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All Episodes

Marketing With Laryssa — 393 episodes

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Title
1

384 - The Email Marketing Popup Audit You Probably Haven't Done

2

383 - Your Klaviyo Account Might Need a Domain Warmup Right Now

3

382 - Your Email List Number Is Lying to You (And It's Costing You Money)

4

381 - We Need to Talk About Your Customer Winback Flow

5

380 - Why I Went All In on Email Marketing (And What Took Me So Long)

6

379 - What Actually Makes a Last Chance Email Work

7

378 - Email Urgency Tactics That Are Costing You Subscriber Trust

8

377 - Lists vs. Segments: The Email Marketing Mistake That Breaks Your Klaviyo Account Over Time

9

376 - Should You Send Plain Text Emails? When They Work (And When They Don't)

10

375 - Is Your Welcome Discount Hurting Your Email Performance?

11

374 - The Email Bottleneck That's Quietly Limiting Your Growth

12

373 - Why Your Email Campaigns Might All Sound the Same

13

372 - Why Your Abandoned Cart Flow Won't Recover Every Sale

14

371 - Is a More Expensive Email Platform Actually Worth It?

15

370 - Why "Just Be Consistent" Isn't an Email Strategy Anymore

16

369 - The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)

17

368 - Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)

18

367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is

19

366 - Your Emails Are Going to Promotions - Now What?

20

365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)

21

364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)

22

363 - Why "Better Design" Isn't Boosting Your Email Revenue

23

362 - The One December Email That Carries Your Brand Into the New Year

24

361 - The December Email Strategy Every Ecommerce Brand Needs

25

360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire)

26

359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What's Hype vs. What Matters)

27

358 - The Essential Guide to Email Domain Verification for Ecommerce Brands

28

357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)

29

356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales

30

355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins

31

354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday

32

353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede

33

352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts

34

351 - Stop Wasting Your Best-Performing Email

35

350 - The Surprising Power of the Unsubscribe Button

36

349 - The Golden Window After Purchase (And How to Use It)

37

348 - How to Win Back Ghost Subscribers (Before It's Too Late)

38

347 - The Perfect Timing Formula for Your Email Marketing

39

346 - Why Your Biggest Fans Aren't Buying (and How to Change That)

40

345 - Why Your Best Emails Send Themselves

41

344 - Why No One's Clicking Your Emails (And How to Fix It)

42

343 - Do You Really Have to Be the Face of Your Jewelry Brand?

43

342 - Is Blogging Dead in 2025? Not If You Know This

44

341 - The Real Cost of Quick-Fix Marketing

45

340 - The Marketing Unicorn Myth (And What Works Instead)

46

339 - Smarter Jewelry Email Marketing Starts With Segmentation

47

338 - What a Jewelry Marketing Agency Actually Does All Day

48

337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels

49

336 - Let Go of Your Marketing Baggage and Grow With Confidence

50

335 - The Tiny Email Tweak That Skyrockets Clicks + Sales

51

334 - Cause-Based Marketing That Actually Feels Authentic

52

333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)

53

332 - Why You Don't Have to Listen to Every Marketing Tip

54

331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry

55

330 - A Jewelry Brand's Guide to Authentic Mother's Day Marketing

56

329 - Why Beautiful Marketing Isn't Enough (And What to Do Instead)

57

328 - 5 Must-Have Email Automations for Jewelry Brands

58

327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)

59

326 - How to Track Competitors Without Losing Your Jewelry Brand Identity

60

325 - Turn Your Jewelry Story into a Timeless Legacy

61

324 - The Magic of Behind the Scenes in Jewelry Marketing

62

323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List

63

322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)

64

321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck

65

320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands

66

319 - 7 Ways to Maintain Jewelry Marketing Consistency

67

BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help

68

318 - Jewelry Business Survival Guide for Instagram's AI Shift

69

317 - 5 Trends Redefining Jewelry Marketing in 2025

70

316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises

71

315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill

72

BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!

73

314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season

74

313 - How to Level-Up Your Holiday Packaging as a Jewelry Business

75

312 - How to Create a Gift Guide For a Jewelry Business

76

311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success

77

310 - Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!

