PODCAST · business
Top Agents Playbook
by Ray Wood
Top Agents Playbook is a podcast for future-focused real estate agents.
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Why Top Agents Are Choosing Sales Over Stress. An interview with Wayne Maguire
A rapidly growing number of agents are turning their back on the stress and expense of running a business and leveraging their experience and skills to make big money by focusing exclusively on listings and sales.In this episode, Ray Wood catches up with respected New Zealand agent, auctioneer and former multi-office owner Wayne Maguire, who has made exactly that move.After building successful Ray White businesses, managing teams and carrying the pressure of overheads, staffing, systems and office costs, Wayne made a deliberate decision to get back to what he does best: winning listings, building relationships, negotiating hard and selling property.Wayne’s message is simple: the money is often in selling real estate, not in carrying the risk and responsibility of running multiple offices.He shares how he is rebuilding his personal sales business by combining proven old-school prospecting with modern digital marketing. From consistent letterbox drops and database communication to video, appraisal campaigns and online marketing, Wayne is making sure his local market knows that when they list with him, he is personally involved from the first conversation through to the final negotiation.He also explains why AI is becoming an essential advantage for agents who want to create more leverage, improve their marketing, stay on top of communication and run a more efficient sales business.But Wayne is clear: technology does not replace the skills that matter most.The best agents still ask better questions, listen closely, build trust, understand people and negotiate confidently in the lounge room.In this episode, you will discover:Why business ownership is not always the most profitable path for ambitious agentsHow to rebuild your profile and market awareness when returning to frontline salesThe prospecting methods Wayne still relies on every weekWhy personal involvement creates a powerful point of difference with sellersHow AI can help agents create more leverage without losing the human connectionThe discipline, structure and habits behind sustained sales performanceWhy your face-to-face listing and negotiation skills remain your greatest advantageThis is a must-listen episode for agents who are tired of being buried in admin, team issues, overheads and operational stress—and want to get back to doing the work that creates income, freedom and momentum.Sometimes the smartest move is not to build a bigger business.Sometimes it is to become a better, more focused salesperson.Connect with Wayne at waynemaguire.com
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Autopilot Real Estate Leads Are Finally Here! How AI Just Unlocked The Holy Grail Of Real Estate Success. TAP. 242
Welcome back to the show. I’m Ray Wood.Today, I need to be a little blunt—because I am genuinely worried for a lot of agents.Not worried because real estate is disappearing. It is not.I’m worried because a massive shift is happening right now, in plain sight, and too many good agents are still treating AI like a novelty, a passing trend, or something they will “get around to” later.Later may be too late.The way people find property, research agents, consume marketing and decide who to trust is changing faster than our industry has ever seen. AI is changing search. It is changing advertising. It is changing how cheaply and quickly an agent can create campaigns, capture leads, follow them up and build a database.And somewhere right now, probably in your market, there is an agent who is already doing this.They are running dozens of ads instead of one. They are getting more clicks for less money. They are capturing names, emails and phone numbers instead of sending valuable traffic away. They are following up instantly, professionally and consistently—even while they are asleep.They are building a machine.Meanwhile, many agents are still boosting the occasional post, paying portals more every year, relying on referrals, and hoping their market share holds.That is why I feel urgency around this.You do not need to become an AI expert. You do not need to disappear into courses or spend months trying to understand every new tool.But you do need to act.Because the agents who build automated lead systems now will have a compounding advantage: more contacts, more conversations, more trust, more listings and more future business every single month.In this episode, I’m going to walk you through the four engines that turn your marketing into leads on autopilot—and why, in my view, this may be the most important business system you ever build.Let’s get into it.Let's set up a call. https://admachine.dev/
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You're Not a Real Estate Agent Anymore — You're a Media CEO Here's What That Actually Means. An Interview with Joe Wilson. TAP 242
Joe Wilson has spent 12 years in the trenches of real estate — as a top producer, national coach, and now Growth Director for eXp Realty's US West. He's the guy in the room that other top agents call when they want the real answer, not the generic one.In this episode, Joe gets direct about what's actually separating agents who are thriving from those who are quietly falling behind — and it has nothing to do with market conditions.We get into the AI conversation nobody's having honestly, why your database is at risk right now even if you think it's solid, and the dead-simple content strategy Joe's coaching clients are using to generate third-party validation on autopilot.If you've ever wondered what the difference is between a $250K agent and a $500K agent — Joe audited his own coaching clients and found the answer. It's not what you think.IN THIS EPISODE:Why "AI won't replace agents" is the wrong question entirelyThe one social media move generating 30–60 days of content from a single 10-minute Zoom callWhat the collapse of Zillow, CoStar and REA's share prices is really telling usWhy your database is more vulnerable than you think — and what agents with social media locked in are doing about itThe RAS principle: why consistency beats virality every timeJoe's "excavator vs shovel" framework for working smarter in this marketCONNECT WITH JOE WILSONInstagram: @joewilsonrealestatecoachFree community + training → hit his Linktree from Instagram
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From Hole in the Wall to 41 Offices: Andrew Coronis on What It Actually Takes. TAP 241
What We Cover in This Episode:How Andrew started in a 60 square meter "hole in the wall" office in 1988 alongside his father and partner Craig Gillies — and what finally made them get seriousThe turning point conversation in 1995: "Get good at this or get out"How they went from 4–5 sales a month to 30 — and what changedThe "Family Village Tribe" framework (from Flight Centre founder Graeme Turner) and how it shaped their expansion strategyWhy growing a bigger team didn't mean more sales — and the counterintuitive fixThe journey from 1 office to 23 offices across Southeast Queensland, managing nearly 8,000 rental propertiesWhy Andrew resisted franchising early on — and why he now calls that a mistakeWhat broke during COVID and the hard reset back to 8 hub officesThe new franchise model: why every partner must succeed, not just surviveWhat Coronis looks for in a franchise partner (minimum $600K GCI — and why)The "Stafford Blueprint" — Andrew's model for agent financial freedomWhat Andrew brought back from Harvard Business School about AI and human natureThe 5 things humans will always want — and why that matters for real estate's futureWhy Andrew completely reversed his view on technology replacing agentsHis #1 tip for using AI: start with the outcome, work backwards
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Is the Traditional Real Estate Model Costing Agents Too Much? An Interview with Chris Janzon, eXp Australia National Director. TAP. 240
Chris Janzon, eXp Australia National Director, explains why more entrepreneurial agents are exploring freedom, equity, revenue share and a lower-cost way to build their real estate business.Is the traditional real estate model costing agents too much?It’s a question more and more agents are starting to ask.For decades, the standard real estate career path has looked pretty much the same:Join an office.List and sell.Pay a large split.Work long hours.Carry the pressure.And, for many agents, keep doing it until the day they stop.But what happens when the model itself starts to change?In this episode, I sit down with Chris Janzon, National Director of eXp Australia, for a very open conversation about why some entrepreneurial agents are starting to look beyond the traditional franchise model.Now, I know many agents are sceptical when they hear about eXp.I get it.Real estate agents are pitched “new models” all the time. Most of them sound great on the surface, but once you look under the hood, they don’t always stack up.That’s why I wanted to have this conversation with Chris.Not as a sales pitch.But as a genuine look at how the model works, who it suits, who it probably doesn’t suit, and why some high-performing agents are paying much closer attention.In the interview, we talk about:How the eXp commission cap works in AustraliaWhy some agents may be giving away far more than they realiseThe role of equity and stock ownership in an agent’s long-term wealthHow revenue share works, and why it’s different from traditional recruitmentWhy Chris believes the model appeals to entrepreneurial, self-sufficient agentsHow cloud-based real estate businesses can reduce overhead and complexityWhy lifestyle, freedom and family time became such a big driver for ChrisAnd what agents should be looking at inside their own profit and loss right nowOne of the biggest takeaways for me was this:Real estate agents work incredibly hard for their money.It’s not just what you make that matters.It’s what you keep.And for agents who are writing serious numbers, even a small difference in structure can become a very big difference over one year, five years, or the rest of their career.Chris also shares his own story of moving from a traditional business ownership model into eXp, while still running his own real estate business, maintaining his lifestyle, and continuing to build something bigger than just the next transaction.Whether you’re curious, sceptical, interested, or simply want to understand what all the talk is about, I think you’ll find this conversation worthwhile.You may come away convinced.You may come away with more questions.Or you may decide it’s not for you.But either way, I think every serious agent should at least understand the model before dismissing it.Enjoy the episode,Ray
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How Real Estate Agents Can Win Attention, Build Trust and Use AI More Effectively. Ep 239. The 4 U’s of Digital Engagement.An Interview with Dr Tim Stafford
In this episode of Top Agents Playbook, Ray Wood speaks with Dr. Tim Stafford, a professor, learning strategist, futurist and specialist in online learning and digital engagement.Tim shares a powerful framework for understanding how people engage in crowded digital spaces — something every real estate agent needs to understand in today’s noisy social media environment.At the heart of the conversation is Tim’s “4 U’s” framework for human engagement online:Useful — Your content must quickly show people that it solves a real problem.Unique — Your message needs to clearly communicate what makes you different from every other agent, business or brand competing for attention.Urgent — Not in a panic-driven way, but by helping your audience understand why the issue matters now.Ultra-specific — Vague content gets ignored. Specific content builds credibility, clarity and trust.Ray and Tim discuss why most marketing fails because it focuses too heavily on the product or service, rather than the problem the audience is trying to solve. For real estate agents, this means moving beyond generic posts like “Thinking of selling?” and instead creating content that speaks directly to the concerns, questions and emotions of homeowners and buyers.A major theme of the episode is trust. Tim explains that trust is not built by simply telling people you are an expert. It is built when your audience feels you understand their problem, have solved it before and can guide them with confidence.The conversation also explores how AI is changing the future of marketing, learning and business. Tim explains that AI is especially powerful at removing the “blank page” problem and helping people move faster through the early stages of creating content, courses, research and strategy. But he also makes the important point that AI does not replace human nuance, judgement or expertise — it helps accelerate the work humans already do well.For real estate agents, this episode offers a practical reminder: success online is not about posting more random content. It is about building a long-term digital community around useful, specific and emotionally relevant conversations.Key Takeaways for Real Estate AgentsReal estate agents are not just competing with other agents — they are competing with everything in the social media feed.Your content must show value quickly.The best marketing starts with the audience’s problem, not your service.Specificity builds trust faster than broad claims.AI can help agents create better content faster, but the human insight still matters.Long-term digital trust is built through consistent, relevant conversations.Connect with Tim at https://drtimstafford.com
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Tough Love For A Tough Market. How to prepare your sellers to SELL! Ep 238.
