All Episodes
Marketing With Laryssa — 404 episodes
395 - The Text Marketing Rule Most Ecommerce Brands Don't Know They're Breaking
394 - Your Emails Might Look Broken to a Third of Your Subscribers (And You'd Never Know)
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
392 - I Subscribed to 362 Ecommerce Brands to See What Actually Happens After You Sign Up
391 - Is It Time to Upgrade Your Text Message Marketing? An Honest Look at SMS vs RCS
390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
389 - I Tested Klaviyo's New AI Tool - Here's What You Actually Need to Know
388 - Can You Actually Trust Your Email Marketing Numbers?
387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue
386 - More Segments, More Problems: Rethinking Email Segmentation
385 - What Actually Makes an Email Marketing CTA Work (And Why Simple Wins Every Time)
384 - The Email Marketing Popup Audit You Probably Haven't Done
383 - Your Klaviyo Account Might Need a Domain Warmup Right Now
382 - Your Email List Number Is Lying to You (And It's Costing You Money)
381 - We Need to Talk About Your Customer Winback Flow
380 - Why I Went All In on Email Marketing (And What Took Me So Long)
379 - What Actually Makes a Last Chance Email Work
378 - Email Urgency Tactics That Are Costing You Subscriber Trust
377 - Lists vs. Segments: The Email Marketing Mistake That Breaks Your Klaviyo Account Over Time
376 - Should You Send Plain Text Emails? When They Work (And When They Don't)
375 - Is Your Welcome Discount Hurting Your Email Performance?
374 - The Email Bottleneck That's Quietly Limiting Your Growth
373 - Why Your Email Campaigns Might All Sound the Same
372 - Why Your Abandoned Cart Flow Won't Recover Every Sale
371 - Is a More Expensive Email Platform Actually Worth It?
370 - Why "Just Be Consistent" Isn't an Email Strategy Anymore
369 - The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)
368 - Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)
367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is
366 - Your Emails Are Going to Promotions - Now What?
365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)
364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)
363 - Why "Better Design" Isn't Boosting Your Email Revenue
362 - The One December Email That Carries Your Brand Into the New Year
361 - The December Email Strategy Every Ecommerce Brand Needs
360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire)
359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What's Hype vs. What Matters)
358 - The Essential Guide to Email Domain Verification for Ecommerce Brands
357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)
356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales
355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday
353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
351 - Stop Wasting Your Best-Performing Email
350 - The Surprising Power of the Unsubscribe Button
349 - The Golden Window After Purchase (And How to Use It)
348 - How to Win Back Ghost Subscribers (Before It's Too Late)
347 - The Perfect Timing Formula for Your Email Marketing
346 - Why Your Biggest Fans Aren't Buying (and How to Change That)
345 - Why Your Best Emails Send Themselves
344 - Why No One's Clicking Your Emails (And How to Fix It)
343 - Do You Really Have to Be the Face of Your Jewelry Brand?
342 - Is Blogging Dead in 2025? Not If You Know This
341 - The Real Cost of Quick-Fix Marketing
340 - The Marketing Unicorn Myth (And What Works Instead)
339 - Smarter Jewelry Email Marketing Starts With Segmentation
338 - What a Jewelry Marketing Agency Actually Does All Day
337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
336 - Let Go of Your Marketing Baggage and Grow With Confidence
335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
334 - Cause-Based Marketing That Actually Feels Authentic
333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
332 - Why You Don't Have to Listen to Every Marketing Tip
331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
330 - A Jewelry Brand's Guide to Authentic Mother's Day Marketing
329 - Why Beautiful Marketing Isn't Enough (And What to Do Instead)
328 - 5 Must-Have Email Automations for Jewelry Brands
327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
325 - Turn Your Jewelry Story into a Timeless Legacy
324 - The Magic of Behind the Scenes in Jewelry Marketing
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands
319 - 7 Ways to Maintain Jewelry Marketing Consistency
BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help
318 - Jewelry Business Survival Guide for Instagram's AI Shift
317 - 5 Trends Redefining Jewelry Marketing in 2025
316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises
315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill
BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!
