UpScale - Build your profitable Trade and Construction business
by UpScale Business Coaching
The #1 Business Podcast for Service and Trade-based business owners who want to take control of their lives and understand the Road Map towards financial Freedom through their business. Join Industry-leading Coaches Mitch Van and Erina Roch with world-class experts as we discuss all things business, Marketing, leadership, Growth and more. Get instant access to tools, tips, tricks and hacks that have helped to explode thousands of businesses just like yours.
Episodes
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Could Your Trade Business Run Without You for 2 Weeks? - Ep 375
What happens to your trade business when you switch off completely for two weeks? In her first solo episode, Erina shares five business lessons from a kiteboarding trip to a remote island in Fiji with almost no phone reception. We’ve got the tools you need to scale your business, automate, hire,...
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How This Builder Quotes $300K Jobs in One Week Using AI - Ep 374
How long does it take your business to get a quote back to a client? Melbourne builder Mitch Harris went from four to six weeks on a $300,000 tender to having it done in one week, using AI. We’ve got the tools you need to scale your business, automate, hire, and delegate. Book your call with our...
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Great Tradie, Struggling Business Owner? Here’s Why - Ep 373
Being great at your trade doesn’t make you a great business owner. They’re two different skill sets, and most tradies find that out the hard way. Need help growing your business? Follow us on IG for daily content for your trade business: @upscalebusinesscoaching Book a free session with our...
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Success Mindset: Fail Fast, Learn Faster - Building a Trade Business From Scratch - Ep 372
Andy Wells ran an engineering consultancy with seven offices and around 80 people. It was successful, and he was close to burnout at 40. So he stepped back, rented a shed, and started working on Land Rovers. In this episode of the Success Mindset series, we visit Andy at the Adventure Garage in…
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The Big Dog Effect: Why Successful Tradies Pull Away When Life Gets Hard - Ep 371
In this episode, Erina sits down with Mitch and Brandon Lewis to talk about something most trade business owners feel but rarely say out loud: the pressure to always have it together. Mitch opens up about a tough few months, from taking a step back in the business to training for an Ironman and a...
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How Business Changes: From Doing It All to Running the Show - Ep 370
Every trade business changes as it grows, and the challenges never really stop, they just look different. In this episode, Erina (@erinaroxx) sits down with Kaz, her very first hire, to talk about what each stage of business looks like for tradies and small business owners. They start where most…
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Paying Yourself Too Much Too Soon Could Be Killing Your Business - Ep 369
Most trade business owners don't fall short because they lack skills or smarts. They fall short because they don't do what they said they'd do. In this episode, Erina and Mitch get blunt about accountability, honest feedback, and why the people around you need to tell you the truth, even when it...
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Why We're Taking an AI Detox (And What Mitch Is Doing With the Extra Time) - Ep
AI can save a tradie hours every week. But what happens when it starts taking over your day and your time at home? In this solo episode, Mitch Van (@mitchvan_) shares what came out of a recent masterclass conversation with our UpScale Mentors, where the team got talking about taking an AI detox....
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Pricing on Gut Feel? Here's What It's Costing Your Trade Business - Ep 368
Ever wondered what happens behind the scenes once you sign up with a business coaching team? In this episode, Lucy (business coach) and Riley (accounting coach) pull back the curtain on how their two sides work together to get real results for trade business owners. They break down the "gym...
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2 Days in Thailand with Taki Moore: Here's What We Learned - Ep 367
Erina and Mitch are back from Thailand, and they're bringing a reminder every trade business owner needs to hear: you will never stop learning, but at some point you have to stop consuming and start doing. In this short clip, they talk about the shift from filling notebooks with ideas to actually...
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Tradie Dad Leigh Ryan on Why Your Apprentices Are an Investment, Not Cheap Labour - Ep 367
Tradie Dad Leigh Ryan on Apprentices, Fatherhood and Building a Following from Nothing Landscaper turned social media favourite Leigh Ryan, aka Tradie Dad, joins Mitch on the Upscale Business Podcast to talk about what happens when a bloke on parental leave decides to press upload on Instagram…
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Debunking Tradie Myths with Geggs and Dave - Ep 366
In this episode of the UpScale Business Coaching Podcast, Dave sits down with the team to tackle the myths tradies hear (or tell themselves) that quietly hold their business back. These aren't random opinions. They're the real excuses and beliefs that come up again and again on the phones with...