The market is changing right now. Maybe not in your area, but in most.Buyers have lost their urgency, and the list-to-sell-time is starting to blow out.So how are agents getting buyers and sellers together?In this episode, I'm taking a close look at the best way to prepare your sellers for a sale.Cheers Ray
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How to vibe code beautiful web pages, landing pages, report and newsletters in your CRM. Ep 237.
In this episode, I talk about offering a prompt, but I completely forgot to share.Here's a prompt I asked Listing Engine to create for a landing page.Prompt:[Location] is ...insert your city.You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder.Create a simple, clean, mobile-first landing page designed to generate property appraisal leads from homeowners in [Location].The purpose of the page is to invite homeowners to submit their details so they can receive a fully researched, accurate property market update for their own property within 24 hours.The page should feel professional, local, trustworthy, premium, and helpful.DESIGN STYLEUse a modern real estate lead generation style.The page should be:- Mobile-first- Clean- Premium- Uncluttered- Easy to read- Focused on one clear actionUse a dark charcoal background with white text.Use bold, tightly spaced Inter font throughout the page.Use strong contrast with an electric blue accent colour for buttons, icons, highlights, borders, glow effects, and key visual details.On desktop, use a simple two-column hero layout:- Left column: hero copy- Right column: 24-hour clock graphic and opt-in formKeep the text column and opt-in form visually close together so the page feels focused and conversion-driven.On mobile, stack the hero copy first, then the clock graphic, then the opt-in form.Do not add unnecessary navigation links, menus, extra buttons, or distracting sections.TOP BANNERAt the very top of the page, add this centred context line:HOW MUCH IS YOUR [Location] PROPERTY WORTH TODAY?Make this line bold, clean, and highly visible, but not larger than the main hero heading.HERO SECTION — LEFT SIDEHero Heading:Our Free 24 Hour Update Delivers A Researched and Accurate Property Market Opinion.Subheading:Find out what your property could be worth in today’s market with a personalised market opinion prepared specifically for your [Location] home.Supporting Copy:No generic estimate. No automated guesswork. Just a researched property market update based on recent local sales, current buyer activity, comparable properties, and today’s market conditions.Add these 5 bullet points with check icons:- Receive your personalised property market opinion within 24 hours- Based on current [Location] market data- Includes recent comparable sales and local buyer demand- Helpful whether you’re thinking of selling now, later, or simply curious- Free, accurate, and obligation-freeBelow the bullet points, add a small trust line with a shield icon:Prepared by a local property professional with current market knowledgeHERO SECTION — RIGHT SIDEAt the top of the right column, above the opt-in box, create a large, prominent round 24-hour clock-style graphic.The clock graphic should look sleek, modern, and premium.It should include:- Circular timer ring- Subtle electric blue glow- “24 HR” displayed clearly inside the graphic- Clean, minimal real estate styleBelow the clock graphic, create a clean opt-in box/card.The opt-in box should have:- Slightly lighter charcoal background- Rounded corners- Subtle shadow- Subtle electric blue top gradient line- Strong visual focusOpt-in Box Heading:Get Your Free 24 Hour Market OpinionOpt-in Box Subheading:Enter your details below and we’ll prepare a researched property update for your home.Form Fields:- First Name- Address of Property to be Assessed- Email- MobileAdd a tick box with this exact wording:I’m planning to sell. Please send me your marketing options and costs.CTA Button:Get My 24 Hr Market OpinionButton style:- Large- Full width- Rounded corners- Bold text- Bright electric blue background- High contrast- Strong hover effect if possibleBelow the CTA button, add this privacy microcopy:Your details are private and will only be used to prepare your property market update.HOW IT WORKS SECTIONBelow the hero section, add a simple “How It Works” section.Keep this section clean, short, and visually simple.Heading:How It WorksAdd 3 steps with simple icons:Step 1: Submit Your Property DetailsStep 2: We Research The Local MarketStep 3: Receive Your 24 Hour Market OpinionCLOSING CTA SECTIONAdd a final simple closing CTA section.TextWant to know what your [Location] property could sell for in today’s market?Button:Get My 24 Hr Market OpinionIMPORTANT INSTRUCTIONS- Keep the page focused on one action only.- Do not add unnecessary navigation links.- Do not make the page busy.- Prioritise mobile readability.- Make the opt-in form the main visual focus.- Use strong spacing, bold headings, and clean sections.- Keep the design premium, local, trustworthy, and conversion-focused.- Make sure the page is suitable for real estate agents generating homeowner appraisal leads.
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How to take over your real estate territory. Ep 236. An interview with Christian Bartley
I know Barwon Heads, Victoria (Australia) very well.It's a beautiful coastal town about ninety minutes from Melbourne, nestled into the dunes where the Barwon River runs into Bass Straight.It's also a very popular target for Melbourne families looking for the ultimate beach house retreat. There are long-established loyalities where old habits die hard.So, you might imagine that this was not the easiest of places to start a real estate business from scratch.But that's what Christian Bartley did, then worked hard to build market share and ultimately dominate the Barwon Heads real estate market.In this interview, Christian breaks down exactly how he did it.With a surprising blend of proven old-school strategies and new-school tech and media ideas, Christian and his growing team built an impressive brand that property sellers and buyers are drawn to.If you're working to grow your agency, or you're in week one of your new career, Christian has more than a few proven ideas to share.His mantra is that many agents are big on training but struggle with execution. And in his new role as coach and mentor to Australia's new class of future-focused agents, Christian brings many years of hard-won experience and proven ways to execute your way to success to the table.You can start the conversation and connect with Christian at Real Mentor
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What's happening in real estate advertising? Ep 235. An interview with Greg McDaniel.