314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season
313 - How to Level-Up Your Holiday Packaging as a Jewelry Business
312 - How to Create a Gift Guide For a Jewelry Business
311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
310 - Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!
309 - Unlock the Power of Nostalgia to Boost Jewelry Sales
308 - How to Use Jewelry Marketing to Tap into a $70 Billion Market
307 - How to Keep Your Jewelry Marketing Message Clear and Impactful
306 - How to Make Better Jewelry Marketing Decisions
305 - 5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them
304 - Answers to FAQs About Holiday Jewelry Marketing
BONUS - FREE 1-Month Trial of JoyDeck, Our Jewelry Marketing Support Platform
303 - How to Leverage "Micro Moments" in Jewelry Marketing
302 - How to Pivot Jewelry Marketing For Rising Gold Prices
301 - Jewelry Marketing Lessons From the Summer Olympics
300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)
299 - How to Cope With - and Communicate - Change in Your Jewelry Business
298 - How to Work Smarter (Not Harder) on Jewelry Marketing
297 - How to Take Back Control of Your Jewelry Marketing
296 - What's It Like Having Marketing Support For Your Jewelry Business?
295 - How AI Is Impacting SEO For Jewelry Businesses
294 - All About Calls to Action For Jewelry Marketing
293 - Are Your Email Subscribers Seeing Your Jewelry Emails?
292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset
291 - Writing Effective Social Media Captions For Jewelry Businesses
290 - What If You Have More Than One Type of Target Customer For Your Jewelry Business?
289 - How to Inspire Your Jewelry Customers to Return Again and Again
288 - How to Add Depth to Jewelry Marketing Content
287 - Celebrating Joy Joya's Business Anniversary at 8 Years
286 - Tips For Optimizing Your Jewelry Product Pages
285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store
284 - Carousels? Reels? What's Up With Instagram For Jewelry?
283 - Hero Images for Jewelry Ecommerce and Digital Marketing
282 - Finding the Right Audience for Your Fine Jewelry
281 - Tactics for Boosting Your Jewelry Ecommerce Performance
280 - Jewelry Marketing Metrics for Ecommerce Goals
279 - Jewelry Storytelling: Get Your Audience to STOP and Pay Attention
278 - The Role of Production in Jewelry Marketing
277 - What "Works" in Jewelry Marketing
276 - How to Roll Out New Jewelry Marketing Ideas
275 - How Your Jewelry Business Can Gain Organic Traffic and Build Trust
274 - 2 Essential Phases of Marketing for Jewelry Businesses
273 - Email Marketing Design for Jewelry Businesses
272 - Email Marketing List Health for Jewelry Businesses
271 - 3 Unconventional Pricing Strategies For Jewelry Marketing
270 - Do These 3 Things for Jewelry Marketing Success in 2024
BONUS - Happy Holidays! And Two Amazing Opportunities For You!
269 - Add This to Your 2024 Jewelry Marketing Strategy
268 - How to Set Jewelry Marketing Goals for 2024
267 - Boost Instagram Engagement for Your Jewelry Brand
266 - How to Filter and Prioritize Jewelry Marketing Ideas
BONUS - Happy Thanksgiving From Joy Joya!
265 - How (and Why) to Stay Consistent With Jewelry Marketing
264 - Uncover the Story for Your Jewelry Brand
263 - Local Marketing Strategies for Jewelry Brands
262 - Getting Curious About Your Jewelry Marketing
261 - Serving Your Customers Through Jewelry Marketing
260 - The Power of Surprise in Jewelry Marketing
259 - Strategies for Marketing Custom Jewelry
258 - The Role of Drops in Your Jewelry Marketing Strategy
257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing
256 - Jewelry Email Marketing: Diving Into the Welcome Series
255 - How to Know: Is Your Jewelry Instagram Strategy Working?
