All Episodes
Code to Market — 48 episodes
Where do the SaaSpocalype & Facebook Ads fit into your GTM Strategy?
When Overreaction Becomes the Story
SLOP FORK
Squandering a Billionaire's Attention
Super Bowl Ads, Counter Positioning, and Surfing the Wave
Cursor (Leerob) DevRel vs Sanity CMS Marketing
[bonus] Hank's Email Drafts
Devtool Hits vs Flops: Replicate, RunLayer, and Kalshi
39: Rage Bait and Technical SDRs
38: One small Conf Combo, please
37: The Right Way to Win Attention
36: Drowning in DevRel Demand
35: ZAG HARDER while others ZIG
34: Triangle Man and the Merchants of Complexity
33. Browserbase's Growth Engines
CEO ESSENTIALS | "Ship something you're ashamed of" (Paul Klein IV, CEO @ Browserbase)
When Giants Fight, Underdogs Get Noticed
31: Cloudflare vs Perplexity, Laracon Recap, & Old News
Devtools are Pivoting + Cluely Hype
When Big Tech Copies You
Three Levels of Ad Landing Pages
Clark, Cringe, & Counterpositioning: Retool vs Superblocks
PLG isn't Passive: Multi-Product Startups + AI Distribution Wars
Meeting Haters at React Miami
Hard Times for Developer Marketing
How to Hire Marketers Like Vercel, Auth0, & Laravel
Hats, Haters, & Hackathons
Did Laravel do a PERFECT developer marketing launch?
Raycast launches the future while Bybit fights for survival
Enablement Beats Collateral & Credit Card Gates
Traffic from AI Chat is Growing Faster Than We Thought
Stop EXPLAINING your SaaS; SHOW why it's great instead
Developer Marketing lacks Vision
Devin AI, SF Dinners, & Raycast Ad
The Perfect First DevRel Hire for Devtool Startups
Master AI + New Media in 2025 with Us
Is attention & amplification more important than money now?
Obsessing over Competitors & Blaming Marketing (Devtool Founders)
Sell to Developers' Human Needs
2 fights, 1 booth, and 0 cookies
The Rippling Effects of a Week Launch
Obsessed with Service as Software (with Marcel Santilli)
More Launches and Cool Dev Tools Websites
Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement
Pre-PMF Ads & Design Partners Done Right
Boring Launches & Bad Names | Code to Market 03
Show-don't-tell Launches & Fighting to (not) Persuade
Devtool Influencer Sponsorship and WordPress Scorched Earth