PODCAST · business
ZINFI Technologies, Inc.
by ZINFI Technologies, Inc.
ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.
Episodes
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Why Partner Co-Sell Software Must Become PAM-Centric
Why Partner Co-Sell Software Must Become PAM-Centric Partner relationship management software has spent two decades optimizing deal registration, MDF tracking, and partner portals — while largely ignoring the partner account manager (PAM) who has to use the platform every day. According to Chris...
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Partner Ecosystem Meets Audience-Led Marketing
Partner Ecosystem Meets Audience-Led Marketing Buyers now trust third parties — partners, consultants, newsletters, and peer voices — more than they trust vendor-owned marketing channels, and partner ecosystem management programs that do not activate that trust are leaving pipeline on the table....
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AEO, Agents, Skills, and Partner Ecosystem Management
AEO, Agents, Skills, and Partner Ecosystem Management Partner ecosystem management in 2026 is being pulled apart by three simultaneous AI forces: a build-versus-buy reckoning over go-to-market infrastructure, an AEO-driven compression of the marketing funnel into signal-based selling, and an...
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AI, Trust, and the New World of Partner Ecosystems
AI, Trust, and the New World of Partner Ecosystems Partner ecosystem management is entering a period where AI agents, not human eyeballs, complete the buyer’s transaction — a shift from an attention economy built on recommendation links to a trust economy built on autonomous agent decisions....
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The Attribution Gap in Partner Ecosystem Management
The Attribution Gap in Partner Ecosystem Management Partner attribution is the structural failure point in most enterprise channel programs. The lead-to-cash motion is well-organized for direct sales, but the partner motion — deal registration, partner-influenced opportunities, post-close renewal...
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Near-Bound Growth: The Future of Partner Ecosystem Management
Near-Bound Growth: The Future of Partner Ecosystem Management Near-bound growth is a partner ecosystem management approach that routes new business through warm, trust-verified introductions inside an existing partner network rather than through cold outbound prospecting. According to Amelia...
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Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem
Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem Outcome-first co-selling is a partner ecosystem management model where a vendor maps a customer’s desired business outcome to a specific technology workload, then assembles the right ISVs, OEMs, distributors, and channel partners to...
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Agentic RevOps: Signals, Attribution, and Outcomes
Agentic RevOps: Signals, Attribution, and Outcomes Agentic RevOps is reshaping go-to-market strategy by deploying AI agents to handle research, signal detection, and pipeline preparation — tasks that once required significant headcount and costly tooling. According to Cliff Simon, Founder and CEO...
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Distribution Reinvented: AI Playbook for Channel Management
Distribution Reinvented: AI Playbook for Channel Management Distribution and channel management are being transformed by platforms, ecosystems, and AI. The traditional distributor model — focused on warehousing, transactional resale, and hardware margins — has shifted to multi-tier cloud...
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Brand as Leverage: Marketing in the AI Era
Brand as Leverage: Marketing in the AI Era In 2026, partner ecosystem marketing is driven by mind share, not lead volume. Companies don’t lose deals because of inferior products or slower services — they lose because key audiences simply don’t know who they are. This is a trust problem, not a…
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Why Industry 4.0 Demands Partner Ecosystem Orchestration
Jeff Winter on why Industry 4.0 demands partner ecosystem orchestration—uniting modernization, optimization, and transformation pilots into real business change.
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Partner Ecosystem Management: The Multiplayer Advantage
Scott Brinker on partner ecosystem management as the multiplayer advantage—an enduring competitive edge that single-player AI tools cannot replicate.
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From Transaction to Relationship: AI and Channel Management
Eric Brooker on shifting the TSD channel from transaction to relationship—why fragmented supplier portals limit the 12,000 advisors who now span multiple TSDs.
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The Ecosystem Edge: Mastering Ecosystem-Led Growth
Juhi Saha, CEO of Partner1, on the ecosystem edge—how B2B tech firms shift from product-centric selling to mastering ecosystem-led growth.
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Next-Gen PartnerOps Video Podcast featuring Kameron Olsen – Navigating AI Disruption in Partner Ecosystems
Kameron Olsen on navigating AI disruption in partner ecosystems—how private equity consolidation and AI are reshaping the TSD channel and technology value.
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The Future of SaaS: Agents Replace Software?
The Future of SaaS: Agents Replace Software? The Future of SaaS is fundamentally redefining the software industry by shifting from static tools toward dynamic, autonomous agents that execute complex business workflows. In this episode, Sugata Sanyal interviews Alina Vandenberghe, the Co-Founder &...
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Building Scalable Companies via Venture Studios
Building Scalable Companies via Venture Studios A venture studio acts as a central engine that simultaneously builds and scales multiple startups. Unlike traditional accelerators, it offers long-term, hands-on involvement by integrating the roles of entrepreneur, operator, and investor. According...
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Scaling Salesforce Growth Through Focused Strategic Partner Ecosystem Orchestration
Scaling Salesforce Growth Through Focused Strategic Partner Ecosystem Orchestration Partner ecosystem orchestration is the strategic coordination of diverse partner entities within a technology environment to drive scalable revenue and customer success by aligning specific product solutions with...
