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All Episodes

Frictionless Marketing — 74 episodes

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Title
1

The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello

2

Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care

3

Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy

4

Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner

5

Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence

6

Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite

7

Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood

8

Inside-Out Communication: Engaging Employees First and Then Stakeholders

9

Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle

10

Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics

11

Siemens AG Chief Communications Officer, Lynette Jackson

12

Linda Zink, CMO of The Simply Good Foods Company

13

Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis

14

Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland

15

Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy

16

Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer

17

iHeart Media CCO, Wendy Goldberg

18

ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing Patient Communities

19

Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino

20

How AARP is Championing the 50+ Market with Martha Boudreau

21

Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet

22

Leading with Purpose A Conversation with Laura Lane, UPS's Chief Corporate Affairs and Sustainability Officer

23

HEINEKEN's Chief Transformation Officer, Stacey Tank

24

DELL’s Senior Vice President, Corporate Affairs, Jennifer 'JJ' Davis

25

COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez

26

WHITE CASTLE CMO, Lynn Blashford

27

PRUDENTIAL SVP & CCO, Alan Sexton

28

TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo

29

KIA VP of Marketing, Russell Wager

30

CAMPARI’s Head of Marketing, Andrea Sengara

31

IBM’s CCO & SVP of Marketing and Communications, Jonathan Adashek

32

FORD CCO, Mark Truby on 21st-Century Brand Storytelling

33

ORGANON CCO, Wendy Lund on Merging Passion and Purpose with Your Career

34

MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance

35

UNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs Marketshare

36

MOLSON COORS CCO Adam Collins on Brand Rivalries, Profitable ESG, and Launching the First Superbowl Ad in the Metaverse

37

INSPIRE BRANDS CCO, Chris Fuller on Managing Multiple Brands, Modern Approaches to CSG, and Why Empathy is the Silver Bullet for Resilient Cultures

38

PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer

39

Land O’Lakes CCO Kim Olson on Executive Female Leadership and Sustainability

40

GETTY IMAGES' CMO & Chief Product Officer, Gene Foca and Grant Farhall

41

DICK’S Sporting Goods CCO Peter Land

42

Goodyear CCO, Laura Duda on Purpose, Unexpected Partnerships, and Talking the Talk before Walking the Walk

43

Wendy’s Chief Corporate Affairs & Sustainability Officer, Liliana Esposito, on Maintaining a Winning Edge in Social

44

UNITED CCO, Josh Earnest on Lessons Learned as Obama’s Press Secretary

45

PFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma

46

Trust is Core Competency with SC JOHNSON CCO Alan VanderMolen

47

Mondelēz CCO, Russ Dyer on Oreo’s Real-Time Content Engine, Inventing Your Own ESG Best Practices, and the Importance of Having a Hunger for Networking

48

Galderma VP & GM, June Risser

49

LEVI’S Global Brand President, Jen Sey

50

GODIVA CMO, John Galloway on Bringing Sweetness to 2020

51

Origin Stories: Jordan Silbert & Q Mixers

52

BAYER US VP of Corporate Affairs, Ray Kerins, on Crisis Comms and the Role of Communications in the Covid Economy

53

Mentor by J&J President Diane Gomez Thinnes

54

Best Buy CCO, Matt Furman on Storytelling Over Data & Championing Truth in the DEI Discussion

55

VISA CCO, Paul Cohen, on Experiential Communications and the Importance of Overcommunicating to Employees During Covid

56

BENTLEY MOTORS CCO & CMO, Jeffrey Kuhlman, on DEI and Holding Safe Events During COVID

57

CARNIVAL CRUISE LINE CCO, Chris Chiames, on Weathering a Brand Through the Rough Waters of COVID-19

58

Luminaries Circle: LEVI’s CCO, Kelly McGinnis & Maureen Lippe on Executive Female Leadership

59

KAO President Karen Frank on Launching Brands During Covid & Balancing Intuition and Data

60

Serving Up Your Brand’s Recipe for Lasting Change With YUM! BRANDS CCO, Jerilan Greene

61

MASTERCARD CMO, Raja Rajamannar on Serving vs. Selling

62

Catherine Blades, CCO of AFLAC

63

SOUTHWEST AIRLINES CCO, & SVP Linda Rutherford

64

Spotify’s Head of Communications, Dustee Jenkins

65

AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications

66

Conagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid

67

Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR

68

LG Electronics’ Head of Global Corporate Communications, Ken Hong

69

Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman

70

Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market

71

Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives

72

Paypal’s Uniquely Integrated Communications Department with Franz Paasche

73

eBay's Dan Tarman On Digital Disruption & Purpose

74

This Is Frictionless Marketing