Behind the Numbers: an EMARKETER Podcast cover art

All Episodes

Behind the Numbers: an EMARKETER Podcast — 163 episodes

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Title
1

Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail

2

Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers

3

Reddit's Growing Importance | Behind the Numbers

4

How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail

5

The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers

6

How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers

7

Kidulting is Big Business | Reimagining Retail

8

YouTube's Complicated Relationship With TV | Behind the Numbers

9

The AI Platforms Race: From Curious to Customer | Behind the Numbers

10

Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail

11

AI IRL: How People Really Use It | Behind the Numbers

12

Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers

13

Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game

14

Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail

15

An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers

16

Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers

17

Bombas and Soles4Souls on What Purpose Looks Like in Practice

18

Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers

19

From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers

20

After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

21

Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers

22

The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

23

The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game

24

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

25

Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

26

What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

27

The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail

28

What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers

29

The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

30

The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

31

Fox + Roku = ? | Behind the Numbers

32

AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers

33

How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail

34

The Secret Behind Every Great AI Agent | Behind the Numbers

35

Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

36

The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

37

Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game

38

Why Advertisers Are Buying Moments, Not Media | Behind the Numbers

39

Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies

40

Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail

41

Apple's New Siri Crashes The AI Party | Behind the Numbers

42

What Travel Will Look Like For Americans This Summer | Behind the Numbers

43

ThredUp Explains How to Make Resale Work for You | Reimagining Retail

44

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

45

AI Can Recommend. But Can It Sell? | Behind the Numbers

46

What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail

47

Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers

48

Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers

49

Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail

50

Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers

51

Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers

52

Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail

53

AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers

54

Caitlin Clark and the Women’s Sports Gold Rush | In the Game

55

Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail

56

Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers

57

Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers

58

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail

59

Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers

60

Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers

61

Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

62

Apple After Tim Cook: Where Is It Heading? | Behind the Numbers

63

AI Assistants That Sell You Things On The Side | Behind the Numbers

64

The Great KitKat Heist, the "Sephora-fication" of Walmart, and More | Reimagining Retail

65

Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers

66

Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

67

AI, Brand Safety’s Frenemy | Behind the Numbers

68

The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail

69

AI, Brand Safety’s Frenemy | Behind the Numbers (Video)

70

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

71

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

72

America’s Love-Hate Relationship with (Sports) Betting | In the Game

73

America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)

74

How War Is Impacting American Consumers’ Wallets | Reimagining Retail

75

What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers

76

What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers

77

Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail

78

What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

79

The Ruling That Could Unravel Social Media | Behind the Numbers

80

Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

81

Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers

82

Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

83

3 Consumers Retailers Must Know in the AI Era | Reimagining Retail

84

The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

85

America Is Rewriting Its Relationship with News | Behind the Numbers

86

King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers

87

The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail

88

Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers

89

Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

90

Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail

91

Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game

92

Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers

93

How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers

94

The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition

95

Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail

96

Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

97

Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers

98

What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

99

The Big Creator Breakout in 2026 | Behind the Numbers Special Edition

100

Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

101

Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers

102

Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers

103

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

104

Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers

105

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

106

When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers

107

What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

108

How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers

109

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

110

How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

111

Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers

112

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

113

Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

114

The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers

115

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

116

The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

117

The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

118

The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

119

The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

120

The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

121

The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

122

The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

123

What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

124

The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers

125

The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

126

The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

127

The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

128

The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

129

Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

130

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

131

AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries

132

The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers

133

What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

134

AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries

135

How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

136

A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

137

What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers

138

Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

139

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

140

A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

141

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail

142

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers

143

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

144

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail

145

CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition

146

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

147

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

148

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

149

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

150

CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition

151

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers

152

CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

153

Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

154

The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers

155

The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers

156

MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show

157

From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail

158

Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

159

Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

160

Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

161

The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers

162

The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

163

The Unofficial Most Interesting Retailers List (October) | Reimagining Retail