All Episodes

Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business

Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product

Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel

🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action

🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission

🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate

🍫 Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love

✳️ The Sustainability Future Trap - Marcel Aberle, trend & future researcher

🧀 Creating a longlasting system - Gerrit Woerle from WOERLE

💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine

♻️ Transforming a Company - Stefan Grafenhorst from Greiner

☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl

🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable

🪩 Making Sustainability Lighter - Jonas Spitra from SCHOTT about making a super complex topic simple

🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands

💪 Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability

🦕 Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand

⚖️ Sustainability Reports for Marketing? - Veronika Montes on the role of ESRS and ESG

🪻 Growth with Responsibility - Lars Zirpins from Weleda about their soulbrand

🌱 How do things end? - Joe Macleod about the role ends play in sustainability

🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years

⭐️ Scarcity in Marketing and Sustainability

👕 The Sustainable Brand Magic of Patagonia

✋ The No. 1 Marketing Mistake + How You Can Avoid It

🐘 How do we change behaviour (sustainably)?

🐟 "Back to the Origins" - Julius Palm from followfood on transparency and the challenge to become mainstream

🔋 "Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy

🐸 "A company that takes care of the future" - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy

🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability

📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing

♻️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing

🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education

🌳 "Using marketing to transform the economy" - Jillian McFarland from Forest Bridge about new ways of green advertising

🏔️ "Das Wirtschaftssystem verändern" - Manfred Meindl von VAUDE über die Rolle von Marketing

🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability

✨ Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl

💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie

📬 "It's all about the benefits" - Sara Aust from Storebox about scale-up marketing

🧘‍♀️ "Sustainability as an integral part of business" - Anoushka Grover from Deliciously Ella on marketing for impact driven companies

🥤 "It is all about purpose" - Johanna Perret from RECUP on building a love brand

🎛️ "Sustainability is not a simple switch" - Clemens Mayer on greenwashing and the road to a sustainable future

💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future

🚙 "We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)

🍉 "Ideas have to be simple" - Carl-Emil Jensen from Too Good To Go about how to use creativity for good

🌐 "Groß denken und handeln" - Christina Volk von SAP über Impact auf globaler Ebene

🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke

🔮 "The future that excites us" - Cordula Pfluegl from The Next Web about the mega trends of AI and sustainability

🦋 "Marketing kann authentisch sein" - Barbara Bleier-Serentschy über das Marketing der Volksbank Wien AG

👣 "Die Welt in kleinen Schritten retten" - Strategin Hildegard Linsbauer über Nachhaltigkeit

🦸 Can Marketing be Sustainable (and achieve goals)? - On the superpower of marketing and how to use it for good.

💚 "Das Richtige Tun" - Georg Wenger-Rami über Nachhaltigkeit als gelebte Praxis bei der oekostrom AG

⚡️ "Nachhaltigkeit treibt das ganze Unternehmen" - Sandra Haiden über Krisenmanagement und Nachhaltigkeit bei der Wien Energie

💡 "Das Einzige, was mich fasziniert, sind Ideen." - Mariusz Jan Demner über die Kunst der Verdichtung in der Werbung

📜 "Meaningful Emotional Experiences" - Sabrina Oswald über Storytelling

🥇"First Mover im Marketing": Lukas Kraetschmer über Innovationskampagnen von Ströck