PODCAST · business
Tourism Marketing Mastery
by Erik Hatterscheidt
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Episodes
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74. The 3 Things Operators Do That Destroy Their Marketing Results
Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no...
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73. How To Write Ads For Higher Income Guests
As we move further away from Covid and the inflation it caused, economies are shifting. The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial…
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72. A Really Weird Offer That Guarantees Re-Bookings
I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too. But it’s working....
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71. Top 10 Marketing Books For Tourism Operators
I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses. I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology. If you have…
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70. The ‘Holy Crap’ offer
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
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69. Never discount - Use the cheesecake strategy instead
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
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68. Pricing for profit in tourism
Pricing strategies you should be considering going into 2024. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
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67. 10 Big marketing mistakes that drag a team down
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
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66. 3 Years Gone - Why I left and why I’m back now
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. If you have a marketing related question you’d like me to address on the podcast email me at...
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65. How to make the complex simple in your marketing
Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
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64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click:...
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63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They…
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62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after...
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61. Building a Storybrand - Clarifying your message so guests will listen
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email [email protected] To get the full...
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60. A new model for tour companies that is working during the pandemic
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at [email protected]
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59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email [email protected]
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58. These 3 questions will turn you into a leader
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to [email protected] To get the full tourism marketing course click:...
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57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to [email protected] To get the full tourism...
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56. This 90 Yr old formula works for writing headlines that convert to bookings
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the...
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55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other...
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54. 1 important question to ask yourself if you work for yourself
I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to [email protected] To get the full tourism marketing course click:...
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53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot
The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To get the full tourism marketing course click:...
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52. Laying out a tourism business home page for conversions to bookings
After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at [email protected] To get the full tourism marketing course...
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51. We re-wrote our ABOUT US page and increased inquiries 239%
When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot.…
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50. The 5-Step Process we use to create our USP (Unique Selling Point)
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or...
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49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life.
The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at [email protected] To get the...
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48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does)
Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
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47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway).
I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how…
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46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI.
There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show To get the full tourism marketing course click:...
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45. Feeling stuck? Try these tips to streamline through a tough transition.
I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.
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44. The Stacked Decc: Where to find a steady stream of your dream guests.
A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
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43. How to tell stories that make you more interesting
Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been…
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42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge
I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.
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41. 4 Major Mistakes I Made In Growing My Business
Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.
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40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula
Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads...
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39. Doug Lansky: The most sought after speaker in tourism today
Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers...
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38. What to do if you have a million ideas
Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.
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37. This simple profit trick revolutionized my bank account
Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost...
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36. 7 unique spaces to get directly in front of your ideal guests
Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This...
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35. The ‘Me’ I don’t want you to know
Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.
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34. Reinvention: Is This The Future Of Tourism?
Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.
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33. Interview: How this manager took his resort to #1 in luxury travel.
Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat.
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32. Coronavirus: Our 7 Step Plan For Weathering The Storm
Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r
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31. Success Swinging Singles
Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.
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30. Why Our Guests Hate Us And It’s A Good Thing
Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to...
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29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)
Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your…
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28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)
Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This…
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27. One BIG mistake I just made in sending out an email campaign
Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.
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26. The REAL reason your repeat bookings aren’t higher
Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.
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25. Turning S#!t Into Gold (Marketing Your Off Season)
Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.
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ABOUT THIS SHOW
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
HOSTED BY
Erik Hatterscheidt
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Frequently Asked Questions
How many episodes does Tourism Marketing Mastery have?
Tourism Marketing Mastery currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Tourism Marketing Mastery about?
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a...
How often does Tourism Marketing Mastery release new episodes?
Tourism Marketing Mastery has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Tourism Marketing Mastery?
You can listen to Tourism Marketing Mastery on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Tourism Marketing Mastery?
Tourism Marketing Mastery is created and hosted by Erik Hatterscheidt.
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