Cross-Platform Authority: Building Trust Beyond Google

What this episode covers

Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table.In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms actually matter for your buyers, why Scalerrs built a full Reddit marketing operation with dedicated writers and account warmers, what type of YouTube content gets pulled into AI search results, how to keep brand messaging consistent across five platforms at once, and why Google's recent advice on "inauthentic mention building" might be their biggest gaslight yet.

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Frequently Asked Questions

How long is this episode of VISIBLE with Usama Khan?

This episode is 27 minutes long.

When was this VISIBLE with Usama Khan episode published?

This episode was published on May 20, 2026.

What is this episode about?

Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table.In this episode of VISIBLE with Usama Khan, I sit down with...

Can I download this VISIBLE with Usama Khan episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.