Unscripted Small Business

Have a social impact idea? Wondering when to choose between a social enterprise and a nonprofit? In this episode, Bruce Ashford reveals how storytelling, messaging, and AI tools can boost your organization’s influence and growth. We discuss: How nonprofits can leverage business strategies without losing their mission focus The importance of clear vision and mission statements for branding and marketing Storytelling techniques that position the customer as the hero of your narrative Differences in leadership, marketing, and finance between nonprofits and small businesses Practical advice on using AI for content creation and organization visibility Key insights on managing cash flow with systems like Profit First, and alternatives How to build trust with AI by optimizing website content and reviews

In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap What We Cover The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit Slow, methodical product expansion vs. corporate SKU proliferation Mark's hot take on momentum — and how habit stacking quietly changed his entire life Episode Highlights “Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland “I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland “It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera

In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing. Topics Covered David's unusual path from private equity to Google Ads automation What makes Groas the first truly autonomous end-to-end campaign management system How hundreds of AI agents process hundreds of thousands of data points per hour Dynamic landing pages — one per ad variant, deployed automatically How Groas handles Google's budget overspend problem The hallucination problem in AI — and how custom-trained models and context solve it Why 90–95% of inherited agency accounts are misconfigured David's hot take: the traditional agency model has an expiry date How Groas grew to $35M/month in managed spend with zero marketing spend What's next: PMAX support, model improvement, and potentially new ad platforms Quotable Moments "We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do."  — David Pourquery "90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why."  — David Pourquery "I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas."  — David Pourquery

Join host Jeremy Rivera as he sits down with spa industry veteran Denise Dubois, who has been transforming lives through beauty and wellness since 1983. In this revealing conversation, Denise shares her 38-year journey from paper appointment books to a thriving multi-location spa empire with a clean beauty product line. Discover the truth about aging (spoiler: 90% is in your control!), learn why consistency beats quick fixes every time, and get insider advice on building systems that create unforgettable customer experiences. Whether you're in the beauty industry or running any service-based business, Denise's wisdom on turning customer complaints into growth opportunities will change how you think about feedback. What You'll Learn The 90/10 Rule of Aging: Why lifestyle choices matter more than genetics From Rolodex to App: How to evolve your business through technological changes The Membership Model: Building recurring revenue while promoting wellness Systems for Consistency: Creating repeatable excellence in customer experience Clean Beauty Movement: Understanding what goes on your body matters as much as what goes in it Marketing in a Crowded Space: Standing out in beauty and wellness Constructive Feedback: Turning complaints into competitive advantages Key Timestamps [00:18] - Denise's 38-year journey in the spa industry and founding of DuBois Beauty [01:27] - What the "spa lifestyle" really means [03:57] - The science of aging: 10% genetics, 90% lifestyle [05:30] - The hidden dangers in personal care products [07:29] - Evolving from paper books to e-commerce [10:24] - The importance of the human face in marketing [12:09] - Why video testimonials are the #1 lead generator [15:16] - 2026 plans: Focusing on membership and longevity [17:44] - Operating in Albany and Saratoga Springs, NY [20:23] - Essential advice for aspiring spa entrepreneurs Featured Quotes "The American Academy of Dermatology suggests that really about 10% is genetics and about 90% is influenced by our everyday lifestyle choices. So we truly do have control more than we think over how we do age." "We do need to be mindful of not only what we put into our body, but what we put onto our body." "Word of mouth remains the number one lead generator." "Consistency is key. There's no such thing as a one and done treatment to achieve a person's beauty and wellness goals." "Constructive feedback can be what makes the difference between you growing and being the best you can be or choosing to just make excuses about why something happened." About Denise Dubois Denise Dubois is the visionary Founder of DuBois Beauty, an acclaimed Clinical Esthetician and wellness expert with over three decades dedicated to skin health. Her unique perspective comes from running a successful clinical practice (Complexions Spa) and developing a retail brand built on the philosophy that clean, simple, and nature-based ingredients deliver superior, professional results at home. As author of Living Beautifully, Denise bridges the gap between internal health, lifestyle, and external skin appearance, empowering people with actionable, expert-backed advice that demystifies skincare and inspires a balanced approach to beauty and self-care. Guest Links DuBois Beauty (Clean Beauty Brand) https://duboisbeauty.com/ Complexions Spa Locations:...

The Philosophy of RenovationJoin host Jeremy Rivera for a deep dive into the world of residential construction with Alec and Josie Davis, the husband-and-wife team behind H&H Construction in Cookeville, Tennessee. This two-part conversation explores how they've built a thriving renovation business focused on relationship over transactions, creativity over cookie-cutter solutions, and preserving the beauty in old homes while bringing them into the modern age.  Josie shares her unique perspective on what makes home renovations special: "You're taking something that's already there and already has flavor. It already has its own embodiment, and you are tweaking it, aesthetically smoothing it out, maybe changing some of the rhythms there in the space, but you're ultimately still keeping the foundation and the bones the same." Discover why she believes the most beautiful spaces happen when you marry older charm with newer aesthetics. Small Jobs Lead to Big Trust "To me and Alec, there's no small job. Every job has an impact to the customer and to the family that's living in the home." Learn how H&H Construction builds long-term client relationships by starting with small repairs—drywall holes, baseboard fixes—and growing trust over time into major kitchen remodels, bathroom transformations, and home additions. Design Based on Feel, Not Just Function "How you're wanting a space to feel should often dictate how you develop this space." Josie reveals her signature question for every client: "What do you want it to feel like when you walk in?" This approach moves beyond standard kitchen triangles and bathroom layouts to create truly personalized spaces. Forever Home vs. Resale Value The Davis team offers honest consultation about when to invest in customization versus following market standards. "If you're planning to be there forever, then we really want to customize it to what you're wanting to feel." Favorite Projects: Wet Rooms & Historic Homes Josie describes her love for wet rooms—bathrooms where the entire space becomes the shower with seamless tile work that's "almost like artwork." She also shares stories of renovating homes from the 1930s and 40s, preserving original hardwood floors and historic fireplaces while upgrading everything else. When NOT to Build an Addition Josie offers refreshingly honest advice: "Some houses, the way that they're structured, they're just perfect the way they are. Sometimes it's meant to be that way. And so adding onto that changes the feel of that home. I would say, 'Nah, friend, just go ahead and find a new place that you can grow into.'" But when an addition IS right? "You get the right contractor and the right budget, and you can do just about anything."Sometimes home exterior additions like concrete fences, landscaping or driveway replacement can be a better solve for improving home values for sale, when you don't plan on living in the home for the longterm vs renovation for your own living wants/needs. Sunrooms: Being Outside Without Being Outside "A sunroom is being outside and enjoying outside without being outside." Alec and Josie explain the difference between sunrooms and covered patios, climate-controlled versus non-conditioned spaces, and how they've transformed decks, porches, and even sheds into beautiful year-round living areas. Decks Built for Tennessee's Terrain "We're in Cookev...

Listen: unscriptedsmallbusiness.com Host: Jeremy Rivera Guest: Chad T. Jenkins, Founder of SeedSpark & The CoLAB Episode Summary Chad T. Jenkins grew up on a small farm in South Carolina, started his first real estate deal at age 11, and spent 25 years building over 50 businesses across wireless phones, data centers, construction, HVAC, GPS leasing, and more. Then he stopped. Not because he failed — but because he found something better: engineered collaboration. In this episode, Chad breaks down the framework he calls the VCR Formula (Vision + Capability × Reach = Success), explains why most entrepreneurs suffer from a WHO deficiency, and shares how his CoLAB community grew to 700+ collaborations in just 18 months — outpacing his entire 25-year history of starting companies. Jeremy and Chad also dig into the real role of AI in entrepreneurship, how to structure collaboration outcome splits, and why "showing up at the receiving dock" is the ultimate growth strategy. What You'll Learn In This Episode Why an 8-year-old riding horses at auction is the perfect metaphor for understanding leverage The John Baptiste Say definition of an entrepreneur — and how it reframes everything The WHO deficiency: what's really blocking growth for most entrepreneurs and business owners The VCR Formula (Vision + Capability × Reach = Success) — and how to map your P&L to it The four types of Capability: ownership, ability, capacity, and cash The four types of Reach: eyeballs, minds, hearts, and DNA-level Why "Future Backward" planning beats "Current Forward" every time How to structure a collaboration outcome split (the 10-20 / 60-80 / 10-20 rule) What Chad calls the "Idea Economy" — and why the task economy is over How to use AI as a PhD-level assistant without losing your human competitive edge The "Name the Baby" tool for creating intellectual property from collaborations Key Quotes "A true entrepreneur is someone who relentlessly seeks leverage." — Chad T. Jenkins "Stop trying to grow through effort. Start focusing on what you have, combining it with what others have, and ask one question: How do you want to split the outcome?" — Chad T. Jenkins "The only thing cash does is pay for somebody's vision or buy somebody else's capability." — Chad T. Jenkins "Always show up at the receiving dock, not the procurement office. Future money is always up for grabs." — Dean Jackson (via Chad T. Jenkins) Resources Mentioned Chad T. Jenkins / SeedSpark Website: seedspark.com LinkedIn: linkedin.com/in/chadtjenkins CoLAB Programs: seedspark.com/programs CoLAB Partner™: seedspark.com/colab-partner Kickstarter Events (twice monthly): seedspark.com/colab-kickstarter CoLABcon (October, Charlotte NC): seedspark.com/events Tools (Name the Baby, Future Backward): seedspark.com/tools Books (Friction Fuel, Just Add a Zero): seedspark.com/resources/books Blog: seedspark.com/resources/blog Real Collaborations: seedspark.com...

