PODCAST · business
Web3 CMO Stories
by Joeri Billast
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler. Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan. "One of the sharpest marketing shows running
Episodes
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What Happens When The Market Becomes A Conversation | S6 E45
Send us Fan Mail A trading agent that “just decides for you” sounds convenient until you ask the one question that actually matters: who is accountable when it goes wrong? We sit down with Kalib Stevens from RYO to draw a clear line between an AI assistant that makes you smarter and an AI agent...
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The Internet Has No Doors. AI Just Made That Dangerous – Wes Kussmaul | S6 E44
Send us Fan Mail We keep trying to make the open web behave like a locked office, then act surprised when phishing, account takeovers, and impersonation win anyway. Joeri Billast sits down with internet pioneer Wes Kussmaul, founder of Delphi Internet Services, to challenge a basic assumption...
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What Ahrefs Learned Growing to $150M Without Outbound Sales – with Tim Soulo | S6 E43
Send us Fan Mail A lot of marketers are staring at AI visibility dashboards right now and wondering if they’re winning or just watching noise. Tim Soulo (CMO at Ahrefs, author of Discoverable) brings it back to something sturdier: how people actually find and choose products, and how to build a...
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Michael Jordan at SBC Summit: Authenticity, Focus and the Future of Business | S6 E42
Send us Fan Mail Hundreds of phones went up in the MEO Arena the moment Michael Jordan stepped on stage at SBC Summit, and what followed was far more useful than a typical sports business talk. We walk through the sharpest ideas from that conversation with Jordan, DraftKings CEO Jason Robins, and...
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How Stablecoins And On-Chain Credit Are Going Mainstream | S6 E41
Send us Fan Mail Crypto doesn’t have a technology problem, it has a translation problem. Most people outside the space hear one word and mentally bundle everything together, from Bitcoin to meme coins to Ethereum, then assume it’s all the same risk. I sit down with DeFi Dave, Head of Growth at…
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Travel AI Can Automate. Can It Build Relationships? | S6 E40
Send us Fan Mail Most travel platforms are brilliant at one thing: getting you to click “confirm.” Then the real trip starts, something goes wrong, and you’re suddenly on your own. We sit down with Vipul Doshi, a travel tech entrepreneur and co-founder of Zenvoya, to unpack why the industry...
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From Burning a $95,000 Banksy To Building Online Trust | S6 E39
Send us Fan Mail The web is starting to feel like a hall of mirrors. With AI cranking out endless “good enough” text, images, and video, it’s getting harder to know whether you’re reading a real fact, seeing a real person, or walking straight into a scam. That’s why I sat down with Anthony...
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What Serious Web3 Investors Want | S6 E38
Send us Fan Mail Serious Web3 capital does not chase the loudest narrative. It follows clear thinking, real adoption, and founders who can earn trust when the hype is gone. Joeri Billast sits down with Bashar Al Madhoun, CEO of Dubai’s ALMAK Group, a royal-backed global holding and investment...
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The AI Adoption Race Is Ending: What Michael Stelzner’s 2026 Report Means for Marketers | S6 E37
Send us Fan Mail 73% of marketers now use AI every day, and most of us feel the boost: more speed, more output, more “done”. But one number stops me cold: only about 30% say they’re seeing significant measurable results. That gap is the signal. The big question for marketing leaders is no longer...
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Who Owns the Data Your Business Creates? | S6 E36
Send us Fan Mail Your data is not “in the cloud” in some magical place. It is on someone else’s computer, under someone else’s rules and that changes everything once AI enters the picture. I sit down with Ehsan Darweshi (Founder and Architect at QANAT) and Georg Schmejkal (Growth lead and…
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Train The AI To Recommend You – with Andy Crestodina | S6 E35
Send us Fan Mail AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with Andy Crestodina, co-founder and…
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Your Assets Went On-Chain. Your Account Didn’t | S6 E34
Send us Fan Mail Institutions finally got their Bitcoin ETFs, then many proceeded to buy the top and sell the bottom. That one detail says a lot about how unprepared “professional” money can be in a cyclical crypto market and why investors need a better model for crypto wealth management than a...
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Canva Co-Founder & CEO Melanie Perkins: You Can Only Grow as Big as Your Dreams | S6 E33
Send us Fan Mail You can chase every new AI tool on the timeline and still end up further from what your customers actually want. After going back to a 2019 interview with Canva Co-Founder & CEO Melanie Perkins, I’m struck by how little the core principles have aged and how much they explain the...