254 - Practical Email Marketing Tips for Jewelry Brands
253 - How to Plan Jewelry Marketing Content - With a Real Jewelry Brand
252 - Introducing the Winner of the Joy Joya Jewelry Marketing Grant
251 - Wrapping Up Jewelry Marketing Jumpstart - What's Next?
250 - Tips for Using AI Tools in Jewelry Marketing
249 - Improve Your Jewelry Brand's Social Media Presence
248 - Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok
BONUS - Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!
247 - Overview of Social Media Platforms for Jewelry Marketing
246 - How Jewelry Brands Can Level-Up Their Email Marketing
245 - How to Send a Jewelry Email Campaign, From Planning Through Execution
244 - 5 Tips: Email Marketing for Jewelry Businesses
BONUS - Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!
243 - Amplifying Your Jewelry Marketing With Content Distribution
242 - Delight Your Customers with Jewelry Marketing Content
241 - Support Your Jewelry Marketing With Content Pillars
240 - SEO Copywriting for Jewelry Marketing
239 - SEO Content Opportunities and Keyword Research for Jewelry Marketing
238 - A Beginner's Guide to SEO for Jewelry Marketing Content
237 - Optimize Your Jewelry Marketing With Effective Web Content
236 - Transform Your Jewelry Marketing Content Ideas into a Functional Plan
235 - Tactics for Generating Jewelry Marketing Content Ideas
234 - Create a Winning Content Strategy for Your Jewelry Brand
233 - Metrics that Matter: KPIs for Jewelry Marketing Success
232 - Drive Jewelry Marketing Success Through Goal-Oriented Content
231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand
230 - How to Do Competitive Analysis for Jewelry Marketing
229 - How to Create Audience Personas for Jewelry Marketing
228 - Leverage the Power of Content in Jewelry Marketing
227 - Be a Better Storyteller for Your Jewelry Business
226 - Building a Brand Identity for Jewelry Businesses
225 - Introducing "Jewelry Marketing Jumpstart" for 2023
224 - THE GOLD MINE - Get Comfortable With Change in Jewelry Marketing
223 - Do These 3 Things for Jewelry Marketing Success in 2023
222 - THE GOLD MINE - What's the "Why" for Your Jewelry Business?
221 - The Future of Virtual Jewelry and the Jewelry Metaverse
220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out Holiday Marketing
219 - Brand Activations and Visual Merchandising for Jewelry Businesses
218 - THE GOLD MINE - What Excites Me About Jewelry in 2023
217 - 5 Jewelry Marketing Predictions for 2023
216 - THE GOLD MINE - 3 Tips for Staying Productive With Jewelry Marketing
215 - Drive More Traffic to Your Jewelry Website With This SEO Crash Course
BONUS - Win $400 in Prizes...and Some Announcements!
214 - THE GOLD MINE - Maintaining Confidence in Jewelry Marketing
213 - 5 Biggest Missed Opportunities in Jewelry Marketing
212 - THE GOLD MINE - Your Brain Is Sabotaging Your Marketing
211 - Mark Smelzer on Community in the Jewelry Industry
210 - THE GOLD MINE - Must-Haves for Jewelry Customer Experience
209 - 5 Tips for Engaging Past Customers for Holiday Sales Success
208 - THE GOLD MINE - The Role of Gratitude in Jewelry Marketing
207 - Tips for Jewelry Customer Experience With Paul Rutter
206 - THE GOLD MINE - Is Jewelry PR Worth the Investment and Effort?
205 - Top 5 Jewelry Marketing Trends for Holiday 2022
204 - THE GOLD MINE - The Role of Luck in Jewelry Marketing
203 - Interview With Photographer and Branding Expert Janzen Riley Tew
202 - THE GOLD MINE - Should You Be an Early Adopter?
201 - When to Adopt a New Social Media Marketing Platform
200 - THE GOLD MINE - Happy Two-Year Anniversary of "Jewelry Marketing Joy"
199 - Interview With Leo Plebani, Ecommerce Customer Retention Expert
198 - THE GOLD MINE - Is the Jewelry Market "Oversaturated"?