Sara Nay, CEO of Duct Tape Marketing, joins Jeremy Rivera to discuss why strategy must come before tactics in small business marketing. With 15 years at Duct Tape Marketing—starting as an intern and rising to CEO—Sara shares the agency's proven approach to building trust through transparency, education, and true partnership. This conversation covers the evolution of SEO in the age of AI, why customer interviews are non-negotiable, how to structure content for both humans and LLMs, and why quarterly planning beats annual marketing plans in today's rapidly shifting landscape. Guest Bio Sara Nay is the CEO of Duct Tape Marketing, where she has spent 15 years helping small businesses build effective marketing strategies. She recently authored Unchained: Breaking Free from Broken Marketing Models, offering a fresh perspective on escaping outdated marketing approaches that no longer serve today's businesses. Connect with Sara Nay Website: ducttapemarketing.com LinkedIn: linkedin.com/in/saranay Book - Unchained: unchainedmodel.com Key Topics Covered [00:00] Introduction and Sara's journey from intern to CEO [01:20] The reporting problem: cutting through vanity metrics [04:14] Why beautiful websites fail without customer journey mapping [06:07] SEO evolution: from keywords to questions in the AI era [08:50] Showing up in AI search results and LLM citations [11:57] Local SEO strategy for service businesses [13:26] The strategy-first process: interviews and customer journey mapping [15:12] The power of leadership and customer interviews [19:15] E-commerce vs. service business strategy differences [21:16] Year one to year two: evolving campaigns with quarterly sprints [24:38] Content strategy for AI visibility [26:50] The future of authority and backlinks [27:30] Co-marketing as a multiplier for small businesses Best Quotes from This Episode "A website should help people get to know, like, trust, and even be able to try your services and buy your services. Yes, it should look nice—that is important. But the content and the journey that you're guiding people on is what I would argue is the most important piece of the puzzle." "Don't discount all the ways TN businesses can save costs on energy" "We're not just creating marketing strategy for people anymore. We're creating marketing strategy for people AND AI." "When people skip over leadership interviews and ideal client interviews, that's where they waste time, energy, and money on marketing in the long run." "Gone are the days where you can just publish content and hope it shows up. You have to be very focused on what you're putting in the content, but also how you're structuring it." "I believe you can't really plan for marketing further than three months at this time because it's changing, shifting, and evolving so much." Resources & Links Mentioned Duct Tape Marketing Resources Duct Tape Marketing Homepage Fractional CMO Services The Marketing Hourglass / Customer Journey Marketing Hourglass System

If you've ever found yourself trapped in the exhausting cycle of filling your pipeline, delivering to clients, then scrambling to fill your pipeline again—this episode is for you. Rachel Minion, Head Rock Star at Rockstarr & Moon, joins host Zaneta Chuniq Inpower to break down why consultants get stuck in what she calls "the grind cycle" and how to escape it without working more hours. Rachel brings a unique perspective as a third-generation entrepreneur who cut her teeth managing 400 to 1,200 estimates daily at her parents' printing company before moving into corporate marketing roles at Verizon Wireless and Ticketmaster. When the pandemic hit and she was furloughed, she went full-time on her consulting business and never looked back. In this conversation, Rachel shares how her Profit Multiplier program helps consultants find at least $100,000 in hidden profit—with one client already seeing a 52% year-over-year sales increase and another at 42% growth, all without adding staff. She also gets refreshingly honest about the moment every entrepreneur faces when they think "maybe it would be easier to just get a job" and how to push through it. The most tactical segment comes when Rachel describes losing her project manager of three years and her husband's challenge: what if you automated 80% of the role? Three weeks of intensive work later—mapping processes, rewriting SOPs, and building automations—she went from working 3 a.m. to 7 p.m. to finishing by 5:30 for dinner. Her example of turning meeting note-takers into automated task creation systems is something any consultant can implement immediately. Rachel also challenges the common advice to just "talk about yourself more" when marketing your consulting business. Her reframe: make the client the hero of every success story. When you showcase their transformation and challenges, prospective clients see themselves achieving the same results. The conversation touches on why systems beat hustle every time, the importance of interconnected tools rather than disconnected apps, and Rachel's ambitious goal to help 100 small businesses double by 2029. She argues that when small businesses grow, the ripple effects extend far beyond revenue—to their families, communities, local little leagues, and neighboring businesses in ways that large corporations simply don't replicate. For consultants struggling with inconsistent lead flow, Rachel's core message is clear: you're not lacking talent, you're lacking structure. And more hustle won't fix a business that isn't built on a proven growth system. Connect with Rachel directly at rachelminion.com or explore her consulting frameworks at rockstarrandmoon.com—that's Rockstarr with two R's at the end. Rachel's current reading stack includes Alex Hormozi's $100M Offers and $100 Million Leads, which she returns to regularly for fresh ideas on testing and experimentation. About the Host Zaneta Chuniq Inpower is a marketing professional and entrepreneur based in Atlanta with experience across multiple industries including resume writing and personal branding. About the Guest Rachel Minion is the founder and Head Rock Star at Rockstarr & Moon, a RevOps organization helping B2B consultants escape the grind cycle and build predictable, scalable profit. A third-generation entrepreneur...

Episode from the Unscripted Small Business Podcast Host: Jeremy Rivera — SEO Arcade Founder & Freelance SEO Consultant Guest: Dave Gulas — President & Co-Founder of EZDC 3PL Sponsored by: Cookeville Sunroom Company About the Guest Dave Gulas is the president and co-founder of EZDC 3PL, providing warehousing, fulfillment, and transportation services for manufacturers and e-commerce brands. With 20 years in medical/pharmaceutical sales and over three years in logistics, Dave brings a customer-first approach to the 3PL industry. Dave also hosts the Beyond Fulfillment Podcast, featuring real stories from entrepreneurs — available on the EZDC Blog and all major podcast platforms. Episode Summary In this conversation, Dave shares how he and his partner identified a gap in the 3PL market — legacy providers weren't delivering the customer service that growing e-commerce brands needed. Three years later, EZDC has built a reputation for responsiveness and genuine care. Key Topics Covered: Why e-commerce brands reach a "graduation point" where outsourcing fulfillment makes sense The importance of warehouse management systems (WMS) and automated integrations How behind the meter energy for AI data centers is the type of industry changing changes we can expect  Common mistakes when scaling a business — saying yes to the wrong customers Bootstrap vs. funded startups: which succeed more often? The unglamorous reality of entrepreneurship Why personal branding matters more than ever in 2026 Resources & Links Mentioned About EZDC 3PL EZDC 3PL Homepage About EZDC Packaging and Kitting Services Retail Logistics and Warehousing Services The Kentucky Advantage: Why a Central Hub is Key for Nationwide 3PL EZDC Blog & Beyond Fulfillment Podcast Connect with Dave Gulas Dave Gulas on LinkedIn SEO & Marketing Resources From SEO Arcade: SEO Forecasting 101: Methods, Metrics, Tools, and Challenges The Revenue-First SEO Strategy That's Actually Working Opportunity Sizing in SEO How a Podcast Generates Links, Content, Audience, Citations & Authority White Label Podcast Service From Jeremy Rivera SEO:

Unscripted Small Business Podcast - Episode Show Notes The Costanza Theory: How Doing the Opposite Built a 21-Year Business Empire Guest: Bill Kasko, Founder & CEO of Frontline Source GroupHost: Jeremy RiveraPodcast: Unscripted Small Business by Be Sharp Digital Marketing Episode Summary In this episode, Bill Kasko shares how he built a successful recruiting and staffing agency by doing the exact opposite of industry standards. From inverting the traditional sales model to being the first company to publish pricing online, Bill's "Costanza Theory" has disrupted an entire industry for over two decades. We dive deep into the evolution of customer service technology, the fragmentation of the search landscape, and how AI is creating both opportunities and challenges for businesses. Bill also shares his insights on the current job market and why honest communication wins more business than overselling. Key Topics Discussed The Costanza Theory in Action How inverting the traditional sales-to-recruiter ratio created competitive advantage Why being the only company with a pricing page became their #1 traffic driver The importance of customer convenience over business convenience Technology Evolution & Customer Service Early adoption of online chat 21 years ago The rise and fall of chatbot effectiveness 24/7 scheduling and weekend service calls Why AI agents still aren't quite ready The Changing Search Landscape Why presence across multiple platforms is now essential How TikTok became the #2 search engine for young users The challenge of getting indexed across different search engines Reddit dominating 60% of search queries AI's Impact on Business The rise of fake candidates using AI tools How HR departments are adopting AI faster than job requirements The cognitive decline concerns with AI dependency Why verification processes had to evolve Honest Marketing Philosophy Why transparency builds more trust than overselling The importance of setting realistic expectations How detailed information (like gravel driveway delivery specifics) improves customer experience Guest Information Bill Kasko is the Founder and CEO of Frontline Source Group, a staffing agency and executive search firm with over 21 years of experience. Known for their industry-disrupting five-year placement warranty and contrarian business approach. Connect with Frontline Source Group: Website: frontlinesourcegroup.com LinkedIn: Follow their company page for white papers and industry insights Specialties: Executive Search, 

