All Episodes
Marketing with Burlington Press — 112 episodes
Why Digital Marketing Alone Isn’t Enough
How Direct Mail Can Drive Online Sales and Digital Engagement
Print With Purpose: How Print Materials Help Businesses Make a Lasting Community Impact
How Political Campaign Design Should Change from Announcement Day to Election Day
Canva and AI Make Design Tools Easier to Access. But Is Your File Ready for Print?
What the Reagan-Bush ’84 Logo Can Teach Modern Political Campaigns About Branding
Why Summer Is a Smart Time for Direct Mail
Print and Digital Marketing Work Better When They Work Together
Your Mailer Looks Great. But Does It Have a Strategy?
Why Repeat Direct Mail Campaigns Work Better Over Time
The Hidden Costs of “Cheap” Printing
Is Your Brochure a Resource, or Is It Trying to Tell Your Entire Story?
Custom Apparel Is More Than Promotion. It’s a Team-Building Tool.
What Does a Political Campaign Need Besides a Logo?
The Most Important Element of Any Direct Mail Piece? Your Call to Action
What Actually Happens After You Send a Print Job to a Professional Printer
The Input Problem: Why Better Direction Leads to Better Graphic Design
What Information Do I Need Before Starting a Print or Direct Mail Project?
What File Types Are Best for Printing?
What Makes a Political Mailer Effective? A Complete Guide to Winning Voter Attention with Mail.
How Nonprofits Can Engage Donors Without Annoying Them
Direct Mail On A Budget: How to Get Better Results
Local Printing vs Online Printing: What New Jersey Businesses Should Know Before Ordering
The Hidden Value of Custom Promotional Products: Beyond Pens and T-Shirts
Business How-To: Follow Up Without Being Annoying
Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.
Turning Event Attendees into Donors with Follow-Up Print Campaigns
Direct Mail vs. Facebook Ads: 5 Reasons Direct Mail Wins
The Political Direct Mail Advantage: A 2025 Field Guide
How Professional Design Lifts ROI for New Jersey Nonprofits
Networking Is Still Your Most Effective Marketing Tool
9 Psychology Principles That Quietly Boost Marketing & Conversions
6 Steps to An Effective Political Brand
Fundraising Thermometers, Raffle Tickets, and More: Print Tools That Motivate Donors
How to Build a Stronger Political Campaign Brand: 6 Marketing Missteps to Avoid
Why Direct Mail Wins Elections
Should You Use Canva or Hire a Professional Designer?
Why Your Printing is Missing the Mark (And How You Can Fix It)
Print Marketing for Down-Ballot Races: Standing Out Without a Big Budget
Top Custom Apparel Ideas for Nonprofits and Events
Why Your Business Should Create a Branded Welcome Kit (And What to Include)
What Kinds of Print Materials Will I Need for My Political Campaign?
10 Direct Mail Hacks: A Cheat Sheet for Small Business
Why Successful Political Campaigns Develop a Cohesive Print and Digital Strategy
Top 10 Print Marketing Materials Every Business Should Have in 2025
The Zero Click Era? How AI Is Hurting Your Website Traffic
WordPress vs. Wix vs. Squarespace: Which Website Platform Should You Choose?
Why You Shouldn’t Use Google Images in Your Design Projects
Should You Still Write Blog Posts if AI Is Answering Questions?
Is Your Website Turning Customers Away? Accessibility Might Be the Reason
What Are the Best Print Marketing Materials for Events or Trade Shows?
How Does Direct Mail Work, and How Can It Help My Business Grow Locally?
Bring Back Lost Customers: The Power of Targeted Direct Mail
5 Creative Ideas for Your Next Political Mailer
The Best Promotional Swag Products That People Actually Want to Keep
Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It)
Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best
5 Political Campaign Marketing Mistakes to Avoid This Election Season
Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation
How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings)
Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone)
What Makes a Memorable Political Logo?
10 Common Problems Burlington Press Can Help You Solve
Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
Why Using Paper Helps Preserve Forests, Not Destroy Them
Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth
Maximizing Fundraising Success with Direct Mail
Designing for Print vs. Screen: Key Differences and Best Practices
Building Better Websites: Why We Trust WordPress
Understanding 10 Key Metrics in Google Analytics: A Guide for Marketers
7 Direct Mail Marketing Mistakes to Avoid
Is Your Website Falling Short? 6 Critical Design Mistakes to Avoid
Bridging the Gap: Integrating Print Marketing with Your Digital Marketing Strategy
Unlocking Customer Loyalty: Why Educating Your Customers Is Crucial for Growth and Success
Turning Your Blog Into A Podcast: Expand Your Reach And Accessibility
Improve Email Marketing Copy Using Sensory Language
Boosting Your Online Visibility: Proven SEO Strategies for Small Businesses
10 Strategies to Turn End-of-Year Donors Into Long-Term Supporters
Maximizing Your Marketing Reach with Branded Promotional Products
3 Reasons Why Your Marketing Strategy Is Failing
Why Print Is The Key To Marketing Your Business
Why Political Candidates Should Choose Professional Designers Over DIY Solutions
3 Reasons Your Marketing Is Failing (And How To Fix It)
How to Develop Your Value Proposition
What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy?
Maximizing Voter Engagement Through Direct Mail Campaigns
8 Benefits of Having an Accessible Website
7 Myths About Direct Mail Marketing
5 Common Misconceptions About Website Maintenance
5 Ways Political Candidates Can Effectively Respond to Attack Ads
5 Benefits of Online Conversational Marketing
Do You Want a Good Page Speed Score or a Fast Loading Website?
Why Are Hackers Attacking My Website and How Can I Prevent It?
Your Website is An Ongoing Investment: The Importance of Continuous Upkeep
Why Direct Mail Fundraising is So Important for Nonprofit Organizations
How to Use Vulnerability in Email Marketing to Boost Engagement
Effective B2B Communication: Key Strategies for Better Business Relationships
Transforming the Ordinary: How Creative Marketing Elevates Mundane Products
Are Social Media Influencers Worth The Investment?
The Power of Direct Mail in a Digital Age: Strategies for Captivating Your Audience
10 Signs It’s Time to Refresh Your Website
Winning Votes with Brand Power: The Role of Branding in Political Campaigns
Why Small Businesses Should Support and Sponsor Nonprofit Organizations
Crafting Political Identity: Best Practices for Designing a Memorable Political Logo
Unlocking the Power of Print: Why Traditional Marketing Still Matters in the Digital Age
Transforming Customers Into Brand Ambassadors
Creating a Memorable Identity: The Power of Consistent Brand Colors
Boost Your Open Rates: 8 Smart Tips to Create Compelling Email Subject Lines
What SEO Metrics Are the Most Important to Track?
10 Strategies to Incorporate Promotional Products Into Your Nonprofit Fundraising
12 Ways to Build Your Mailing Lists: Boost Your Audience and Engagement
The Art of Social Listening: Understanding and Leveraging Online Conversations