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From Engineer to $500K Lawn Business: Mitch Ireland's Story - Ep 365
From Engineering to Owning a Six-Figure Lawn Care Business with Mitch Ireland In this episode, Coach Dave sits down with Mitch Ireland from First Cut Lawn Care and Maintenance, based in Maitland just west of Newcastle, to talk about his journey from a career in mechanical engineering and project...
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How do you know your ads are working? - Ep 364
You're spending money on Google Ads or Facebook Ads every month, but how do you actually know if it's working? For a lot of trade business owners, the honest answer is "I'm not sure," and that gray area can cost you thousands. In this episode, Jason sits down with Jordan, founder of J Digital, an...
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How business shows up in personal relationships at home - Ep 363
In this episode, Mitch and Erina sit down for a raw and honest chat about something every business owner deals with but rarely talks about openly: how your relationship holds up when you're building a business. Need help growing your business? Follow us on IG for daily content for your trade...
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Success Mindset: 20 years, 42 iron man, 5 wins — What Tim Van Berkel Learned About Winning and Family
In the first episode of our new Success Mindset series, Head Coach Riley sits down with 5-time Ironman champion Tim to talk about what it actually takes to build something great over 20 years, on the racecourse and off it. Tim shares how he went from a shy footy playing teenager to one of...
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Busy Season Is Coming: Are You Ready? - Ep 361
Every year it sneaks up. One minute business is quiet, the next you're slammed with more work than you can handle, and if you haven't prepped, that busy period can wreck your cash flow, your team, and your sanity. Need help growing your business? Follow us on IG for daily content for your trade...
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Tradies: How to Get Your Team Selling Like You Do with Ryan Tuckwood
In this episode, Mitch sits down with Ryan Tuckwood, co-founder of Swish Sales Coaching and the only business in Australian Shark Tank history to walk away with three investors who are still on board eight years later. Need help growing your business? Follow us on IG for daily content for your...
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How to Train Your Team to Sell with Ryan Tuckwood - Ep 360
Every trade business owner hits the same wall eventually: you have to stop being the one who closes every sale. But handing that over to your admin team or your techs on site is easier said than done, especially when you've never actually broken down how you do it yourself. In this episode, Mitch...
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Why Procrastination Isn't Laziness, It's Self Protection - Ep 361
In this episode of the UpScale Business Podcast, Mitch V sits down with coach Riley to unpack his recent masterclass on procrastination, and why most people never get from "I wish I could do that" to actually doing it. They talk about the real cost behind every goal you've ever set. Not the…
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Balancing Business With Your Relationships - Ep 359
Growing a business always comes with a price tag you can see: staff, tools, systems. But there's a cost that rarely gets talked about, the one that shows up in your relationships, your energy, and your mental health. In this episode, Mitch is joined by Dom and special guest Nigel Benjamin, an...
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Sparky Explains: 55% Increase in average job value with AI - Ep 357
Pete Griffith (https://airproelectrical.com.au/) runs an air conditioning and electrical business in the Hawkesbury, NSW, with a team of 13. Six months ago, the only AI he'd touched was ChatGPT for the odd email. Today he's building and improving his own business software almost every day…
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Tradies: 3 Hidden Leaks Costing You $72K a Year - Ep 356
Feel like you're stuck at your current price point but still not seeing enough profit hit your bank account? You're not alone, and pricing isn't the only lever you can pull. Need help growing your business? Follow us on IG for daily content for your trade business: @upscalebusinesscoaching Book…
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Why Tradies Need to Get on Camera in Their Advertising - Ep 355
In this episode, Mitch sits down with Jordan from J Digital Co to talk about one of the biggest gaps they see in trade business marketing: tradies avoiding the camera. Jordan breaks down why getting on video, even just filming on your phone, is one of the fastest ways to build trust with…
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Tradies: How to Make This Your Best Year in Business - Ep 354
A new financial year is the perfect reset point, and in this episode Erina and Mitch break down what it actually takes to make the next 12 months your best year in business yet. They kick things off talking about control, why so many business owners feel like life is happening to them instead of...