Guest: Tianna Mamalick, SMB Marketing School Episode Overview Tianna Mamalick brings 12 years of SEO expertise focused exclusively on small businesses. In this conversation, she reveals why working with SMBs is more rewarding than enterprise clients, how to honestly manage expectations while delivering real results, and why she went back to human-written content after testing AI extensively. If you're a small business owner wondering what actually works in SEO right now, this episode cuts through the hype with practical, proven strategies. Why This Episode Matters for Small Business Owners Running a small business means every marketing dollar counts. Tianna specializes in helping businesses with limited budgets compete effectively by focusing on what drives actual revenue—not just traffic or rankings. She shares her formula for pairing SEO and paid ads that works specifically for service-based businesses, and explains why your service pages matter more than blog posts right now. Key Discussion Points The Small Business Advantage Unlike enterprise clients where a 20% conversion increase gets a polite "that's nice," small business owners email about life-changing results: hiring their first employee, taking their first vacation, or investing in business growth. For Tianna, this feedback makes the work meaningful. Honest Expectations Setting Three-month minimum commitment required Clients must have budget they can afford to lose completely Not every market works the same (example: Pilates in Las Vegas vs. other cities) Regular check-ins at three months to evaluate if the strategy is working The SEO + Ads Formula While ads don't directly boost SEO, they strategically help prime new pages through engagement. When expanding to multiple locations, running targeted ads on new service pages helps get Google Business Profiles moving faster and improves location-specific performance. What's Actually Working in Content Service pages are the priority: Every service needs its own detailed page Blog posts are secondary: Focus on key blog content, not volume Collaboration posts: Feature complementary businesses (example: makeup company writing about top lotions that pair well with their products) Opinion-based content: Take hard stands on your values and approach The AI Content Experiment Tianna's agency tested AI-generated content extensively—and none of those articles ranked well. They've gone 100% back to human-written content, using AI only for creating outlines based on top-ranking competitors. The reality: people want authentic mistakes and real human voice. AI Search Reality Check Less than 10% of traffic comes from ChatGPT for most small businesses. While you should prepare by enriching About pages with certifications and expertise, this isn't the urgent crisis some marketers claim. Most people aren't using ChatGPT for business searches yet—we're still in early adoption. Mining Your Best Content Stop using SEMrush as your starting point. Instead: Record sales calls and note what converts prospects Review customer support emails for common questions Ask front-line staff to keep notebooks of daily questions Use this real language in your content—it converts better than corporate marketing speak Platform-Agnostic SEO SEO principles work across all platforms, not jus...

Join Jeremy Rivera as he delves into the world of wedding photography with Terrence Irving. Discover how Terrence transitioned from a hobbyist to a professional, balancing his passion with a corporate career, and the unique challenges and joys of capturing life's most cherished moments. Learn about his marketing strategies, the importance of building relationships, and his vision for the future.

Scott Curry shares his incredible 15-year entrepreneurial journey from multiple failed businesses to building a thriving YouTube channel that replaced his six-figure income in just three months. In this powerful conversation, Scott reveals how a personal tragedy inspired his new mission: helping a million people achieve financial freedom so they never have to choose between work and family. In This Episode, You'll Learn: How Scott pivoted from motivational speaking to YouTube success during COVID by teaching investment strategies The reality of working 3-4 hours of sleep per night for three months to launch a successful side hustle Why YouTube monetization is just the beginning—Scott made $5,000 in month two with only $500 from ad revenue The strategic shift from one-time affiliate income to monthly memberships that scaled to $25,000/month How to survive YouTube's brutal first 10 videos when the algorithm ignores you completely Why providing value to many people beats charging premium prices to a few The heartbreaking family story that transformed Scott's business mission forever Scott's framework for "failing small" and getting through 100 failures faster to reach success Key Timestamps: [00:01] Introduction and Scott's current success after 15 years of failures [02:00] The COVID pivot from motivational speaking to online education [04:51] Turning $1,000 into $32,000 in one month—proof of actual results [08:13] The truth about YouTube monetization and multiple income streams [12:23] Why YouTube is harder than other platforms (and why that's good) [15:26] The Faith Roar mission: inspired by a mother's one regret [22:20] "You're paid based on the value you provide" finally makes sense [25:03] The two books that shaped Scott's journey Notable Quotes: "I didn't give up. I had a failure, overcame it, failure, overcame it, and just kept on going." "It is exceptionally rare to find somebody who can and teaches—and when you find people like that, go subscribe to every single social media platform they're on." "I've met a lot of people on their deathbeds. I've never met anybody who said they regretted not working more. I've met a lot of people who regretted not spending more time with their family." "The people that go into business to help others are the ones that are the most successful. Your why for starting a business has to be to help people. It cannot be to make money." "The only thing that is stopping you from achieving the life you've always wanted is action. So just get started." Resources Mentioned: Faith Roar - Scott's new company dedicated to helping people achieve financial freedom: faithroar.com We Profit Day and Night Trading Success Journal - Scott's 230-page journal with only 30 pages of information and 200 pages of action steps The Bible - Particularly Psalms, Proverbs, and the Gospels for strength and perseverance Connect with Scott Curry: Website: faithroar.com Learn about investment education and trading strategies Discover how to start a YouTube channel and online business Access resources for achieving financial freedom About the Unscripted Small Business Podcast: Hosted by Zanetta Chunique Empower, Unscripted Small Business brings you authentic conversations with entrepreneurs who share the real stories...

In this episode, Jeremy Rivera sits down with Justin Stehr, OT, a Certified Hand Therapist at Vanderbilt Health and Clinical Consultant for MetaFlex®. Justin shares his journey from business operations to working at Vanderbilt, and discusses innovative approaches to hand therapy, the mental health connection to chronic pain, and unexpected clinical applications of compression gloves. Episode Highlights: The power of movement and understanding hand biomechanics Why we all have overly strong flexors (and what to do about it) How MetaFlex® gloves work differently from traditional bracing Unexpected applications: Ehlers-Danlos Syndrome, stroke recovery, and more The sleep-mental health-pain connection you're probably overlooking A remarkable Vanderbilt limb salvage case study Upcoming research presentations at ACRM and beyond About Justin Stehr Justin Stehr, OT, CHT is a Certified Hand Therapist at Vanderbilt Health in Nashville, Tennessee, where he was recently named 2024 Acute Occupational Therapist of the Year. He holds a master's degree in occupational therapy with specialized focus on upper extremity rehabilitation, stroke recovery, and hand therapy. Justin also holds certifications in: Wound care Ergonomics Hand therapy (CHT) He currently serves as Clinical Consultant for MetaFlex®, where he educates healthcare professionals on innovative approaches to hand rehabilitation. Justin has presented research at national conferences including the American Congress of Rehabilitative Medicine (ACRM) and has upcoming presentations with the Canadian Percussion Network on the biomechanics of drumming. Personal Background: Justin's path to hand therapy includes a unique personal connection—15 years ago, he experienced a severe hand injury requiring reconstruction of tendons, nerves, and arteries, giving him firsthand understanding of the rehabilitation journey. Key Takeaways 1. The Flexor-Extensor Imbalance Quote: "We spend all day long, we grip everything. So we're constantly grabbing and pinching and then when we're ready to let go of that item or task, we just let go, we relax. We never forcefully open." This creates an imbalance where our flexor muscles become overly strong while...

Interview with Conrad Coe: Operations, AI, and the Evolution of Automotive Wrapping Host: Jeremy Rivera, Unscripted Small Business Guest: Conrad Coe, Operations Manager at Exotic Vehicle Wraps Episode Overview In this episode, Conrad Coe shares his unconventional journey from music education to becoming operations manager at one of the nation's top automotive wrapping shops. We explore how AI tools are transforming small business operations, the value of hands-on experience over formal education, and why showing the heart of your business matters more than polished marketing in today's digital landscape. Top Quotes On Experience vs. Education: "I would rather have four years of hands-on practical experience at the thing you're trying to do than a degree saying I'm good at it." On AI in Small Business: "We wrap cars with vinyl. That's sticky. So what we've been using AI for has been mostly beneficial for us." On Marketing Differentiation: "No one uses dashes. Nobody does except for GPT and AI models... In that way, we are using AI to help us differentiate ourselves from AI." On Customer Service: "We're not vinyl installers. This isn't a vinyl wrap shop. This is a client experience shop." On Problems as Opportunities: "Problems are bugs and not a feature. Like, you're going to have problems. That problem then therefore becomes a feature if you know you're going to have these problems." About Conrad Coe Conrad Coe is the operations manager at Exotic Vehicle Wraps, a premier automotive aesthetic restyling shop in Loudoun County, Virginia. With 20 years of experience in the industry, Conrad's path started in retail management, moved through music education at Berkeley Boston, and evolved through design, print, and installation before landing in shop management. His hands-on approach and mentorship style have helped shape one of the longest-running and most respected shops in the automotive wrapping industry. Key Discussion Points The Non-Traditional Path to Success Conrad discusses his journey from aspiring music teacher to operations manager, emphasizing how mentorship and practical experience often outweigh formal education in tr...

