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All Episodes

Marketing Mix Man Podcast — 57 episodes

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Title
1

57: Big Ideas and why do so few brand have them?

2

56: Competitive Point of Difference

3

55: Paralympics 2012 - inspired marketing

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54: Prince Harry and Las Vegas

5

53: Naked Footballers

6

52: Interrogation As An Innovation Tool

7

51: Olympic Gold vs Bronze Medal

8

50: Is Marketing Strategy Dead?

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49: Is product placement on TV good for brands?

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48: Is story telling important for brands

11

47: Topless Car Wash: learnings

12

46: 7 online trends you need to be aware of

13

45: Can only the young do digital marketing?

14

44: 5 traits of great marketing leaders?

15

43: 7 Tips to connect with bloggers

16

42: Winning by having an enemy?

17

41: Price your way out of though times?

18

40: Cost cut out of though times?

19

39: TV versus THE TV. Implications?

20

38: What reality TV shows teach us about winning

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37: Dealing with market turbulence

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36: The Sun on Sunday launch

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35: Offline Brands Ousting Online Brands? Or not

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34 Marketing in a digital world

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33 Death of User Generated Content?

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32 Digital Strategy

27

31 How to get teams that win?

28

30 Winning a race by standing still?

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29 Naked Footballers are everywhere. Why?

30

28 Is TV dying? What to do?

31

27 Annoying ads work! So do more?

32

26 Own the channel and consumer

33

25 The Times Paywall and iPad App (marketing unleashed #25)

34

24 Brand Committment: harder than ever (marketing unleashed #24)

35

23 Brand Names and Spades! (marketing unleashed #23)

36

22 Social Media and Leaders (marketing unleashed #22)

37

21 Order Winners Qualifiers Losers (marketing unleashed #21)

38

20 Blogger Power (marketing unleashed #20)

39

19 Apple iPhone, Steve Jobs and Porn (marketing unleashed #19)

40

18 Doom and Gloom. Time to be positive? (Marketing Unleashed #18)

41

17 UK Election: crowd sourcing creative? (Marketing Unleashed: 17)

42

16 Apple iPad: Who For? What for? (Marketing Unleashed: 16)

43

15 Ten Digital Fundamentals (Marketing Unleashed: 15)

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14 Creativity in Advertising (Marketing Unleashed: 14)

45

13 Leaders do not follow (marketing unleashed: 13)

46

12 Ten things you wish you had known 10 years ago (marketing unleashed: 12)

47

11 Ben and Jerry and Brand Beliefs (marketing unleashed: 11)

48

10 Lastminute.com (marketing unleashed: 10)

49

09: Subway Fast Food Chain

50

08: What makes you different? A talk at Marketing Forum 2007

51

07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more

52

06: Consumer versus Brand Experts Choice of Top Brands

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05: Spice Girls. Iron lady. Osne Word Marketing

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04: Facebook and MySpace

55

03: Spoof Commercials and User Generated Ads

56

02: Dove Real Beauty Evolution

57

01: Unleashed On Marketing: What does it mean?