Your Questions, Answered
by Erin Kelly @ MemberVault
Your Questions Answered: The MemberVault Podcast You’ve got offers. You’ve got subscribers. But sometimes, you just need a straight, simple answer to keep your momentum going. That’s where Your Questions Answered comes in. I’m Erin Kelly, CEO and co-founder of MemberVault — and in each short, casual episode, I answer one real question from our community about growing your sales, re-engaging your audience, and making your MemberVault account work smarter for you. No fluff. No jargon. Just practical, human-first advice you can use right away — whether you’re figuring out how often to email your list, how to get more eyes on your offer, or how to simplify your business and still grow. 💡 Real questions. Quick answers. Steady sales. Want to start building your own binge-worthy sales ecosystem? Get free access to MemberVault and our 7-day Make Selling Simpler email series: https://membervault.co/free
Episodes
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Debrief of our first MV summit
Question “What actually worked—and what didn’t—during your first MemberVault summit?” In this episode: Erin gives a behind-the-scenes debrief of the very first audio-only MemberVault summit, sharing honest reflections on what went well, what needs tweaking, and what’s next. Erin shares: Why they...
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4 email challenge
NOTE: This episode is a throw back to when we were doing sprints for All Access -- but I left it in the feed because it's such a valuable thought experiment with great sales ideas to get you thinking, and taking aciton! QUESTION “What’s the best way to revive an old offer—or promote a new...
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How to get more eyes on your offer
QUESTION “How do I get more eyes on my offer?” In this episode If you’re worried your offer isn’t getting seen—this one’s for you. Erin explains why most creators are under-sharing their products, and how to fix it without feeling pushy. From teaser modules to sample content to shifting your…
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How to decide whether you should optimize your offer
QUESTION “How do I decide which offer is actually worth optimizing?” In this episode: Erin walks through a simple but powerful gut-check framework to help you figure out which offers deserve your time, energy, and attention—and which ones to retire, repurpose, or ignore. In this episode, Erin...
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How many times to email about your paid offer
QUESTION “How many times should I email my list about a paid offer without annoying them?” In this episode: If you’re unsure how often to promote your offers—or worry about being too “salesy”—Erin breaks down the balance between value-driven emails and direct sales messages. You’ll learn how to...
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How to send a highly personalized email to existing buyers, and people who haven’t bought
QUESTION “How do I personalize my emails for both buyers and non-buyers without sending two separate broadcasts?” In this episode: Erin walks you through how to use conditional content (aka dynamic content) to personalize your emails based on purchase history—so you're always sending the right...
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How to incentivize your audience to share your business freebie paid offer
QUESTION “How do I get more people to share my stuff without building a full-blown affiliate program?” In this episode: Erin shares how to run low-lift, high-impact sharing incentives that get your audience excited to spread the word—no complicated affiliate setup required. Whether it’s your...
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I want to keep my business simple, and make my MV my hub. Advice?
QUESTION “I want to keep my business simple and make my MemberVault my main hub—what’s your advice?” In this episode: Erin shares how to turn your MemberVault into the central home for your entire business ecosystem, so your audience knows exactly where to go—and you can stop scattering your...
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Should I have multiple free opt ins or a vault, or both?
QUESTION “What’s the best way to utilize my freebie content inside MemberVault? Should I use a freebie vault, individual freebies—or both?” In this episode: Erin walks through how to turn your freebies into a strategic lead-to-sale engine using MemberVault—not just a scattered library of opt-ins....
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Should I have a landing/sales page tool, or use the promo text and send people to MV
QUESTION “Should I create a separate landing/sales page for each product, or just use the promo text inside MemberVault?” In this episode: Erin walks through the pros and cons of building sales pages outside of MemberVault—and why you definitely shouldn’t leave your promo text blank. This episode...
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What’s the best way to use the teaser module feature?
QUESTION “What’s the best way to use the teaser module feature? I have some sneak peek videos from my membership—but could I be using this better?” In this episode: Erin breaks down one of the most underused features inside MemberVault: teaser modules. These ungated previews are powerful sales...
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I want to grow my membership. What are the best ways?
QUESTION “I want to grow my membership. What are the best ways to grow it?” In this episode: Erin breaks down the three-part strategy behind sustainable membership growth—and why recurring revenue products need more than just a low price point to convert. Whether you’ve got 5 or 500 members…
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I’m participating in a bunch of summits-bundles. Should I use the offers feature?
NOTE: I mentioned the Up Your Email Game Action Lab in this episode, specifically the conditional content episode and the bundle/summit episode. You can listen to those here: https://www.mvlearn.co/game QUESTION “I’m participating in a bunch of bundles and summits. In this episode: Erin…
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I want recurring revenue. What are my options?
QUESTION “I want recurring revenue—what are my options?” In this episode: Recurring revenue sounds dreamy, but not everyone wants to run a standard membership (and spoiler: you don’t have to). Erin shares six flexible models—from one-on-one services to low-effort content delivery—to help you find...
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10 recurring revenue ideas that aren’t a membership
QUESTION “What are some specific recurring revenue ideas that aren’t a standard membership?” In this episode: Not everyone wants to run a full-blown membership with calls, a community, and constant engagement—and good news, you don’t have to. Erin shares 10 recurring offer ideas that are easier…
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I want to have the doors always open, but it sells so much better using doors open-shut?