Host: Jeremy Rivera Guest: Lynn Colepaugh, Founder of Cyber PR Army Podcast: Unscripted Small Business Episode Overview In this episode, Lynn Colepaugh from Cyber PR Army joins us to discuss the evolving landscape of digital marketing for small businesses and creators. We dive into the challenges of treating creative work as a legitimate business, the impact of AI on content authenticity, and the fundamental marketing mistakes that are costing businesses customers every day. Lynn shares practical, actionable advice on everything from fixing basic website issues to building local trust, and why simply responding to inquiries can be your biggest competitive advantage. Top Quotes from Lynn Colepaugh On Treating Creative Work as Business: "It is convincing creators that they are a small business. And it's a really big hurdle because they are creators at heart—whether they are dancers, whether they're making instruments, whether they are writing music." On AI vs. Authenticity: "I'm seeing the pendulum swing away from as much AI generated stuff back to people questioning, 'Is this real, a real image or is this something that was generated separately?' And those that are authentically creating are now standing out even more in a really beautiful way." On Basic Marketing Fundamentals: "If some industries are just so kind of barren with communications that all you have to do is reply and be thoughtful and communicate, then holy mack, there are companies missing out completely on getting new customers and nurturing customers and keeping their customers long term." On Local Trust Building: "I tell people, if you have roots, show your roots, because that's how people know if something goes wrong, they're going to be able to find you." On Low-Hanging Fruit: "So many things are on the very granola first level fixable level that people have issues that are just 100% addressable." On Timeless Marketing Strategy: "If you're getting your message out correctly, then you will adapt as tools come and go. To me, it is staying face forward there, making sure you're storytelling and talking about the things that are important." Key Takeaways Creators Must Embrace Business Fundamentals - The biggest challenge for artists and creators is convincing them they're running a small business. They need to understand budgets, contracts, legal documentation, and how to pay their team. With modern AI tools and digital systems, small businesses can now have a "mini support team" to handle low-level tasks they once struggled with alone. Authenticity Stands Out in the AI Content Flood - While AI has made content creation accessible to everyone, it's resulted in a flood of similar, generic content. The pendulum is swinging back toward authentic, raw, human-created content that tells real stories. A simple, unpolished video of genuine human connection can outperform highly-produced AI content because people are now questioning what's real. Stop Selling to Yourself - Know Your Actual Customer - Small business owners often make the mistake of trying to sell to themselves rather than understanding their actual customer's motivations. You need to identify who's really buying from you and why, then tailor your message accordingly. Just like you'd speak differently to kindergartners versus PhDs, you need to adapt your content to match your audience's specific needs and pain points....

In this episode of the Unscripted Small Business Podcast, host Abbey Crane interviews John Steger, the founder of Foxmoor Studio, a custom woodworking business. John shares his journey from a childhood passion for woodworking, inspired by his father, to establishing a successful business. He discusses the challenges of starting out, the importance of sustainable practices, and the role of online platforms like Etsy in growing his customer base. John also reflects on the balance between creativity and business operations, the importance of community engagement, and his future aspirations for Foxmoor Studio. Motivational Quotes From Our Conversation: "You have to know better to do better." "I want to keep it as simple as possible." "Even when it's slow, just keep one foot in front of the other, and it always picks up." "Find a niche item, something unique. That's the key."   Purchase from Foxmoor Studio an incredible Cookeville woodwork shop or from Mountain Top Candle Shop here!    Exerpts:  Abbey Crane What other things have led to more growth for you? We were recently talking with Kelvin Dorsey who's got an unconventional newsletter, which made me think about non-traditional marketing efforts...Are there any other things that your shop has kind of led to that you've been really excited about? Jon Stager You know, since moving here, I have mostly focused on online sales. And Etsy's been great to expand my horizons because it's such a wide marketplace, literally worldwide. Although I focus mostly on North America. I've had some sales in Australia and England. But yeah, so it's really expanded my horizons. I almost haven't needed to sell locally as much. I guess when I moved here, I had my client base already, because I had started in Pennsylvania. So now I'm trying to kind of tap into the local market more, like forcing myself to just not be content with online sales, but really. Yeah, I'm excited to start going to local markets and selling in person. The local art scene in Cookville is really awesome. And I feel like just a matter of focusing and building up an inventory, that's the hardest part. I get busy with these online sales and whatnot. It takes up a lot of your time and then just a matter of setting aside time to make these items to have in stock to bring to shows. That's something I look forward to exploring. Abbey Crane: You've maintained a simple business model as a sole proprietorship. Tell us about that decision. Jon Stager: I'm sort of a minimalist within reason! I I prefer the warm comfort of cabins over luxury cabo experiences. There's something authentic about living simply, surrounded by natural materials. My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that. I'm sort of a minimalist within reason, though my shop can be a little cluttered! My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that.

Unscripted SEO Podcast Show Notes Episode: Writing the Right Book for Your Business with Ali Machate Host: Daniel Hill Guest: Ali Machate, CEO and Founder of The Writers Ally About the Guest Ali Machate is the CEO and founder of The Writers Ally, an author services company that helps serious authors write, publish, and sell high-quality books. With a background at Simon & Schuster (one of the Big Five publishers), Ali brings traditional publishing expertise to independent authors and business owners looking to leverage books for business growth. Key Topics Discussed The Evolution of Publishing How digital technology has made reading more accessible through eBooks and audiobooks The shift from traditional gatekeepers (Oprah, NY Times bestseller list) to platforms like BookTok The democratization of publishing and audience building Should Every Business Owner Write a Book? The short answer: No. Not everyone should write a book Common scenarios where book writing isn't the right choice: Too early in business (lack of case studies and client stories) Wrong timing or insufficient platform When other content formats might be more effective Writing the Right Book vs. The Wrong Book The memoir trap: Many coaches want to write memoirs when they should write prescriptive business books The importance of understanding your target market (memoir readers vs. business book readers) Strategic thinking: What do you want the book to accomplish for your business? Key Questions to Ask Before Writing Who are you trying to reach? What do you want readers to do after reading your book? What transformation do you want to create for your readers? How does this book fit into your broader business strategy? The Authority Effect The connection between "author" and "authority" How books can open doors to speaking engagements, podcasts, and media opportun...

Unscripted Small Business Podcast - Episode: Understanding Therapy and Mental Health with Kinsey Morgan Host: Jeremy Rivera Guest: Kinsey Morgan, LPC-MHSP, Owner of Arise Counseling Services Episode Focus: Therapy approaches, EMDR, workplace trauma, and breaking mental health stigma Episode Summary Join host Jeremy Rivera as he sits down with licensed therapist Kinsey Morgan to explore the world of mental health therapy. Kinsey shares her personal journey into psychology, explains innovative trauma treatment approaches like EMDR, and discusses the rising trend of workplace trauma in post-COVID America. This candid conversation breaks down therapy myths while providing practical insights for anyone considering mental health support. Key Topics Discussed Kinsey's Background & Journey (00:24 - 02:04) How high school counseling for bullying and family issues sparked her interest in psychology The transformative impact of working with a skilled teen therapist College experience with professors who maintained private practices The unique nature of psychology: "We are all part of psychology, walking around in bodies every day" Arise Counseling Services Overview (02:20 - 03:01) Founded 8-9 years ago in Brentwood, Tennessee Specializes in trauma therapy, mood disorders, grief and loss Focus on EMDR (Eye Movement Desensitization and Reprocessing) Deep Dive: EMDR Explained (03:23 - 05:25) What EMDR stands for: Eye Movement Desensitization Reprocessing How traumatic memories get "stuck" in fight-or-flight brain regions The movie poster analogy: dimming the brightness of painful memories Recreating REM sleep's bilateral stimulation while awake Therapeutic Approaches & Methods (09:56 - 11:23) Cognitive Behavioral Therapy (CBT) Inner child work and somatic therapy Emotionally Focused Therapy (EFT) The difference between intellectualizing vs. feeling through emotions Reparenting work for adults Generational Trauma & Cultural Shifts (12:21 - 15:30)

  Guest: Andrew Poles - Executive Coach & Ultra Marathon Mountain Biker Host: Daniel Hill - Unscripted Small Business Podcast Episode Highlights The Founder Growth Flywheel Andrew explains why founders and entrepreneurs who stop growing personally inevitably see their businesses stagnate shortly after. ️ The "Seemingly Impossible" Challenge How a Netflix documentary and his wife's belief led to Andrew's incredible 100-mile mountain biking journey at 10,000+ feet elevation. Coaching vs. Therapy: The Key Difference Forward-focused coaching engagements bridge the gap between where you are and where you want to be, rather than exploring how you got here. When NOT to Scale Up Why "bigger isn't better" and the crucial question every entrepreneur must answer before pursuing business goals. Key Business Insights Discussed Economic uncertainty strategies for commercial real estate and geographic businesses Market-specific analysis - why interest rates affect different sectors uniquely Efficiency before expansion - sometimes profitability matters more than growth The ultimate end game - defining your exit strategy before making scaling decisions Related Conversations Worth Exploring ️ More Entrepreneurial Journeys: Grant Simmons' journey from corporate to freelance SEO success - Similar career transformation story James Dooley's scaling strategies for building a 9-figure business empire Simon Schnieders scaling his SEO agency - Agency growth insights Practical Business Resources: Local keyword research strategies for geographic businesses SEO-aware business framework for new ventures

