VISIBLE with Usama Khan

Generic content is invisible in AI search. The brands getting cited and recommended by ChatGPT, Perplexity, and Claude are the ones writing hyper-specific, positioning-first content that says something no one else does.In this episode of the VISIBLE podcast, I sit down with Kateryna Abrosymova, founder of Zmist & Copy, a B2B tech content agency that starts every engagement with positioning before a single word gets written. We get into why broad positioning kills your AI visibility, how to run expert interviews that pull out genuinely unique insights, and where AI actually helps in content production versus where it falls apart.If you run a B2B SaaS company or a content agency and you're trying to figure out how to show up in LLM answers, this one is for you.What we cover:00:00 Kateryna's journey from writer to agency founder01:18 Why Zmist & Copy does strategy, not pure SEO02:07 Why positioning comes before any content04:21 Positioning clarity as a direct input to LLM recommendations06:15 Designing interviews that pull unique insights from experts10:13 Story-driven content and naming your frameworks10:51 Sales call analysis and why ICP language wins in LLMs13:09 Citation vs recommendation: the difference that matters14:19 Where AI helps in production (context engineering, not prompts)19:30 How to find and train writers who produce differentiated content23:48 The new bar for content when volume is free25:51 Why you start at the bottom of the funnel28:14 WrapConnect with Kateryna:Zmist & Copy: https://www.zmistandcopy.comLinkedIn: https://www.linkedin.com/in/kateryna-abrosymova-3b524230/Connect with me:Website: https://www.usamaskhan.comLinkedIn: https://www.linkedin.com/in/usamashahzadkhan/Subscribe for more conversations on SEO, AI search, and B2B content strategy.

Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table.In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms actually matter for your buyers, why Scalerrs built a full Reddit marketing operation with dedicated writers and account warmers, what type of YouTube content gets pulled into AI search results, how to keep brand messaging consistent across five platforms at once, and why Google's recent advice on "inauthentic mention building" might be their biggest gaslight yet.

AI is eating your top-of-funnel traffic, but some B2B SaaS companies are seeing their best conversion numbers ever. What's going on?In this episode, I sit down with Junaid Baig, organic strategist at Breaking B2B, to break down how AI is changing the SEO landscape for B2B SaaS brands. We talk about which content types are getting hit hardest by AI Overviews, why your content strategy should start with sales calls instead of keyword tools, how to report results when traffic is dropping but conversions are climbing, and what AI visibility tracking actually looks like in practice right now.Junaid brings four years of hands-on SEO experience across local SEO and B2B SaaS, currently managing strategy, writers, and link builders for clients across the globe at Breaking B2B.