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Building Sh*t No One Wants | S6 E32
Send us Fan Mail Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that makes action feel obvious. Anna Bravington joins me...
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Stop Hiding Behind Your Company Page | S6 E31
Send us Fan Mail 93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When personal profiles earn roughly the same impressions as company pages yet drive 63% more engagement, the platform is...
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The Real Barrier Isn’t Technology. It’s Trust | S6 E30
Send us Fan Mail Regulation is supposed to slow you down, right? We argue the opposite: in Web3, regulation can be the advantage that makes you hard to copy and easy to trust. I sit down with Butch Takaoka from the RYO Project, a veteran of traditional finance who came into crypto as a sceptic…
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Great Products Don’t Win. Trusted Networks Do – Alex Drew (Odys Global) | S6 E29
Send us Fan Mail Starting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global, shares a different approach: use aged domains with real history to accelerate domain authority, earn trust faster, and...
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What If DeFi Was Built For Finance First? | S6 E28
Send us Fan Mail DeFi isn’t just battling UX problems or chasing more liquidity, it’s quietly fighting the limits of the machine it runs on. I sit down with Joao Garcia from Cartesi to unpack a topic that rarely gets the spotlight but shapes everything you feel as a builder or user: the execution...
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A Police Raid Started His Event Career | S6 E27
Send us Fan Mail AI can generate a flawless post, a flawless pitch, even a flawless brand voice. So what do people trust when everything looks “perfect”? I sit down with Pierre Lindh, co-founder and managing director of Next.io, to explore why the most credible signal left might be the simplest...
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AI Is Not a Crystal Ball, It’s a Mirror | S6 E26
Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor…
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What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25
Send us Fan Mail An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people...
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What If Your Brand Is Not Who You Think? | S6 E24
Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack...
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How The Next Generation Sees Work In The AI Age | S6 E23
Send us Fan Mail AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in Lisbon at the BluePanda offices, and we use this milestone to ask a practical question for anyone building a career, a...
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The Future CMO: The One Thing AI Cannot Replace | S6 E22
Send us Fan Mail AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn’t just democratise competence, it commoditises it and that collapse of...
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The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21
Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a...
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How To Use AI In B2B Without Losing The Human Touch | S6 E20
Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and...
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We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19
Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers...
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Keep The Buyer In The Room | S6 E18
Send us Fan Mail Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight goes to die inside modern B2B...
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Stop Hiding Behind Your Brand | S6 E17
Send us Fan Mail Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a...
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Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16
Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders…
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Crypto That Feels Like A Text Message | S6 E15
Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users...
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Digital Identity And Real-World Belonging | S6 E14
Send us Fan Mail Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t just a hype cycle for him but a...
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Building Real Trust In Luxury Resale Online | S6 E13
Send us Fan Mail Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of...
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Stop Using AI And Start Working With It | S6 E12
Send us Fan Mail What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you can brief, challenge, and iterate…
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Stablecoin Yield, Without The Headache | S6 E11
Send us Fan Mail Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, why tokenization only matters when…
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Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10
Send us Fan Mail What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows...
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How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09
Send us Fan Mail Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable blockchain data, open payment standards,...
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Stop Lighting Marketing Cash On Fire | S06 E08
Send us Fan Mail The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with...
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Borrowing Against Bitcoin Turns Selling Into A Choice | S6 E07
Send us Fan Mail Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity while staying exposed to growth. From...
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Leading In Public Without Losing Yourself – with Melanie Borden | S6 E06
Send us Fan Mail Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you...
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Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05
Send us Fan Mail Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed...
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Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04
Send us Fan Mail What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a...
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Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03
Send us Fan Mail Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product…
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Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02
Send us Fan Mail Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup...
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Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01
Send us Fan Mail The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether…
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The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55
Send us Fan Mail Every year, certain conversations travel further than others. Not because they were louder. But because they resonated. In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener...
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How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54
Send us Fan Mail Players were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack...
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Privacy As A Product Advantage | S5 E53
Send us Fan Mail Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the...
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From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52
Send us Fan Mail Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to...
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From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51
Send us Fan Mail Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network…
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ABOUT THIS SHOW
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running
HOSTED BY
Joeri Billast
CATEGORIES
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Frequently Asked Questions
How many episodes does Web3 CMO Stories have?
Web3 CMO Stories currently has 321 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Web3 CMO Stories about?
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites...
How often does Web3 CMO Stories release new episodes?
Web3 CMO Stories publishes regularly with 321 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Web3 CMO Stories?
You can listen to Web3 CMO Stories on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Web3 CMO Stories?
Web3 CMO Stories is created and hosted by Joeri Billast.
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