78

309 - Unlock the Power of Nostalgia to Boost Jewelry Sales

79

308 - How to Use Jewelry Marketing to Tap into a $70 Billion Market

80

307 - How to Keep Your Jewelry Marketing Message Clear and Impactful

81

306 - How to Make Better Jewelry Marketing Decisions

82

305 - 5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them

83

304 - Answers to FAQs About Holiday Jewelry Marketing

84

BONUS - FREE 1-Month Trial of JoyDeck, Our Jewelry Marketing Support Platform

85

303 - How to Leverage "Micro Moments" in Jewelry Marketing

86

302 - How to Pivot Jewelry Marketing For Rising Gold Prices

87

301 - Jewelry Marketing Lessons From the Summer Olympics

88

300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)

89

299 - How to Cope With - and Communicate - Change in Your Jewelry Business

90

298 - How to Work Smarter (Not Harder) on Jewelry Marketing

91

297 - How to Take Back Control of Your Jewelry Marketing

92

296 - What's It Like Having Marketing Support For Your Jewelry Business?

93

295 - How AI Is Impacting SEO For Jewelry Businesses

94

294 - All About Calls to Action For Jewelry Marketing

95

293 - Are Your Email Subscribers Seeing Your Jewelry Emails?

96

292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset

97

291 - Writing Effective Social Media Captions For Jewelry Businesses

98

290 - What If You Have More Than One Type of Target Customer For Your Jewelry Business?

99

289 - How to Inspire Your Jewelry Customers to Return Again and Again

100

288 - How to Add Depth to Jewelry Marketing Content

101

287 - Celebrating Joy Joya's Business Anniversary at 8 Years

102

286 - Tips For Optimizing Your Jewelry Product Pages

103

285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store

104

284 - Carousels? Reels? What's Up With Instagram For Jewelry?

105

283 - Hero Images for Jewelry Ecommerce and Digital Marketing

106

282 - Finding the Right Audience for Your Fine Jewelry

107

281 - Tactics for Boosting Your Jewelry Ecommerce Performance

108

280 - Jewelry Marketing Metrics for Ecommerce Goals

109

279 - Jewelry Storytelling: Get Your Audience to STOP and Pay Attention

110

278 - The Role of Production in Jewelry Marketing

111

277 - What "Works" in Jewelry Marketing

112

276 - How to Roll Out New Jewelry Marketing Ideas

113

275 - How Your Jewelry Business Can Gain Organic Traffic and Build Trust

114

274 - 2 Essential Phases of Marketing for Jewelry Businesses

115

273 - Email Marketing Design for Jewelry Businesses

116

272 - Email Marketing List Health for Jewelry Businesses

117

271 - 3 Unconventional Pricing Strategies For Jewelry Marketing

118

270 - Do These 3 Things for Jewelry Marketing Success in 2024

119

BONUS - Happy Holidays! And Two Amazing Opportunities For You!

120

269 - Add This to Your 2024 Jewelry Marketing Strategy

121

268 - How to Set Jewelry Marketing Goals for 2024

122

267 - Boost Instagram Engagement for Your Jewelry Brand

123

266 - How to Filter and Prioritize Jewelry Marketing Ideas

124

BONUS - Happy Thanksgiving From Joy Joya!

125

265 - How (and Why) to Stay Consistent With Jewelry Marketing

126

264 - Uncover the Story for Your Jewelry Brand

127

263 - Local Marketing Strategies for Jewelry Brands

128

262 - Getting Curious About Your Jewelry Marketing

129

261 - Serving Your Customers Through Jewelry Marketing

130

260 - The Power of Surprise in Jewelry Marketing

131

259 - Strategies for Marketing Custom Jewelry

132

258 - The Role of Drops in Your Jewelry Marketing Strategy

133

257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing

134

256 - Jewelry Email Marketing: Diving Into the Welcome Series

135

255 - How to Know: Is Your Jewelry Instagram Strategy Working?

136

254 - Practical Email Marketing Tips for Jewelry Brands

137

253 - How to Plan Jewelry Marketing Content - With a Real Jewelry Brand

138

252 - Introducing the Winner of the Joy Joya Jewelry Marketing Grant

139

251 - Wrapping Up Jewelry Marketing Jumpstart - What's Next?

