PODCAST · business
Unfounded - HE
by Unfounded - David Laxer & Ofir Michaeli
Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line.Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.
Episodes
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Crowded Room, Empty Chair.
Most markets aren't short on players. They're short on positions. For the final episode of the season, we pull apart real examples of brands that stopped competing for the same seat - and found one nobody else was sitting in. From saturated categories to surprise breakouts, this is a conversation...
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The Last Edge
Uncertainty isn't the problem. Fighting it is. This episode is about what it actually means to find your edge when the ground keeps shifting — not by predicting what comes next, but by building strategies flexible enough to bend without breaking and convicted enough to actually stand for something.
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Period. Full stop! Feat - Chen Tamir
Nobody in Israel knew what reusable period underwear was. Nobody was talking about it either. Chen Tamir, founder of Modibodi Israel, didn’t just localize a global brand - she built a category from zero, in a conservative market, around a topic people didn’t have the language for yet. This is a...
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The Human Element - Feat. Eran Nir
With all the talk about AI taking our jobs we take a look at the growing importance of talent and creativity as the remaining differentiator between brands that leave a mark and those simply adding to the noise. Or as we prefer to say, the difference between AI and AI in the right hands.…
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The AI Replacement Timeline: The End of the Billable Hour as We Know It (Feat. Jonathan Meiri)
For decades, professional services - law, accounting, consulting - have been built on a simple equation: time equals value. But AI is changing that faster than most firms realize. Together with serial entrepreneur Jonathan Meiri we take a close look at the necessity pyramid, understanding how...
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The Paradox of Belonging - Feat. Danny Gal
We talk about climate change, war, and pandemics—but beneath them all lies a deeper challenge: the empathy crisis. In an age of constant connection, we are losing the ability to truly listen and understand one another. Fear, misinformation, and polarization are reshaping how we belong—and who we...
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Rabbits Chase. Turtles Choose. (feat. Omer Milwidsky)
Rabbits chase signals. They move fast because they’re afraid to stop. Turtles choose direction. They move deliberately because they know where they’re going. One is driven by FOMO. The other by conviction. Together with renowned digital transformation expert Omer Milwidsky, we unpack why real...
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No Bread? Let them Eat [AI generated] Cake!
We live in a moment where content is being produced faster than we can blink. But much of it feels a bit like junk food for the mind — easy to make, easy to consume, and ultimately… not very nourishing. The kind of thing that fills the feed but leaves you strangely unsatisfied, as if you’ve eaten...
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A Question of Character
Business visionaries and leaders come in all shapes and colors, but there is a clear thread that runs through the stories of many of the great ones. It is one that goes beyond just the question of success, track record, critical thinking and decision making. After more than 2 decades of sitting...
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The Paradox of Productivity
Never has it been easier to create entire worlds at the click of your fingers. Yet this burst of productivity masks a real danger lurking beneath -- what will happen when we collectively lose our ability to think, or if our audience will no longer be able to distinguish between A & B. David Laxer…
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The Power of Slowness
Assaf Guery founded 2 cutting-edge creative agencies, co-founded digital banking giant Varo, and then became a photographer who specializes in capturing the behind the scenes magic of some of the world’s most powerful business people. David Laxer & Ofir Michaeli sit down with their guest and...
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The Luxury of Age - Feat. Einat Israeli
We host Einat Israeli, former VP Marketing of Nike Israel, to explore the booming longevity and wellbeing industries, discussing trends, tribes and mindsets, and most importantly, shattering stereotypes.
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Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it
When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.
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Big Data. Small Thinking.
No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position. But there is a dark side to data. It often causes leaders to fall in love with…
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The System is Rigged
We explore how greatness has become a dirty word in the world of business, and trace the origins to the consultancy world that is predicated on playing it safe, solving problems that aren’t always there and promoting the ultimate anti-innovation slogan of cutting edge=bleeding edge. David Laxer &...
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The Good Enough Mindset
We explore the question of speed and its effect on executive decision-making, and how more than ever a flexible, open-minded mindset is what can help executives navigate the stormy waters and help companies stand out in a sea of sameness. David Laxer & Ofir Michaeli dive into the overlooked…
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ABOUT THIS SHOW
Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line.Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.
HOSTED BY
Unfounded - David Laxer & Ofir Michaeli
CATEGORIES
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Frequently Asked Questions
How many episodes does Unfounded - HE have?
Unfounded - HE currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Unfounded - HE about?
Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line.Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry...
How often does Unfounded - HE release new episodes?
Unfounded - HE has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Unfounded - HE?
You can listen to Unfounded - HE on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Unfounded - HE?
Unfounded - HE is created and hosted by Unfounded - David Laxer & Ofir Michaeli.
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