197 - 5 Direct Mail Marketing Ideas for Jewelry Brands
196 - THE GOLD MINE - Introducing the "Success With Jewelry" Community
195 - Interview With Tammy Cohen, Jewelry Branding Specialist
TRAILER - Welcome to the Joy Joya Podcast
194 - THE GOLD MINE - 3 Tips to Maintain Focus in Jewelry Marketing
193 - 5 Out-of-the-Box Tips for Holiday Jewelry Sales Success
192 - THE GOLD MINE - Let's Stop Referring to Women in Jewelry as "Girls"
191 - Interview With Reena Ahluwalia - Artist, Jewelry Designer, and Innovator
190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues
189 - 5 Tips for Using Customer Reviews in Jewelry Marketing
188 - THE GOLD MINE - Navigating a Trend in the Jewelry Industry
187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands
186 - THE GOLD MINE - Power of Community in the Jewelry Industry
185 - How to Use Linkedin for Jewelry Marketing
184 - THE GOLD MINE - How I Entered the Jewelry Industry
183 - Interview With Jeweler Tom Duma on Traditional vs. Digital Marketing
182 - 7 Jewelry Brands Using NFTs in Marketing
181 - Interview With Oliver Maroney on NFTs for Jewelry Brands
180 - 10 Things Smart Jewelry Brands Are Doing Today
179 - Interview With Jeff Mason, Jewelry Photographer
178 - Top Industry Trends from JCK 2022
177 - Interview With Monica Stephenson, Founder of ANZA Gems
176 - 5 AI-Powered Tools to Support Jewelry Marketing
175 - Interview With Kasey Luck on Successful Email Marketing
174 - 5 Tips for Using Trends in Jewelry Marketing
173 - Interview With Dana Bronfman on Responsible Jewelry Making
172 - Livestream Shopping for Jewelry Brands
171 - Interview With Megan Crabtree, Founder of Crabtree Advisory
170 - 5 Misconceptions About Jewelry Marketing Data
169 - Interview With Sophie Simon, Gemologist and Colored Gemstone Trader
168 - Understanding SEO Keywords for Jewelry Brands
167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster
166 - 10 Tips for Better Welcome Emails
165 - Interview With Jewelry Marketer Liz Kantner - And an Announcement!
164 - 5 Tips for YouTube in Jewelry Marketing
163 - How to Have More Fun With Jewelry Marketing
162 - Guest Anna Samsonova Talks Jewelry Merchandising
161 - 5 Instant Email Marketing Upgrades for Jewelry Brands
160 - Interview With Wendy Pease, Expert in Global Marketing
159 - 10 Outdated Social Media Marketing Tips for Jewelry Brands
158 - How to Do "Social Listening" for Your Jewelry Brand
157 - Are You Micromanaging Your Jewelry Marketing?
