All Episodes

Remote working is the cure for burnout ❤️‍🩹

Every website should have a blog, it's great for SEO 🗃️

You only need to worry about Trademarks once you’ve made it ®️

A CV Is All That Matters. You Only Need A Portfolio If You Want A Creative Job 📄

The More Tech Tools You Add To Your Stack, The Better And More Efficient Your Business Will Run ⌨️

The Best Leaders Are Always Available To Their Teams, Because Being Instantly Reachable Shows Commitment And Keeps Everything Moving 🚪

What Happens Outside My Industry Has No Effect On My Business, So I Don't Need To Pay Attention To External Factors 🌍

AI Can Give Me All The Answers, I Don’t Need To Ask My Customers For Feedback Any More 👂

If It’s Measurable, It Must Matter – All Metrics Are Equal 🧮

We Don’t Need A Formal Agenda For Every Meeting, This Kills The Free Flow Of Ideas And Creativity 🧾

Website Content Doesn’t Expire Once You Publish It; It Keeps Working Forever 🪦

Delegating Tasks Means You’re Avoiding The Hard Work And Being Lazy ⚙️

Employer Branding Is Only Important For Writing Job Adverts 🏗️

Our Competitors Are Only The Ones Selling The Same Thing As Us 🥊

Brand Awareness Campaigns Are Useless And Just A Waste Of Money As They Don’t Drive Sales 📣

You Need Fancy Tools And Software To Succeed In Digital Marketing 🧰

SEO Doesn't Matter Anymore; People Just Use ChatGPT Instead 🔍

Personal Branding Is Just For Influencers 👤

The Most Important Growth Metric On Social Is How Fast You Get Followers 📈

I Don’t Have Time To Run Focus Groups, We’ll Just Send A Survey And Get The Same Information👂

Your Best Selling Product Is Always Your Most Valuable 🗂️

Freelancers And Agencies Are Too Expensive; We’re Better Off Doing It All In-House 💼

We’re Getting Sales, So We Don’t Need To Worry About Who Our Ideal Customer Profile (ICP) Is 🧐

Data Security Is Only Something IT Or Tech Companies Have To Worry About 🔐

A CRM Is A Tool Only For Tracking Sales And Managing Contacts 🧩

Localisation Is Just About Translating Words Into A Local Language 📍

Brand Guidelines Are Only Necessary for Medium to Large Size Businesses 📖

My Website Only Needs A Homepage And A Contact Form 🖥️

You Should Delete All Negative Feedback Online To Protect Your Brand's Reputation 🛑

Content Calendars Are Only for Big Brands with Large Teams 🗓️

If sales are slowing down, my business is failing 📉

If Your Business Is Making A Profit, Everything Else Will Fall Into Place 💰

Social Media Changes Too Fast, So Keeping Up Isn’t Worth The Effort ⚡

Video Marketing Is Only For Big Brands With Big Budgets 🎥

Slow Responses Don’t Harm Brand Reputation ⏳

Data-Driven Strategy Limits Creativity 🎨

You Can’t Influence Word-Of-Mouth Marketing 💬

You Need A Physical Location And Presence To Be Taken Seriously As A Business Or Professional 🏢

SWAG Is Outdated In The Digital Era 🖤

If You Build It, They Will Come 🏗️

More Traffic Always Equals More Sales 🛍️

Strategy And Planning Are The Same 🗺️

Brand Ambassadors Are Only Celebrities Or Paid Influencers 🗣️

Landing Pages Are Only Useful For Ad Campaigns 🚀

Content Marketing Is Just About Blogging 📝

Marketing Automation Is Impersonal And Lacks A Human Touch 🤖

You Should Follow The Best Time To Post Guides For All Social Platforms 🕑

Sales Data Is All That Matters Because The Purpose Of Business Is Making Money 📊

We Don't Need A Retention Strategy, We Get Good Feedback And Our Customers Like Us 🤝

Marketing And Branding Are The Same Thing 🤝

Only Established Brands Can Survive In Saturated Markets 🌱

Cost Per Acquisition Is Too Complicated To Calculate 💰

Sales And Marketing Funnels Are Too Time-Consuming And Complicated To Set Up 🧮

SWOT Analysis Is Just A Brainstorm Exercise And Has No Real Value In Everyday Business 🧠

My Website Looks Fine On Desktop, So I Don’t Need To Worry About Mobile Optimisation 📱

Posting On Every Hashtag Holiday Will Increase Engagement And Sales 📅

QR Codes Are Outdated, Nobody Uses Them Anymore 📉

Website Hosting Is Not Important, We Have Other Things To Spend Our Budget On 💸

We Don't Need A Pricing Strategy, We Just Need To Undercut Our Competitors 🔪

We Don’t Do Any Paid Media, So All Our Marketing Is Free 🆓

Having A Professional Tone Of Voice Means Being Formal 😎

Passive Customers Are Less Valuable Than Active Customers 💎

All Marketing Channels Are Equally Important, So We Should Invest In All Of Them All At Once 🔄

We’re Going To Work With A Marketing Expert, They Know What They Are Doing, So We Don’t Need To Do Anything 🙄

Formal Agreements And Contracts Are Only Necessary For Big Projects 😲

Any Content And Assets Made For Our Brand Are Automatically Owned By Us 🤡

We've Conducted An A/B Test Before, Therefore We Don't Need To Do It Again 🥸

KPIs Are Only About Financials, So Not Relevant To All Departments 😵‍💫

SEO Takes Too Long To See Results, So It Can’t Help With Lead Generation Now 🤕

Asking For Reviews Is Pushy And Only Relevant For Small Businesses 🫥

What We Offer Is So Unique That We Don't Have Any Competitors 😮‍💨

Tagging And Tracking Are Only Relevant For Digital Marketing Activities, Not For Real-Life Activities ☝️

B2B Marketing Needs To Be Corporate And Cannot Be Creative 🥴

Email Marketing Is Completely Dead 😵

TRAILER || Engage And Thrive (EAT) hosted By Taelon

Data Is Time-Consuming, And We Don't Have That Kind Of Time To Review And Analyse 🫨

I Don't Need A Go-To-Market Strategy, I'm Just Going To Launch And See What Happens 🤠

Ads Don’t Work On Me, That Means My Business Doesn’t Need Ads 🤔

We're On Social Media, We Don't Need A Website 🫠

I Don't Need A Business Plan Because It's All In My Head 🤯

I Need To Be On Every Social Media Platform 🥵

I Have A Logo Therefore I Have A Brand 🫣

My Target Customer Is Everyone 😑