PODCAST · business
Trust the Process
by Trust Home Builders
Building a new home is a journey, full of wins, obstacles, and milestones. Join Michael Johnson, broker, builder, developer, industry expert and owner of Trust Home Builders along with Krista, a New Homes and Real Estate Marketing professional, as they explore the new home construction industry. Whether you're building, buying, or simply curious, this podcast dives into market trends, costs, challenges and lessons learned. We'll cover the Las Vegas real estate market, national housing trends and what it means to build in today's housing crisis. Pull back the curtain on home building with Trust the Process.
Episodes
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More Than Rates: How Builders and Lenders Create Affordable Pathways to Ownership EP 45
Trust the Process Podcast | Episode 45 You see the finished homes. We show you the steps it took to get there. Today, one of the steps nobody puts on a highlight reel. The financing. Krista and Michael sit down with Amber Coleman, Branch Manager at Guild Mortgage, for the conversation most buyers...
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When the Market Changes: How Builders Have to Change With It | Episode 44
The 2026 housing market is showing more activity, but that doesn’t necessarily mean it’s getting easier. In this episode of Trust the Process, Krista and Michael take a mid-year look at the Las Vegas housing market — including inventory, buyer behavior, cancellations, interest rates, and what...
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The Evolution of Mesa Verde EP 43
Every community has a starting point, and often, it begins with a conversation. In this episode of Trust the Process, Michael and Krista take listeners behind the scenes of Mesa Verde Enclave, a proposed four-home luxury community in Southern Nevada. What starts as a discussion about a small...
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Underspec'ing a Build: The Costs You Don't See Coming EP42
S2 Episode 42: Trust the Process Podcast Building a home involves hundreds of decisions, and not all cost-saving choices carry the same impact. In this episode of Trust the Process Podcast, we explore the concept of underspec’ing a build—where it shows up, why it happens, and how it can influence...
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How Do Small Teams Mange Big Builds? EP41
Episode 41: In this episode of Trust the Process Podcast, we pull back the curtain on how our business actually runs day to day. From the outside, it can look like a large operation with endless resources—but in reality, it’s a small team managing multiple projects, timelines, and decisions all…
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Scaling Up: Our First Major Multifamily Development Explained EP 40
In this episode of Trust the Process Podcast, we break down what it really means to scale from custom homes into multifamily development. We share the thinking behind our first major multifamily project, how the opportunity came together, and what changes operationally when you move from building…
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Is Now a Good Time to Build? Vendor Pricing, Costs, and What Really Moves the Needle EP39
Episode 39: Is now a good time to build? In this episode, we dig into vendor pricing, construction costs, and the real factors that influence when—and how—builders make pricing decisions. From trade availability to market timing, we share an inside look at what actually moves the needle in…
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Is the Housing Market Thawing? Early 2026 Indicators EP38
Episode 38: Is the housing market turning? In this episode, we explore early 2026 market indicators and what they may signal for the year ahead. After a difficult and uncertain 2025, we discuss shifts in buyer activity, inventory levels, interest rates, and broader economic factors that suggest...
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Season 2 Kickoff: Re-Intro — Who We Are, What We Build, Why It Matters EP37
S2 Episode 37: Welcome to Season 2 of Trust the Process Podcast. In this episode, Krista and Michael re-introduce who they are, how Trust Home Builders came to be, and what it looks like to grow a homebuilding company in today’s market. From early infill projects to larger developments now...
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Season One Wrap: Our Most-Liked, Most-Shared, Most-Saved Clips of 2025 EP36
Episode 36, Trust the Process Podcast: Thank you for listening and shaping this show. To close out Season One, we stitched together your most-engaged moments of the year—market zigs and zags, builder playbook moves (pricing, pacing, buydowns), why third-party inspections stop work (and save...
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Luxury Infill vs. Entry-Level Projects; What We're Launching Next EP35
EP 35, Trust the Process Podcast: Popcorn’s ready. In this episode, we lay out our two-lane plan—fewer, better luxury infill where design truly shows up (think 12’ ceilings, big glass, custom details) and a smart entry-level townhome track where demand is real. Plus quick updates on Westridge,...
