PODCAST · business
Your Next Million
by Frank Kern
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more!Frank Kern Mass Control 2026? Maybe.Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.Brought to your by https://ojoy.ai
Episodes
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Get Out Of Your Business To Grow It (Klassic Kern)
Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare clinic thrive and how applying the same principle—making more offers—can double your revenue, especially during the year's most consumer-driven...
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The Story Of The Crystal Ball (Klassic Kern)
Discover how modern advertising functions as your business's ultimate "crystal ball." This episode reveals the power of leveraging paid ads to gain instant, invaluable data on your audience, offers, and campaign effectiveness. Learn why advertising is an investment that either multiplies capital…
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You Can't Read The Label From Inside the Bottle (Klassic Kern)
Frank Kern dives into the counterintuitive secret to scaling your business: doing less. Through a compelling case study of his client, Fabian, Frank illustrates how entrepreneurs often get lost "inside the bottle," unable to see the simple, high-profit activities right in front of them. Learn why...
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A Simple Question With Big Results (Klassic Kern)
A powerful case study from Frank's private client group. He dives into the "Best Buyer" concept—a fundamental strategy that helps businesses achieve massive revenue growth by narrowing their focus to the right segment of the market. Executive Summary Frank discusses the story of Daniel, a...
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A Two Step Formula (Klassic Kern)
Frank's streamlined approach to scaling a business without the "extraneous stuff" that leads to burnout. As a "rainmaker" for his Private Client Group, Kern specializes in helping ambitious business owners strip away the noise and focus on the single most effective path to their goals. The Core...
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The Most Important Question In Marketing (Klassic Kern)
Frank Kern explores the fundamental question that drives successful marketing: "What must we demonstrate to be true in order for somebody to want to do business with us?" He argues that transforming a business isn't about complexity, but about finding "one big thing" and leveraging it through...
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Zero Resistance Marketing (Klassic Kern)
Frank Kern dives deep into why traditional online advertising models are failing and how "friction" is the silent killer of big campaigns. Frank introduces his Intent-Based Branding framework—a method designed to build authentic relationships with your audience by delivering high-value content...
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What The Most Successful Brands Are Doing (Klassic Kern)
Frank Kern breaks down the fundamental mechanics of a successful sales funnel. He explains that while high-ticket backend products are the goal, the real "magic" happens at the front end. This episode explores how to properly structure a low-barrier offer to acquire customers at scale and...
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The Winners Are Slow (Klassic Kern)
The common pitfalls entrepreneurs face in an increasingly competitive marketplace and a strategic alternative to the typical "hard sell" approach. Key Discussion Points: Stop Rushing the Sale: The primary reason marketing campaigns fail and ads crumble is that businesses are rushing the sale.…
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How To Know When Your Market Is Ready To Buy (Klassic Kern)
Here's a high-level strategy for capturing the "forgotten" middle of your market. While most advertisers exhaust their budgets fighting over the 3% of people ready to buy this second, Kern reveals how to identify and educate the 50% of prospects who are 30 to 90 days away from a purchase. By...
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How Do I Know If An Agency Is Any Good? (Klassic Kern)
The four essential criteria for selecting a social media advertising agency. Frank warns against agencies that make empty promises and explains why a deep understanding of your business and your customers is the only way to ensure a successful partnership. Key Takeaways Honesty About Risk: A...
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How To Know When People Are Ready To Buy (Klassic Kern)
Why many successful companies hit a plateau with their digital advertising. By illustrating the "Marketplace Breakdown," Kern explains that most advertisers are fighting over the tiny 5% of customers ready to buy right now. He introduces Intent-Based Branding, a strategy focused on cultivating…
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How To Create Social Media Campaigns That SELL (Klassic Kern)
A look at internal strategies where a company spends approximately $1,000 per hour on social media ads for themselves and their clients. Frank outlines a comprehensive framework for creating "social media campaigns that sell" by moving away from aggressive "buy now" tactics and toward a system of...
