All Episodes
Clicks and Clarity with Claire — 40 episodes
$953 Per Lead: The Bidding Strategy Nobody Questioned
Why a Higher Optimisation Score Made Everything Worse
4,085 Keywords, 1 Ad Group, and a Misspelled Headline
$23,000 a Month and Nobody Was Tracking the Phones
Why Your Competitors Are Getting Better Leads—And How to Fix It
How to Outrank Competitors Using Smarter Ad Strategies
The Biggest Google Ads Mistakes You’re Probably Making
Why Your Competitors Are Winning (And How to Beat Them)
Scaling Without Micromanaging: Delegating Google Ads Effectively
Why Your Google Ads Aren't Converting (And How to Fix It Fast)
The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent
Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters
How To Monitor Offline Conversions in Google Ads
How To Use Google Ads Dynamic Keyword Insertion
Google Ads budget quietly leaking away? Audit Your Account Now!
Should You Still Use SKAG For Your Google Ads?
How To Setup Google Ads Callouts
How To Setup B2B Google Ads
How To Setup Affinity Audiences In Google Ads
How To Layer Audiences on Top Of Your Keywords In Google Ads
The Google Ads Extensions You Need To Create
You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks
Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads
The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
Why Your Competitors Are Clicking Your Ads (And How to Stop Them)
Why Your Sales Team Hates Your Google Ads (And How to Fix It)
When Google Says ‘Learning Phase’ — What It Really Means for Your Budget
Competitor Bidding: The High-Risk Strategy That's Draining Your Budget
The Budget Myth: Why Spending More Doesn't Always Mean Better Results
Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions
The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit
The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact
How to Know If Your Google Ads Are Attracting the Right Leads
Inside the Home Inspector’s Google Ads Mess (And How to Clean It Up)
Solar Ads Gone Wrong: The Audit That Exposed It All
The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care
The Display Network Danger: When Your Search Ads Go Rogue
Broad Match Blunders: Are You Throwing Money at the Wrong Keywords?