156 - 5 Predictions for Jewelry Marketing Trends in 2022
155 - 5 Tips for Setting 2022 Goals for Your Jewelry Business
154 - 10 Ways to Create a Virtual "Holiday Window" for Your Jewelry Brand
153 - 5 Tips for Hiring Freelancers for Jewelry Marketing
152 - 5 Tips to Retain Your Jewelry Customers
151 - Interview With Benjamin Smithee, CEO of The Smithee Group
150 - 10 Last-Minute Tips for Black Friday + Cyber Monday Success
149 - Interview With Tracy Matthews, Author of "The Desired Brand Effect"
148 - Get Comfortable With Video Marketing for Jewelry
147 - The 7 "P's" of Jewelry Marketing
146 - Interview With Shayne McCoy Hollander, Jewelry Social Media Expert
145 - Interview With Jeff Fromm, Expert in Brand Purpose
144 - 10 Positive Jewelry Marketing Habits
143 - Top 10 Money-Wasters in Jewelry Marketing
142 - Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry
141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights
140 - SMS Marketing for Jewelry Brands
139 - Discount Pricing Strategies and Jewelry Marketing
138 - How to Plan for Holiday Jewelry Marketing in August
137 - How to Supercharge Your Jewelry Marketing Content
136 - Be Less Dependent on Social Media Jewelry Marketing
135 - Interview with David Wachs About Handwritten Notes in Marketing
134 - Interview With Melissa Becker About Value-Added Jewelry Marketing
133 - Building Brand Awareness With Your Target Customer
132 - Types of Keywords for Jewelry Brands
131 - How to Involve Customers in Jewelry Marketing
130 - Interview With Retail Experience Experts Jill Stein and Sarah Daniel
129 - Jewelry Marketing Tips for a "Slow" Season
128 - Interview With Jewelry Wholesale Consultant Robin Kramer
127 - How to Gain Email Subscribers for Your Jewelry Brand
126 - Interview with Kate Youngstrom from Reed Exhibitions/JCK Events
125 - Google Analytics for Jewelry Brands
124 - Tips for Generating Jewelry Blog Content
123 - Interview With Luxury Marketing Expert Michelle Peranteau
122 - The Path to Jewelry Marketing Success
121 - Interview with Jewelry Entrepreneur Ama McKinley
120 - Planning Your Jewelry Marketing Content
119 - Brand Marketing vs. Product Marketing for Jewelry Brands
118 - Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand
117 - Interview With Branding Expert Paul Spinak
116 - 5 Mindset Mistakes in Jewelry Marketing
115 - Interview with Jason Fleagle: Content Marketing for Jewelry Brands
114 - Personalizing Your Jewelry Marketing
113 - Interview with Derek DeMoro and James Wright, Co-Founders of Zigy
112 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 2/2)
111 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 1/2)
110 - How to Engage Authentically As a Jewelry Brand on Instagram
109 - Tools to Help You Manage Social Media for Your Jewelry Brand
108 - 5 Predictions for 2021 Jewelry Marketing Trends
107 - Jewelry Marketing Is Not a Beauty Contest
106 - Mobile Shopping Matters for Jewelry Brands
105 - Customer Touchpoints in Jewelry Marketing
104 - How to Host a Giveaway for Your Jewelry Brand
103 - How to Leverage Color in Jewelry Marketing
102 - Jewelry Email Marketing Subject Lines
101 - Jewelry Marketing "Vampires" Drain Time and Money
100 - "Jewelry Marketing Joy" Is Officially Here
99 - Interview with Arthur Root, Ecommerce Personalization Expert
98 - What's the 80-20 Rule in Jewelry Marketing?
97 - Planning Jewelry Ecommerce for Holiday 2020
96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order
95 - Data Protection and Privacy in Jewelry Marketing
94 - How to Improve Your Jewelry Product Descriptions
93 - How to Optimize Your Jewelry Ecommerce Homepage
92 - Interview with Liz Kantner, Jewelry Marketer and Advocate
91 - What You Can Expect to Pay for Jewelry Marketing
90 - Determining Your Jewelry Marketing Budget
89 - What's the Difference Between a Jewelry Marketing Strategy and Plan?
88 - Multichannel vs. Omnichannel Marketing for Jewelry Brands
87 - What Does a "Funnel" Have to Do With Jewelry Marketing?
86 - How Does Jewelry Marketing Differ from Jewelry PR and Sales?