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Scaling Nonprofit Fundraising Through Strategic Partner Ecosystem Orchestration
Scaling Nonprofit Fundraising Through Strategic Partner Ecosystem Orchestration Partner Ecosystem Orchestration is the strategic alignment of diverse third-party entities to deliver integrated value to a specific market segment. In the nonprofit sector, this involves connecting donors, charitable...
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Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity
Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity In this crucial discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Barry Mainz, CEO of Forescout Technologies, to dissect the Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity. Barry Mainz highlights how the threat landscape...
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Future of B2B Marketing: AI & Trust Redefining the Journey
Future of B2B Marketing: AI & Trust Redefining the Journey The world of B2B Marketing is undergoing a seismic shift, driven by rapid advancements in technology and a fundamental change in how buyers engage. In this insightful discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with...
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RevOps is Dead: Why GTM Ops is the Future
RevOps is Dead: Why GTM Ops is the Future In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Andy Mowat, Founder of Whispered and former RevOps leader at Upwork, Box, Culture Amp, and Carta. They dive into the evolution of Revenue Operations (RevOps), which Andy...
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Future of Managed Service Providers: Automation, Security, and AI
Future of Managed Service Providers: Automation, Security, and AI In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Accardi, CEO of Liongard, for a deep dive into the evolving world of channel partnerships and cybersecurity. Michelle shares her journey through...
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Partner Data, AI, and Trust: The Future of Co-Selling
Partner Data, AI, and Trust: The Future of Co-Selling The future of partnership success hinges on precision, data, and trust in a hybrid channel world. This discussion, led by Sugata Sanyal, Founder & CEO of ZINFI, features two industry pioneers: Dina Moskowitz, CEO and Founder of…
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Modernizing Channel Marketing: AI and Ecosystem Enablement
Modernizing Channel Marketing: AI and Ecosystem Enablement This episode explores the transformative landscape of the IT industry, focusing on how companies are modernizing their approach to the channel. Host Sugata Sanyal, Founder & CEO of ZINFI, is joined by Anthony Graziano, Senior Vice...
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Building a Partner Ecosystem for Digital & Agentic Transformation
Building a Partner Ecosystem for Digital & Agentic Transformation This episode features a discussion between Sugata Sanyal, Founder & CEO of ZINFI, and guest Alex Richards, VP of Partnerships at Quantum Metric. They explore the strategic shift required to build a modern Partner Ecosystem for...
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First Principles Drive Modern Partner Ecosystem Success
First Principles Drive Modern Partner Ecosystem Success In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Nelson Wang, Founder of Partner Principles, to discuss the critical evolution of the partnerships landscape. Nelson Wang, who brings over 20 years of operating...
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HP Reinventing the Future of Work through AI & Partnerships
HP Reinventing the Future of Work through AI & Partnerships This compelling discussion delves deeply into HP's channel strategy and how it is adapting to the future of work, driven by AI and evolving customer demands. Sugata Sanyal, Founder & CEO of ZINFI, speaks with Meg Brennan (of HP Inc.)…
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The Channel's Shift to Partner-Led With AI
The Channel's Shift to Partner-Led With AI In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Raegan Wilson, VP of Ecosystem Innovation and Solutions at Spur Reply. They delve into the dramatic transformation of the channel ecosystem over the last two decades. The discussion...
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AI-Ready Enterprise: Scaling Your People Stack
AI-Ready Enterprise: Scaling Your People Stack The cybersecurity landscape has undergone significant changes over the last three decades, evolving from hardware-based systems to complex, cloud-centric solutions. This evolution demands a new kind of leadership and a redefined channel strategy. In...
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Tech Mahindra's Ecosystem: Driving Outcome-Driven AI Transformations
Tech Mahindra's Ecosystem: Driving Outcome-Driven AI Transformations In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Mayank Shekhar Choudhary, Senior Vice President of the Partner Ecosystem at Tech Mahindra in Europe. They discuss how Tech Mahindra is revolutionizing...
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Building a Partner Ecosystem-First Sales Strategy
Building a Partner Ecosystem-First Sales Strategy In this episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Matt Green, the co-founder and CRO of Sales Assembly. Matt shares his journey from finance to leading go-to-market teams in the B2B tech sector. The conversation dives deep…
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Storytelling: The Heart of Partner Ecosystem Marketing
Storytelling: The Heart of Partner Ecosystem Marketing In this episode, Sugata Sanyal, Founder & CEO of ZINFI, is joined by Ffjorren Zolfaghar, VP of Alliances at IDMWORKS. Ffjorren shares her unique career journey from journalism to the forefront of technology alliances, highlighting how the art...
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Leading Microsoft Ecosystems at Scale in the AI Era
Leading Microsoft Ecosystems at Scale in the AI Era In this episode, Sugata Sanyal the main boss (Founder & CEO) of ZINFI, has a great chat with Nina Harding. Nina is a Corporate Vice President at Microsoft, overseeing how Microsoft works with partners across the Americas region. Nina shares her...
