Welcome to Toast
from Toast Hosted by BBC Radio 4
BBC business journalist Sean Farrington introduces the series that uncovers the stories of brands and products that soared to success yet somehow still ended up toast. What made them so special? Why did they disappear? The series now has its very own feed which will be the new home of Toast on BBC Sounds. All the previous episodes are available right now in the new Toast feed and the new series begins on BBC Radio 4 and on BBC Sounds on 19 November, 2026.
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Frequently asked questions
How long is this episode of Toast?
This episode is 2 minutes long.
When was this Toast episode published?
This episode was published on September 29, 2026.
Can I download this Toast episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.