It's always fun catching up with Greg McDaniel because he's always up to something cool.Here's a summary of our session:Absolutely, Ray. Here’s a detailed summary shortened to roughly 20% of the original wording.Podcast Interview Summary: Ray Wood with Greg McDanielRay welcomes longtime friend Greg McDaniel from Grass Valley, Northern California. After a relaxed opening chat about Greg’s 10-acre property, mowing, weather, and life in Northern California, the conversation turns to what is currently working for real estate agents in social media marketing and advertising.Greg says agents have never had more opportunity to create their own media. They no longer need a full studio setup; a smartphone, simple microphone, and free or low-cost editing tools like CapCut are enough to produce useful content. He emphasizes that agents can now use AI tools such as ChatGPT and prompt libraries like AIPRM to generate video ideas, captions, YouTube titles, descriptions, tags, and content frameworks quickly.A major theme is that agents often feel overwhelmed by all the marketing options available, but Greg argues the answer is simpler than most people think: stay visible, stay relevant, and keep having conversations with your audience. He uses his and Ray’s friendship as an example. Even though they have known each other for around 10 years and never met in person, they have stayed connected through podcasts, conversations, and regular contact. That same principle applies to agents and their audience.Greg recommends agents post short-form content daily on Instagram, Facebook, YouTube Shorts, and other platforms. He says agents should pay attention to who watches, likes, comments, or reacts to their content, then personally reach out and start conversations. Rather than treating social media as a broadcasting platform only, agents should use it as a relationship-building tool.When Ray asks what type of content works best, Greg suggests documenting daily life. He compares each part of the day to a chapter in a book: morning routines, coffee stops, drives, meetings, funny moments, local observations, family life, pets, community stories, and real estate insights. His advice is to make content that is interesting, personal, and relatable, not just constant real estate sales messages.Greg recommends following an 80/20 rule: around 80% of content should be fun, interesting, community-based, or personality-driven, while 20% can be more directly related to business. He notes that kids and pets can attract engagement, though agents should only include family if they are comfortable doing so. Ray jokes that featuring his dogs in marketing videos could make their expenses feel like marketing costs, leading to a humorous side discussion about dogs, grooming, cleaning, and checking with a CPA.The conversation then moves into YouTube. Greg believes YouTube is a powerful free platform because once content is created, it can continue working long term. However, he says fewer than 1% of agents will actually take action. Ray asks why, and Greg bluntly says laziness is often the main barrier. He explains that many agents know what they need to do, but avoid it because they feel they have nothing to say or do not want to be on camera.Greg shares an example of a successful Silicon Valley agent who has deep local knowledge, a long real estate career, children who grew up in the area, a wife who teaches locally, and strong opinions about coffee — yet still feels he has nothing to say. Greg points out that this agent could easily create local coffee tours, community videos, tech-area commentary, and neighborhood stories. The lesson is that agents already have content all around them; they simply need to start filming.Ray and Greg discuss simple equipment, including the Hollyland Lark M2 microphone, which Ray recently bought and found impressive. Greg shares a practical tip: clip the tiny microphone under the brim of a cap for clear audio while filming casual videos.The discussion then shifts to YouTube trends. Greg mentions that large channels like MrBeast are seeing major changes in views as YouTube places more emphasis on Shorts and shorter content. He believes this creates an opportunity for smaller creators and independent agents to gain more visibility. Greg also mentions using tools like VidIQ and Thumbnail Creator to improve YouTube thumbnails, titles, SEO, descriptions, and tags.Greg demonstrates AIPRM inside ChatGPT, showing Ray how pre-built prompts can generate optimized YouTube titles, descriptions, tags, and hashtags. He enters a sample real estate topic and the tool produces multiple title options, a short description, and keyword tags that could be copied into YouTube Studio. Ray is impressed by how much time this could save.Ray then shares what he is seeing with AI Ad Machine clients: property listing ads are generating some of the strongest results. Rather than simply offering free appraisals or asking for listings, agents can advertise actual properties, send traffic to a Meta lead form or landing page, and capture buyer and seller leads. These leads can then flow into Go High Level for automated text and email follow-up. Ray argues that a great listing has enormous pulling power because it shows the agent actively marketing real estate, not begging for business.Greg agrees and adds that ads and content need to match the local audience. A generic message will not work equally well in Miami, San Francisco, Salt Lake City, Grass Valley, or a beach town. Agents should speak the language of their community. For example, in Grass Valley, a real estate agent could create a video using a zero-turn mower or tractor dealership as a metaphor for teamwork and market knowledge. In a beach town, an agent should be on the beach talking about local lifestyle, restaurants, and community news.The core marketing message from Greg is that agents should stop begging for business and instead become a trusted source of information. They should talk about their industry, community, local market, lifestyle, and daily experiences in a way that feels human and useful.Ray adds that testing is now easier than ever. In the old newspaper days, agents ran one ad and hoped it worked. Today, they can run many variations and quickly identify what gets attention, clicks, and leads. This ties directly into Ray’s broader AI Ad Machine philosophy: test multiple ad angles and let the data show what works.Toward the end, Greg introduces Google Flow from Google Labs, describing how it can create AI-generated images from photos and prompts. He gives a playful example of generating an image of family members riding horses, grandchildren running around, and himself on a lawnmower being chased by a kangaroo. More practically, he suggests agents could use AI image tools to help buyers visualize themselves in a property, such as creating an image of a family enjoying a kitchen or living space, while cautioning agents to check rules and avoid anything misleading or discriminatory.Greg also promotes his own podcast, RE Geeks, which focuses on real estate, technology, and how tech influences agents and consumers. He explains that his longtime tech partner Michael is involved, and they discuss practical ways agents can use technology in their business.The episode closes with Ray thanking Greg and promising to include links in the show notes to the tools discussed, including AIPRM, the Hollyland Lark M2 microphone, Google Flow, VidIQ, Thumbnail Creator, and RE Geeks.Key TakeawaysThe strongest message from the interview is that real estate agents do not need complicated marketing. They need consistency, personality, community relevance, and a willingness to create. A smartphone, simple microphone, AI tools, and daily local observations are enough to start building attention.Agents should use short-form video, YouTube, stories, reels, and listing ads to stay visible and start conversations. The best content is not always polished or formal; it is often personal, local, useful, and human.Ray’s major ad insight is that great property listings are still one of the strongest lead-generation assets agents have. When promoted properly through social ads, lead forms, landing pages, and CRM follow-up, listings can become powerful buyer and seller lead machines.Greg’s major content insight is that agents already have more than enough to say. Their local knowledge, daily routines, clients, pets, coffee shops, neighborhoods, listings, and lifestyle stories can all become content. The agents who win are the ones who stop overthinking and start publishing.
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What's the best real estate lead generation ad?. We spent $2M and 3 years testing to find out! Ep 234.
What's the best ad for generating motivated seller leads?After working with more than 500 real estate professionals and agencies, testing thousands of ads, and tracking over $2 million in client ad spend across the last 3 years, we’ve seen exactly what gets attention, what drives clicks, and what helps generate seller opportunities....and the #1 ad might surprise you!This episode is all about the ads that won, why they won, and how you can quickly model the formula instead of wasting time guessing.Let's connect
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How Independent Agents Build A Beautiful Brand. Ep 233. An Interview with Peter Hutton
Episode SummaryMy Interview with Peter HuttonIf you’re thinking about taking the plunge and launching your own independent real estate agency, then this interview with industry legend Peter Hutton is a must-listen.And even if you’re not, you’ll still take away a stack of value and plenty of fresh ideas.My biggest takeaway from this conversation was the way Peter thinks far beyond the obvious branding decisions to build deep, practical strategy.Peter and his wife Karen have enjoyed remarkable success with more than one agency, so there is very little they do not understand about the operational side of the business.What stands out about Peter is his ability to think well beyond the blue-sky ideas and make sure a new business is a truly workable sum of its parts.From colours, fonts, and logo theory through to building the right tech stack with affordable, practical solutions, Peter draws on more than 25 years of real estate success to share some of his very best thinking.Connect with Peter at Flornt.com.auReady to generate more leads?Visit AdMachine.dev to see how agents are using smarter advertising to attract more attention, leads, and listings.
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TAP 232. How to stand out and get noticed in your local market. An interview with Ann Carden
I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals.You can connect with Ann hereCheck out Ann's podcast hereThe following is a transcript of the first 3 minutes of our interview 😎Well, hi, everybody, and welcome back to the show. I'm with Ann Carden, and good morning. How you doing?Good morning, I am doing wonderful, right? Thanks so much for having me on. Hi, everyone.And we're about to see you in the world today, Ann.I am in the United States. I am in the state called Missouri, the Midwest.Yeah, absolutely. Tell us a little bit about what you do. I'm really excited to have this call because I know that you offer some special ideas around content and what real estate agents can be doing to grow their business and their income.And I'd love to get into, you mentioned just before we press record about creating multiple income streams. I'd love to learn a little bit more about that. And I'm sure my listeners would as well. So yeah, tell us what you do.And also tell us maybe how we can reach out and connect with you. What's the easiest way to connect with you?Yeah, the best way to connect with me is to go to my website at annlcarden.com. There is an L in my in my website, but that's the best way because I have lots of resources there. I've you can really find out a lot.I also have my podcast there as well, which I go into a lot of marketing and sales strategies and things like that in my and I interview other experts. So my expert in your podcast is also hosted on my website.So there's that's the best way to reach me or if you want to have a call with me, you can book a call there.I'll include those links in the show notes. Sounds great. Yeah. So tell us a little bit about what you do specifically.Yeah, so I have two sides of my business. I've been an entrepreneur for 34 years. This is my sixth and seventh business. I've sold five previous businesses. And I work mainly with people that are experts in their field who want to either start a coaching or consulting program, or they want to monetize in other ways.So that's one side of my business of people that want to grow and scale their coaching and consulting professional service business. So that is one side. The other side of my business though, is I also help people really stand out in their market, in their marketing, and build really an expert and influence marketing platform.So they are really seeing at the top of their industry where they can get the best clients, the best opportunities, either playing a bigger game. And so that is the agency side of my business.Right, right. Well, I'm sure you've made plenty of observations about realtors, as we call them here in North America, or real estate agents. What are some of the things that, well, maybe I could ask it this way.If you were a realtor, what would you be doing to stand out in your market? Because right now it's so competitive. And we're coming off a little bit of a boom in many parts of the world where there's been a lot of property for sale, and then the number of agents grew, and now there's not as many properties for sale, but there's just as many agents. Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 231. How to start a massive social media following from zero. An interview with Rachel Adams-Lee
Hi everyone and welcome back to the show.Special thanks to Rachel Adams Lee for such a great interview! LOTS of gold here.BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential and build the business of their dreams. Facts: Positivity is her jam. You can find her snuggled on the couch in yoga pants, hair in a messy bun with her laptop! She is 5ft tall, love all things social media, is obsessed with having a healthy marriage, and thinks Nutella should be its own food group! Fun fact: She just lost 50lbs postpartum!Connect with Rachel on Social:InstagramFacebookYoutubeReal Estate WebsiteCoaching WebsiteMailing address: 548 Gibson Dr #200, Roseville California USA. 95678Here area few topics and ideas Rachel is passionate about:-My personal journey with self-development- Social Media Tips to beat the algorithm-How to grow your following-How to convert a follower into your next client- The importance of who you surround yourself with- Setting personal/professional boundaries-The value of a mentor-Time-Blocking-The power of Positive affirmations-Creating a powerful morning routine-Defining a healthy relationship standard-How to build a life by design-The importance of systems/scripts in your businessMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 230. How Raine & Horne are innovating in changing times. An interview with Mindy Powell-Hodges
Mindy Powell-Hodges is Head of Network at Raine & Horne. The 140-year-old household name is still a family business and currently run by fourth-generation family member, Angus Horne.Mindy brings a fresh approach to a proven traditional model and I'm always happy to profile innovation and leadershipMindy is a seasoned leader who has a passion for growth. Growth of business, growth of people, growth of herself. Her forte is being able to 'see' strategically and then translating this into execution. Mindy delivers results through and with people, investing in them and building their capability to succeed.Mindy has an impressive background in a variety of industries, with extensive experience in management, publicity and sales. Possessing an adaptable personality, she has adjusted and refined her skills across widely varying cultures and demographics, having worked in Australia, United Kingdom, United States of America and the United Arab Emirates.Naturally adept at networking and acquiring new business, her consistent and overarching goal is to continually grow and improve the company’s presence and reach through collaborative vision and exploring innovative business strategies.Reach out and connect with Mindy hereMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 229. The 'Magic' Window. How to increase your strike rate at every listing presentation.
