PODCAST · business
UMAI Social Circle
by Umai Marketing
Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.
Episodes
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#55: CPG Investing with Andrea Popova
Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective. Andrea shares her journey from spending years in retail and eCommerce…
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#54: 4 Steps to Successful Ad Audience Targeting
In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience...
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#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates
Hi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀 Creative is QUEEN when it comes to ad performance, so buckle up for this episode as we share our favorite tips for better…
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#52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability
Welcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing...
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#51: Building a Black Beauty Collective with Leslie Roberson
Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social...
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#49: Executing a Winning Brand Refresh with Meghan and Sam
Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package...
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#50: Social Strategies We Love featuring Black-Owned Brands
Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins…
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#48: Refining your brand strategy with Meghan and Sam
Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business...
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#47: 3 Tips to Training your Marketing Team
Welcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with…
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#46: Mary Ruth’s Promo Email Deep Dive
We're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And guess what? It's time to start planning your promo…
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#45: How to decide on your promo offer (ft. Carley)
Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this...
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#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!
We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note. In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday...
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#43: 6 Tips for Using Canva to Create Quality Content Faster
Hey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are…
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#42: How to Utilize User Generated Content to Drive Sales
In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's...
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#41: 4 Easy Ways to Increase Email Clicks & Opens
In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets...
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#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls
In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales...
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#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)
Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to...
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#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)
Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the second episode of our mini series – Alli Ball shares everything you need…
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#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)
Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital...
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#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness
When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX. Kate went to school to become a registered...
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#35: How Steady Growth Created a Better CPG Business with April King
April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand. From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the...
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#34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal
Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones"…
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#33 Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom Foods
Amy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully...
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#32 Going ”All-In” on your CPG Business with Morgan from Granarly
Granarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of faith in business ended up driving much of her success....
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#31 Creatively Marketing your Herbal Brand while adhering to Regulations with Zoë and Summer
We're speaking with Zoë and Summer, herbalists, creatives, and regulatory nerds to share how herbal brands can creatively market their brands despite strict regulations. Zoë, a PhD in Plant & Soil Sciences, and Summer, Communications Manager and author of Kosmic Kitchen Cookbook, met while…
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#30 Define, Align and Activate a Killer Brand Strategy with Katie Mleziva
Independent Brand Strategist, Katie Mleziva left the corporate world after working with brands like American Girl and Kraft Foods to pursue her own entrepreneurial journey as an independent Brand Strategist working with smaller more natural food businesses and farms. She joins UMAI Social Circle...
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#29 The Good Audit Episode 4: The Cumin Club with The Rind PR
Join Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand.
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#28 The Good Audit Episode 3: Sippin Snax with The Rind PR
Join Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand.
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#27 The Good Audit Episode 2: Lost River Apothecary with The Rind PR
Join Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand.
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#26 The Good Audit Episode 1: Willow Street Snacks with The Rind PR
Join Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand.
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#25: Early Stage Essentials for CPG with Sari Kimbell
Join Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.
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#24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.
Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.
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#23: Navigating In-Person Brand Activations with Dragon Spirits Marketing
Dragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more...
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#22: Formulating Authentic Better-For-You Products With Marissa Epstein
You’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we…
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#21: Joi Chevalier on Thoughtful, Repeatable Management Systems
If you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and…
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#20 Financial Planning Success with The Good Food CFO
The Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.
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#19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging Design
Alison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.
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#18: Food Styling and Product Photography Tips with Ashleigh Amoroso
Photographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of…
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#17: Amplify Snack Brands’ Sr. Supply Chain Planner Explains Big-Picture Inventory Strategy
How MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen...
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#16: Surviving to Thriving on Grocery Shelves with Alli Ball, Creator of Retail Ready®
Of course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail...
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#15: Should You Clap Back?? How Brands Should Respond to Negative Comments on Social
Do the haters deserve a response? 💬 Consumers just aren’t emailing customer support like they used to. 😅 Instead, it’s commonplace for customers to comment on your most recent social posts or ads. Meaning, convos once handled in private have now become a public affair. So, short answer: it...
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#14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin’ Off
Ever heard of Mother Beverage? Okay, how about Poppi?? 😛 We’re willing to bet that 2nd one rings a bell, especially if you’ve spent some time on the ‘gram. After they snagged a partnership with entrepreneur Rohan Oza in the Shark Tank, they got a seriously awesome rebrand and quickly became the...
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#13: The 360° CPG Experience With Notley's VP of Marketing, Emily Kealey
Austin’s food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it’s an atmosphere of collaboration over competition. 🙌 Learn how Emily Kealey went from spreading the good word on...
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#12: Marc Nathan on Mindfully Scaling Your Biz & Building Community
When a huge retailer wants your product, it’s a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin’s CPG network (and beyond) connected in a time when we need it...
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#11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU’s Chief Operating Officer
To quote Michelle Breyer’s LinkedIn: “Don’t tell me something can’t be done. Let’s work to make it a reality.” 💭🤝🛠️ This applies to Breyer’s current position as Chief Operating Officer at SKU as well as her founding role at NaturallyCurly.com - a leading resource for the natural and textured...
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#10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline Fabacher
Caroline Fabacher might’ve entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures. 💸 We chat all about - - Beam, the 1st Texas-based Angel Network dedicated…
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#9: Accelerator Programs, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin Society
Alyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then. Just look at alumni brands Siete Foods 🌮 and Epic Bar! 🐃 The very same can be said for Padron who has continued her journey onward to grow into a new role at The Ronin Society.…
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#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content
This is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets,...
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#7: Pabst Brewing Brand Director on Climbing The CPG Ladder
We connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow. You’ll be reaching for a can of Lone Star before this one’s over with. Cheers! 🍻 Follow us on Instagram...
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#6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle
In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄 Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company...
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ABOUT THIS SHOW
Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.
HOSTED BY
Umai Marketing
CATEGORIES
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Frequently Asked Questions
How many episodes does UMAI Social Circle have?
UMAI Social Circle currently has 55 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is UMAI Social Circle about?
Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work -...
How often does UMAI Social Circle release new episodes?
UMAI Social Circle has 55 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to UMAI Social Circle?
You can listen to UMAI Social Circle on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts UMAI Social Circle?
UMAI Social Circle is created and hosted by Umai Marketing.
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