QUESTION "I want my membership to always be open—but it only sells when I use doors open/doors shut. What do I do?" In this episode: You’ll hear why closing the doors isn’t your only option, and how to build natural urgency into an evergreen offer (without being sketchy or complicated).…
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Recurring Revenue Inspiration: Jay Clouse’s hybrid membership
QUESTION "What’s one smart way to structure a membership that creates urgency and naturally boosts retention?" In this episode: Erin shares a real-world example of a hybrid membership model that combines content and transformation in a way that’s brilliant for both sales and sustainability. Why…
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What if I lose interest in my recurring revenue offer?
QUESTION "What if I lose interest in my recurring revenue offer?" In this episode: Erin shares her personal experience shutting down a membership that was working—plus the four things she did to keep trust, relationships, and revenue intact. Why you’re allowed to pivot (and how to do it well) The…
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Should I use webhooks to bundle 2 products?
QUESTION "I have two separate products I’d like to bundle. Would I use webhooks to connect them?" In this episode: Erin walks through two smart ways to bundle products inside MemberVault—without needing webhooks or tech headaches. When to use Actions vs. Offers for bundling The quiz question…
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GUEST: Writing emails that convert with Shenee Howard
QUESTION: "How do I write emails that actually convert into sales?" In this episode: Guest expert Shenee Howard shares her top tips for creating content that leads naturally—and effectively—to your offers. What it means to “write on the timeline” (and why it matters) The magic of monthly themes…
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GUEST: Writing emails that convert with Emma Weatherall
QUESTION "How do I actually use the pre-written sales emails inside the All Access Pass?" In this episode: Emma Weatherall walks you through the strategy behind each email in the 9-part sales sequence included with your All Access Pass templates—so you’re not just copying and pasting, you’re...
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My takeaways after running 2 summits and 1 bundle, and participating in 2 other summits...plus, what I'm trying next.
QUESTION What’s actually worth it when it comes to bundles and summits—and what’s just a time suck? In this episode: Erin shares a behind-the-scenes breakdown of what worked (and what didn’t) from running two summits and one bundle this year—all recorded while walking her golden doodle. Expect an...
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4 things to check if your offer isn’t selling
QUESTION "What should you actually do when your offer isn’t selling?" In this episode: Erin shares four clear steps to troubleshoot slow sales—without scrapping your offer or slashing your prices. If you’ve been quietly panicking behind the scenes, this walk-and-talk episode is your calm…
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The emails I recommend for a high converting sales sequence
QUESTION "How do you write a sales email sequence that actually converts?" In this episode: Erin takes you on a walk-through of her strategic 8+ email sequence—designed to boost conversions without overwhelming your list. Whether you're launching or just giving your offer a focused push, this...
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Hot leads and how to follow up with them
QUESTION "What should you say to people who’ve checked out your offer… but haven’t bought?" In this episode: If you’re not following up with hot leads (aka people who’ve looked at your product multiple times but haven’t purchased), you’re leaving easy sales on the table. Erin shares how to use…
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Debrief of the Two Summits I've Run in 2024, And My Bundle Experience
QUESTION "What’s the easiest way to run a summit that actually grows your list and your credibility?" In this episode: Erin debriefs her second “low lift summit”—what worked, what didn’t, and how it stacks up to her first summit and a recent mega bundle. If you’ve been avoiding summits because…
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How to get bundle signups to actually start
Question: “How do I encourage people to actually complete my free course—especially when they joined through a bundle?” In this episode: Bundle signups are often cold leads, which means your free course needs to work harder to capture attention—and gently guide people forward. In this episode…
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3 reasons your course sale are stuck
Question: “I’ve sold the same course for years—but it’s never scaled beyond covering costs. What should I assess if I want it to actually pay me a real salary?” In this episode: If your course has steady sales but isn’t bringing in real profit, it’s time to dig into why. Erin breaks down the…
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How to use MemberVault for a high intimacy…
QUESTION: “How can I use MemberVault to attract and nurture a smaller, high-intimacy membership with aligned, higher-fee clients?” In this episode: Erin shares how to use MemberVault to build a personalized, connection-driven journey for your high-trust, high-ticket membership. Learn how to…
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3 ways to bring in more sales today
QUESTION "What should you do if you feel weird about selling—but still want to make more sales?" In this episode: If the word “sales” makes you cringe, this episode is for you. Erin walks through how to reframe selling as support, plus three simple moves you can make today to invite more...
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Why isn’t anyone signing up for your freebie?
Question "I created a freebie to grow my list, but barely anyone is signing up. What am I doing wrong?" In this episode You made a freebie… but no one’s biting. In this episode, we unpack why even well-made lead magnets flop — and how to reposition yours to actually grow your list and lead to...
About this show
Your Questions Answered: The MemberVault Podcast
You’ve got offers. You’ve got subscribers. But sometimes, you just need a straight, simple answer to keep your momentum going.
That’s where Your Questions Answered comes in.
I’m Erin Kelly, CEO and co-founder of MemberVault — and in each short, casual episode, I answer one real question from our community about growing your sales, re-engaging your audience, and making your MemberVault account work smarter for you.
No fluff. No jargon. Just practical, human-first advice you can use right away — whether you’re figuring out how often to email your list, how to get more eyes on your offer, or how to simplify your business and still grow.
💡 Real questions. Quick answers. Steady sales.
Want to start building your own binge-worthy sales ecosystem? Get free access to MemberVault and our 7-day Make Selling Simpler email series: https://membervault.co/free
Hosted by
Erin Kelly @ MemberVault
Categories