PODCAST · business
True to Form
by Audrey Neff
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry.Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next.Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.
Episodes
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Sydney Sullivan | Leadership Lessons Every Med Spa Owner Needs to Hear
If your practice can't run without you, what have you really built? Audrey Neff sits down with Sydney Sullivan, founder of Muse Med Spa in Austin, Texas, to explore how to move from being the person who does everything to the leader who empowers others to succeed. With more than 23 years in…
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Rana Kennelly | Building a Team That Cares as Much as You Do
How do you build a team that cares as much as you do? Audrey Neff sits down with Rana Kennelly, MSN, AGNP-C, CANS, founder of The Confidence Bar and The Confidence Lab, for a candid conversation about the people and values behind a successful practice. From her beginnings in New Zealand to…
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Ashley James | Busy Isn't Profitable: What's Holding Your Med Spa Back?
A packed schedule doesn't always mean a profitable practice. Ashley James, founder of DermAesthetic Consulting, joins Audrey Neff to unpack where med spas leave money on the table — and how to change it. Drawing on 25 years in aesthetics and building and selling multiple practices, Ashley shares...
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Leslie Tracey | Be Intentional or Be Irrelevant: The New Rules of Branding & Leadership
Audrey Neff sits down with branding strategist, speaker, and author, Leslie Tracey, founder of Diamond Hands Media, to unpack one of the most overlooked drivers of business success: intentional leadership. Together, they explore why your brand is about so much more than a logo or website. It…
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Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity
Audrey Neff sits down with Jordan White, founder of Urban Medical, for an honest conversation about one of the biggest forces reshaping medical aesthetics today: private equity. Jordan shares why he explored traditional private equity opportunities before ultimately choosing a different path,...
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Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook
In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom. In this episode, Audrey Neff sits down with global branding strategist and luxury business expert Adam Haroun to explore why premium positioning...
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Shannon Weinstein | Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business
Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profitability to retail strategy, expansion, and exit readiness, Shannon breaks down the numbers every...
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Bonnie Benedetto | The Ceiling Isn't Real: How to Take Your Med Spa to the Next Level
Audrey Neff sits down with Bonnie Benedetto, co-founder of Bella Body Medical Spa and founder of The Med Spa Summit, for a powerful conversation on entrepreneurship, leadership, and what it really takes to build a next-level med spa business. From her unconventional path to med spa ownership,...
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Tyler Weinberg, MBA | The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking)
Private equity is one of the most talked-about topics in aesthetics — but also one of the least understood. In this episode, Audrey Neff sits down with Tyler Weinberg, CEO of Aviva Aesthetics, to pull back the curtain on PE in the med spa space — from deal structures, valuations, and strategies…
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Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies
Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now. Dr. Kay shares her journey from reconstructive surgery into aesthetics, how longevity medicine is...
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Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together
What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning...
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Exclusive Roundtable | What Med Spa Owners Need to Know in 2026 with Ben Hernandez, Annie Robertson Hockey, Tyler Weinberg, Carlos Arce, Esq. & Marc Estes, MD
Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a…
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Rick O'Neill | The Black Belt Formula: Building an Unstoppable Marketing Engine for Your Practice
Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe. Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital...
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Special Release | The Current State of Medical Aesthetics in 2025 with Audrey Neff & Jeff Cohen, Esq.
In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and Jeff Cohen — founder of the American IV Association, the American Peptide Association, and the Florida Healthcare Law Firm — explore the...
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Jessica Christy, PA-C | PDGF, Peptides & Plated: A No-BS Conversation
Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some…
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Leslie Apgar, MD | Challenging the Status Quo to Achieve Success
Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional…
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Alexis Bowhay, PA-C | Breaking Barriers & Finding Your Tribe in Aesthetics
Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what…
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Amanda Baldwin | Unlocking the Future: Mastering the Integration of Functional Medicine & Aesthetics
Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and…
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Olivia Salmen, FNP-BC & Tracy Olson | Secrets to Success for All Levels of Injectors
Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the...
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Alexander Rivkin, MD | The Raw Truth on Navigating Social Media in 2025
Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging "beauty influencers" and misinformation, how can providers...
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Katlin Cauffman | Unlocking Hidden Revenue: Proven Strategies to Drive Med Spa Profitability
Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of…
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Kara McClanahan | From Start-up to Success: Overcoming The Most Common Business Mistakes in Aesthetics
Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout...
