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All Episodes

IAB.THERE — 116 episodes · page 1 of 2

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1

The Washington Post's Joy Robins: From Context to Consumption

2

IAB's Sue Hogan and Brad Berens: Buy-Side COVID Impact Study

3

Facebook's Nada Stirratt: How All Businesses Are Now Ecommerce Businesses

4

StrawberryFrog's Scott Goodson on Movement Marketing

5

Gameloft's Suellen Aguiar and The Coca-Cola Company's Carla Dart on the Power of Gaming as a Marketing Channel

6

Profitero's Bryan Wiener and Johnson & Johnson's Surabhi Pokhriyal: COVID's Impact on eCommerce and Consumer Shopping Behavior

7

Google's Sarah Carberry on Culture-Driven Marketing

8

Encore: Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho: How to Build a Brand People Love From Day One

9

SeeHer and ANA's Nadine Karp McHugh: If You Can See Her, You Can Be Her

10

Terry Bond, Robin Amos Kahn, and Dan Moriarty on Burst Training

11

Encore: Hubble Contact's Jesse Horwitz on Bringing a Brand to Life

12

Encore: Megaphone's Brendan Monaghan: Listen Up Listen Hard, Podcasts Are Here to Stay

13

OpenSlate's Mike Henry on the Future of Brand Safety and Brand Suitability on Emerging Platforms

14

GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

15

Nielsen's Susan Lauinger: Measurement

16

iHeartMedia's Bob Pittman on Boundless Potential

17

Google, Unity, Facebook and Snap Inc. on Augmented Reality: A New Frontier

18

IAB's Eric John and Nina Munoz: 2020 IAB Audience Week Preview Show

19

Fyllo's Nicole Cosby: Will Cannabis Spark Ad Revenue Across the U.S.?

20

CNN Digital and WarnerMedia's Christine Cook and CNN's Robin Garfield: Supporting the Value of News Advertising

21

LiveIntent's Kerel Cooper: The Dual Challenges of Identity

22

Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho: How to Build a Brand People Love From Day One

23

Kimberly-Clark’s Daniel Allen on CPG and Digital Marketing

24

2020 IAB Podcast Upfront Preview Show with IAB’s Brad Berens, Craig Coleman, Sue Hogan, and Zoe Soon

25

Roku’s Tim Natividad on The Continued Growth of Streaming During the Pandemic

26

Taboola’s Adam Singolda: What Drives Readership Across Today’s Multichannel Digital Ecosystem

27

Dentsu Aegis Network's Brian Monahan: From Media Planning to Audience Planning

28

The Ignited Company's Denice Torres on Leadership and Business Transformation in a Time of Crisis

29

Centro's Shawn Riegsecker: Innovation in a Time of Automation and Recovery

30

Altice USA's Jon Steinberg: Stand By for the News

31

Comscore's Bill Livek and LiveRamp's Scott Howe on Ushering in the Next Generation of TV

32

BidSwitch's Barry Adams on Emerging Challenges Around Cookie and IDFA Deprecation

33

eBay’s Suzy Deering on Leading in Unprecedented Times

34

IAB and IAB Tech Lab's Dennis Buchheim and Angelina Eng: IAB Tech's Lab Mid-Year Report

35

MAGNA Global's Luke Stillman on Programmatic Advertising in 2020 and Beyond

36

Flashtalking’s John Nardone on Better and More Measurement Standards

37

Wavemaker's Amanda Richman on Leadership During Difficult Times

38

Cadillac’s Melissa Grady: From Obstacles to Opportunities

39

IBM Watson Advertising’s Dave Olesnevich on The Need for A.I. Standards

40

IAB's Sue Hogan and Orchid Richardson on the IAB State of Data Report

41

AdColony's Matt Barash on Getting in the Hands and Minds of Consumers

42

IAB and IAB Tech Labs's Eric John, Amit Shetty, and Angelina Eng on the State of Video Measurement

43

Media.net's Vaibhav Arya on Identity, Privacy and Contextual in a Rapidly Changing Marketplace

44

Accenture Interactive's Scott Tieman and GSK's Scott Grenz on Programmatic In-Housing Beyond 2020

45

GlobalWebIndex’s Carrie Seifer: Insights Into Action

46

Knockout Music's Franke Previte on One World: A Global Anthem for Change Lead by Oscar and Golden Globe Winner Franke Previte

47

IAB's Chris Bruderle and Zoe Soon: 4th Annual IAB Podcast Ad Revenue Report

48

Trestle’s Jennifer Johnson on Transparency and Brand Success

49

Engine Group’s Kasha Cacy on The Pulse of the Consumer During COVID-19

50

Gameloft's Quentin Moreau Defarges on Mobile eSports and Gamification: Creative Ways to Reach Unreachables

51

Titanium Worldwide's Robyn Streisand-Luppino and The Phluid Project's Rob Smith on Next Generation LGBTQ