140

250 - Tips for Using AI Tools in Jewelry Marketing

141

249 - Improve Your Jewelry Brand's Social Media Presence

142

248 - Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok

143

BONUS - Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!

144

247 - Overview of Social Media Platforms for Jewelry Marketing

145

246 - How Jewelry Brands Can Level-Up Their Email Marketing

146

245 - How to Send a Jewelry Email Campaign, From Planning Through Execution

147

244 - 5 Tips: Email Marketing for Jewelry Businesses

148

BONUS - Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!

149

243 - Amplifying Your Jewelry Marketing With Content Distribution

150

242 - Delight Your Customers with Jewelry Marketing Content

151

241 - Support Your Jewelry Marketing With Content Pillars

152

240 - SEO Copywriting for Jewelry Marketing

153

239 - SEO Content Opportunities and Keyword Research for Jewelry Marketing

154

238 - A Beginner's Guide to SEO for Jewelry Marketing Content

155

237 - Optimize Your Jewelry Marketing With Effective Web Content

156

236 - Transform Your Jewelry Marketing Content Ideas into a Functional Plan

157

235 - Tactics for Generating Jewelry Marketing Content Ideas

158

234 - Create a Winning Content Strategy for Your Jewelry Brand

159

233 - Metrics that Matter: KPIs for Jewelry Marketing Success

160

232 - Drive Jewelry Marketing Success Through Goal-Oriented Content

161

231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand

162

230 - How to Do Competitive Analysis for Jewelry Marketing

163

229 - How to Create Audience Personas for Jewelry Marketing

164

228 - Leverage the Power of Content in Jewelry Marketing

165

227 - Be a Better Storyteller for Your Jewelry Business

166

226 - Building a Brand Identity for Jewelry Businesses

167

225 - Introducing "Jewelry Marketing Jumpstart" for 2023

168

224 - THE GOLD MINE - Get Comfortable With Change in Jewelry Marketing

169

223 - Do These 3 Things for Jewelry Marketing Success in 2023

170

222 - THE GOLD MINE - What's the "Why" for Your Jewelry Business?

171

221 - The Future of Virtual Jewelry and the Jewelry Metaverse

172

220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out Holiday Marketing

173

219 - Brand Activations and Visual Merchandising for Jewelry Businesses

174

218 - THE GOLD MINE - What Excites Me About Jewelry in 2023

175

217 - 5 Jewelry Marketing Predictions for 2023

176

216 - THE GOLD MINE - 3 Tips for Staying Productive With Jewelry Marketing

177

215 - Drive More Traffic to Your Jewelry Website With This SEO Crash Course

178

BONUS - Win $400 in Prizes...and Some Announcements!

179

214 - THE GOLD MINE - Maintaining Confidence in Jewelry Marketing

180

213 - 5 Biggest Missed Opportunities in Jewelry Marketing

181

212 - THE GOLD MINE - Your Brain Is Sabotaging Your Marketing

182

211 - Mark Smelzer on Community in the Jewelry Industry

183

210 - THE GOLD MINE - Must-Haves for Jewelry Customer Experience

184

209 - 5 Tips for Engaging Past Customers for Holiday Sales Success

185

208 - THE GOLD MINE - The Role of Gratitude in Jewelry Marketing

186

207 - Tips for Jewelry Customer Experience With Paul Rutter

187

206 - THE GOLD MINE - Is Jewelry PR Worth the Investment and Effort?

188

205 - Top 5 Jewelry Marketing Trends for Holiday 2022

189

204 - THE GOLD MINE - The Role of Luck in Jewelry Marketing

190

203 - Interview With Photographer and Branding Expert Janzen Riley Tew

191

202 - THE GOLD MINE - Should You Be an Early Adopter?

192

201 - When to Adopt a New Social Media Marketing Platform

193

200 - THE GOLD MINE - Happy Two-Year Anniversary of "Jewelry Marketing Joy"

194

199 - Interview With Leo Plebani, Ecommerce Customer Retention Expert

195

198 - THE GOLD MINE - Is the Jewelry Market "Oversaturated"?