In this engaging conversation, Larry and Sue Pruett share their journey of marriage, homeschooling, and entrepreneurship. They discuss the importance of communication, mutual respect, and the foundational elements that have helped them maintain a strong marriage over 35 years. The Pruetts also delve into their experiences in e-commerce, the challenges of working together as a couple in business, and the significance of prioritizing their relationship to succeed in both marriage and entrepreneurship. Their insights provide valuable advice for couples looking to navigate the complexities of running a business together while maintaining a healthy relationship. Key Takeaways: The foundations of marriage enable business success together. Communication creates connection in relationships and in business. Thirty-five years of marriage provides tested wisdom. Homeschooling taught alternative approaches to life. Twenty-one years of entrepreneurship experience guides others. Connect time strengthens daily marriage relationships. Difficult conversations prevent relationship breakdown. Side by side approach addresses problems as a team. Business roles may differ from home roles. Clear role definition prevents partnership conflicts.   Interested in working with Larry and Sue? Check out their website for a FREE connection card resource and to book a consultation call! 

Guest Information Lorraine Ball is the host of More Than a Few Words, a marketing podcast celebrating 15 years on the air. She's a former marketing agency owner who sold her business after 19 years and now focuses on consulting, teaching, and podcasting. Episode Highlights From Traditional to Digital Marketing Evolution Started her marketing company in 2002, pre-social media era Specialized in home services: HVAC, roofing, plumbing contractors Witnessed the evolution from direct mail (1,000-3,000 postcards) to email marketing to social media Transformed from traditional marketing to digital agency over 19 years Strategic Business Growth Decisions The 10-Person Cap: Made a conscious decision to limit team size to 10 people Capacity Management: Raised prices instead of expanding capacity when demand increased 30% Rule: No single client could represent more than 30% of business revenue Location Lock-in: Chose to renovate existing building rather than expand to larger facility Customer Service Excellence One-Ring Policy: Every phone call answered on the first ring Personal Touch: Any team member could handle client issues, not just account managers Friday Availability: Only agency answering phones on Friday afternoons for media deadlines Long-term Relationships: Clients staying 10+ years (flooring company: 11 years, Randall Beans: 10 years) Key Business Philosophy Hire for Attitude, Train for Skill: Southwest Airlines model approach Lead web designer had never built a website when hired, stayed 7 years Focus on personal connections over systems and processes Employee retention: Multiple 7+ year team members Current Consulting Approach Target Clients: Established businesses unhappy with current marketing results Service Model: Strategy and audits only, no execution Unbiased Perspective: No agenda since not selling specifi...

Summary In this episode of Unscripted Small Business, host Zaneta Chuniq Inpower interviews Karen Aucoin, owner of JoBelle and Studio 131. Karen shares her entrepreneurial journey, discussing the challenges and pivots she faced while growing her business. She emphasizes the importance of collaboration, networking, and organizational strategies in scaling a creative business. Karen also highlights the significance of empowering women in business and the future trends in the creative economy, encouraging listeners to pursue their passions fearlessly.   Takeaways Studio 131 began as a dance instruction space and evolved into a successful event venue. Entrepreneurship requires the ability to pivot and adapt to unexpected challenges. Collaboration with other businesses can lead to greater success and innovation. Delegation is crucial for growth, especially for women entrepreneurs. Using tools like Google Docs and CRMs can help maintain organization and efficiency. Creating packages that include multiple services can enhance client experience and profitability. Networking with competitors can foster collaboration rather than competition. Having a clear vision and planning ahead is essential for business success. Empowering women in business can lead to generational wealth and inspire future generations. The future of creative entrepreneurship lies in adaptability and embracing change.  

Summary In this Unscripted SEO conversation, Zaneta Chuniq Inpower interviews Lesle Lane, co-founder and lead photographer of Studio 13, about her journey in photography, the transition to B2B photography, and the impact of technology on the industry. Leslie shares insights on scaling her business, the importance of networking, and the role of mentorship in shaping the future of photography. The discussion also touches on the challenges and opportunities presented by AI and the significance of authenticity in visual representation.   Takeaways Lesle Lane is a third-generation photographer specializing in B2B photography. Transitioning from portrait photography to B2B requires a different business approach. Networking is crucial for photographers to build relationships and gain clients. Technology has significantly changed photography, enhancing efficiency and quality. AI is impacting photography, but authenticity remains essential for client trust. Lesle emphasizes the importance of mentorship for aspiring photographers. Building a business requires strategic focus and delegation of tasks. SOPs and automation can help streamline business operations. Lesle's goal is to cultivate a successor for her business. Helping others in the industry is a key value for Lesle. 

In this episode of the Unscripted Podcast, Daniel Hill interviews Oreet Kaufman, a freelance PowerPoint designer from Chicago. Oreet discusses her journey into presentation design, emphasizing the importance of effective storytelling and audience engagement. She shares insights on the ideal number of slides, the role of AI in presentations, and common pitfalls to avoid. Oreet also highlights her success stories with clients and her approach to creating impactful presentations that resonate with audiences.

In this conversation, Claudia Rucker shares her journey and insights on helping small business owners transition from being owner-operators to effective leaders. She emphasizes the importance of purpose in business, the need for supportive teams, and the value of financial literacy. Claudia discusses the concept of fractional support and how it can help small businesses grow without overwhelming the owner. She also provides actionable steps for business owners to create a sellable business and highlights the importance of professional support in navigating the complexities of business growth. takeaways Claudia's purpose is to help people get unstuck. Fulfillment in business comes from having a clear purpose. Transitioning from owner to leader requires a mindset shift. Building a supportive team is essential for growth. Fractional support can help small businesses scale effectively. Financial literacy is crucial for business success. Creating a sellable business should be a goal for owners. Professional support can guide business owners through challenges. Actionable steps can lead to improved profitability and fulfillment. Self-reflection is key to understanding business goals.

In this conversation, Georgi Feidler shares her journey from being an accidental entrepreneur to a purposeful consultant. She discusses the importance of having entrepreneurial conversations at the dinner table, the skills gained from her corporate career, and how they translate into her consulting work. Georgi emphasizes the need for generalists in small businesses and the challenges faced by baby boomer business owners in succession planning. She highlights the emotional ties to businesses and the importance of mentorship in ensuring a smooth transition for future generations. The discussion also touches on the significance of finding the right fit for leadership roles and the balance between planning and surrendering to a greater purpose in business. Takeaways: A dream doesn't turn into a goal without a plan. Understanding your natural strengths is crucial for success. Generalists can provide the connective tissue for small businesses. Founders often feel lonely and need support. Tribal knowledge can hinder business scalability. Succession planning is essential for baby boomer business owners. Emotional ties to businesses complicate succession. Successors need to be forged over time, not just found. Mentorship is key in transitioning business knowledge. Creating structure protects legacy and freedom. Succession planning is crucial for business continuity. Mentorship plays a vital role in successful transitions. Documentation is essential for delegating responsibilities. Identifying single points of failure helps in succession planning. Hiring for character and connection is more important than credentials. Emotional intelligence is key in business handoffs. Delegation allows founders to step back and take breaks. The right successor can enhance team dynamics. Legacy planning should be a continuous process. Surrendering to purpose can lead to unexpected opportunities. Impactful Quotes: "Tribal knowledge is the enemy of succession. If it's in your head, that's not delegation. We can't delegate that, right? That doesn't exist." "Successors aren't found. They are forged over time."   "Structure is actually what protects freedom and that legacy."   "I think that founders are the lifeblood of innovation. They have an amazing potential to change the lives of their teammates, their family, and their community."   "I always say teams can be well-rounded, even though people can't."   "Hiring your successor isn't about finding the perfect person. It's about finding someone who makes the team more complete."   "The clearer that we can be upfront, the less frustration that we're going to create down the road."   "You can't train character. Connection is a very trusting...

  In this episode of the Unscripted Small Business Podcast, host Daniel Hill speaks with Drew Carmichael, a 19-year-old entrepreneur who runs a marketing agency called The Cultivator. Drew shares his journey from starting small businesses in school to establishing a successful marketing agency that focuses on helping e-commerce and service-based businesses scale. He discusses the importance of being open to opportunities, the decision to forgo university in favor of entrepreneurship, and the significance of SEO and data-driven marketing strategies for small businesses to drive increases in leads & revenue. Drew emphasizes the need for genuine relationships with clients and offers insights into effective marketing practices.  

