All Episodes

Get Weird Early: Brand Marketing for Devtools

Secretive Marketing vs Loud Marketing?

Show & Tell: how we're using agents

What to BUILD vs BUY in your 2027 Marketing Stack

CMS Is Dead, Loops Are In, CMOs Are Getting Fired

Site Teardowns + Marketers on Claude Code

AIE is a MUST for Devtool Marketers

Email is DEAD, right?! + Practical AI Marketing

How to Sponsor a Developer Event: React Miami Review

Where do the SaaSpocalype & Facebook Ads fit into your GTM Strategy?

When Overreaction Becomes the Story

SLOP FORK

Squandering a Billionaire's Attention

Super Bowl Ads, Counter Positioning, and Surfing the Wave

Cursor (Leerob) DevRel vs Sanity CMS Marketing

[bonus] Hank's Email Drafts

Devtool Hits vs Flops: Replicate, RunLayer, and Kalshi

39: Rage Bait and Technical SDRs

38: One small Conf Combo, please

37: The Right Way to Win Attention

36: Drowning in DevRel Demand

35: ZAG HARDER while others ZIG

34: Triangle Man and the Merchants of Complexity

33. Browserbase's Growth Engines

CEO ESSENTIALS | "Ship something you're ashamed of" (Paul Klein IV, CEO @ Browserbase)

When Giants Fight, Underdogs Get Noticed

31: Cloudflare vs Perplexity, Laracon Recap, & Old News

Devtools are Pivoting + Cluely Hype

When Big Tech Copies You

Three Levels of Ad Landing Pages

Clark, Cringe, & Counterpositioning: Retool vs Superblocks

PLG isn't Passive: Multi-Product Startups + AI Distribution Wars

Meeting Haters at React Miami

Hard Times for Developer Marketing

How to Hire Marketers Like Vercel, Auth0, & Laravel

Hats, Haters, & Hackathons

Did Laravel do a PERFECT developer marketing launch?

Raycast launches the future while Bybit fights for survival

Enablement Beats Collateral & Credit Card Gates

Traffic from AI Chat is Growing Faster Than We Thought

Stop EXPLAINING your SaaS; SHOW why it's great instead

Developer Marketing lacks Vision

Devin AI, SF Dinners, & Raycast Ad

The Perfect First DevRel Hire for Devtool Startups

Master AI + New Media in 2025 with Us

Is attention & amplification more important than money now?

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

Sell to Developers' Human Needs

2 fights, 1 booth, and 0 cookies

The Rippling Effects of a Week Launch

Obsessed with Service as Software (with Marcel Santilli)

More Launches and Cool Dev Tools Websites

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

Pre-PMF Ads & Design Partners Done Right

Boring Launches & Bad Names | Code to Market 03

Show-don't-tell Launches & Fighting to (not) Persuade

Devtool Influencer Sponsorship and WordPress Scorched Earth