196

197 - 5 Direct Mail Marketing Ideas for Jewelry Brands

197

196 - THE GOLD MINE - Introducing the "Success With Jewelry" Community

198

195 - Interview With Tammy Cohen, Jewelry Branding Specialist

199

TRAILER - Welcome to the Joy Joya Podcast

200

194 - THE GOLD MINE - 3 Tips to Maintain Focus in Jewelry Marketing

201

193 - 5 Out-of-the-Box Tips for Holiday Jewelry Sales Success

202

192 - THE GOLD MINE - Let's Stop Referring to Women in Jewelry as "Girls"

203

191 - Interview With Reena Ahluwalia - Artist, Jewelry Designer, and Innovator

204

190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues

205

189 - 5 Tips for Using Customer Reviews in Jewelry Marketing

206

188 - THE GOLD MINE - Navigating a Trend in the Jewelry Industry

207

187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands

208

186 - THE GOLD MINE - Power of Community in the Jewelry Industry

209

185 - How to Use Linkedin for Jewelry Marketing

210

184 - THE GOLD MINE - How I Entered the Jewelry Industry

211

183 - Interview With Jeweler Tom Duma on Traditional vs. Digital Marketing

212

182 - 7 Jewelry Brands Using NFTs in Marketing

213

181 - Interview With Oliver Maroney on NFTs for Jewelry Brands

214

180 - 10 Things Smart Jewelry Brands Are Doing Today

215

179 - Interview With Jeff Mason, Jewelry Photographer

216

178 - Top Industry Trends from JCK 2022

217

177 - Interview With Monica Stephenson, Founder of ANZA Gems

218

176 - 5 AI-Powered Tools to Support Jewelry Marketing

219

175 - Interview With Kasey Luck on Successful Email Marketing

220

174 - 5 Tips for Using Trends in Jewelry Marketing

221

173 - Interview With Dana Bronfman on Responsible Jewelry Making

222

172 - Livestream Shopping for Jewelry Brands

223

171 - Interview With Megan Crabtree, Founder of Crabtree Advisory

224

170 - 5 Misconceptions About Jewelry Marketing Data

225

169 - Interview With Sophie Simon, Gemologist and Colored Gemstone Trader

226

168 - Understanding SEO Keywords for Jewelry Brands

227

167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster

228

166 - 10 Tips for Better Welcome Emails

229

165 - Interview With Jewelry Marketer Liz Kantner - And an Announcement!

230

164 - 5 Tips for YouTube in Jewelry Marketing

231

163 - How to Have More Fun With Jewelry Marketing

232

162 - Guest Anna Samsonova Talks Jewelry Merchandising

233

161 - 5 Instant Email Marketing Upgrades for Jewelry Brands

234

160 - Interview With Wendy Pease, Expert in Global Marketing

235

159 - 10 Outdated Social Media Marketing Tips for Jewelry Brands

236

158 - How to Do "Social Listening" for Your Jewelry Brand

237

157 - Are You Micromanaging Your Jewelry Marketing?

238

156 - 5 Predictions for Jewelry Marketing Trends in 2022

239

155 - 5 Tips for Setting 2022 Goals for Your Jewelry Business

240

154 - 10 Ways to Create a Virtual "Holiday Window" for Your Jewelry Brand

241

153 - 5 Tips for Hiring Freelancers for Jewelry Marketing

242

152 - 5 Tips to Retain Your Jewelry Customers

243

151 - Interview With Benjamin Smithee, CEO of The Smithee Group

244

150 - 10 Last-Minute Tips for Black Friday + Cyber Monday Success

245

149 - Interview With Tracy Matthews, Author of "The Desired Brand Effect"