  Show Notes: In this episode of Unscripted SEO, host Zaneta Chuniq Inpower sits down with Tatiana Zagorovski (also known as "Miss Z") of Trio Realty Partners to discuss her fascinating journey from a 23-year career in software development to becoming a successful real estate investor in St. Louis, Missouri. What You'll Learn: How Tatiana discovered her passion for real estate through a simple $27 online training course The challenges of transitioning careers and the importance of finding the right mentorship Tatiana's focus on three key real estate strategies: buying houses, fix and flips, and seller financing Common misconceptions about cash home buying and how honest investors operate Why proper analysis and understanding construction are crucial skills in real estate The people-centered nature of real estate and the importance of building a strong team How Trio Realty Partners goes above and beyond to help clients in difficult situations Tatiana's vision for building a legacy and helping others become homeowners Something as simple as a new application of professional paint can improve home value, making sure your AC is tuned up BEFORE it is inspected also can alleviate maintenance concerns What makes St. Louis an ideal market for real estate investment and family living Featured Guest: Tatiana Zagorovski is the founder of Trio Realty Partners in St. Louis, MO. After 23 years in software development, she made a career change to pursue her passion for real estate. Her company focuses on buying houses for cash, fix and flips, and seller financing to help people who might not qualify for traditional mortgages become homeowners. Connect with Tatiana: Phone: (314) 804-0777 Website: Trio Realty Partners, helping people buy homes in St. Louis Key Quotes: "Real estate has so many strategies and possibilities that anyone can find something in real estate." "We end up with trying to do everything and doing nothing." "There is no one solution to fit it all." "Real estate, it's a people business, its relationship, its connections, and it's relying on others on your team."...

Jeremy Rivera speaks with Zach Brown and Jared LeCroix from Majestic Photo Booth about their journey in the photo booth industry. They discuss the origins of their business, the evolution of photo booth technology, and how they have adapted to a growing market with innovative business models. The conversation also covers their unique approach to photo booth rentals, brand activations, partnerships with venues, and their vision for the future of Majestic Photo Booth as a leader in the industry.   Takeaways The idea for Majestic Photo Booth originated from a musician's need to fund his tours. The company started with vintage film photo booths before transitioning to digital. They tapped into the market through word of mouth and early SEO efforts. Majestic Photo Booth differentiates itself by maintaining a classic style while innovating. They offer a unique venue placement model that provides photo booths at no cost to venues. Brand activations are a key part of their business, allowing for customization and engagement. The photo booth experience is designed to create memorable moments for guests. They focus on providing high-quality outputs that guests can take home. Even if you're in a "boring" industry like commercial kitchen appliances, you can still build a memorable brand The company aims to expand into museums and sports arenas for greater reach. Continuous improvement is a core value, driving their mission to innovate in the photo booth industry.

Is your organization struggling with the revolving door of talent? In today's competitive market, retaining top performers requires more than competitive salaries—it demands a workplace where people feel valued, connected, and inspired to grow. Join Abbey Crane for an illuminating conversation with Francie Jain, founder of Terawatt, who reveals how her innovative approach to group coaching is revolutionizing how companies invest in their most valuable asset: their people. Francie shares why her marketplace model is making professional development accessible beyond the C-suite: "We really push group coaching because it's much more affordable. If you're a CEO or CFO, you may get one-on-one coaching as part of your benefits package. Whereas if you're a practicing contributor, you're definitely not getting one-on-one coaching." What You'll Discover: The Real Cost of Burnout: Learn why employee disengagement isn't an individual failing but a symptom of system-wide dysfunction Success Story: How a group of doctors transformed their workplace dynamics through targeted communication coaching The "17 Touches" Principle: Why meaningful employee recognition might require more consistent effort than you think Generational Insights: Discover why accommodating Gen Z's workplace expectations creates a better environment for everyone "If you feel like you could just be as miserable, $10,000 more a year is a worthwhile reason to leave," explains Jain. "But if you felt like this was the most perfect job you've ever had, you wouldn't feel like an extra $10,000 would be worth it." Ready to transform your organization's approach to professional development and dramatically improve retention? This episode provides actionable insights every leader needs to hear. Visit terawatt.co to learn more about bringing affordable group coaching to your organization.   Other resources mentioned:  Lisa Gibson- Shine the Spotlight on you  Arianna Huffington- The Sleep Revolution

In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist the temptation to be everywhere at once and instead, master one platform before expanding. Key Takeaways: Why the "do more by doing less" philosophy is crucial for marketing success How to identify which single marketing channel will work best for your specific business The value of a fractional CMO versus hiring in-house marketing leadership Why creating a cohesive "marketing ecosystem" with a through-line across all efforts drives better results How to determine your ideal customer profile (ICP) and find where they're hanging out online Practical ways to use ChatGPT to enhance (not replace) your marketing efforts The surprising resurgence of Reddit as an effective marketing channel Resources Mentioned: Want even more help with your marketing? Join the FREE Membership Program: Marketing Accelerator  Interested in working with Angela? Check out her website here!  For more marketing tips, listen to The Growth Pod podcast!  Angela's Book: Your Marketing Ecosystem (DM Angela on LinkedIn for a FREE copy!) Angela's LinkedIn: Connect with Angela on LinkedIn for marketing insights, learn about her fractional CMO services, and DM her for your FREE copy of her book! Marketing Tools Mentioned: ChatGPT, HubSpot, Canva, CapCut 

In this episode of the Unscripted Small Business Podcast, our new host, digital marketing consultant Zaneta Chunique Inpower speaks with Miles Johnson, an elected official in Ingham County, about his role in the Lansing community. They discuss various topics including community development projects, food deserts, youth empowerment, and economic initiatives. Miles shares his passion for advocating for the youth and the importance of local politics, encouraging listeners to get involved in their communities. He also offers advice for aspiring political leaders and emphasizes the significance of representation in public service. takeaways Miles Johnson is an elected official in Ingham County. He represents South Lansing and is involved in community development. There are new projects in South Lansing, including a bank and health system. Food deserts are a significant issue in South Lansing. Youth empowerment is a top priority for Miles Johnson. Economic development is crucial for the community's growth. Community members can get involved by attending local meetings. Local politics are essential for making a difference. Representation in politics is vital for diverse perspectives. Starting small can lead to significant changes in the community.

In this conversation, Jeremy Rivera interviews Tyler Mumford, the owner of Grind Time Stump Grinding, about his unique journey from a corporate sales job to running a niche stump grinding business. Tyler shares insights on transitioning from B2B to B2C, building an online presence, navigating regulations, and the importance of branding.   He discusses his growth plans, seasonal strategies, and the value of collaborations and referrals in the service industry. Tyler also offers advice for aspiring entrepreneurs looking to enter niche markets.   takeaways Stump grinding is a loud and dirty process, but it's PG. Tyler transitioned from a corporate sales job to entrepreneurship. Initially, Tyler focused solely on B2B for his stump grinding business. Cold texting tree companies was the starting point for Tyler's business. Tyler aims to grow his business but is uncertain about the future. There are minimal regulations for stump grinding businesses. The name 'Grind Time' was chosen for its simplicity and appeal. Tyler operated without a website for the first few months. If you're trying to grow a brand, it doesn't matter if you're saving commercial kitchens on cost, or laying down concrete, you have to remember the value of testimonials from satisfied clients. Winter is used to up level the business and plan for the future. Asphalt contractors should account for varied weather too. Building referral relationships is crucial for business growth, for example he often sends business to land clearing, tree trimming and landscape partners.

In this engaging conversation, Abbey Crane interviews Brandon Barnum, known as the 'King of Referrals.' Brandon shares his inspiring journey from struggling financially to becoming a successful figure in the mortgage industry, emphasizing the importance of referrals in business. He discusses mindset shifts, strategies for building referral partnerships, and effective networking techniques, especially for introverts. The conversation also touches on the role of community in business, the balance between automation and personal touch in follow-ups, and the future of AI in relationship building. Brandon concludes with valuable insights on asking for referrals and the importance of trying new things to succeed.   Takeaways: Brandon Barnum's journey from $20K to $200K in income. The significance of referrals in B2B sales. Building reciprocal referral partnerships is crucial. Networking events should be approached strategically. Understanding personalities can enhance networking effectiveness. Community engagement is vital in a digital landscape. Follow-up is key to maintaining relationships. Automation should complement personal outreach. AI is transforming relationship building in business. Asking for referrals is essential for growth.   Resources Mentioned:  Buy Brandon's book, Raving Referrals here!  Why They Buy  The One Minute Millionaire The Gap and the Gain ravingreferrals.com hoa.com