Are you using the 'Magic Window' to win more listings at the presentation?The 'Magic Window' refers to the time between when the listing appointment is made with the seller and when you meet. Might be a couple of hours, might be a week. In this episode, I share a strategy that works beautifully especially in a 'cold' contact situation where you have not met the seller.Discover the power of AI-Driven marketing to set you and your brand above every other agent in your area.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 228. From 14 year-old 9/11 survivor and homeless to real estate investing authority
At the age of 14, Ray Glymph's world was thrown into turmoil. The chaos following the World Trade Centre attacks on September 2001 left Ray and his family homeless for months. This experience left its mark on Ray and he decided to never be homeless again. Today he heads up his own property management investment and coaching company. After learning the essentials of property investment success, Ray now shares his skills with others.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 227. The decision against the National Association of Realtors for price-fixing and what's next?
The recent finding against the National Association of Realtors (NAR) is a huge bump in the road for the 116-year-old industry body. In this episode, Ray explains the finding and what might happen next. He also delivers a quick summary on how real estate professionals are leveraging the power of AI to explode their marketing reach!Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 226. One agents global business. An interview with Barry Pulver
Let's continue down the eXp road a little further as it's opening some very interesting doors!Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously produced his own radio show in London, England.He's also the real estate agent who expanded eXp from being a North American company to being an international one.Barry is currently the #1 global eXp real estate agent with a $billion+ yearly team who is focused and passionate about helping every single real estate agent reach their OWN goals and potential by providing them with direct mentorship and the tools and systems to help them develop their success through their OWN brand....In 2023, Barry and his team helped over 7,800 families accomplish their housing dreams and goals and I believe we have the blue print, tools and mentorship to help you achieve the lofty ambitions you deserve for your business and your family!Connect with Barry here Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 225. New real estate model attracting top performers. Keep more of what you make.
PLEASE NOTE: I’m offering a special marketing package to eXp agents. Please email me for full details: [email protected] When RE/MAX launched in the early 70s it was something of a game changer. The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee’ that guaranteed certain support essentials. The RE/MAX model started to grow with brokers stacking hundreds and sometimes thousands of agents into their brokerages. Top agents liked RE/MAX because they got to keep a greater percentage of GCI. The traditional model didn't stand a chance and RE/MAX grew rapidly during the 80s and 90s.New real estate model founded by Seattle broker Fast forward to 2009 when Seattle Broker Glenn Sanford started to ‘tinker’ with the agent-keeps-more model and founded eXp Realty. The eXp model charges agents a nominal monthly fee but they only pay $25,000 a year on the first $100,000 earned in GCI. After that, they keep everything. So a traditional system agent who makes $200,000 a year in GCI would normally keep around half or $100,000, while the eXp agent making the same amount keeps $175,000. Extend that over five years, and the eXp agent has kept $375,000 more than she would have with the traditional commission split model.While the eXp model is not for everyone, it’s quickly gaining momentum as an attractive option for real estate’s top performers tired of paying a big percentage to the owner/broker. Anyone in real estate who has experienced the crush of competition and the seemingly endless increase in costs will quickly tell you “It’s not what you make, but what you keep that really matters.” However, Glenn Sanford did more than create a more generous commission share model, as eXp also has a structured revenue share feature whereby agents can build their teams and benefit from team member results. This has been a very successful strategy for eXp as big team agents earn serious amounts of passive income as the compounding effect gains momentum. In addition, EXP WORLD HOLDINGS INC is listed on the NASDAQ, and eXp agents are allocated shares and can earn and buy more.Lisa B comes onboard with eXpReal estate success coach, Lisa B from Queensland’s Gold Coast saw the eXp advantages early on and went all in to start building her team of agents from around Australia and the world. As a former high-performing agent, Lisa knows the daily challenges of a career in real estate and the obvious advantages of keeping more of what you make. The power and freedom of working remotelyThe rise and rise of eXp and eXp agents has only been helped by the amazing advances in technology and the digital era where working remotely and mobile from the cloud keeps them connected but free to roam without the need for a central or traditional office on the High Street. As Lisa grows her team, I’ve been able to witness the success of the agents she coaches and supports. With endless enthusiasm and great energy, she is a shining star in the group propelling many agents in her team to earning levels they have never experienced before.Agent thought about becoming an Uber driver!One agent from Melbourne had become so despondent and unmotivated working in the traditional model that he was about to sign up to become an Uber driver before joining Lisa’s team and reinventing his personal brand and career. In the last six months, he’s earned more than $250,000 in GCI and is quickly building his own team with agents including several from India where eXp is gaining market share and attracting the more entrepreneurial top performers. My takeaway from what I know is eXp agents get more money, more options, more support and more tools. Reach out if you’d like a sneak peek of the exclusive bundle we’re offering. When we connect, I’ll set you up for a call with Lisa and she’ll tell you all about the group and see if you might be a good fit.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 224. New real estate app makes you the photo pro! ...how Brad made a killer app!
Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer!It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, high-performance digital camera producing stunning resolution images, a range of wide and telephone lens settings and simple editing features built in. But I'm sure you already know that.However, there's one thing your phone can't do, and it's a powerful real estate-specific must have!I'm talking about the light-balance issues when shooting images for your latest listing and the light variances that turn an average shot into an image that makes everyone sit up and take notice.Let's say you've just listed an apartment with views over Sydney's Harbour. You walk into a beautiful living room but you can't help but notice the large window because your eyes are drawn to the mighty Sydney Harbour Bridge and the glowing white sales of the world-famous opera house.You can shoot this room with a wider angle setting on your phone but there's a problem: You can take a great shot of the room and a great shot of the harbour view but you can't take both because the light difference for both features in your shot are too extreme.You shoot the room and the harbour is washed out. You shoot the harbour and the beautiful living room is dark.Before founding real estate's number one image editing company Box Brownie with co-founder Mel, he was a real estate photographer with all the fancy gear and lights and editing software to make sure he delivered the very best marketing images for real estate agent clients.But Brad being Brad, dreamed of creating a business that could produce great images for his clients but so much more and for a fraction of the price.Today BoxBrownie.com is the preferred image editing solution for more than 200,000 real estate clients in more than 130 countries.BB's software can virtually stage an empty room (you can't actually tell it's not real!) create floor plans, bring dull images to life, straighten wonky photos, and create a beautiful dusk image of a home that brings out the warmth and color that catches the eye every time.But I digress...Go to your phone and search and download an app called SNAP SNAP SNAP. It looks like thisThis brilliant app lets you take a series of images on your phone (via the app) that you upload to Box Brownie and they'll get you back an amazing looking image where everything is perfectly balanced for light and color. It's a total breakthrough!!Here's the man himself taking you step by step through the process. Don't take any pics with SNAP SNAP SNAP until you've seen this video:https://www.youtube.com/watch?v=bnjPK0CzJ6EMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 223. Get Listings Using our AI-Powered Platform.