246

148 - Get Comfortable With Video Marketing for Jewelry

247

147 - The 7 "P's" of Jewelry Marketing

248

146 - Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

249

145 - Interview With Jeff Fromm, Expert in Brand Purpose

250

144 - 10 Positive Jewelry Marketing Habits

251

143 - Top 10 Money-Wasters in Jewelry Marketing

252

142 - Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry

253

141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights

254

140 - SMS Marketing for Jewelry Brands

255

139 - Discount Pricing Strategies and Jewelry Marketing

256

138 - How to Plan for Holiday Jewelry Marketing in August

257

137 - How to Supercharge Your Jewelry Marketing Content

258

136 - Be Less Dependent on Social Media Jewelry Marketing

259

135 - Interview with David Wachs About Handwritten Notes in Marketing

260

134 - Interview With Melissa Becker About Value-Added Jewelry Marketing

261

133 - Building Brand Awareness With Your Target Customer

262

132 - Types of Keywords for Jewelry Brands

263

131 - How to Involve Customers in Jewelry Marketing

264

130 - Interview With Retail Experience Experts Jill Stein and Sarah Daniel

265

129 - Jewelry Marketing Tips for a "Slow" Season

266

128 - Interview With Jewelry Wholesale Consultant Robin Kramer

267

127 - How to Gain Email Subscribers for Your Jewelry Brand

268

126 - Interview with Kate Youngstrom from Reed Exhibitions/JCK Events

269

125 - Google Analytics for Jewelry Brands

270

124 - Tips for Generating Jewelry Blog Content

271

123 - Interview With Luxury Marketing Expert Michelle Peranteau

272

122 - The Path to Jewelry Marketing Success

273

121 - Interview with Jewelry Entrepreneur Ama McKinley

274

120 - Planning Your Jewelry Marketing Content

275

119 - Brand Marketing vs. Product Marketing for Jewelry Brands

276

118 - Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand

277

117 - Interview With Branding Expert Paul Spinak

278

116 - 5 Mindset Mistakes in Jewelry Marketing

279

115 - Interview with Jason Fleagle: Content Marketing for Jewelry Brands

280

114 - Personalizing Your Jewelry Marketing

281

113 - Interview with Derek DeMoro and James Wright, Co-Founders of Zigy

282

112 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 2/2)

283

111 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 1/2)

284

110 - How to Engage Authentically As a Jewelry Brand on Instagram

285

109 - Tools to Help You Manage Social Media for Your Jewelry Brand

286

108 - 5 Predictions for 2021 Jewelry Marketing Trends

287

107 - Jewelry Marketing Is Not a Beauty Contest

288

106 - Mobile Shopping Matters for Jewelry Brands

289

105 - Customer Touchpoints in Jewelry Marketing

290

104 - How to Host a Giveaway for Your Jewelry Brand

291

103 - How to Leverage Color in Jewelry Marketing

292

102 - Jewelry Email Marketing Subject Lines

293

101 - Jewelry Marketing "Vampires" Drain Time and Money

294

100 - "Jewelry Marketing Joy" Is Officially Here

295

99 - Interview with Arthur Root, Ecommerce Personalization Expert

296

98 - What's the 80-20 Rule in Jewelry Marketing?

297

97 - Planning Jewelry Ecommerce for Holiday 2020

298

96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

299

95 - Data Protection and Privacy in Jewelry Marketing

300

94 - How to Improve Your Jewelry Product Descriptions

301

93 - How to Optimize Your Jewelry Ecommerce Homepage

302

92 - Interview with Liz Kantner, Jewelry Marketer and Advocate

303

91 - What You Can Expect to Pay for Jewelry Marketing

304

90 - Determining Your Jewelry Marketing Budget

305

89 - What's the Difference Between a Jewelry Marketing Strategy and Plan?

306

88 - Multichannel vs. Omnichannel Marketing for Jewelry Brands

307

87 - What Does a "Funnel" Have to Do With Jewelry Marketing?

308

86 - How Does Jewelry Marketing Differ from Jewelry PR and Sales?

309

85 - Interview with Sneh Parmar, Next-Gen Ecommerce Innovator

310

84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages

311

83 - 5 Tips for Being the "Founder Voice" of Your Jewelry Brand

312

82 - 5 Ways to Get Personal With Jewelry Marketing

313

81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch

314

80 - Jewelry Marketing for a Post-COVID-19 Future

315

79 - Interview with Deb LaBudde, Founder and CEO of Memo

316

78 - Best Practices for Jewelry Brands Using Instagram Live

317

77 - Interview with Tracy Matthews, CVO of Flourish & Thrive Academy

318

76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry

319

75 - Part 2: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry

320

74 - Part 1: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry

321

73 - Interview with Marco Giovanelli, Luxury Business Consultant

322

72 - Jewelry Marketing in the Time of Coronavirus

323

71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace

324

70 - 5 Sources of Data to Guide Your Jewelry Marketing Strategy

325

69 - What Marketing Can and Can't Do for Your Jewelry Brand

326

68 - Interview with Video Marketer Owen Cappellini

327

67 - How YouTube Trends Affect Video Marketing for Jewelry Brands

328

66 - Benefits of Video Marketing for Your Jewelry Brand

329

65 - Beware of "Checklist Marketing" for Your Jewelry Brand

330

64 - Importance of an SSL Certificate for Jewelry Marketing

331

63 - What Is A/B Testing, and How Can You Use It in Jewelry Marketing?