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Industry 4.0 Roadmap: Modernize, Optimize, Transform
Industry 4.0 Roadmap: Modernize, Optimize, Transform In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Jeff Winter, Vice President of Business Strategy for Critical Manufacturing and a leading Industry 4.0 influencer. They dive deep into the core of the Industry 4.0...
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Unlocking Partner Ecosystem-Led Growth
Unlocking Partner Ecosystem-Led Growth In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Rob Moyer, Head of Partnerships at Gong, to explore the intricacies of building a modern, high-growth partner ecosystem. Rob shares his unique perspective, having built partnership programs…
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Talent Recruitment for Startup: Missionaries & Mercenaries
Talent Recruitment for Startup: Missionaries & Mercenaries In this episode, Sugata Sanyal Founder & CEO of ZINFI sits down with Mark Bartlett, Co-founder and CRO of HireClarity, to explore the powerful parallels between military discipline and startup recruitment. Mark, a former naval officer,...
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Partner Performance: Measure What Matters
Partner Performance: Measure What Matters In this episode, Sugata Sanyal Founder & CEO of ZINFI, welcomes Chris Messina from QuarqAI in this talk. They discuss how hard it is to measure what partners do. Chris talks about starting QuarqAI to fix this problem of "invisible" partnerships. This...
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Debunking the Entrepreneurship Myth: Entrepreneurship's Past, Present, and Future
Debunking the Entrepreneurship Myth: Entrepreneurship's Past, Present, and Future In this episode, Sugata Sanyal Founder & CEO of ZINFI speak with Michael Gerber, the legendary author of the E-Myth, and Richard Chambers, a channel sales expert, about the foundational principles of business…
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Future of Marketplaces: Apps, Agents & Alliances
Future of Marketplaces: Apps, Agents & Alliances Marketplaces: Apps, Agents & Alliances In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov, CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. They explore the significant shift from traditional...
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AI in Sales: Navigating the Silent Buyer's Journey
AI in Sales: Navigating the Silent Buyer's Journey The landscape of enterprise sales has dramatically shifted, with buyers making most of their decisions long before engaging with a sales representative. In this new era, where the buyer's journey is increasingly silent and digital, understanding...
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Leadership at a Global Scale: ServiceNow Partner Marketing
Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it's about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve…
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Humanizing Brands: Authentic Stories for Connecting & Partnering
Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun, Founder of A2 Media, and Will Taylor, Co-founder & Chief Partner Officer at Audience-led. The trio delves into the…
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Mastering LinkedIn: Building Personal Brands for Social Selling
Mastering LinkedIn: Building Personal Brands for Social Selling Join Sugata Sanyal, Founder & CEO of ZINFI, hosts a compelling discussion with Chelsea Olsen, Founder of CLOHZ, a leading expert who trains B2B teams on leveraging LinkedIn for pipeline building and closing deals. Chelsea shares her...
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AI-Powered PartnerOps: The Next RevOps Frontier
AI-Powered PartnerOps: The Next RevOps Frontier In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Kyle Edmund Hayes, Founding Partner at Ecosystem Revenue Dynamics. Together, they explore the fast-changing world of PartnerOps,...
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Sales Development: AI's New Playbook
Sales Development: AI's New Playbook The world of sales has undergone a seismic shift, transforming from traditional cold calling to a nuanced, tech-driven, and human-centric approach111. In the age of AI, Sales Development isn't just about making dials; it's about navigating a complex buyer's...
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Tech Partnerships: Driving Integration-Led Growth
Tech Partnerships: Driving Integration-Led Growth In today's complex and evolving digital landscape, strategic Technology Integration Partnerships are no longer a luxury but a necessity for business growth. This podcast delves into the meticulous process of building these vital alliances from the...
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Beyond the Dark Web: Zero Trust for Enterprise Security
Beyond the Dark Web: Zero Trust for Enterprise Security Cyber threats evolve unprecedentedly, and bad actors even weaponize AI. Traditional security approaches are no longer sufficient. This podcast dives deep into the critical need for a Zero Trust Security model, focusing on blocking first and...
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Sales Enablement with EQ in the AI Era
Sales Enablement with EQ in the AI Era The digital landscape is rapidly changing, redefining sales and leadership. This podcast explores how emotional intelligence (EQ) and Artificial Intelligence (AI) fundamentally drive sales enablement and organizational growth. Discover how human skills and...
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Smartsheet's Ecosystem Growth: Powered by PartnerOps Excellence
Smartsheet's Ecosystem Growth: Powered by PartnerOps Excellence The dynamic world of enterprise software demands precision, strategy, and robust PartnerOps for scaling growth and managing complex partner ecosystems. This podcast delves into Smartsheet's meticulous approach to building, evolving,...
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ABOUT THIS SHOW
ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.
HOSTED BY
ZINFI Technologies, Inc.
CATEGORIES
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ZINFI Technologies, Inc. currently has 249 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.
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ZINFI Technologies, Inc. publishes regularly with 249 episodes available. Check the episode list for the typical release schedule.
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