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Municipality Whisperers: Engineering Update EP34
Episode 34, Trust the Process Podcast: Thank you to Taney Engineering, Jeff Thompson & Team! A behind-the-scenes check-in with our engineering team—what moved this week, what’s pending, and what it actually takes to go from NOFA to final map. What we cover: Studies & submittals in motion…
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Bail or Build? Off-Ramps in Development - EP33
Episode 33 - Big offers start the moment your notice posts or your map records. Do you sell the dirt or see it through? In this episode we outline the decision points and how builders choose to sell or see the project through. Join us for this conversation about when and why builders bail: risk,...
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Market Shift: It's a feeling - Bonus Episode
Bonus Episode: A quick, no-frills market pulse from Michael: buyer mood is waking up, traffic is ticking higher, and Vegas inventory looks closer to one-to-one absorption after a spring surge. We talk rate-buydown dynamics (why “tonnage” builders can move demand), why spring felt frozen despite…
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Zig When It Zags: Q3 Highlights - EP32
Episode 32 - Q3 didn’t move in a straight line, so we didn’t either. In this episode we share the zigs (market shifts we faced) and the zags (how we adjusted): spec levels, pricing strategy, start pacing, and the marketing moves that actually drove showings and calls. What we cover Market signals...
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Impartial by Design: What Third-Party Inspections Really Do EP31
Episode 31 - Third-party inspections = impartial truth. We define first/second/third-party roles, explain where independent checks happen in a build, and why those hold points protect the buyer, the builder, and the finished home. In this episode you’ll learn First vs. second vs.…
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Pandora’s Box is Open: Real Estate Will Never Be the Same EP30
Episode 30: In this episode of Trust the Process, we explore how technology, transparency, and curiosity have reshaped the real estate market forever. From instant online comps and drone photography to the rise of Zillow scrolls and TikTok house tours, today's buyers are more informed—and more...
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From Vision to Victory: Turning a Zoning Nightmare into a Luxury Community EP29
Episode 29: How do you take an overlooked parcel of land with outdated zoning and turn it into a future luxury neighborhood? In this episode, Michael and Krista pull back the curtain on the long, winding process behind their latest infill development—sharing real-time wins, unexpected roadblocks,...
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Rules, Red Tape & Reality: What Building Codes Really Mean for Your Home - EP28
Episode 28: Building a home isn’t just about bricks and blueprints—it’s about playing by the rules. In this episode of Trust the Process, we unpack the reality of building codes, regulations, and red tape. Do they help ensure safety and quality—or do they add unnecessary cost, time, and…
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Wait-and-See? The Hidden Price of Analysis Paralysis in Real Estate - EP27
Episode 27 - Hesitation has a price tag. This week Krista and Michael unpack how “wait-and-see” thinking can quietly drain wallets on both sides of the closing table: Buyers lose equity every month they keep paying rent Builders bleed carry costs while spec homes sit unsold Homeowners with...
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Value Check: Appraisals, Contingencies & Builder Playbooks in Today’s Market EP26
Episode 26 - In this episode of Trust the Process, Krista and Michael unpack everything you need to know about modern appraisals—from “Tidewater” notices and shortfalls to the builder hacks that quietly set new comps. Along the way, they reveal: Why appraisals protect the bank, not the buyer or...
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Builder Fatigue & Agent Friction: What Nobody Talks About | Trust the Process Podcast Ep25
Episode 25 -In this episode of Trust the Process, we’re pulling back the curtain on one of the toughest parts of building custom and semi-custom homes: fatigue — emotional, mental, and even transactional. From friction with buyers and agents to the stress of managing expectations over multi-year...
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Why Don't We Just Build More Homes?: A Few of the Challanges Holding Builders Back - EP24
Episode 24 - With home prices on the rise and interest rates still elevated, it's a question we hear all the time: Why can't we just build more homes? In this special episode of Trust the Process, we’ve pulled together clips from past conversations to explore the complex answer. It’s not just…
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Spring Fever or Spring Funk? What’s Really Going On in the Housing Market - EP23
Episode 23 - Spring is traditionally the hottest season in real estate—but 2025 isn't following the script. In this episode of Trust the Process, Krista and Michael unpack the current state of the housing market, from shifting buyer sentiment and seasonal traffic patterns to macroeconomic…
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What Is a McMansion, Really? : Breaking Down the Buzzword EP22
In this episode of Trust the Process, Michael & Krista explore the polarizing term "McMansion"—what it means, where it came from, and whether it deserves its bad reputation. From oversized brick facades to faux Palladian windows and modern minimalist knockoffs, Krista breaks down the history,...
