Work Hard, Live Soft with Maya Elious
by Maya Elious
Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she's been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balance between fun, freedom, and fulfillment.
Episodes
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#35 - The Systems & Structure Behind A Successful Rebrand |
If you're bored with your colors but don't have a new message, new price points, or a new audience, you aren't rebranding; you're just getting new photos. In this episode, I'm sharing the exact 6-step process I used to rebrand a client from "performing well" to "commanding higher fees." Key…
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#34 The Exact Content Operating System I Use To Plan 12 Months Of Content
Stop wasting your energy asking "what should I post today?" only to end up scrolling for hours for "inspiration". I spent five days building an entire Operating System to map out my content strategy for the next 12 months—and I'm showing you exactly how I did it. In this episode of Work Hard…
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#33 Why You Secretly Hate Your Business (And How To Fix It)
You don't hate your business; you hate the chaos. We often jump into business because we're great at a skill, but we quickly realize that being "good" isn't enough to run a sustainable company In this episode of Work Hard, Live Soft, I'm pulling back the curtain on the 5 specific areas that make...
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#32 How to Build Routines That Run Your Business for You
If you're a CEO putting out fires that your team was hired to handle, you don't have an assistant problem; you have a system problem. I'm breaking down the 5-layer Operating System hierarchy that connects your daily tasks to your big-picture vision so you can finally stop "winging it" and start...
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#31 - Why "Working Hard" Isn't Hustle (And How It Creates the Soft Life)
If you started your business in the "Girl Boss" era, you're probably exhausted. We've gone from one extreme of wearing 16-hour workdays as a badge of honor to the other extreme of avoiding all discomfort in the name of "protecting our peace." In this episode of Work Hard, Live Soft, I'm sharing…
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#30 How To Get Your Entire Life In Order When Nothing Is Going Right | Work Hard Live Soft
We are officially three weeks into the new year, and this is usually when the pressure sets in. If you haven't mastered those 5 a.m. wake-ups or hit your gym goals yet, take a breath. In this episode of Work Hard, Live Soft, I'm sharing why "pretty calendars" don't lead to results, systems do.…
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#29 Start 2026 Off With A Clean Slate | My Ultimate Home Declutter Checklist | Work Hard Live Soft
Don't go into a new year with old baggage. I'm sharing my ultimate 25-item home declutter checklist to help you clear the physical and mental clutter so you can step into 2026 with a total clean slate. It is so important that we don't carry old habits, old ideas, or old "stuff" into a new season....
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#28 MASTER How To Live Your Dream Life in 2026 | Work Hard Live Soft w/ Maya Elious
What if you're already living your dream life and you just haven't noticed yet? I'm breaking down the three shifts you need to make to stop chasing someone else's highlight reel and start mastering your own "Everyday Magic" in 2026. In this episode of Work Hard, Live Soft, I'm sharing why the…
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#27 How I'd Coach You If You Were Building Your Business From Scratch | My Messy Middle Ep. 7
A good coach doesn't just give you answers; they pull the strategy out of you by asking the right questions. In this series finale of My Messy Middle, I'm walking you through my exact business coaching framework to help you pivot into your next season, reclaim your time as a CEO, and find the...
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#26 Why You Keep "Falling Off" During Your "Lock In" Season | My Messy Middle | Episode 6
Most things don't last forever—and the belief that they should might be the very thing keeping you stuck. I'm breaking down how to rebuild your discipline from scratch and why "forever thinking" is blocking your next level of growth and fulfillment. In this episode of Work Hard, Live Soft, I'm...
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#25 Success Principles To Master Before The Year Ends | My Messy Middle Ep 5
You are exactly who you think you are—you just need to look at the receipts. I'm sharing the internal trust-building systems I use to beat imposter syndrome and the three success principles you must master to reinvent yourself before the year ends. I recently turned 35, and after a decade in...
