Marketing Beyond with Alan B. Hart cover art

All Episodes

Marketing Beyond with Alan B. Hart — 57 episodes

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53: From Priceless to timeless: How brands endure: Insights from Mastercard Executive Vice President and Head of Marketing and Communications for the Americas Rustom Dastoor

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Rerelease: Building billion-dollar brands with purpose: Insights from Mars Snacking North America & Global Ice Cream President Anton Vincent

3

52: Connecting brand to demand in a zero-click world: Insights from Zoom Chief Marketing Officer Kimberly Storin

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51: Connecting creativity and commerce: Insights from Walmart Connect Vice President of Business and Product Marketing Khurrum Malik

5

50: The future of fandom and its impact on brands: Insights from Electronic Arts GM and Senior Vice President of Global Marketing Andrea Hopelain

6

49: Inside the Shifts Shaping CMO Roles and Hiring: Insights from Spencer Stuart's Marketing, Sales & Communications Officer Practice Leader, Richard Sanderson

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48: Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy

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47: Thoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico

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46: How Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski

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45: Scaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin Skirde

11

RERELEASE: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

12

44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie

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43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton

14

42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet

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41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih

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40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach

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39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell

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38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo

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37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University

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Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach

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36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka

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35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

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34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles

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33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton

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32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze

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31: Turning a marketing idea into a product: Insights from Sift's former Chief Marketing Officer Armen Najarian

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30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent

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29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo

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28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey

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27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese

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26: Is your governance ready for AI? Insights from OneTrust Chief Marketing Officer, Michael Schanker

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25: Leading people-focused tech transformations: Insights from Marathon Petroleum Corporation Commercial IT Leader, Justin Schwartz

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24: Increase productivity with a digital workforce: Insights from TeamViewer Chief Executive Officer, Oliver Steil

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23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens

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22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce

36

21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie

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20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs

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19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good

39

18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna

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17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google

41

16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising

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15: Live from Cannes Lions 2025: Candid conversations on the future of marketing

43

14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

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13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe

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12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective

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11: Exploring the "2025 CMO Tenure Study": Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart

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10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review

48

9: What's next for performance marketing? Insights from Ed Kennedy, group product marketing manager at Adobe

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8: Agentic AI and the attention economy: Insights from Ryan Fleisch, head of product marketing for Adobe Real-Time CDP, and audience manager at Adobe

50

7: How GIFs deliver branding magic: Insights from Kevin Hein, CGO at GIPHY

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6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript

52

5: Using 'fan truths' to drive a fast-food renaissance: Insights from Tariq Hassan, chief marketing and CX officer at McDonald's USA

53

4: Unleashing growth with the 'yes, and' strategy with Jenn Garbach, CMO at PNC Bank

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3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport

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2: Driving paint trends with Behr's Color of the Year: Insights from Andy Lopez, SVP and Head of Global Marketing at Behr Paint Company

56

1: Marketing meets public policy at Neara: Insights from Mary Cleary, VP of Marketing, Communications & Public Policy

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Introducing Marketing Beyond with Alan Hart