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Sticker Shock: 6 Homebuilding Costs That Surprise Everyone (high & low) - EP21
Sticker Shock: 6 Surprising Costs of Building a Custom Home Think building a luxury home is all about finishes and square footage? In this episode, Krista and Michael break down six surprising costs—three that are shockingly high and three that are lower than you'd expect. From $75K design fees…
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The $2M Cul-de-Sac: A Builder’s Battle with Red Tape - EP20
Episode 20: A small infill parcel. A straightforward plan. And then — zoning chaos. In this episode, we share the real story of how one project in Henderson, NV went from 23 townhomes to just 7 custom homes, thanks to setbacks, cul-de-sac requirements, and a sewer truck with a 100-ft turning...
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The Walkability Dilemma: Designing for People, Not Cars - EP19
Episode 19: In this episode of Trust the Process, we explore why walkability is so elusive in modern suburban development. From wide streets and single-use zoning to the psychological cues that make pedestrians feel unsafe, we unpack the design decisions that have shaped our car-centric cities.…
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You Asked, We Answered - Q&A (Part 2) EP18
Episode 18: We’re back with Part 2 of our special listener Q&A edition! In this episode, we continue tackling the most common — and most important — questions from future homeowners. From the biggest challenges to what's happening in new home design, we’re diving deep into the real-world concerns...
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You Asked, We Answered – Q&A (Part 1) EP17
Episode Description: In this special Q&A edition of the podcast, we're answering your most pressing questions about building a home with Trust. From timelines and budgeting to design choices and navigating the build process, we’re covering it all—honestly and in detail. Whether you're just…
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Pricing the Future: How Builders Price a Home That Doesn't Exist Yet? - EP16
Episode 16 -In this episode of Trust the Process, Michael and Krista pull back the curtain on how builders set pricing and choose product types — sometimes years before a home ever hits the market. From raw land to market-ready, they discuss the layered decision-making process that involves…
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But What About the Water? Building Homes in a Thirsty City - EP15
Episode 15: The biggest question we get asked when it comes to new homes in Las Vegas, "but what about the water?" New homes, shrinking rivers, and rising questions—this week, we’re diving into one of the hottest topics in the Southwest: water. Everyone’s asking, “What about the water?” whenever...
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Housing Market Q1: What’s Driving the Headlines? - EP14
Housing Market Q1: What’s Driving the Headlines? The first quarter of 2024 is in the books, and we’re breaking down what’s been shaping the real estate market. Mortgage rates, homebuilding sentiment, tariffs, and shifting industry trends—what’s making the biggest impact? In this episode of the...
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Homebuilding Disrupted? Why Tiny Homes Aren't the Answer.
The homebuilding industry has seen countless attempts at disruption—from 3D printing and prefabrication to new materials and AI-driven planning. But despite all this innovation, real transformation has been slow. Why does home construction resist change? In this episode, we break it all down: 🏗...
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Interest Rates Unpacked: The Things You Didn’t Know About Fed Decisions and Market Impact
Episode 12 - In this week’s episode of the Trust the Process Podcast, we dive deep into the complex world of interest rates and explore how the Federal Reserve’s decisions really affect the housing market and your financial future. This isn’t your average conversation on rates—we’re breaking it...
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The Great Migration: Where Is Everyone Going?
25 million people moved homes last year—where are they all going, and why? 🤯 In this episode of Trust the Process, we break down the mass migration trends reshaping the housing market. From skyrocketing home prices to shifting job markets, millions are relocating in search of affordability,...
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Where’s the Land? Uncovering the Hidden Battle Over Availability and Development
Land shortages go beyond simple supply and demand—they’re about who controls the land and why so much remains off-limits. In this episode, we take a hard look at BLM-owned land, restrictive policies, and the challenges builders face in securing developable land. Who benefits from these...
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Building by the Book: How Much is Too Much?!