332

62 - Interview with Cheryl Freund, Founder and Designer of ceejayeff

333

61 - What's Social Ecommerce, and How Can Your Jewelry Brand Leverage It?

334

60 - Using Gifts in Your Jewelry Marketing Strategy

335

59 - How to Choose the Right Ecommerce Platform for Your Jewelry Brand

336

58 - Coaching Call with Iryna from Yarema Jewelry

337

57 - 3 Tools to Handle Quick Jewelry Marketing Tasks During the Holidays

338

56 - Interview with Jewelry Sales Optimization Expert Kathleen Cutler

339

55 - Differences Between B2B and B2C Jewelry Marketing

340

54 - Spooky Jewelry Marketing Mistakes to Avoid on Halloween…and Always!

341

53 - Importance of Design in Jewelry Marketing

342

52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

343

51 - How to Prepare Your Jewelry Marketing for Black Friday

344

50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

345

49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

346

48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

347

47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

348

46 - What's an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

349

45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb

350

44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It

351

43 - Developing a Look-Tone-Feel for Your Jewelry Brand

352

42 - Interview with Brenna Pakes of JewelryNavigator.com

353

41 - 3 SEO Copywriting Tips for Jewelry Brands

354

40 - SEO vs. PPC for Your Ecommerce Jewelry Brand

355

39 - 4 Tips for Planning Your Jewelry Brand's Social Media Posts

356

38 - Four Types of Customers for Your Jewelry Brand

357

37 - How to Make Jewelry Your Customers Want to Buy

358

36 - Offline Marketing Strategies for Ecommerce Jewelry Brands

359

35 - An Introduction to Marketing KPIs for Jewelry Brands

360

34 - 5 Ways to Determine Your Jewelry Brand's Target Customer

361

33 - Understanding the Role of Mindset in Jewelry Marketing

362

32 - How to Use Social Proof to Boost Your Jewelry Marketing

363

31 - ROI to Expect from Jewelry Marketing Efforts

364

30 - 3 Tips for Generating Regular Content for Your Jewelry Brand

365

29 - Interview with Alain Simic, Jewelry Photographer

366

28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption?

367

27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy

368

26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand

369

25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant?

370

24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service

371

23 - Choosing Objectives for a Jewelry Facebook Ad Strategy

372

22 - Should Jewelry Businesses Also Be Technology Businesses?

373

21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant

374

20 - Getting Started with Digital Advertising for Your Jewelry Brand

375

19 - How Jewelry Brands Can Get Started with Email Marketing

376

18 - Brand Awareness vs Brand Identity for Jewelry Brands

377

17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant?

378

16 - Jewelry Marketing Tips for Complete Beginners

379

15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show

380

14 - Why It's Important to Infuse Joy into Your Jewelry Marketing

381

13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?

382

12 - Is Your Jewelry Brand a Copycat or an Original?

383

11 - Maintain Jewelry E-Commerce Momentum After the Holidays

384

10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand

385

9 - Big Branding Opportunities for Small Jewelry Brands

386

8 - Redefining the Meaning of "Influence" in Jewelry Marketing

387

7 - Pinterest's "Secret" Boards as a Marketing Tool for Your Jewelry Brand

388

6 - Creative Ways to Thank Customers for Their Jewelry Purchases

389

5 - Knowing Your Jewelry Brand's Customers

390

4 - Event Marketing Beyond the Trunk Show

391

3 - Is Influencer Marketing Right for Your Jewelry Brand?

392

2 - Is Social Media Engagement Changing for Jewelry Brands?

393

1 - How to Prepare Your Jewelry Marketing for 2019