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UpScale Anniversary 4 years - Lessons from a business owner - Ep 353
This episode features Mitch and Erina reflecting on 4 years of business ownership, so I've included both of their Instagram handles as requested. Note: the file title mentions "other Client Wins" but the actual content is entirely a personal reflection episode (business partnerships, hiring…
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Sparky Story: He Completed UpScale Part 3 (Selling His Electrical Business)- Ep 352
This is the final episode in our three part series following Thomas Marshall's journey from apprentice electrician to business owner, and now, to selling the business he built. In this episode, Thomas picks up the story from where his business had grown to 15 guys in the field, an office, and…
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Sparky Story: He Completed UpScale Part 2 (Growing the Team) - Ep 351
In Part 2 of Thomas Marshall's story on the UpScale Business Podcast, the conversation moves from just surviving to actually growing. Thomas walks through what it was really like making his first hire, a mate from school who quit his job before Thomas had even officially offered him one, and how...
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Sparky Story: He Completed UpScale, Part 1 (Origin Story) - Ep 350
Origin Story: How Thomas Marshall Built His Electrical Business From $400 in the Bank In this episode of the UpScale Business Podcast, the team sits down with Thomas Marshall, an Aussie-born electrician who moved to New Zealand at just 16 years old, living alone while completing his…
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Mitch's Business Journey: From Skateboard Decks to 400+ Staff (And Everything In Between) -
In this episode of the Upscale Business Coaching Podcast, Mitch sits down to reflect on his business journey as Upscale celebrates its 4th birthday and kicks off a new financial year. Need help growing your business? Follow us on IG for daily Content for your Trade Business…
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How KPIs make you money! - Ep 349
In this episode of the UpScale Podcast, Leon sits down with Erina (@erinaroxx) to break down one of the most talked about (and misunderstood) topics in business: KPIs, key performance indicators. If you've ever wondered what KPIs actually are, why they matter, or where to even start, this episode...
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Tradie Story: $50K to $450K - How to Incentivise Your Team - Ep 348
In this episode of the UpScale Business Podcast, Mitch (@mitchvan_) and Erina (@erinaroxx) sit down to unpack one of the biggest challenges trade business owners face: how to reward your team for going above and beyond, without paying extra for things that should already be part of the job. The...
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Sparky Story: From Losing $165K to Building a $4.5 Million Business - Ep 347
From Losing $165K to Building a $4.5 Million Electrical Business | Jordan's Trade Business Journey What would you do if your business was under pressure, you were carrying debt, and one bad decision cost you more than $165,000? In this episode of the UpScale Business Podcast, Erina sits down with...
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How This Security Business Doubled Its Revenue in 7 Months - Ep 346
What happens when your business hits a wall, leads dry up, and life throws you a curveball all at once? In this episode of the UpScale Business Coaching Podcast, Damien (owner of Valet Norwest Alarms ) shares how his Sydney based security business went from struggling to find work to having more...
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Painting Business: From "We're On Our Knees" to Booked Out 3 Months in Advance - Ep 345
Erina sits down with Hannaka from Wi Paint in North Brisbane for a conversation that's as honest as it gets. Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book a free session with our Growth Specialist:...
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Sales Tips for Tradies - Ep 344
If the words "cold outreach" make you want to switch episodes... stay with us. This one is worth it. Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book a free session with our Growth Specialist:...
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Are You Actually Making Money on Your Jobs? - Ep 343
Most tradies work hard, send the invoice and move on. But do you actually know if that job made you money? Like really know? Download our Free Tradie Job Profit Calculator here Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book…
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Capacity For Growth: When Should You Hire in Your Trade Business? - Ep 342
Are you hiring to keep up, or hiring to grow? In this episode of the UpScale Business Podcast, Erina and Riley break down one of the most common dilemmas trade business owners face: knowing when the timing is right to bring on a new team member. Need help growing your business? Follow us on IG…
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Cam's Carpentry Business: From Drowning as a One Man Band to Running Three Job Sites - Ep 341
When Cam is running Kerabo Carpentry Business and before he jumped into coaching, he used one word to describe where his business was at: drowning. No systems, no financial clarity, subcontracting for builders week to week with no idea where the next job was coming from. Sound familiar? Need help...
