Martin Palethorpe discuss how agency leaders can go deeper on their journey toward more conscious leadership. Martin Palethorpe and I cover these points and more: What “conscious leadership” means, and how it influences many…
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Ep 148: What Responsible Marketing Means, with Lola Bakare
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lola Bakare discuss what is actually at the core of responsible marketing for agency leaders today. Lola Bakare and I cover these points and more: Creating a positive ripple effect with responsible marketing that lives on past the...
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Ep 147: Building Grounded Leadership with Astrology, with Brad Williams
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Brad Williams of North Node Consulting explore how astrology can play a role in helping leaders ground into their innate gifts and better harness the wisdom of their teams. Brad Williams and I cover these points and more: How...
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Ep 146: Be Remarkably You and Attract the Right Clients, with Lisa Bragg
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lisa Bragg discuss how being even more authentic leads to magnetizing the right connections and attracting ideal clients. Lisa and I cover these points and more: Realizing that there are multiple ways to grow an agency…
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Ep 145: Agency Leader Independence, with Chris Bantock
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Chris Bantock discuss extracting agency owners from their firms to create more space for leader independence. Chris Bantock and I cover these points and more: Why people fall into the trap of being in the day-to-day of running an...
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Ep 144: Accelerating Positive Change, with Gretchen Pisano
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Gretchen Pisano of pLink, discuss the complex journey of leadership and how agency leaders can accelerate positive change among their teams. Gretchen Pisano and I cover these points and more: Why leaders, as high achievers, tend to...
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Ep 143: Saying No is a Biz Dev Strategy, with Corey Quinn
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Corey Quinn discuss how saying no to non-ideal prospects is a business development strategy that allows you to scale your agency responsibly. Corey Quinn and I cover these points and more: How agencies can better serve their…
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Ep 142: Trauma and Entrepreneurship, with Nicole Lewis-Keeber
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nicole Lewis-Keeber discuss how past big “T” and small “t” trauma impacts how we lead our agencies. Free Masterclass - How Hidden Trauma Can Affect Your Business, Profits and Your Peace of Mind. Nicole Lewis-Keeber and I cover…
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Ep 141: Is Your Overwhelm an Ops Issue? With Melissa Morris
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Melissa Morris discuss the operational issues that can lead to overwhelm for agency owners and how they can be addressed. Melissa Morris and I cover these points and more: How burnout in business can impact your clients, team, and...
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Ep 140: Taking Responsibility for Agency Revenue, with Rhoan Morgan
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Rhoan Morgan discuss fear around economic downturn, the nuances of business development, and why transparency in agency revenue makes a big difference. Rhoan Morgan and I cover these points and more: How to show up in a sales...
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Ep 139: Creating a Remarkable Client Services Team, with Khushbu Doshi
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Khushbu Doshi discuss how creative, media and tech agencies can improve client retention with an aligned account services team. Khushbu Doshi and I cover these points and more: The importance of account managers and project…
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Ep 138: Ideal Agency Acquisitions, with Khalil Stultz
On this episode of THRIVE — sponsored by accessiBe — Kelly and Khalil Stultz discuss the process of selling or acquiring an agency, and how to communicate to your team. Khalil Stultz and I cover these points and more: Focusing on growth through strategic partnerships to catapult business growth;...
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Ep 137: The People-First Approach, with Caleb Clark
On this episode of THRIVE — sponsored by accessiBe — Kelly and Caleb Clark of Hook and Ladder dive into the pragmatism of a people-first approach to agency leadership. Caleb Clark and I cover these points and more: The power of creating collaboration within your team and the teams you work with;...
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Ep 136: Becoming the Chief Creative Officer, with Jason Debiak
On this episode of THRIVE — sponsored by accessiBe — Kelly and Jason Debiak of Paper Tiger discuss the journey of becoming the Chief Creative Officer at your agency, as well as the self-awareness you can develop and impact you can make as a leader. Jason Debiak and I cover these points and more:...
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Ep 135: The Neuroscience Behind Agency Growth, with Marko Pavicic
On this episode of THRIVE — sponsored by accessiBe — Kelly and Marko Pavicic of Unity Method discuss how agency growth can be linked directly to neuroscience. Marko Pavicic and I cover these points and more: Why many agency owners believe that the market isn’t big enough for them; Translating...
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Ep 134: What's the Key to Creativity? with Erik Kockum
On this episode of THRIVE — sponsored by accessiBe — Kelly and Erik Kockum, co-founder of SNASK discuss what’s required for true creativity within agencies, and how your values and culture directly influence creative output. Erik and I cover these points and more: The two inherent components of...
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Ep 133: Understanding Employees' Identities, with Nate Shalev
On this episode of THRIVE — sponsored by accessiBe — Kelly and Nate Shalev discuss the importance of understanding the identities of your employees as part of an inclusive agency culture. Nate and I cover these points and more: The importance of matching your values and mission with your actions…
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Ep 132: Equity in Employees' Reproductive Health, with Flory Wilson
On this episode of THRIVE — sponsored by accessiBe — Kelly and Flory Wilson discuss how agencies can ensure that they are providing truly equitable benefits for reproductive health for all of their employees. Flory Wilson and I cover these points and more: How companies can support their…
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Ep 131: Behavioral Change in Leadership Drives Growth, with Stephan Wiedner
On this episode of THRIVE — sponsored by accessiBe — Kelly and Stephan discuss how deliberate practice is the secret to sustained behavioral change and how that drives agency growth. Stephan and I cover these points and more: Our perception, or understanding, of our people as agency leaders;...