52

Encore: DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

53

Communo’s Ryan Gill on The Sharing Economy’s Impact on the Ad World

54

Criteo’s Megan Clarken: The Future of Addressable Targeting

55

Snap’s Peter Naylor: Successful Selling Strategies from a Seasoned Sales Net Vet

56

NewFronts 2020 Debrief Show Powered by Hulu with Lexus's MaryJane Kroll, Omnicom Media Group's Catherine Sullivan, and Essence Global's Adam Gerber

57

NewFronts 2020 Kick-Off Show with Content Ink's John McCarus and BrandVerge's Lynn Browne and Mollie Kehoe

58

MeetingScience's Eric Porres on Meetings, Productivity, and What’s Changed During the Coronavirus Crisis

59

IAB's Sue Hogan on COVID's Impact on Ad Spend 2020: The Transformation of the Television Marketplace

60

Matter More Media's Brittney Duncan and Beam Suntory's Tracey Scheppach: IAB THERE Streaming Edition Powered by Hulu: June 15, 2020

61

Publicis Media's Helen Lin on Agile Marketing in the COVID World

62

Hudson MX’s JT Batson: The Time is Now for a Change Equity Movement

63

Method Media Intelligence’s Shailin Dhar on Misperceptions of Ad Verification During COVID-19

64

PubMatic’s Rajeev Goel: The Internet Is Going To Double In Two Years. Advertising Will, Too.

65

Magid's Mike Bloxham and Hulu's Asaf Davidov: Streaming Edition Powered by Hulu: June 8, 2020

66

Eargo’s Shiv Singh on How to Navigate with Savviness in a Post-Trust Era

67

GroupM's Joe Barone, World Federation of Advertisers's Rob Rakowitz, and Publicis Media Exchange's Yale Cohen on Brand Safety & Suitability

68

TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion

69

Encore: Facebook's Carolyn Everson on Adapting Leadership in Times of Crisis

70

Encore: UWG's Monique Nelson on Driving Meaningful & Measurable Business Results Through Diversity & Inclusion

71

Frameplay’s Cary Tilds: Next Gen Advertising in Video Games

72

Digitas's Adam Buhler: The Art of The Hack And How It Stimulates Agency Innovation

73

Roku’s Alison Levin on Streaming, OTT and Advertising Opportunities During this Pandemic

74

USC Annenberg School for Communication and Journalism, Center for the Digital Future's Jeffrey Cole on The Coronavirus Disruption Project

75

DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

76

Giant Spoon’s Adam Wiese on Brand Building During a Recession

77

Facebook’s Carolyn Everson on Adapting Leadership in Times of Crisis

78

Sports Media Challenge | WeRGenZ's Kathleen Hessert on How Gen Z is Redefining Media and Technology

79

Upstream Group’s Doug Weaver: Effective Selling Strategies During a Crisis

80

Hubble Contacts’ Jesse Horwitz on Bringing a Brand to Life

81

Media Rating Council’s George Ivie on Cross-Platform Media Measurement

82

Bombas’s Randy Goldberg on What Brands Need to do to Succeed During this Crisis

83

Wet Cement’s Jennifer Willey on Fearlessness at Work

84

Rhone’s Nate Checketts & Dagne Dover’s Deepa Gandi on the Brands X Better Initiative

85

Amobee's Philip Smolin on an Upfront Reboot: Reimagining the Cross-Platform Video Marketplace

86

Profitero’s Sarah Hofstetter on Coronavirus & Shopping Behaviors

87

LUMA Partner’s Terry Kawaja: Surveying the Industry Landscape

88

ZEFR's Richard Raddon on Supporting the News & Protecting Brand Equity in the Age of COVID-19

89

Amplifi US | Dentsu Aegis Network's Mike Law on the Impact of COVID-19 on Ad Spend: Buy-Side Trends

90

Beeswax’s Ari Paparo on Consolidation, Machine Learning & the Future of Programmatic

91

Index Exchange's Andrew Casale: COVID-19 & the Current & Future Impact on Programmatic Ad Buying

92

Rakuten Advertising's Julie Van Ullen on Rakuten Advertising's Direct to Consumer Study

93

NBCUniversal's Josh Feldman: Innovations in Shoppable Television with NBCUniversal Checkout

94

Integral Ad Science’s Lisa Utzschneider on Leading Brands to Safety in a Time of Change

95

Simulmedia’s Dave Morgan on Advanced Television in the World of Coronavirus

96

S4 Capital's Sir Martin Sorrell: A Guide to Withstanding the COVID-19 Crisis

97

UWG's Monique Nelson on Driving Meaningful & Measurable Business Results Through Diversity & Inclusion

98

Ampersand’s Nicolle Pangis on Remaining Resolute to Stay Connected: Why AudiencesMatter Through Disruption

99

IAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-Side

100

Rubicon Project’s Michael Barrett on The Power of Two: The Future of Connected TV and the Evolution of the SSP