Marketing with Burlington Press cover art

All Episodes

Marketing with Burlington Press — 101 episodes

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Title
1

Is Your Brochure a Resource, or Is It Trying to Tell Your Entire Story?

2

Custom Apparel Is More Than Promotion. It’s a Team-Building Tool.

3

What Does a Political Campaign Need Besides a Logo?

4

The Most Important Element of Any Direct Mail Piece? Your Call to Action

5

What Actually Happens After You Send a Print Job to a Professional Printer

6

The Input Problem: Why Better Direction Leads to Better Graphic Design

7

What Information Do I Need Before Starting a Print or Direct Mail Project?

8

What File Types Are Best for Printing?

9

What Makes a Political Mailer Effective? A Complete Guide to Winning Voter Attention with Mail.

10

How Nonprofits Can Engage Donors Without Annoying Them

11

Direct Mail On A Budget: How to Get Better Results

12

Local Printing vs Online Printing: What New Jersey Businesses Should Know Before Ordering

13

The Hidden Value of Custom Promotional Products: Beyond Pens and T-Shirts

14

Business How-To: Follow Up Without Being Annoying

15

Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.

16

Turning Event Attendees into Donors with Follow-Up Print Campaigns

17

Direct Mail vs. Facebook Ads: 5 Reasons Direct Mail Wins

18

The Political Direct Mail Advantage: A 2025 Field Guide

19

How Professional Design Lifts ROI for New Jersey Nonprofits

20

Networking Is Still Your Most Effective Marketing Tool

21

9 Psychology Principles That Quietly Boost Marketing & Conversions

22

6 Steps to An Effective Political Brand

23

Fundraising Thermometers, Raffle Tickets, and More: Print Tools That Motivate Donors

24

How to Build a Stronger Political Campaign Brand: 6 Marketing Missteps to Avoid

25

Why Direct Mail Wins Elections

26

Should You Use Canva or Hire a Professional Designer?

27

Why Your Printing is Missing the Mark (And How You Can Fix It)

28

Print Marketing for Down-Ballot Races: Standing Out Without a Big Budget

29

Top Custom Apparel Ideas for Nonprofits and Events

30

Why Your Business Should Create a Branded Welcome Kit (And What to Include)

31

What Kinds of Print Materials Will I Need for My Political Campaign?

32

10 Direct Mail Hacks: A Cheat Sheet for Small Business

33

Why Successful Political Campaigns Develop a Cohesive Print and Digital Strategy

34

Top 10 Print Marketing Materials Every Business Should Have in 2025

35

The Zero Click Era? How AI Is Hurting Your Website Traffic

36

WordPress vs. Wix vs. Squarespace: Which Website Platform Should You Choose?

37

Why You Shouldn’t Use Google Images in Your Design Projects

38

Should You Still Write Blog Posts if AI Is Answering Questions?

39

Is Your Website Turning Customers Away? Accessibility Might Be the Reason

40

What Are the Best Print Marketing Materials for Events or Trade Shows?

41

How Does Direct Mail Work, and How Can It Help My Business Grow Locally?

42

Bring Back Lost Customers: The Power of Targeted Direct Mail

43

5 Creative Ideas for Your Next Political Mailer

44

The Best Promotional Swag Products That People Actually Want to Keep

45

Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It)

46

Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best

47

5 Political Campaign Marketing Mistakes to Avoid This Election Season

48

Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation

49

How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings)

50

Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone)

51

What Makes a Memorable Political Logo?

52

10 Common Problems Burlington Press Can Help You Solve

53

Print Perfection: 5 Must-Haves for Choosing the Right Print Partner

54

Why Using Paper Helps Preserve Forests, Not Destroy Them

55

Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth

56

Maximizing Fundraising Success with Direct Mail

57

Designing for Print vs. Screen: Key Differences and Best Practices

58

Building Better Websites: Why We Trust WordPress

59

Understanding 10 Key Metrics in Google Analytics: A Guide for Marketers

60

7 Direct Mail Marketing Mistakes to Avoid

61

Is Your Website Falling Short? 6 Critical Design Mistakes to Avoid

62

Bridging the Gap: Integrating Print Marketing with Your Digital Marketing Strategy

63

Unlocking Customer Loyalty: Why Educating Your Customers Is Crucial for Growth and Success

64

Turning Your Blog Into A Podcast: Expand Your Reach And Accessibility

65

Improve Email Marketing Copy Using Sensory Language

66

Boosting Your Online Visibility: Proven SEO Strategies for Small Businesses

67

10 Strategies to Turn End-of-Year Donors Into Long-Term Supporters

68

Maximizing Your Marketing Reach with Branded Promotional Products

69

3 Reasons Why Your Marketing Strategy Is Failing

70

Why Print Is The Key To Marketing Your Business

71

Why Political Candidates Should Choose Professional Designers Over DIY Solutions

72

3 Reasons Your Marketing Is Failing (And How To Fix It)

73

How to Develop Your Value Proposition

74

What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy?

75

Maximizing Voter Engagement Through Direct Mail Campaigns

76

8 Benefits of Having an Accessible Website

77

7 Myths About Direct Mail Marketing

78

5 Common Misconceptions About Website Maintenance

79

5 Ways Political Candidates Can Effectively Respond to Attack Ads

80

5 Benefits of Online Conversational Marketing

81

Do You Want a Good Page Speed Score or a Fast Loading Website?

82

Why Are Hackers Attacking My Website and How Can I Prevent It?

83

Your Website is An Ongoing Investment: The Importance of Continuous Upkeep

84

Why Direct Mail Fundraising is So Important for Nonprofit Organizations

85

How to Use Vulnerability in Email Marketing to Boost Engagement

86

Effective B2B Communication: Key Strategies for Better Business Relationships

87

Transforming the Ordinary: How Creative Marketing Elevates Mundane Products

88

Are Social Media Influencers Worth The Investment?

89

The Power of Direct Mail in a Digital Age: Strategies for Captivating Your Audience

90

10 Signs It’s Time to Refresh Your Website

91

Winning Votes with Brand Power: The Role of Branding in Political Campaigns

92

Why Small Businesses Should Support and Sponsor Nonprofit Organizations

93

Crafting Political Identity: Best Practices for Designing a Memorable Political Logo

94

Unlocking the Power of Print: Why Traditional Marketing Still Matters in the Digital Age

95

Transforming Customers Into Brand Ambassadors

96

Creating a Memorable Identity: The Power of Consistent Brand Colors

97

Boost Your Open Rates: 8 Smart Tips to Create Compelling Email Subject Lines

98

What SEO Metrics Are the Most Important to Track?

99

10 Strategies to Incorporate Promotional Products Into Your Nonprofit Fundraising

100

12 Ways to Build Your Mailing Lists: Boost Your Audience and Engagement

101

The Art of Social Listening: Understanding and Leveraging Online Conversations