85 - Interview with Sneh Parmar, Next-Gen Ecommerce Innovator
84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages
83 - 5 Tips for Being the "Founder Voice" of Your Jewelry Brand
82 - 5 Ways to Get Personal With Jewelry Marketing
81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch
80 - Jewelry Marketing for a Post-COVID-19 Future
79 - Interview with Deb LaBudde, Founder and CEO of Memo
78 - Best Practices for Jewelry Brands Using Instagram Live
77 - Interview with Tracy Matthews, CVO of Flourish & Thrive Academy
76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
75 - Part 2: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
74 - Part 1: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
73 - Interview with Marco Giovanelli, Luxury Business Consultant
72 - Jewelry Marketing in the Time of Coronavirus
71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace
70 - 5 Sources of Data to Guide Your Jewelry Marketing Strategy
69 - What Marketing Can and Can't Do for Your Jewelry Brand
68 - Interview with Video Marketer Owen Cappellini
67 - How YouTube Trends Affect Video Marketing for Jewelry Brands
66 - Benefits of Video Marketing for Your Jewelry Brand
65 - Beware of "Checklist Marketing" for Your Jewelry Brand
64 - Importance of an SSL Certificate for Jewelry Marketing
63 - What Is A/B Testing, and How Can You Use It in Jewelry Marketing?
62 - Interview with Cheryl Freund, Founder and Designer of ceejayeff
61 - What's Social Ecommerce, and How Can Your Jewelry Brand Leverage It?
60 - Using Gifts in Your Jewelry Marketing Strategy
59 - How to Choose the Right Ecommerce Platform for Your Jewelry Brand
58 - Coaching Call with Iryna from Yarema Jewelry
57 - 3 Tools to Handle Quick Jewelry Marketing Tasks During the Holidays
56 - Interview with Jewelry Sales Optimization Expert Kathleen Cutler
55 - Differences Between B2B and B2C Jewelry Marketing
54 - Spooky Jewelry Marketing Mistakes to Avoid on Halloween…and Always!
53 - Importance of Design in Jewelry Marketing
52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?
51 - How to Prepare Your Jewelry Marketing for Black Friday
50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)
49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)
48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)
47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)
46 - What's an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)
45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb
44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It
43 - Developing a Look-Tone-Feel for Your Jewelry Brand
42 - Interview with Brenna Pakes of JewelryNavigator.com
41 - 3 SEO Copywriting Tips for Jewelry Brands
40 - SEO vs. PPC for Your Ecommerce Jewelry Brand
39 - 4 Tips for Planning Your Jewelry Brand's Social Media Posts
38 - Four Types of Customers for Your Jewelry Brand
37 - How to Make Jewelry Your Customers Want to Buy
36 - Offline Marketing Strategies for Ecommerce Jewelry Brands
35 - An Introduction to Marketing KPIs for Jewelry Brands
34 - 5 Ways to Determine Your Jewelry Brand's Target Customer
33 - Understanding the Role of Mindset in Jewelry Marketing
32 - How to Use Social Proof to Boost Your Jewelry Marketing
31 - ROI to Expect from Jewelry Marketing Efforts
30 - 3 Tips for Generating Regular Content for Your Jewelry Brand
29 - Interview with Alain Simic, Jewelry Photographer
28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption?
27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy
26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand
25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant?
24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service
23 - Choosing Objectives for a Jewelry Facebook Ad Strategy
22 - Should Jewelry Businesses Also Be Technology Businesses?
21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant
20 - Getting Started with Digital Advertising for Your Jewelry Brand
19 - How Jewelry Brands Can Get Started with Email Marketing
18 - Brand Awareness vs Brand Identity for Jewelry Brands
17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant?
16 - Jewelry Marketing Tips for Complete Beginners
15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show
14 - Why It's Important to Infuse Joy into Your Jewelry Marketing
13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?
12 - Is Your Jewelry Brand a Copycat or an Original?
11 - Maintain Jewelry E-Commerce Momentum After the Holidays
10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand
9 - Big Branding Opportunities for Small Jewelry Brands
8 - Redefining the Meaning of "Influence" in Jewelry Marketing
7 - Pinterest's "Secret" Boards as a Marketing Tool for Your Jewelry Brand
6 - Creative Ways to Thank Customers for Their Jewelry Purchases
5 - Knowing Your Jewelry Brand's Customers
4 - Event Marketing Beyond the Trunk Show
3 - Is Influencer Marketing Right for Your Jewelry Brand?
2 - Is Social Media Engagement Changing for Jewelry Brands?
1 - How to Prepare Your Jewelry Marketing for 2019