Behind the Numbers: an EMARKETER Podcast cover art

All Episodes

Behind the Numbers: an EMARKETER Podcast — 106 episodes

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Title
1

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail

2

Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers

3

Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers

4

Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

5

Apple After Tim Cook: Where Is It Heading? | Behind the Numbers

6

AI Assistants That Sell You Things On The Side | Behind the Numbers

7

The Great KitKat Heist, the "Sephora-fication" of Walmart, and More | Reimagining Retail

8

Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers

9

Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

10

AI, Brand Safety’s Frenemy | Behind the Numbers

11

The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail

12

AI, Brand Safety’s Frenemy | Behind the Numbers (Video)

13

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

14

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

15

America’s Love-Hate Relationship with (Sports) Betting | In the Game

16

America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)

17

How War Is Impacting American Consumers’ Wallets | Reimagining Retail

18

What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers

19

What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers

20

Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail

21

What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

22

The Ruling That Could Unravel Social Media | Behind the Numbers

23

Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

24

Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers

25

Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

26

3 Consumers Retailers Must Know in the AI Era | Reimagining Retail

27

The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

28

America Is Rewriting Its Relationship with News | Behind the Numbers

29

King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers

30

The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail

31

Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers

32

Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

33

Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail

34

Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game

35

Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers

36

How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers

37

The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition

38

Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail

39

Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

40

Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers

41

What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

42

The Big Creator Breakout in 2026 | Behind the Numbers Special Edition

43

Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

44

Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers

45

Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers

46

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

47

Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers

48

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

49

When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers

50

What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

51

How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers

52

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

53

How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

54

Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers

55

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

56

Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

57

The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers

58

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

59

The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

60

The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

61

The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

62

The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

63

The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

64

The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

65

The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

66

What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

67

The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers

68

The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

69

The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

70

The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

71

The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

72

Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

73

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

74

AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries

75

The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers

76

What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

77

AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries

78

How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

79

A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

80

What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers

81

Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

82

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

83

A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

84

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail

85

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers

86

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

87

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail

88

CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition

89

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

90

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

91

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

92

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

93

CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition

94

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers

95

CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

96

Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

97

The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers

98

The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers

99

MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show

100

From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail

101

Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

102

Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

103

Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

104

The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers

105

The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

106

The Unofficial Most Interesting Retailers List (October) | Reimagining Retail