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PODCAST · society

Toast

by BBC Radio 4

The BBC business journalist, Sean Farrington, explores amazing products and brands that somehow ended up... toast. In each episode, Sean examines another great business idea, hearing how it started, what it offered and why it became successful. He hears first-hand from people who were there at the time, gathering compelling tales of what went on behind the scenes. Archive audio, industry experts, and fans of the brand are often in the mix as Sean charts its rise to dizzy heights before discovering where it may have faltered. Alongside him, offering wise and wry observations is the serial entrepreneur, Sam White, who has no advance knowledge of which business is to be covered. At the end of each episode, based on what she has just heard, Sam must come up with her own conclusions as to why the brand or product disappeared and what we can learn from its story. From big tech to high street retail and, of course, food, Toast tackles the business idea

Publisher-supplied feed metadata · PodParley refreshed Oct 2, 2026 · Source feed

Episodes

  1. Welcome to Toast

    BBC business journalist Sean Farrington introduces the series that uncovers the stories of brands and products that soared to success yet somehow still ended up toast. What made them so special? Why did they disappear? The series now has its very own feed which will be the new home of Toast on…

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ABOUT THIS SHOW

The BBC business journalist, Sean Farrington, explores amazing products and brands that somehow ended up... toast.

In each episode, Sean examines another great business idea, hearing how it started, what it offered and why it became successful.

He hears first-hand from people who were there at the time, gathering compelling tales of what went on behind the scenes.

Archive audio, industry experts, and fans of the brand are often in the mix as Sean charts its rise to dizzy heights before discovering where it may have faltered.

Alongside him, offering wise and wry observations is the serial entrepreneur, Sam White, who has no advance knowledge of which business is to be covered.

At the end of each episode, based on what she has just heard, Sam must come up with her own conclusions as to why the brand or product disappeared and what we can learn from its story.

From big tech to high street retail and, of course, food, Toast tackles the business idea

HOSTED BY

BBC Radio 4

Produced by BBC

Frequently Asked Questions

How many episodes does Toast have?

Toast currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Toast about?

The BBC business journalist, Sean Farrington, explores amazing products and brands that somehow ended up... toast. In each episode, Sean examines another great business idea, hearing how it started, what it offered and why it became successful. He hears first-hand from people who were there at the...

How often does Toast release new episodes?

Toast has 37 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Toast?

You can listen to Toast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Toast?

Toast is created and hosted by BBC Radio 4.
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