Summary In this engaging conversation, Jeremy Rivera and Melinda Martin explore the multifaceted world of publishing, discussing the importance of trust, the role of personal stories and tragedies in storytelling, and the differences between self-publishing and traditional publishing. Melinda shares her insights on the investment required for quality publishing, the impact of AI on the industry, and the evolving landscape of book marketing in a digital age. The discussion emphasizes the balance between technology and authenticity, highlighting the human experience in the creative process.   Key Takeaways   The publishing industry spans from simple self-publishing to establishing professional publishing businesses, with varying levels of investment and quality Professional printing offers substantial advantages over print-on-demand, including specialized features (spot UV, debossing, linen covers, foil elements) that aren't available through platforms like Amazon Authors can create multiple revenue streams beyond traditional bookstore sales, including school visits, direct sales, and digital products Self-publishing has evolved to rival traditional publishing quality as authors gain access to professional printers and industry knowledge Traditional publishing requires finding an agent who then pitches to publishing houses, often resulting in a two-year (or longer) process with no guarantee of publication There's growing tension between AI-generated content and human creativity, with many creatives opposing AI use in book creation   Killer Quotes "So many people in the publishing business, the publishing industry, they started a publishing business because they see it as a cash cow. They play on people's emotions and it is such a predatory industry. And I did not start this business. I really didn't even set out to start a business. The business just kind of found me." — Melinda Martin "I am a good fit for someone, then we work hard at being a great team and publishing a quality book for their audience." — Melinda Martin "Self-publishing has evolved so that it can now rival what you see in the traditional publishing realm. And that's because we now have access to these printers. We now have the internet where we can tap into the knowledge base of how traditional publishing works. And we can replicate that in our own business." — Melinda Martin "Publishing for profit is a long game if you're doing the professional printing way of doing things." — Melinda Martin "We need more than just the creative speaking out against the use of AI because the authors and the publishers are the ones that are making these long-term decisions to embrace AI or to embrace humanity." — Melinda Martin "Picture books were a world for me to dive into... The majority of the authors I'm working with now, they are just wanting to make that same impact that picture books had on them." — Melinda Martin Relevant Resources Discussed & Mentioned: Melinda Martin on Instagram https://www.nashvilletnlaw.com/the-last-electric-chair-execution/ The Odd Dog Jeremy Rivera's self published SEO book

In this conversation, Jeff Revilla shares his journey from skateboarding entrepreneur to digital marketing expert and podcast studio owner. He discusses the evolution of podcasting, the challenges he faced in building his studio, and his vision for creating a unique live podcasting experience. Jeff emphasizes the importance of community, creativity, and fostering a supportive environment for podcasters. He also shares insights on the future of his studio and the philosophy behind his business model, which aims to remove risks for content creators while promoting collaboration and growth. Inspiring Quotes From the Conversation: "Podcasting is the creator, producer, and complete control of your content and destiny. There's no more DIY than podcasting." "The ability to feel safe and to laugh is what really sparks creativity. If you're tense, you'll hold back." "This theater is becoming the pivot point, the Lynch pin that's building this community of live podcasting." "As a fan, you get to see the podcast up on stage, meet the host, shake their hands and say thank you. That's an experience you don't get just by clicking subscribe." "You have to be excellent to each other. If you live your life serving others, being excellent, being a great host, and providing what people need, imagine what the world could be." Key Takeaways: Podcasting has evolved dramatically since its early days in 2006-2007. Five generations are simultaneously experiencing digital transformation. Live podcasting creates deeper connections between creators and audiences. The "infinite seat theater" concept removes capacity limitations. Removing financial risk for creators encourages experimentation. Community-building through meetups accelerates business growth. Revenue-sharing models align venue and creator interests. Creating safe spaces fosters creativity and innovation. Digital marketing skills are transferable across industries. Authenticity and playfulness strengthen audience relationships.   Listen to Jeff's podcast here!  For booking information on Poduty Live, click here!  Other showcase mentioned: Rise and Outshine 

In this conversation, Shahar Boyayan discusses the intersection of consumer behavior and AI, exploring how AI is transforming consumer interactions and business operations. She emphasizes the importance of understanding consumer behavior in the context of AI advancements, the pros and cons of AI in daily life, and the ethical implications of its use. Shahar also shares insights on how small businesses can integrate AI, the significance of market research, and the need for authenticity in marketing. She concludes with advice for entrepreneurs on overcoming fear and embracing change to succeed in a rapidly evolving landscape. Key Takeaways: AI adoption is happening whether businesses are aware or not, requiring trusted internet service providers Automation can free entrepreneurs to focus on growth. Five generations are simultaneously experiencing AI transformation. Authenticity matters more as technology advances. Balance is crucial between AI efficiency and human connection. Critical thinking prevents over-reliance on AI. Small businesses should start automation with 10+ customers. Systematizing operations enables business scaling. Creative outlets help maintain mental health amid technology. Transparency builds stronger customer relationships.   Interested in how PropTalkie could help your business? Click here to learn more!  Other project mentioned: Unleash your creativity with online art classes at curiousmondo.com  

In this engaging conversation, Anna Rósa Parker shares her journey from Iceland to New York, exploring her transformation from a theater actor to a lifestyle mentor and executive coach. She emphasizes the importance of storytelling in both personal and professional realms, highlighting how intuition and authenticity play crucial roles in personal development and branding. Anna discusses the challenges of navigating stuckness, the significance of curiosity, and the impact of AI on storytelling. She also shares insights on building a personal brand, the importance of empathy, and her upcoming app that merges technology with coaching. Chapters 00:00 Introduction to Anna Rósa Parker03:57 From Theater to Coaching: A Journey of Self-Discovery07:08 The Art of Storytelling in Coaching10:00 Intuition and Creativity: Tapping into Inner Wisdom12:48 Creating Your Own Life: Understanding Worthiness16:06 Navigating Stuckness: Simplifying Life and Work19:02 The Role of the Body in Authentic Living21:45 Curiosity as a Driving Force24:36 Reinventing Routines for Entrepreneurs29:44 Building Confidence and Authenticity in Branding31:10 The Role of Storytelling in Brand Development33:11 Leading with Heart: Authenticity in Teams34:39 Values and Integrity in Business36:34 The Impact of Technology on Branding and Storytelling40:55 Creating an App: Merging Ideas and Technology43:15 Empathy and Community Engagement in Entrepreneurship46:22 Understanding Roots: Compassion and Empathy49:04 Curiosity and Creativity in Daily Life50:58 Knowing Your Story to Shape Your Future  Interested in learning more about the E.V.O.K.E Method or working with Anna? Click here! 

In this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age.   They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet discovery. In this conversation, Vega Montañez and Jeremy Rivera explore the complexities of independence, the impact of nostalgia on storytelling, the challenges of introducing new intellectual properties in the film industry, and the evolving landscape of streaming versus theatrical releases.   They also discuss the flawed metrics used to evaluate films and the importance of representing life experiences beyond traditional narratives, particularly for young adults. Vega shares insights into his current projects, emphasizing the need for diverse storytelling. takeaways Vega Montañez transitioned from a music career to filmmaking. His first film was self-produced with the help of friends. Streaming platforms have changed the landscape for indie filmmakers. The theater experience offers a unique engagement that streaming cannot replicate. In-person marketing events can create stronger connections with audiences. Digital marketing often lacks effective options for film promotion. The distractions of home viewing can diminish the movie experience. HBO could capitalize on its cinematic TV shows by screening them in theaters. The internet has shifted from exploration to algorithm-driven content consumption. Memorable experiences are crucial for audience retention. Independence is often an illusion shaped by external factors. Nostalgia influences our consumption of media, often at the expense of innovation. New stories struggle to emerge in a market dominated by sequels and franchises. The film industry needs to take more risks on new intellectual properties.

In this conversation, Jeremy Rivera interviews Cari McGee, a seasoned Washington real estate agent & Broker, about her journey in the industry since 2004. They discuss the evolution of digital marketing, the importance of social media, and the power of storytelling in real estate. Cari shares her experiences with clients, emphasizing the emotional aspects of buying and selling homes. She also highlights her community engagement through the Rockstar Rewards Program and the significance of local connections. The conversation touches on the balance between technology and personal interaction in real estate, as well as the insights gained from nonverbal communication during client interactions. In this conversation, Cari McGee and Jeremy Rivera explore the intricate dynamics of real estate transactions, emphasizing the importance of understanding human cues and personality types. They discuss how these elements influence communication and marketing strategies, particularly in the context of digital marketing. The conversation also delves into the differences between residential and commercial real estate, the impact of seasonality on sales, and the significance of maintaining a proactive mindset in the industry. Ultimately, the discussion highlights the need for realtors to adapt their approaches based on client personalities and market conditions. Cari has been a real estate agent since 2004. Having a personal website gave Carrie an early advantage. Facebook became Carrie's primary social media platform. Storytelling is crucial in connecting with clients. The Rockstar Rewards Program fosters community engagement. Building local connections enhances business success. Technology cannot replace the human touch in real estate. Nonverbal communication is key in understanding clients. Maintaining relationships with clients is essential for long-term success. The cost of acquiring new clients is higher than retaining existing ones. Understanding human cues is crucial in real estate transactions. Client interviews can provide valuable insights for marketing strategies. Different personality types require tailored communication approaches. Digital marketing should consider personality types for effective content. Residential and commerc...