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Vanessa Bird | Powerful Revenue Optimization Strategies for 2025 Success
Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world's leading consultants known for...
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Jennifer Levine, MD | Keeping It Real: Crafting Your Authentic Voice on Social Media
Audrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of...
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Gretchen Frieling, MD | Part 2: Embracing Uniqueness & Secrets to Success
Audrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that...
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Gretchen Frieling, MD | Part 1: Embracing Uniqueness & Secrets to Success
Audrey Neff speaks with Dr. Gretchen Frieling ("Dr. G"), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G...
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Protecting Your Practice: How to Safeguard Against Complications & Adverse Events
Audrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical…
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Olivia Salmen, FNP-BC | Master the Art of Selling Yourself
Audrey Neff sits down with Olivia Salmen, advanced aesthetic nurse injector, international trainer, and "Best Injector of Nashville" by Nashville Scene. From excelling at the consultation, navigating patient objections, improving your before & after photo process, public speaking, and more, this...
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Sheila Barbarino, MD, FACS | Part 2: Building an Influential Brand in Aesthetics
Audrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also...
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Sheila Barbarino, MD, FACS | Part 1: Building an Influential Brand in Aesthetics
In this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion...
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Francis Acunzo | The Comeback Is Greater Than The Setback
In this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry,...
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David Light & Autumn Piccolo | Revolutionizing An Industry: The Current State of IV Therapy in 2024
In this week's episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the...
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Amanda Holden, MD | You Are the Dreamer of Your Dream: Managing Mindset Through Adversity
In this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode...
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Kevin Grass | Building and Implementing a Successful Weight Loss Program in Your Practice
In this week's episode, host Audrey Neff dives into the intricacies of building and executing a successful weight loss program with Kevin Grass, owner and president of N of 1 Wellness. As the medical weight loss topic continues to disrupt the industry, tune into this engaging conversation to gain...
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Kim Pezzetti | The Power of Branding: Strategies for Thriving in a Competitive Marketplace
Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with...
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Dr. Mark Swers | Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices
In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice's unique approach to developing lifetime experiences,...
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Maegen Kennedy PA-C | Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa
In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the...
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Maegen Kennedy PA-C | Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and...
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Ben Hernandez, MBA | Exploring the M&A Landscape in Aesthetics
Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking...
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Sean Shapiro & Joe Gasque | Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with...
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Bita Ardakani-Akrawi PA-C | It's a Journey, Not a Sprint: Building an Intention-Led Business
Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new...
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Tim Sawyer | The New Frontier in Elective Medicine: Trends in Sexual Wellness
In this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGENmax®...
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Tracy Olson | Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
This week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in...
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Francis Acunzo | Part 2: The State of Medical Aesthetics in 2023
Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation,...
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Yvonne Dellos, FNP-C | Stepping into Your Power & Finding Your Purpose
Audrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving...
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Judy Kozlicki | Driving Growth: Strategies to Boost Revenue in Your Medical Spa
With over 16 years of executive-level leadership in solo practices, small group practices, and large-scale national brands, Judy Kozlicki, Director of Aesthetics at Skytale Group, appears as this week's guest to chat with host Audrey Neff. This power-packed episode covers so much ground from…
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Navigating the Learning Curve: Becoming a Leader
In this episode of True to Form, host Audrey Neff leads a transparent conversation with Heather Allan -- Mom, speaker, clinical trainer, and owner of two-location medical spa, Bright Esthetics & Body Wellness. Heather shares countless powerful pearls and challenges behind becoming an employer and...
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The Rise of the VIO Med Spa Franchise
Joe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with…
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Legal & Regulatory Hot Topics: IV Therapy & Semaglutide
Host Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices, as well as tips for effectively marketing compounded vs. brand name GLP-1 medications. The pair...
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Bridging the Gap: Empowering Extenders in Aesthetic Medicine
Krystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthetic...
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ABOUT THIS SHOW
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry.Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next.Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.
HOSTED BY
Audrey Neff
CATEGORIES
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Frequently Asked Questions
How many episodes does True to Form have?
True to Form currently has 161 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is True to Form about?
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry.Each episode delivers practical insights on leadership, branding, marketing,...
How often does True to Form release new episodes?
True to Form publishes regularly with 161 episodes available. Check the episode list for the typical release schedule.
Where can I listen to True to Form?
You can listen to True to Form on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts True to Form?
True to Form is created and hosted by Audrey Neff.
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