Here's an opportunity to experience the raw power of AI to grow our business. Join the Real Easy Ads Free Trial and 30 Day ChallengeIf you’re 200% serious about automating genuine seller leads using AI marketing then I’m inviting you to join me and my team for our 30-Day Challenge.You'll be using the very latest AI-Powered Software to create stunningly-successful ads in just secondsSeriously, the way AI is creating headlines, ad copy and then testing each ad to advance the best-performing campaigns is mind-blowing.Here’s how the challenge works:You schedule a call with us so we can show you around the platformWe set you up with your customized account so we can get the party startedWe will be meeting via regular group meets throughout the challenge to help you create your ads, monitor results, tweak where necessary, follow up leads, win listings and make salesYou’ll get access to our tech team specialists plus a Google Ads and Facebook expertYou’ll get access to our Corporate Shutterstock account to use unlimited professional-grade videos and images in your marketingWe’ll be showing you LIVE and in real time how to create stunning social media, Google , Bing and Youtube ads in just secondsIf, at the end of the challenge you want to keep using the Real Easy Ads platform we’ll do you a ‘Can’t-Say-No’ special deal and ALL the support you experienced in during your trial will continueClick here to register nowThe only way to join the challenge is to set up a one-on-one call with Ray. Grab a time here that works for you
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TAP 222. The raw power of personal accountability. An Interview with Athena Brownson
I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attentionSet yourself up with a daily ritual so you know what's comingInspire and motivate your brain and outlook with a daily workoutJunk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?Athena's website is: www.athenabrownsonrealtor.comFacebook: www.facebook.com/AthenaBrownsonRealtorMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 221. Super-Coach and Luxury Agents Shares Her Success Ideas. An Interview with Debbi DiMaggio
G'Day team. I'd like you to meet Debbi DiMaggio, a seasoned Independent contractor, top producing Realtor since 1989, business owner, marketing director, coach, 4 x author, social media guru, master networker, consummate connector, serial entrepreneur, producer, mentor and philanthropist — with one goal in mind, a desire to help others achieve their goals.Debbi helps her clients with 5 programs so they can follow their passion and live their purpose.Life CoachMarketing ConsultingReal Estate CoachingProduct/Brand ConsultingBook CoachDownload everything hereMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 220. The NEW Financial Advisor has arrived! An interview with Dan Thompson
Here's a fresh approach to getting your financial house in order.Meet Dan Thompson, president at Wide Money Tools, Idaho USA.Dan ThompsonWise Money Tools, PresidentOffice: 208.939.5910Website: www.wisemoneytools.comYouTube: https://www.youtube.com/@wisemoneytools What does Dan do?Wise Money Tools is a financial services company dedicated to helping clients grow and preserve their wealth, whether in their working years or close to retirement. Our mission is to provide clients with personalized investment strategies that work at different risk levels to help them achieve their financial goals.At Wise Money Tools, we understand that everyone’s financial situation is unique. That’s why we take the time to get to know our clients and their individual needs.Our non-traditional approaches focus on growth, safety, tax-advantages, and cash flow. We believe that financial planning is not just about growing wealth, but also about preserving it for future generationsMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 219. 2023 Wrapped! (Part 2) more tech, US politics, interesting facts :-) Ray + Joel unplugged
Hello loyal listeners and I hope this finds you well and enjoying a break over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎My new song is titled 'F*** this fire's hot' so it's not for little ears ...If the Eff word offends, please don't click!!It started as a joke a couple of summers ago at the cottage when one of of friends got too close to the fire and the song idea kind of snowballed from there.Our friend Amanda is a songwriter and recording artist and she liked the riff so I went down to St Catherine Ontario one afternoon in the summer of 2023 and we recorded the song between us. I have never done anything like that before so it was a lot of fun. Amanda can play anything and has a great voice so she filled in all the gaps to give it a great sound.Then, when we were done, she suggested I send the master file to a former Sony Music engineer and he made it sound even better!Here's the result!Youtube link to my song: (F*** this fire's hot!)Spotify link to my song: (F*** this fire's hot!)Other links Joel and I discuss are:https://reincubate.com/camo/https://www.elgato.com/us/en/p/prompterMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 218. 2023 Wrapped! (Part 1) Best tech, listing leads, marketing ideas, video, Youtube and my new song! Ray + Joel unplugged
Hello loyal listeners and I hope this finds you well and excited for a over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎https://reincubate.com/camo/https://www.elgato.com/us/en/p/prompterMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 217. How to tell your brand story. An interview with Tim Wood (Part 2)
In this episode, which follows on from Episode 216, my brother Tim goes deep with his best ideas and shares some memorable brand-building examples and strategies.Buy Tim's book at Amazon.comListen on SpotifyMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 216. What does your real estate brand do for you? An interview with Tim Wood (Part 1)
For the last few years, an increasing number of agents have been messaging me with questions about their career options and in particular, the importance of the 'brand' they work with.In the last ten years, the steady rise of cloud-based real estate corporations has challenged the traditional model of salespeople being employed by a real estate company working out of a brick-and-mortar office.This new digitally remote model has not only allowed agents to establish and promote their own personal brand but also enjoy a greater slice of the commission pie.These days, cloud-based digital brands provide much of the heavy lifting in terms of back-office support for their member agents including trust accounting (where laws call for that) and supplying an ever-widening range of tech tools like coaching, mentoring and training, marketing platforms, CRMs and lead generation workstations leaving the agent to focus on the dollar-productive activities of getting in front of more sellers and doing more deals.This recent visit back to Victoria Australia to spend time with friends and family gave me the opportunity to catch up with my brother Tim and we decided to record a couple of interviews for the show.Tim is something of a brand guru. Today he consults to a list of private clients but his former career path saw him deeply involved with brands like Nike, Mattel, and Krispy Kreme.In 2022 he published his personal branding strategies and success formulas in a book titled 'YourAmazing Brand Story'In this episode, Tim and I get nicely into the weeds of effective branding and how agents can best reach out to potential clients in their community by telling their brand story and standing out in a 'sea' of other agents and making emotional connections by deciding then telling their brand story.There' some really valuable points in this short session. Grab your journal for the good bits. Enjoy! R😎You can get Tim's book hereHere's Tim's summary on Youtube Click here to download my latest book DIGITAL MAYOR.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 215. The Top 5 Buyer Qualifying Questions Of All Time!
Hi everybody and welcome back to the show. In this episode, I’m going to share my top 5 buyer qualifying questions plus help you avoid the most common mistakes agents make when talking to buyers.You only need to ask 5 questions to qualify your buyers and I'll get to them in a sec, but first hear me out on something really important.In my experience working with buyers, especially unqualified buyers is the fastest way to ruin a Real Estate career.I see so many newbie agents focus on buyers because finding buyers is easier than finding sellers, and for some reason, new agents think it will deliver the same rewards. Big mistake.Now at the same time, I know some agents specialize in working with buyers which is fine as long as you're set up correctly to do it, but I'm approaching this episode from my traditional viewpoint as a listing agent which is where the big money is made in Real estate.If we all agree that time is our most precious resource, then why waste it working with buyers who are not ready to buy?I know many agents (especially rookies) struggle to manage their time and are easily distracted with a buyer who may or may not be ready to go.But what if we could quickly qualify our buyers with 3 questions to help us make that time investment decision and help them out at the same time.What if you could provide great assistance without wasting your time on someone not even close to buying?And there’s another very important factor here that will cost you big money if you fluff it up; What if the buyer is also a seller?If you turn them away, then you’ll struggle to become their listing agent.I came up with these four questions as a way to train my team during a busy open home where there could be 20 to 30 buyers in a property at any one time and you need to quickly find out who is serious who is a seller and who is just kicking the tyres.I’ll get to the qualifying questions in a moment but there’s something you need to do first.Write two or three blogs on your website so you can refer buyers to them when you let them down gently.If you don’t have your own website and blog, you need to get one because it's the FASTEST way to get found online and you’re naturally going to link your Google Business Profile to it which will get you even more traffic.Your articles will be something like:5 things to look for before you buy in (your area)A Buyer’s Guide to (your area) real estate12 buyer tips for buying real estate in (your area)3 success stories from buyers in (you area)These blogs will also help MASSIVELY with organic search.You need to blogs because you’ll be referring your B class buyers to them so you can continue to help them on their purchasing journey.In fact, at jigglar.com you can quickly customize a multi-page The Ultimate Homebuyers checklist then have it available as a download.Okay, so here are the 3 buyer qualifying questions:Okay great, I love working with buyers. Let me grab your contact info so I can keep you up to date with new listings that fit your criteria.How long have you been looking?What have you seen that you like?Have you made any offers?Do you need to sell a property?At this point, you’ll be able to assess if the buyer is also a seller and act accordingly.Here’s another great question to see where they’re at in the buying process: “Have you lined up a good mortgage deal? I can refer you to an excellent mortgage broker if you like”So by now, you know if they are ready to buy or not.But here’s the thing: Most rookie agents just can’t say “no”They agree to take the buyer around to homes they can’t (or are not ready to) buy and burn daylight when they should be prospecting.They do the easy, non-productive actions that have way less chance of getting results instead of investing their time wisely in quality, solid prospecting.So, let me ask you a question: are you not better off investing time to win a listing in which case all the real buyers will come to you anyway?In fact, if you're making notes, write that down …When you get a listing, the ‘real’ buyers come to you.So after asking your qualifying questions, you’ll know if your buyer is ready to go or not. There are no ‘maybes’ here.If yes, then great. You know what you need to do.If no, then why not grab their email and send them a link to your blog to help them get ready to buy.You have a heap of options here.The mission is to quickly establish if a buyer is ready to go and worth investing time in.There are plenty of ways to help a buyer if they’re not ready to buy.The most important thing is to make sure you add them as a contact into your database. Remember, you’re in the relationship business and you never know who will be referring you a listing next.Keep in mind, as your database of new contacts grows, the possibilities and opportunities are endless!Thanks for joining me today. You’ll find these questions in the show notes for this episode at TopAgentsPlaybook.comAlso, let me tell you about some recent episodes that are most popular with listeners.Episode 192 has gone off like a frog in a sock. It’s called The Top 5 Ways To Attract Listings. And it’s an interview with my good friend and super agent Trent Pool…and episode 182. From Zero To 60 Sales A Year. An Interview with Gizzelle Powell. I get so much great feedback on that one.If you’d like to connect, just search Ray Wood Bestagents on FacebookRaywoodlive on Instagram or send me a message via the contact button at TopAgentsPlaybook.comSo, until the next episode, dream big and take names!Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 214. If you HAD to get a listing today.