When it comes to home construction, rules and regulations are everywhere—but are they always necessary? In this episode of Trust the Process, we dive into the world of building codes, permits, and regulations to explore their impact on the homebuilding industry. Whether you're a homebuyer…
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How Communities Take Shape: Zoning, Subdivisions & Serene Estates (Part 2)
🏡 From zoning approvals to fully developed neighborhoods—how does land become a thriving community? In Part 2, we dive deeper into subdivisions, exploring the process of turning raw land into buildable lots and the challenges that come with it. 🌍 What You’ll Learn: ✅ The key steps in…
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How Communities Take Shape: Zoning, Subdivisions & Serene Estates (Part 1)
🎧 How do communities take shape? 🏡 In Part 1, we dive into zoning laws—the rules that determine what can be built where. We also introduce Serene Estates, our latest highlight project. 🌍 What You’ll Learn: ✅ The impact of zoning on homebuilding ✅ How Michael decides which product to build at...
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Headwinds and Bright Spots: The Housing Industry's Dual Reality
Episode 6 - The housing market is facing a whirlwind of challenges and opportunities. In this episode, we dive deep into the headwinds—rising interest rates, affordability concerns, and supply chain issues—that are shaking the industry. But it's not all doom and gloom! We also uncover the bright...
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Ripple Effects: How Might the California Fires Impact the Housing Market?
Episode 5: In this episode of Trust the Process, we discuss the devastating fires in California and their far-reaching effects. From the heartbreak of loss and uncertainty faced by families and communities to the ripple effects on housing markets, migration. Join us as we navigate this complex...
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Custom vs. Production Homes: What's the Difference?
Episode 4: Custom vs. Production Homes – What You Need to Know Are you weighing the choice between a custom home and a production home? In this episode of the Trust the Process Podcast, we dive deep into the world of homebuilding to break it all down for you. We explore: The key differences and...
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Before the Shovel: Pre-Construction Fees, Steps and Timelines
Before the Shovel: Pre-Construction Steps and Timelines What does it take to build your dream home? This episode of the Trust the Process Podcast dives into the custom home-building timeline, covering every key milestone from start to finish. Michael offers valuable insights into what goes on...
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2025 Projections: Reading the Tea Leaves
2025 Projections: Reading the Tea Leaves Join us as we break down the key highlights of the 2024 housing market and look ahead to what we anticipate in 2025. In this episode, we analyze 2024 sales numbers, explore the trends driving housing growth, and unpack what migration shifts mean for…
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2024 Reflections: Bouncing Back from Supply Shock
2024 Reflections: Bouncing Back from Supply Shock In this episode of Trust the Process Podcast, we take a deep dive into the 2024 housing market and the supply shocks that have shaped it over the last 15 years. From the 2008 financial crisis to the disruptions of COVID-19, and most recently, the...
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Breaking Ground: Introduction to Trust the Process Podcast
Introduction: In this first episode, we're excited to introduce ourselves and share what this podcast is all about. Whether you're curious about new home development, building a home, working in the industry, or just love hearing behind-the-scenes stories, this is the place for you! Join Michael...
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ABOUT THIS SHOW
Building a new home is a journey, full of wins, obstacles, and milestones. Join Michael Johnson, broker, builder, developer, industry expert and owner of Trust Home Builders along with Krista, a New Homes and Real Estate Marketing professional, as they explore the new home construction industry. Whether you're building, buying, or simply curious, this podcast dives into market trends, costs, challenges and lessons learned. We'll cover the Las Vegas real estate market, national housing trends and what it means to build in today's housing crisis. Pull back the curtain on home building with Trust the Process.
HOSTED BY
Trust Home Builders
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Frequently Asked Questions
How many episodes does Trust the Process have?
Trust the Process currently has 47 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Trust the Process about?
Building a new home is a journey, full of wins, obstacles, and milestones. Join Michael Johnson, broker, builder, developer, industry expert and owner of Trust Home Builders along with Krista, a New Homes and Real Estate Marketing professional, as they explore the new home construction industry....
How often does Trust the Process release new episodes?
Trust the Process has 47 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Trust the Process?
You can listen to Trust the Process on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Trust the Process?
Trust the Process is created and hosted by Trust Home Builders.
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