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The ONE THING My Most Successful Clients Have In Common! (Klassic Kern)
The fundamental difference between struggling entrepreneurs and those who achieve exponential growth is this... Moving past the "mindset" clichés, Kern explains that the most successful businesses aren't in the product or service business—they are in the capital multiplication business. By…
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The Winners Are Slow (Klassic Kern)
Are your ad campaigns crumbling? Is your marketplace becoming too competitive to turn a profit? In this episode, marketing legend Frank Kern breaks down the primary reason most ad campaigns fail: rushing the sale. Frank introduces the concept of the "Three Piles" of prospects and explains why the...
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How To Sell Anything (Klassic Kern)
Frank breaks down the psychology of the offer using a desert analogy: If you are an unattractive, "vile" person with a terrible personality, but you're selling hot dogs to 100 starving people in the middle of the Sahara, your sales skills don't matter. Key Takeaways The Offer is King: If the...
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Who Are You? (Klassic Kern)
A personal story about grandfather Raymond Smith, and the valuable lessons he learned from him about work ethic and success. Using his grandfather's 1983 Jeep Scrambler as a backdrop, Frank explores the importance of being someone truly impactful to your audience and customers. Episode Highlights...
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Why The AI Apocalypse Can Make You RICH
Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiatives. While social media is flooded with "get rich quick" app builders, the corporate world is facing a massive ROI crisis. Brought to you by -...
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Want To Be A Great Copywriter? Keep Doing This ... (Klassic Kern)
The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack"…
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5 Ways To Stop AI From Ruining Your Business
If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and...
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Crystal Ball Marketing And The Precursor Effect (Klassic Kern)
"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can...
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Why Most AI Agencies Fail. (The $307 Billion Mistake)
Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you're reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the…
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Stop Trying To Sell (Do This Instead)
Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological...
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The Case Against AI Copywriting
Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break…
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The Episode About Math? (Klassic Kern)
Why You're Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of...
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Your Decision Making Process (Klassic Kern)
Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision...
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How I Replaced Myself With AI. (Not For Beginners)
I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief...
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Your Self Milking Cow (The One With Dean Jackson)
A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to...
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Stop posting Educational Content. (Do this instead)
Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content...
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Your Best Process (Klassic Kern)
Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual...
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Stop Posting Content. AI Cloned The '6,300% ROI' Story Angle In 4 Minutes
Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other…
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Your Best Bait (Klassic Kern)
The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads…
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This AI Exponentially Increases Revenue (No Extra Ad Spend)
AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the...
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Now AI Creates A Custom Sales Plan (And Implements It)
If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me....
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Your Best Buyer (Klassic Kern)
Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts &...
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This AI Replaced My Marketing Team. (Live Demo)
AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way...
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Finding Your Best Payday (Klassic Kern)
Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares…
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AI Found A $22M Hook In 3 Minutes
Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy....
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Build A $50K Marketing Campaign With AI (Full Masterclass)
Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So…
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Make Price Irrelevant. (Advanced AI Copywriting)
Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity...
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Stories Made Them Pay 64% More For The Same Product
Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories…
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Can AI Email Really Get 4,000% ROI? | Case Study Reveals All
If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because...
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5 Marketing Tricks Should NEVER Work (But They Do) | Real Case Studies Inside
Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when…
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Marketing Experts Are WRONG! (Including Me!)
Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In...
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What courses of yours are a good fit for a very advanced, well-established internet marketer?
What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
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An unusual childhood experience (that might have made me millions)
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It...
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Would an e-com store brand benefit from the maximizer?
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
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For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own...
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How long should we be leaving each ad on for this challenge?
How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
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What is the best way to create a segmentation/target on Facebook for web design services?
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
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ABOUT THIS SHOW
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more!Frank Kern Mass Control 2026? Maybe.Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.Brought to your by https://ojoy.ai
HOSTED BY
Frank Kern
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How many episodes does Your Next Million have?
Your Next Million currently has 848 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Your Next Million about?
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more!Frank Kern Mass Control 2026? Maybe.Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is...
How often does Your Next Million release new episodes?
Your Next Million releases new episodes frequently with a large back catalog of 848 episodes. Check the episode list for recent publication dates.
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You can listen to Your Next Million on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Your Next Million?
Your Next Million is created and hosted by Frank Kern.
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