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All Episodes

Head Start — 96 episodes

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Title
1

Building Africa's First Marathon Major

2

Marathons as Public Healthcare

3

The Future of Race Experience

4

Stewarding the World’s Largest One-Day Fundraiser

5

How Sydney Became a World Marathon Major

6

Building Community, Brand and Fandom

7

What Might a Marathon in 2100 Look Like?

8

Leading the Future of the Boston Marathon

9

Purpose Is the New Pace

10

Seizing the Third Running Boom

11

Inside the Future of the World Marathon Majors

12

Race Medals

13

Community & Inclusivity at the LA Marathon

14

Introducing: The Future of Running

15

Race Trends 2024

16

Permits

17

2024 Global Runner Survey

18

Waivers

19

Course Measurement & Certification

20

Race Insurance

21

Crisis Communications

22

Race Trends 2023

23

Instagram & Influencer Marketing

24

Designing a Race Course

25

Building a Race Series

26

Spotlight: Hood to Coast

27

Supporting Female Athletes

28

Spotlight: Boulderthon

29

The 2013 Boston Marathon Bombing

30

Sponsorship Proposals

31

Race Merchandise

32

Race Medical Planning

33

The Business of Trail & Ultra Races

34

Mastering Social Media

35

Hiccup: Reusable Water Cups

36

Spotlight: SBT GRVL

37

Race Photos

38

Engaging Local Media

39

Building a Race Budget

40

Race Trends 2022

41

Spotlight: HYROX

42

Scaling Up

43

Cracking Gen Z Runners

44

2022 Podcast Highlights

45

Spotlight: Around the Crown 10K

46

[Bonus] Going Solar

47

Carbon Neutral Race Production

48

Designing Actionable Race Surveys

49

Starting Out as a Race Director

50

TikTok Marketing

51

Managing Stress

52

Finding & Approaching Sponsors

53

Getting to Zero Waste

54

2022 Global Runner Survey

55

Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting

56

Facebook Ads I: Strategy, Funnels, Campaigns, Targeting

57

The Sponsorship Seeker's Mindset

58

iRewind: Personalized Race Videos

59

Trademarking Races

60

Email Marketing

61

Market Update: Are We There Yet?

62

SMS Marketing

63

Race Announcers!

64

[Bonus] The Space Force T-Minus 10-Miler

65

The Council for Responsible Sport

66

Recruiting & Managing Volunteers

67

[Bonus] Fraud at the Portland Marathon

68

Building Your Brand

69

Understanding Marketing Psychology

70

Race Trends 2021

71

Race Expos

72

DIY PR & Mastering Earned Media

73

Looking Ahead to 2022

74

Marketing Your Race Internationally

75

Buying and Selling Races

76

[Bonus] GiveSignup | RunSignup Winter Symposium

77

SEO for Races

78

Running a Race Ambassador Program

79

[Bonus] The Big Tyvek Squeeze

80

Growing a Digital-First Race

81

Nailing Race Day

82

The Power of Race Reviews

83

Building an RFID Race Timing System

84

Improving Race Sustainability

85

Managing Participant Flows

86

Selling Sponsorships

87

Race Trends: Summer 2021

88

Kids Runs

89

Ooho: Edible Water Bottles for Races

90

Charity Partnerships

91

Bluetooth Timing

92

Trail Race Safety

93

How to Market Your Race in 2021

94

Trees not Tees: A Green Alternative to Race Swag

95

Race Cancellation Insurance in the Age of Pandemics

96

Welcome to Head Start!