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#24 I'm So Over The Internetttt | My Messy Middle | Ep 4
I'm so over the internet. Not the connection or the community, but the "entertainment media" game we're all forced to play. I recorded this episode from an airport lounge while reflecting on a decade of business coaching and the "messy middle" of my own brand evolution. I love helping women...
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#23 Finding Clarity In My Identity | My Messy Middle | Ep 3
Consistency over perfection is the theme for today. Bravely answering the question "what's true for me in this season?" It's my last full day in Bali, and I almost let the "I deserve" girlie in me talk me out of recording. But I've realized that the messy middle isn't about having the perfect...
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#22 Rebuilding Discipline From Scratch | My Messy Middle | Ep 2
Remember that season you were super consistent? You woke up early. You showed up. You ate right. You worked out. And then... you fell off? 🥲 I'm talking about rebuilding my discipline from scratch today on Episode 2 of My Messy Middle. I'm posting this a day later than I wanted because I got…
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#21 Figuring Out Life at 35 | My Messy Middle | Ep 1
I'm officially entering my "messy middle" and I'm taking you with me. After 10 years as a personal branding expert, I'm pulling back the curtain on what it really looks like to pivot, reinvent your brand, and figure out life at 35, even when you don't have all the answers. For the last three…
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#20: How to Price Confidently and Stop Being Underpaid
From $55 to thousands per client, in this episode I reveal exactly how I transformed my pricing and money mindset, and how you can too. I'm breaking down the 3 main reasons you're not pricing based on your value, plus my framework for developing a healthy relationship with money. After you've...
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#19: 7 Traits My Most Successful 6 & 7-Figure Clients Have in Common
After ten years of business coaching and working with hundreds of entrepreneurs, I've identified the exact patterns that separate my most successful 6 and 7-figure clients from those who struggle. In this episode, I break down the seven non-negotiable traits I see in every client who achieves...
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#18: What I Wish I Knew Earlier About Building Wealth
This episode of Work Hard, Live Soft, is all about my wealth-building journey. From MySpace designer to seven-figure business owner, I've learned a ton about managing money, and I'm sharing it all with you. Topics will include: The difference between being rich and wealthy, Why saving is crucial...
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#17: Growth vs Scale: How To Maximize Your Business Success in 2024
Ready to level up your business but not sure if you should focus on growth or scaling? In this episode of Work Hard Live Soft, we break down the key differences between growing and scaling your business. Whether you're looking to hit capacity or expand it, this episode is packed with practical…
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#16: How To 10x Your Life & Business
It's time to think bigger – way bigger. In this episode, we're breaking down why 10x-ing your life is actually easier than just doubling it, and how you can make the leap into your next season. Key takeaways: Why setting 10x goals forces a complete identity shift How to live in the energy of…
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#15: How To Build Massive Trust And Authority In A Saturated Market
If you are nervous about starting your online brand or feeling like you're starting to drown in a sea of other experts or coaches, this is the perfect episode for you. Today we're going to be talking about how to build massive trust and authority in a saturated market 🔥 Register for my 3-Day…
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#14 The 3 Stages of Business Growth & Where to Focus Your Energy Now
Are you feeling overwhelmed in your business? Not sure what to focus on? This episode is perfect for you! I'm breaking down how to decide what to prioritize in your business so you can stop being burnt out and overwhelmed. These game-changing strategies will streamline your business and help you...
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#13: I Built a 7-Figure Business Using These Tools (And You Can Too)
In this episode of the Work Hard, Live Soft Podcast, I'm sharing all of the software and tools that we use in my company, Built to Impact. I don't usually recommend specific platforms, but this time I'm going to break down everything we use, from branding and visuals to client management, sales,...
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#12 : Adulting As A CEO Is Hard. Here's How I Keep Track Of Everything (+ Access To My Template)
Are you feeling overwhelmed juggling adulting and entrepreneurship? Girl, I feel you! In this episode of Work Hard Live Soft, I'm spilling the tea on my secret weapon: the adulting life spreadsheet. I break down how to manage all your adult responsibilities without losing your mind. We're talking...