This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names 😎Lisa’s TOP ideas1. Specific target prospecting - if you have no buyers - find some.2. For sale by owner - marketplace and FSBO sites3. Withdrawns. properties that were on the market4. Sphere of influence - anyone you know that could have a property to sell5. Doorknock around listings yours and other agents6. Make sure you build a database from day oneRay’s top ideasI would go ‘crazy’ on expired listings then target For Sale By Owners on all the socials, marketing sites like Gumtree, Kijiji and CraigslistPrint off a bunch of IMPORTANT NOTICE Flyers you can find in jigglar.com (Just type IMPORTANT NOTICE) in the search field (See flyer graphic below)Print off 300 IMPORTANT NOTICE flyers in Jigglar and follow the correct formula to get them out. Watch the 'how to' video hereFrom Linda GoerCall family and friendsFind someone in the office I could work withAsk for the office orphan dataGet out of the office and start talking to people - ensuring I am wearing my name badgeAsk colleagues if I could do their open homesCall Ray Wood and discuss his new secret weapon!From Dottie Moretz Broker/Realtor. Beech Mountain,NC1. I would reach out/call everyone that I know) and ask for a referral or whether they are ready to sell their home.2. I would call FSBOs that have recently listed their properties. I would ask to preview the property and discuss the benefits of working with an agent. I would prepare a pros and cons list along with a seller's 2-3 page info on selling a home.3. I would find another agent (that is established) that would let me co-list a property with them.4. I would go introduce myself to my neighbors and see, if anyone wants to sell.5. I would call acquaintances to try and find someone looking to sell.6. I would go to my local coffee shop and with a sign offering to buy coffee for customers that are willing to talk to me about selling their home.7. I would call local companies to inquire about employees that may be relocating and offer my info. Probably wouldn't get far, but you don't know if you don't try.8. I would go to a local restaurant and offer to buy lunch for any patrons that will talk with me about real estate and selling their home.9. I would offer free comparable market analysis to anyone that I could and talk to them about selling their home.10. I would offer a Seller's Workshop today on how to sell your home fast for the highest and best price and would go by offices with flyers inviting prospects to the workshop at a popular local restaurant with party room and offer dinner to all that attend.11. I would go to Lowes' or Home Depot and talk to customers. Especially those buying packing supplies.12. I would go to Lowes' or Home Depot and talk to contractors. They often know who is getting ready to sell, before others do.13. I would call my local banker/mortgage broker to see, if he/she has any referrals for sellers getting ready to sell a home.14. I would send out an email to everyone that I know asking for help finding a listing.15. I would send a voicemail broadcast out to all my neighbors or neighborhood that I want to list in.16. I would reach out through social media to all my friends, family to help find a listing.17. I would reach out to potential sellers through social media.18. I would send a video of myself to homeowners/ potential sellers in my immediate area.19. I would ask my broker for leads.20. I would call my hairdresser for possible leads - they talk to and know a lot about their clients.21. I would call a real estate agent that has recently retired and ask for referrals.22. I would post on social media asking for a new listing and post why I would be their best bet.23. I would call my nail tech for possible leads - they talk to and know a lot about their clients.24. I would ask agents in my office for potential seller leads that they have dropped the ball on or couldn't close and offer a referral fee.25. I would door knock.26. I would cold call.27. I would call a top-producing agent in the market and ask to buy leads they can't follow up on or aren't interested in.28. I would call builders' offices asking to list their upcoming builds.29. I would call expired listings.30. I would visit a divorce attorney's office and ask for referrals.31. I would read past Obits for the last month and reach out to those homeowners.32. I would set up at the entrance to a neighborhood that I want to list in and offer coffee and doughnuts to everyone leaving with my card and local market data for their neighborhood handout.33. I would get permission to set out in front of my local grocery store with a display about home selling and talk with customers to find a listing. I would have market data for the surrounding neighborhoods as a handout. I would offer $50 grocery gift cards for each person who books a listing appointment with me.34. I would reach out to everyone that I knew in High School through social media looking for a listing.35. I would have my husband asking co-workers, if they are interested in selling.36. I would go to the mall and talk to people walking around looking for a listing with handouts of market data for surrounding neighborhoods.37. I would go to an agent hosting an open house and offer to help with their open house and explain that I need to find a listing lead and offer them a referral fee, if I find one.38. I would record a video and post to all my social media asking for listing. I would then ask all my friends and followers to share.From Trish Walls. The Gold Coast Qld AustraliaI would check realestate.com.au to see if there are any properties listed by multiple agents and contact or door knock the owners to try to list them and open the home to get some traction. Also, a drive around my area for a signboard check although it’s not so common to have open listings these days, but you never know!! …. It was easier when we had classified ads in the newspaper!!A post on Facebook to all my ‘friends’ advising that I am now in real estate and offer an incentive to anyone who can refer a property owner who might be interested in selling. I would also offer an incentive to anyone who chooses to sell with me (ie a marketing program for example). Of course, I would couple this with some sort of letterbox drop into my target area.From Troy Kincaid Colac VictoriaExpired listings.Social media boast with hot buyer cashed up.Drive by local streets checking who is renovating, painting, skip bin out etc.Call every legal rep in the area introducing myself. Then “asking do you know anyone thinking of selling” Every person I speak with I would be asking this question.Friday & Saturday nights first week I’d spend the evening at the busiest pub/club in the area with my business cards then visit this place regularly.From Michael Good Toowoomba QLDDoor knock around current listed / just solds offering a market update. Do 100 per day for 10 days and I guarantee you would find someone selling by the end of the 10 daysFind old appraisals/data in the office and call around thoseNo agent should ever look to get listings without data... ie they should start out alongside an experienced agent as a PA and progress to sales once they have 300-500 bits of data.From Ron Tomblin. Hamilton and Ancaster Ontario CanadaI this case I would turn to my friends and family for a referral.From Leigh Ingle NZ1. Call everyone I personally know & ask "who do they know..."2. Go doorknob every property I see painting, tree shaping or any kind of renovation work at all.From Trent Pool Noosa Heads QldKnowing what I know after 22 years my go-to would beI would first ask for any office data that’s not being worked and call it all.My own office & competitors withdrawn listings would be getting a call, door knock or hand written letter (or all 3)Door know around sold properties either with in your office or competitors offing a market report or updated property assessment Ring Ray Wood and ask him if I could have access to Trent Pool ...that famous guy from the podcasts so I could get some advice from him! 😎David SearleI’d print off a list of buyers my agency had (privacy compliance done etc) and door knock whatever suburb I could (preferably the one with highest turnover) until I had an appraisal.Scripting would be a simple: "If I could bring you a legitimate offer that would knock your socks off, would you consider it?"Andrew Wood. Wood Property in South MelbourneCall 100 buyer...
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TAP 213. The market has changed. What now?
How are agents adapting to the changing real estate market?In this episode, I re-connect with Owner/Broker Trent Pool to take a look at the strategies working best for he and his teams in a very different real estate environment 😎Let's get you in front of more clients!RealAds is a Full-Suite Real Estate Marketing Platform. Get everything you need and nothing you don't in one easy-to-use online platform with a mobile app. Work from anywhere. Slash your costs and 10X your marketing reach and power. Attract qualified seller leads and booked appointments on autopilot with better marketing, automation plus a full suite of powerful tech tools in one easy-to-drive hub. Set up a one-on-one demo call at https://realadscrm.com Download my eBook 'Digital Mayor' here: https://www.bestagentsinc.com/digital... Check my 200-plus podcast episodes here: https://www.topagentsplaybook.com/Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 212. The DUMBEST Thing New Real Estate Agents Do!