In this conversation, Mario Wissa shares his journey towards mastering communication, emphasizing the importance of self-communication and empathy in building meaningful connections. He discusses how effective communication is essential in management and creating a culture of transparency and inclusivity in the workplace. Mario highlights that communication is a continuous process that involves understanding oneself and others, and he provides insights on how to foster a supportive environment for personal and professional growth.  Epic Quotes From the Episode:  "Once you find your it, there's no turning back." "Show them better, and they will do better." "We do not see how things are. We see them how we are. When we mindfully and intentionally share our imperfections and flaws, that actually brings us together and creates a more cohesive work environment." "You have to be mindful of the "have-to's" you use on yourself to grow and explore your unlimited potentials." Three Fundamental Types of Communication: There are three fundamental types of communication that everything else falls under. First is interpersonal communication – one-on-one interaction. Second is group communication, which involves three or more people and can include organizational communication, hierarchy communication, and strategic communication. The third represents more than 50% of Mario's research, intrapersonal communication – how we converse with ourselves. This is the bedrock of all other communication types. If we want to create meaningful connections with others, it starts with having a happy, relaxed, and fun connection with ourselves.   Curious about your communication style type? Take the quiz here!    Other Resources Mentioned:  Brené Brown- The Power of Vulnerability The Power of Your Subconscious Mind Mario's book:  Empowering Communication Unleashed

In this conversation, Nicky Billou shares his inspiring journey from being an immigrant in Iran to becoming a successful entrepreneur and thought leader. He emphasizes the importance of freedom, human connection, and reframing sales as service. Nicky discusses the challenges of navigating the digital age while maintaining authentic relationships and outlines essential qualities for business success. He also defines thought leadership and its significance in the business world. Key Takeaways: Nicky's journey from Iran highlights the value of freedom. Entrepreneurs must champion freedom to thrive. Sales should be reframed as service to help others. Human connection is vital in business, especially post-COVID. Digital marketing is noisy; authentic connections matter more. Successful business owners must be decisive and committed. Investing in personal development is crucial for success. Thought leaders are known for their unique insights and contributions. Building relationships creates opportunities for business growth. Loving the process is essential to achieving desired results.  Interested in working with Nicky? Click here!  Want to read even more thought-provoking material? Purchase one of his books here! 

In this conversation, Max Emma and Abbey Crane sit down and talk about Max's journey from immigrating to the United States to becoming a successful entrepreneur and CEO of multiple businesses in the franchising industry. They discuss the various challenges he has faced, including personal bankruptcy, and how these experiences shaped the way he runs his businesses today. Max also shares more information on the process of franchising, including the legalities involved and the need for thorough market research. If you have ever been interested in what owning a franchise could look like and mean for you as a business owner, you won't want to miss this episode!   Inspiring Quotes From the Conversation:   "Don't have your mind set on one thing because it's in your business plan or it's in your head. Be open because you don't know where the road is gonna lead you."   "Success isn't just about the business – it's about creating a life you love while building something meaningful."   "With a franchise, you're getting proven systems and processes."   "I was always either dwelling on past mistakes or dreaming about the future until I realized I couldn't control either. What I can control is the present moment."   "I don't want anybody to buy a job – this is an investment in your future."   Work with Max here! 

In this engaging conversation, Rachel Smalling shares her journey as a small business owner in Cookeville, Tennessee. From launching the Lakeside Inn during the pandemic to expanding her portfolio with the Sportsman's Lodge and the 1854 Cocktail Bar and Lounge, Rachel discusses the challenges and triumphs of entrepreneurship. She emphasizes the importance of community support, digital marketing, and maintaining quality in her offerings. Rachel also provides valuable insights for aspiring entrepreneurs, highlighting the significance of passion, market research, and building a strong network. Rachel Smalling has multiple small businesses in Cookeville, TN. The Lakeside Inn was purchased during the COVID pandemic. Running a motel involves constant availability and mental challenges. Building a reliable team is crucial for small business success. The Sportsman's Lodge was a partnership with her partner's parents. Digital marketing is essential but can be overwhelming for small businesses. The 1854 Cocktail Bar was inspired by a trip to New York. Quality ingredients are prioritized in the cocktail offerings. There's companies like  Save Fry Oil that can help save costs in commercial kitchens. Networking and community support are vital for entrepreneurs. Aspiring business owners should focus on authenticity and market needs.

In this conversation, Abbey Crane interviews Kelli Jones, a trademark and contract lawyer, discussing the importance of trademarking for businesses, the differences between trademark and copyright law, and the impact of AI on legal practices. Kelli shares insights on the risks of not trademarking, the costs involved, and the necessity of having well-drafted contracts. The discussion emphasizes the need for legal protection in business to ensure growth and sustainability. Key Takeaways: Trademarking is essential for brand recognition and protection. An LLC does not provide ownership of a brand name. The first to file a trademark has the strongest rights. AI-generated content may not be legally owned by the user. Contracts should address all potential scenarios to avoid disputes. Trademark registration can take over a year to complete. Legal advice is crucial for effective contract drafting. Budgeting for legal needs is important for business planning. Rebranding due to trademark issues can be costly. Understanding the difference between trademarks and copyrights is vital for business owners. Interested in working with Kelli or want access to her templates? Click here! 

In this conversation, Doug Johnson, a CPA, shares his journey from corporate accounting to entrepreneurship, emphasizing the importance of accessibility and partnership in accounting. He discusses the challenges of starting his own firm, the significance of understanding business structures, and common misconceptions about tax deductions. Doug provides valuable insights on when to hire an accountant, strategies for optimizing taxes, and the importance of tracking expenses. He concludes with advice on personal taxes and the key considerations for scaling a business.   Key Takeaways:   Small businesses often lack the processes of larger companies. Accessibility is key in providing accounting services. Hiring an accountant makes sense when net profits reach around $100K. Many believe they need an LLC to deduct expenses, which is a misconception. Buying items solely to reduce tax bills is not a sound strategy. Estimated tax payments help avoid tax sticker shock. Keeping receipts is crucial for substantiating deductions. Taking risks is essential for building the life you want.   Interested in working with Doug? Check out his website here! 

In this conversation, Jeremy Rivera and Sal Tirabassi discuss the role of fractional CFO services in modern businesses, particularly in the context of remote work and digital transformation. Sal explains how fractional CFOs provide high-quality financial strategy services to emerging businesses, emphasizing the flexibility and cost-effectiveness of these services. They explore the importance of analytics in CFO work, the challenges faced by businesses in financial distress, and the impact of digital marketing and AI tools on financial operations. Sal shares insights on the priorities for new clients and the satisfaction derived from delivering actionable insights that transform client perspectives. Notable Quotes From the Conversation: "Remote work has changed the landscape. Now businesses aren't limited by geography - they can access world-class financial expertise from anywhere." "The most exciting part is seeing clients go through that 'aha moment.' When data validates their business instincts, it completely transforms how they make decisions." "Building trust with clients isn't just about numbers - it's about delivering insights that change their perspective and elevate their business." "In emerging businesses, we have the opportunity to shape the entire financial story. We can help founders turn their vision into measurable success." "AI and machine learning aren't just tools - they're giving smaller businesses access to the same sophisticated financial analysis that was once only available to large corporations." Learn More From Sal: Find him on LinkedIn under Sal Tirabassi, visit his website at CFO Pro Analytics.com, or read his technical articles on Substack at salvatoretirabassi.substack.com

In this conversation, John Cousins shares his journey from being an engineer to becoming a successful entrepreneur and investor. He discusses the challenges of partnerships, the impact of AI on the future of work, and the potential for automation to reshape industries. The conversation emphasizes the importance of adapting to change and leveraging technology to enhance productivity and creativity. He discusses the importance of pivoting in business, the necessity of continuous learning and adaptability in a rapidly changing world, and the significance of financial literacy through accessible education. John emphasizes the value of side hustles and the need to embrace failure as a part of the learning process, encouraging listeners to take action and refine their ideas through experimentation.  Top Quotes from the Episode: "There's really two things I think that businesses do. Either they solve some pain that we have , or they bring us some sort of delight, some sort of joy. And in both those ways, I think that AI can help us." "In entrepreneurship, it's persevere or pivot." "I think everybody should have a couple of side hustles, a couple of side businesses that they're working on, some sort of plan B- like an inflatable sail boat in case you lose your main source of income." " Find out how you learn, so that when the time comes, if you ever have to quickly scramble and learn something new, you have the habits and the skill sets to be able to do that." " Thinking about our lives is kind of like a business. Business skills, just some business skills are good for everybody." "Try something and then be ready for feedback." "Courage is not being fearless, but acting in the face of fear." "Perfection is the enemy of good enough." "If you're not embarrassed by your product launch, you've waited too long to launch." "You have to fail to succeed." Download John's book on the topic of focus here!  Register for MBA A$AP here!

In this conversation, Abbey Crane and Dr. Andy Neillie explore the key differences between managers and leaders. Dr. Andy shares insights from his journey into leadership, emphasizing the importance of passion, character, and competence. They discuss the challenges new managers face, especially in today’s evolving workplace, and how leaders must adapt to retain top talent.   Dr. Andy introduces his framework of the four leadership necessities—conviction, competence, character, and covenant—and highlights how communication and personal connections are crucial in remote work environments. They also touch on balancing outcomes with team needs, investing in leadership development, and the importance of self-care for leaders.    Resources Mentioned: The Golden Principles: Life Lessons from Man's Best Friend by Dr. Andy Neillie Dr. Andy's 20 Leadership Books for 2024 The 21 Irrefutable Laws of Leadership by John Maxwell The Discipline of Market Leaders by Michael Treacy and and Fred Wiersema Practicing the Way by John Mark Comer