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#11: Why Your Business Needs a Brand (And How to Build It) | Work Hard, Live Soft, Maya Elious
In this episode of Work Hard Live Soft, we're diving deep into what it really means to build a brand. Is it something you absolutely need to be successful? As a personal brand strategist, I'm breaking down the differences between a brand and a business, and why it matters for your success. Learn...
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#10: 10 Things The Business Gurus Didn't Warn You About | Work Hard, Live Soft with Maya Elious
If you are a new entrepreneur in 2024, this episode is perfect for you! I'm going to tell you everything I've learned in the past 15 years of growing my own business. I reveal 10 things "gurus" didn't warn you about entrepreneurship)… and talk about what "CEO life" looks like (and it's not what…
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#9:The REAL Work of a Successful Entrepreneur (What It Actually Looks Like)
In today's episode, I'm pulling back the curtain on the dark side of entrepreneurship that's rarely discussed. I'll be sharing my own journey through the four phases of business and the challenges I faced along the way. From disappointing clients during the trial and error phase to dealing with…
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#8: How I Ran A Mini Team Retreat To Re-align My Team Ft. My Ops Manager
Want to know the secret to running a well-oiled, highly efficient team in your multi-six or seven-figure business? In this episode, I'm sitting down with my right-hand woman and Operations Manager, Twyla Adkins, to give you a behind-the-scenes look at how we keep things thriving at Built to…
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#7: Our Blueprint For Preparing For An Upcoming Launch Or Marketing Campaign
Are you preparing for an upcoming launch or marketing campaign but feeling a bit nervous or unsure of the process? In this episode, I'm breaking down my entire system for planning and executing successful launches. Whether you're launching a new offer, product, or service - or even your entire...
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#6: If I Was Starting My Business Over in 2024, Here's What I Would Do | Work Hard, Live Soft with Maya Elious
What would you do if you had to start your business from scratch, with no skills and no network? 🤔 When a friend asked me this question, it took me back to my humble beginnings as a MySpace designer in 2008. I was clueless but passionate, and that drive fueled my success. Want to know the exact...
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#5: Not Growing In Your Life or Business? Find Out Why & What To Do | Work Hard, Live Soft with Maya Elious
Have you ever felt that you've been doing "all of the right things" and still not seeing results? In this episode of Work Hard, Live Soft, I talk about why you're not growing in your life & business, and how to finally create effective systems so that you can actually see the results you desire....
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#4: Owning A 7-Figure Company & How To Know When To Get Back In Your Business
In this episode of 'Work Hard, Live Soft', I share my journey from entrepreneur to CEO, discussing the challenges and revelations I encountered while growing my coaching company, Built to Impact, from six figures to multiple seven figures. As a CEO, I initially focused on owning the business…
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#3: Why It Matters To Do The Hard Things You Don't Enjoy
Today's episode is sponsored by Rebelious by Maya Elious. 😎 We're talking about doing hard things and why working out is absolutely easier when you feel more confident! Do you struggle with discipline when it comes to your health, mindset, business or relationships? In this episode, I get...
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#2: How I Design, Delegate, & Live My Life As A CEO + A Free Template
In today's episode of Work Hard, Live Soft, I share how I design a fulfilling life as a CEO by setting clear values, scheduling what matters, setting goals, and seeking support. As entrepreneurs, we often face anxiety, depression, and a false dichotomy between financial success and personal...
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#1: How To Live The Soft Life in 2024
I'm so excited to finally launch this podcast and grateful to my team for the push! During my 21-day fast preparing for Impact Weekend, I got clarity on the name and it felt so aligned. I went back to about a dozen posts over the years where I talked about a soft life and I hashtagged them...
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Official Trailer: Work Hard Live Soft with Maya Elious
Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she's been candid about her journey as a CEO, how she uses her money, and her personal and professional...
About this show
Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she's been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balance between fun, freedom, and fulfillment.
Hosted by
Maya Elious
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