Amazingly, many so-called real estate training legends 'preach' this idea and have been doing it for years. It's blows me away how this ridiculous career-crippling piece of advice continues to be touted by so-called real estate training 'gurus'Getting started in real estate is hard enough without sabotaging your first year with this stupid idea!https://realadscrm.com/ideas/b/the-dumbest-thing-new-real-estate-agents-dohttps://youtu.be/g78VmBMgvQ0?si=HY692U7zLFYzlNirMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 211: The 7 Specific Tasks + Actions That Guarantee Real Estate Success
I'm BACK! With this episode, I take you step-by-step through the 7 Specific tasks and actions that guarantee success. So what's my guarantee? I share that in the video at the start!Sarah is just getting into her third year in real estate. When she started, listings were plentiful and selling fast. Then ...the market changed, and in Sarah's patch there were suddenly half as many listings but just as many agents.I'm happy to report that Sarah totally reinvented her working day, week and month by sticking to the 7 specific tasks I share in the video.I speak with top agents every day who are more than happy to share their best ideas. But I notice some agents are getting distracted in this 'new' market and not getting their share so here are the best 7 SPECIFIC TASKS AND ACTIONS that I GUARANTEE will work if you work them.If you're new to real estate or in your first few years like Sarah and need a 'push' I think you'll get some real value.If you've been in real estate a while but want to reinvent your personal brand and shake things up then I can't think of a better 'Guarantee' to get you motivated and winning more listings and sales.Be sure to reach out if I can help 😎 [email protected]://realadscrm.com/ideas/b/the-7-specific-tasks--actions-that-guarantee-real-estate-successhttps://youtu.be/xiTLa8wwKLEMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 210. How to tell your story with video. An interview with Robert Kennedy III
Telling your story on video and sharing it with the world is fast becoming the #1 way to make the very best connections and, in my opinion, the very best way to leverage social media and grow your business.It was my pleasure to host as my guest for this week's show Robert Kennedy III from Kinetic Communications. Robert shared so much valuable content during our show and also gave his recommendations for the latest equipment required to turn your videos into a 'Hollywood' production that looks amazing.Extra ResourcesGet in touch with Robert here http://getintouchwithrk3.com/Robert's gear we talk about during the showMicrophones: Shure SM7B (I use this mic and it's the best!!) Samsung SQ2 is also pretty goodPodcast workstation/mixer: RodecasterCamera: Sony ZVE 10. Robert suggests a 16mm lens settingLighting: Elgato Key Light or lights.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 209. A brilliant hack for changing your state-of-mind. An interview with Nicole Davidson.
I want you to try this because it works!Our thinking controls our lives. It determines how we love, live, earn, play, create and work.In fact, our state of mind is obviously central to all decisions made and, at the end of the day, our quality of life.So what if you could 'hack' your thinking to rapidly get yourself back on track if you're having a crappy day or just stewing over something that's getting in the way of your success?When I recently connected with Nicole Davidson, I felt like she had given me a special gift: The power to change my thinking and my state of mind whenever I wanted. Is that not a priceless possession?Nicole Davidson is the founder of Growth to Success, a coach, a lover of conversations that matter, and an in-demand speaker.The author of ‘How To Put the Balance in Your Business – An Owner’s Guide to Having it All’, Nicole helps real estate agents connect to the gold they have inside of them so they can show up more powerfully. Nicole is committed to helping real estate agents become the best version of themselves in order to successfully grow their business and navigate their careers on their own terms, while balancing the often-competing energies of work and life.Nicole supports leaders and businesses to effectively harness the energy of their people to create workplaces in which everyone can bring the best of who they are.Connect with Nicole HereSet up a personal 0ne-On-One call with Nicole here Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 208. The power of confidence and focus. An interview with Trent Pool.
I always feel great after a call with Trent Pool! ...and I love the way he has the optimism and confidence to power through and get results regardless of what's going on around him.After following Trent's success for more than 10 years, I'm blown away by his ability to build and lead both real estate teams he operates in two different states.I'm sure you'll enjoy this catchup call with Trent. I always get great feedback every time one of our episodes goes to air.Want some help building your team?Reach out to Trent here. He's always happy to help out with some great ideas to help you build and grow your team. [email protected] in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 207. The best ideas for great results in a changing real estate market. An interview with Right At Home co-founder Howard Drukarsh
A few weeks back, my friend Danny Wood tapped me on the shoulder while I was watching a speaker at Toronto's REALiTY+ Conference and told me I had to meet someone.I followed Danny out into the foyer and was delighted to meet Howard Drukarsh, a fellow podcaster, career real estate legend and co-founder at Right At Home Realty, Canada's largest independent real estate brokerage with almost 6000 members.We only chatted for a few minutes but right there I knew I had to somehow get Howard on the show.In this interview, Howard and I share our thoughts on what agents need to be doing in this current market to not only survive but grow their business and their brand while many of their competitors are wondering what on earth to do.Many thanks to Howard for joining me on this call and sharing his very best ideas and strategies.Howard's podcast guest list reads like a who's-who of Canadian real estate excellence. Can I suggest you check it out here: RealEstateWithHowardDrukarsh.comemail howard: [email protected] Howard DrukarshHoward was born and raised in the working-class neighbourhood of Downsview in Toronto Canada. He spent his formative years working in the family variety store and snack bar before deciding to pursue post-secondary education, he was the first member of his family to do so. Howard attended York University and after graduating with a degree in Political Science he took a position at the Canadian Broadcasting Corporation in Audience Relations. While at the CBC he recognized that for him to move forward in his career he would need an education in business, to that end he enrolled in the University of Windsor and graduated with a Bachelor of Commerce degree. Seeking new challenges Howard began to work in Advertising, he had several positions with boutique agencies but soon felt that his true calling lay elsewhere. He wanted to explore his entrepreneurial side and decided that Real Estate would provide the best opportunity for him to do so.Howard worked with several brokerages before settling at Johnston & Daniel A Division of Royal LePage Real Estate Services Ltd., Brokerage, it was here that he met the late Arthur Bartram and the two decided to start their own brokerage. Arthur had seen a new business model attracting hundreds of Realtors in the US and thought that with some tweaking it could be successful in the Canadian market. This new venture required funding and after a few setbacks in that regard, they were introduced to Ron Peddicord who possessed the business and financial expertise needed to scale up the operation as well as attract investment. Ron soon joined Arthur and Howard as the 3rd co-founder of Right at Home Realty. In May of 2004 Right at Home Realty opened its doors, 16 years later it has grown to become Canada’s largest independent brokerage with close to 6000 members.A consummate Realtor with a vast and insightful knowledge of Canadian real estate, Howard is often asked to provide comment on issues affecting the real estate industry. Over his career, he has had the pleasure to serve on the Real Estate Council of Ontario (RECO) Board of Directors, the Toronto Regional Real Estate Board (TRREB), and continues to serve on the Board of Right at Home Realty.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP: 206. What's going to happen to the real estate market in 2023? An interview with John Michailidis
What started out as an everyday interview between an author and a podcaster, ended in a very frank and revealing discussion about the current property market, some interesting economic warning signs and perhaps, most importantly, one experienced investor's informed view as to what might happen in the year ahead and what real estate agents should be doing to build their war chest of investment opportunities going forward.What's John's message?We don't get too far into our call when John reveals his true opinion about the banks (He calls the Banksters) and the faceless Wall Street investment giants that are pre-occupied with lining their own pockets with your money.Instead, John advises to take the time to be aware of what's happing in the world. MAKE the time to read the Wall Street Journal or your local financial daily and study and follow the better and more reputable financial advisors who don't have a secret agenda to sway your thinking.John finishes our call with a powerful message to his real estate brothers and sisters. He says that we work so hard to build wealth for our clients and often ignore or neglect the investment opportunities that will determine our ultimate wealth position.John Michailidis, MSIRE, JD, is an attorney and entrepreneur with degrees in economics, international real estate, and law. As a young man he served with the U.S. Army as an 82nd Airborne paratrooper. With a career spanning 30+ years as a broker, property manager, author, educator, mentor, group investment sponsor, and coach he actively works with those interested in fortifying their futures, preserving their assets, and leaving a legacy that lasts.Get on John's email list and buy his bookemail John at [email protected] in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 205. Is farming the future of real estate success? An interview with Launch Your Farm founder, Ryan Smith
I'm a BIG fan of setting up your farm to win more listings and make more sales. But where do you start? How big should it be and what are you doing to reach out and connect with the folks that live there? To get the answers to these questions and more, I went to Ryan Smith from Launch My Farm.Ryan believes farming is the future for real estate successHe’s on a mission to share his new project “Launch Your Farm” with the real estate world and to ignite the same excitement in other agents.Ryan became passionate about geographic farming after relocating a number of times over his 14 years in real estate forcing him to rebuild his business multiple times.Having tried almost every strategy in the book, he quickly realized that combining your strategies and tactics in a hyper-local fashion was the best way to build momentum and success in real estate. That was when he became a real farming fanatic.After coaching, training and interviewing some of the top agents across North America, Ryan realized his true passion was in showing other agents how to reach their full potential by helping them develop systems and tools to build the best geographic farming foundations for their local markets.To learn more about geographic farming and how to grow your business, head over to LaunchYourFarm.com to get access to Ryan's podcast, marketing ideas, resources and more.Connect with Ryan at LaunchYourFarm.comCheck out Ryan's Podcast hereMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 204. Troy Kincaid's Price Drive Formula Revealed