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The Power of COLD outreach for Tradies - Ep 340
Why Most Trade Business Owners Are Leaving Work on the Table If you're waiting for the phone to ring, you're already behind. In this episode, Mitch and Jason sit down fresh off the UpScale Live Tour across Australia and New Zealand to unpack one of the biggest differences they keep seeing between...
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How to fill your Job Schedule consistently - Ep 339
You've looked at the schedule and it's quiet. What do you do right now to get work through the door today? Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book a free session with our Growth Specialist:...
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Sparky Story: $20K to $111K in 90 Days - Ep 338
From $20K months to a $111K record: Jarren shares exactly what changed in his business Fore Front Electrical after five months with Upscale Business Coaching. In this episode, we sit down with Jarren Ganzer, a trade business owner who joined Upscale in January and hasn't looked back. In February…
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Tiacs: What Every Tradie Needs to Know About Mental Health - Ep 337
In this powerful episode of the UpScale Business Podcast, Erina and Mitch V sit down with Ash from TIACS to have an honest conversation about mental health in the trade and construction industry. TIACS, which stands for This Is A Conversation Starter, provides free mental health counselling for...
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EOFY for Tradies: What to Do Before June 30 (And How to Stop Getting Hit With a Surprise Tax Bill) - Ep 336
End of Financial Year for Trade Business Owners: What to Do, When to Do It, and How to Stop Getting Blindsided Download your Free EOFY Checklist for your Trade Business It's that time of year again. End of financial year has rolled around, and if it's snuck up on you, you're not alone. Need…
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Stress Reset for Tradies - Ep 335
Mitch (@mitchvan_) sits down with our new Head Coach Riley to talk about something every tradie and trade business owner knows too well, stress. Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book a free session with our Growth...
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Sydney & The UpScale Tour for Tradies 2026 - Ep 334
Erina (@erinaroxx) and Geggsie sit down to talk about the Upscale Tradie Coaching Tour and how it's been unfolding across Australia this year. Next Live Coaching Events 2026: https://www.upscale-coaching.com/upscale-live-events Need help growing your business? Follow us on IG for daily Content…
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How One Tradie Landed a 700K Job and Doubled His Revenue - Ep 333
What does it actually take to go from average job sizes to landing a project worth hundreds of thousands? Need help growing your business? Follow us on IG for daily Content for your Trade Business @upscalebusinesscoaching Book a free session with our Growth Specialist:...
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Why Most Tradies Are Undercharging (And Don’t Even Know It) - Ep 332
If you’ve ever guessed your pricing, second guessed your margins, or just hoped there was enough left at the end of the job, this episode is for you. Free Tradie Pricing Calculator: https://upscale-coaching.com/pricing-calc-podcast-v2 Need help growing your business? Follow us on IG for daily...
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EOFY Checklist for Tradies: What to Do Before June 30 - Ep 331
Running a trade business and not sure what to do before June 30? This episode breaks down exactly how to approach EOFY the right way, without the stress or last-minute panic. Download your Free EOFY Checklist for your Trade Business Need help growing your business? Follow us on IG for daily…
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Sparky Story: What It Takes to Open a Second Location Without Burning Out - Ep 330
What does it really take to grow a trade business while juggling family, expansion, and the pressure that comes with bigger opportunities? In this episode, we sit down with our client Casey from Ganzer Electrical in WA who’s right in the thick of it. From starting out in Albany to opening a…
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About this show
The #1 Business Podcast for Service and Trade-based business owners who want to take control of their lives and understand the Road Map towards financial Freedom through their business. Join Industry-leading Coaches Mitch Van and Erina Roch with world-class experts as we discuss all things business, Marketing, leadership, Growth and more. Get instant access to tools, tips, tricks and hacks that have helped to explode thousands of businesses just like yours.
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UpScale Business Coaching
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