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Ep 130: The Impact of Accessible Websites, with Amanda Kanners
On this episode of THRIVE — sponsored by accessiBe — Kelly and Amanda discuss how agencies can be changemakers for inclusivity in the world. Amanda and I cover these points and more: Dispelling the myth that accessibility is a niche market; The three things agencies can do to be more accessible;...
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Ep 129: How Truth + Empathy Lead to Agency Success, with Tony Cope
On this episode of THRIVE — sponsored by accessiBe — Kelly and Tony Cope of Myriad discuss creativity as a force for good, and how surviving traumatic events in life have impacted his agency’s work. Tony and I cover these points and more: How Tony’s active shooter event experiences altered his…
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Ep 128: Managing Reviews for Clients, with Julia McLaughlin
On this episode of THRIVE — sponsored by accessiBe — Kelly and Julia McLaughlin discuss the positive impact that review management services can create for digital agencies. Julia McLaughlin and I cover these points and more: The difference between running an agency and founding a SaaS platform…
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Ep 127: The Intersection of Inclusion and Technology, with Arthur Woods
On this episode of THRIVE — sponsored by accessiBe — Kelly and Arthur Woods discuss best practices in hiring for diversity, starting with the goal-setting measures and the strategy that ensures successful outcomes. Arthur and I cover these points and more: Where to start if your goal is to hire...
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Ep 126: The Hybrid Approach to Relationship Sales, with Dan Englander
On this episode of THRIVE — sponsored by accessiBe — Kelly is joined by Dan Englander to discuss leveraging human connection in your outbound sales strategy in order to create trust. Dan and I cover these points and more: The two different mindsets to sales and why it’s important to distinguish...
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Ep 125: What is Transcendental Leadership? with Shawne Mitchell
On this episode of THRIVE — sponsored by accessiBe — Kelly and Shawne Mitchell talk about how to surrender as a leader, as well as how accessing states of transcendence can be a gamechanger for your leadership style. Shawne and I cover these points and more: The new model of transcendental...
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Ep 124: Improving Human Powered Agencies, with Trenton Moss
On this episode of THRIVE — sponsored by accessiBe — Kelly and Trenton Moss talk about how to cultivate more meaningful interactions between the people within your agency. Trenton Moss and I cover these points and more: How Trenton nearly went bankrupt in business, and how he emerged stronger…
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Ep 123: How DPMs Model Servant Leadership, with Galen Low
On this episode of THRIVE — sponsored by accessiBe — Kelly and Galen Low talk about what agency leaders can learn about servant leadership from their digital project managers. Galen Low and I cover these points and more: Defining servant leadership within an agency setting; Why most agency…
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Ep 122: Can Agencies Reimagine Belonging? with Rhodes Perry
On this episode of THRIVE — sponsored by accessiBe — Kelly and Rhodes Perry discuss how each agency leader can transform their culture into one of belonging and inclusion over time. Rhodes Perry and I cover these points and more: How Rhodes felt the challenges he faced in the beginning of his...
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Ep 121: How to Lead Below the Surface, with LaTonya Wilkins
On this episode of THRIVE — sponsored by accessiBe — Kelly and LaTonya Wilkins discuss how to lead by building psychologically safe relationships within your agency. LaTonya Wilkins and I cover these points and more: The dominant leadership standards in traditional workplace environments; Toxic…
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Ep 120: Leading with Self-Compassion, with Massimo Backus
On this episode of THRIVE — sponsored by accessiBe — Kelly and Massimo Backus discuss emotional awareness in order to mindfully ride the waves of high-highs and low-lows in agency leadership. Massimo Backus and I cover these points and more: What self-compassion looks like in business management...
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Ep 119: Are You Playing the Long Game? with Dorie Clark
On this episode of THRIVE — sponsored by accessiBe — Kelly and Dorie Clark discuss the power in saying no to things that don’t make sense for you, and how to strategically position yourself as a long game thinker for the benefit of your agency. Dorie Clark and I cover these points and more: How...
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Ep 118: The Future of Agency Ops with Melanie Chandruang
On this episode of THRIVE — sponsored by accessiBe — Kelly and Melanie Chandruang discuss both the connection and distinction between the people within our agency and our operational strategy. Melanie Chandruang and I cover these points and more: Why agencies struggle to understand and fully…
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Ep 117: Our Trauma, Our Agency and Our Values with Michael Anthony
On this episode of THRIVE — sponsored by accessiBe — Kelly and Michael Anthony discuss how it is both imperative and paradoxical to unravel past coping mechanisms in order to be good leaders. Michael and I cover these points and more: How trauma is the theft of identity, not the experiences we...
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Ep 116: Agency Bandwidth Solutions, with Manish Dudharejia
On this episode of THRIVE — sponsored by accessiBe — Kelly and Manish Dudharejia discuss the continuous need for additional agency resources and the benefits of a white label partnership solution. Manish and I cover these points and more: The skepticism agencies often have around outsourcing; The...
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Ep 115: What 'Doing the Work' Does For Your Agency, with Rachel Roberts Mattox
On this episode of THRIVE — sponsored by accessiBe — Kelly and Rachel Roberts Mattox discuss how an agency leader’s self-development work can significantly change culture and business trajectory. Rachel and I cover these points and more: How some of us hide behind long work hours as a means of...
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ABOUT THIS SHOW
Former cause marketing agency owner turned Trauma-Informed Leadership Coach and Conscious Leadership Consultant, Kelly Campbell hosted THRIVE: Your Agency Resource, a video podcast for creative and tech leaders interested in the intersection of conscious leadership and agency growth. Sponsored by E2M Solutions.
HOSTED BY
Kelly Campbell
CATEGORIES
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