Last year, Troy Kincaid (Colac Victoria) cracked the magic $1 Million in GCI. In fact, Troy recorded gross commission of $1.2 Million and he says it's largely due to the 2 PRICE DRIVE campaigns he and his team commit to twice this each year. In this video, Troy takes us step-by-step through the entire process including the lead-up or pre-launch campaign, the 6 ways he reaches out to sellers in his area, and the marketing materials he uses. Bestagents members can access everything hereMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 203. New York City power broker navigates the changes. An interview with Louise Phillips Forbes
For over three decades, Louise has been an industry leader in New York City’s residential real estate market. With career sales expected to exceed $5 billion in 2022, she is considered one of the elite Power Brokers in Manhattan. With a list of accolades to her credit, she has been able to foster and maintain strong relationships and is regarded by clients and colleagues alike for her market insights, thoughtful guidance, and consummate professionalism. She also has passion with which she approaches each interaction, littered with extreme optimism, which is something that carried her through the darkest days of the Covid-19 pandemic.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 202. How real estate agents can cash in on the short-stay rental boom. An interview with Jessica Larsen
This is happening and it's happening now!Savvy realtors are cleaning up helping property owners short term rent their properties with the help of some amazing technology.Okay Okay, Airbnb is huge and has massive market penetration but did you know there are dozens of other players in this space?Also, there's a way to cut out the middle man and earn 'substantial' rental management fees if you know what you're doing.My guest today is Jessica Larsen and she's going to show you how you can get involved wherever you are.The following is the email Jessica sent me after our call:Hi Ray, Thanks for a good chat! It’s always nice to talk to someone with as much passion for the industry as I have, it makes for a better discussion :) Here are a couple of helpful links: Link to book a chat w/Jessica - www.calendly.com/capecodsquad Link to Jetstream’s website for Real Estate Agents (there’s a quick and helpful video I made at the bottom of the page): https://jetstreamtech.io/short-term-rental-marketing-realtors/ Link to Jetstream’s own OTA, Leavetown.com In the interview, I mentioned my newest partner on Cape Cod, real estate agent and property manager Sarah Rock of Rock Properties had launched her first listing this weekend. Here it is on Leavetown: https://leavetown.com/accommodation/44957787. This same listing can be found on VRBO and Airbnb - all perfectly synced; more platforms to come soon. This is a great example of how the listing distribution tech works. She’s up to 7 bookings since her launch this weekend and she’s already off and running signing her second listing today! Direct booking sites are for partners with 3 or more properties. Here is a link to my branded direct booking site: www.FiveStarCapeCod.com I have also attached the Distribution Schematic we were looking at in the interview as well as my Presentation Deck for Real Estate Agents & Brokers. If there is anything else you think would be helpful, let me know and I’ll do my best to produce it to you. Many thanks and all the gratitude for your time and the opportunity to be on your show today. I appreciate you! Warmly, JESSICA LARSENMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 201. Finally ...A Real Estate CRM That Does Everything! An Interview with Realia.me Co-Founder Zach Koerber
One CRM to rule them all!If you’re sick and tired of ‘Frankenstiening’ digital platforms together to automate your real estate funnel and generate leads on autopilot then I have an idea.I bet you want to FULLY AUTOMATE your business but getting all your online platforms to seamlessly connect is harder than winning the lottery!And let’s not forget the time suck and tech rage you’ll suffer as you try to build your ‘monster’C’mon, you’re not a nerdy coder, you’re a real estate agent who wants to dedicate every waking minute to getting listings and making sales.You want to do what you love not what you hate!Have you ever thought to yourself “Wow! It’s 2022. Why isn’t there one simple platform that can do everything I want without the time-wasting, frustration, tech rage and BS?”Let’s say you want a complete system under one roof, one login and one domain that stores all your contacts, manages your leads with a state-of-the-art email and texting feature, offers a bunch of awesome landing pages, an epic-looking stand-alone personal website and custom websites for every listing.These features don’t need add-ons or widgets to talk to each other because they ARE each other.…and it’s not only a dream to drive, you get unlimited one-on-one zoom support calls whenever you want! Who the heck offers that??And what if this WHOLE system was developed first for mobile (rapidly becoming the consumer weapon of choice) but also delivers the most amazing user experience on any hardware and browser?Let me ask you a question. If the digital tool that does all this is available now, is SUPER affordable, and used by more than 7K raving-fan agents, would you not be prepared to crawl naked over broken glass to find out more?In this interview with Realia.me founder Zach Koerber, you'll get up close and personal with what I believe is the most feature-laden, real estate-specific CRM available today ...and the really GREAT news is that this baby is so easy to use.Check out Realia.me hereI'm so impressed with this platform that I have set up a very sweet deal for agents I'm working with. If you'd like more info, please email me at [email protected] in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 200. The Funnel King. An Interview with Trent Pool
McGrath agent Trent Pool is smashing it right now with his funnels. Here's episode 200 featuring Trent!Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts
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TAP 199. Going all-in with YouTube. An interview with Levi Lascsak
I'm confident this is one of the most important interviews of the year to date.Meet Levi Lascsak. A Dallas Texas Realtor who made the decision on day one to go all-in with just one social media platform.Levi's YouTube ChanneliPhone 11 with the wide-angle lens Note: Levi suggests filming yourself with the camera lens facing you, not your screen.Shure Brothers iPhone Microphone
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TAP 198. From Special Forces Green Beret to Real Estate Super Agent. An Interview with Levi Rodgers
Afghanistan in 2009 must seem a long time ago for former special forces Green Beret, Levi Rodgers but I would bet what happened on that day is never far from his thoughts.When the military vehicle in which Levi and four of his teammates were traveling, detonated a 400-pound bomb, Levi was the only survivor and despite serious burns and many broken bones, he ultimately recovered and realized his Green Beret days were now behind him.I was unsure how dig to deep in this session when it came to Levi's traumatic past but, as he shares during this interview, your story is what makes you and a powerful story like this one, is the kind of story that stays with people and becomes part of their lives forever.These days Levi runs The Levi Rodgers Group in San Antonio Texas and is helping the Veteran community not just get involved in owning a great real estate investment, his team is 55% former US military as well.But I think what I like most about Levi's story is that this highly decorated, elite soldier with a Purple Heart, a Legion of Merit and four Bronze Star Medals overcame a traumatic and near-death experience to honor his fallen teammates (as you'll hear during this interview) and create a business from scratch that gives so much back to his city and the local military community.
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TAP 197. 5 Office Super-Agent Reveals His Most Powerful Success Secrets. An interview with Wayne Maguire
Get motivated, focused, driven and inspired as Auckland super-agent Wayne Maguire takes you deep inside the inner workings of his highly profitable five-office real estate business.If you're looking for a shot of real estate 'go-for-it' mega-juice to take you and your real estate business to the next level, then drop everything and join Wayne and I for this short but revealing one-on-one success mastermind. You WILL NOT be disappointed.During our session, Wayne shares his deepest and most powerful strategies around team building, morale, the personal character traits that set great agents apart from the rest, and the critical number of contacts you need to be the busiest and most successful agent in town.I'm going to predict that if you seriously take this in and watch/listen more than once, BIG things are going to happen, to you and your career.Enjoy
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TAP 196. The Formula For More Energy, Life and Fun. An interview with Aaron Caville.
We are all time poor these days, especially in real estate where our actual work schedule is never normal. That's why many busy people are starting to re-think the critically important areas of diet and exercise.So if we all know and agree that nothing tastes as good as being thin feels, what's the problem? It seems life gets in the way. We get older, exercising is less enjoyable, why have one glass of red when you can have two and so on.My guest this week is a Kiwi who has relocated to Tulum on Mexico's gulf coast.Aaron Caville is a very fit looking forty-something and comes to life when he starts talking about health and fitness and the special diets he created then tested on himself. He also creates his own food lists for his weight-losing clients around the world.Personally, I think getting fit and maintaining a healthy weight and lifestyle is all about commitment and sticking to a plan, and that's where Aaron's awesome programs come in.Full details here
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TAP 195. The Power Of Follow-Up. An Interview with Brent Attaway. Author of Follow Up Fortunes
Brent Attaway is a follow-up legend. In fact, his brand new book titled FOLLOW UP FORTUNES is a must-have blueprint for anyone looking to grow their brand and their business no matter where they are or what they do.Brent's book will show you how to generate a ton of EXTRA business from the contacts you already have.To get Brent's Magic Text Formula. [email protected] order your copy of Brent's Book. FollowUpFortunes.com
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ABOUT THIS SHOW
Top Agents Playbook is a podcast for future-focused real estate agents.
HOSTED BY
Ray Wood
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