All episodes

Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan

The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal information

Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people'

Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely hot election issue

‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is coming

Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided

A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more pressure

Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies

'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase

CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s

Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional development points earned for reading content

LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands

CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it

Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s

Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra on privacy review’s 'personal information'

Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore - and 3% CTRs don’t come cheap

Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip

'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence before ‘rebirth’ of ad business

‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one global tech-creative firm to run it all

‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done

Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis

Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely - from Australia

Domino’s, Asahi see executive leaders buy-in to better decision-making; now moving Mutinex MMM beyond media’s P&L impact into business planning

SCA cuts acquisition costs 60%, targets performance ad dollars by doing the same for advertisers with data matching clean room play

‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will waste brands’ biggest investments

prDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies lagging

Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian Wieser

L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TV

Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays

Lessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose' mission; ESG the new corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for marketing influence in c-suite: Institute for Real Growth

‘The whole supply chain is locked into a sense of omerta’: Why marketers, procurement, agencies, ad techs and publishers fear derailing programmatic ‘gravy chain’ – where 36 cents on every ad dollar is ‘optimistic’

Brand acrobatics: Adobe wrestles with ‘category awareness’ for CX, plots brand-demand offensive; B2B CMOs pump 2024 budgets as CFOs greenlight creative spend – MYOB, Canva, MailChimp nailing it

Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Australian Marketing Institute bid to mirror Chartered Accountants, CPAs for industry-wide professional certification, credibility, status

Owned media v retail media: Commbank, ANZ, Telstra invest in owned channels as sector’s commercial value increases 10% to $4.3bn; Financial services up 19% as non-retail brands eye upside

Jaguar Land Rover notches 200 per cent audience uplift through new OOH performance reporting: QMS lifts TV playbook with audience guarantees, make-goods; OMG piles in

Master brand plan: Arnott’s CMO Jenni Dill, Publicis Groupe CEO MikeRebelo on how Arnott’s lifted 10% sales growth across entire portfolio via market mix modelling, media benchmarking, creative testing, going large on TV – and won Ad Council’s Grand Effie

Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement

Last supper: Outgoing creative chief at Accenture Song and The Monkeys Scott Nowell on culturally infiltrating Accenture, failed beer fridge bans, pulling a reverse takeover of Saatchis and why Accenture Song is ‘outperforming’ the consulting growth curve

‘It’s given us a lot of credibility within the business to keep pushing’: Samsung Australia’s Carl Bunn on using MMM to prove what’s working – and win over sceptics

GroupM’s global boss Christian Juhl, ANZ CEO Aimee Buchanan on Netflix ads, linear TV’s end game and why measurement sits at the heart of all marketer conundrums

Ecom’s boom meets reality check: Focus on CX, efficiency and making money kicks-in hard as Amazon ramps up, puts pure-plays under existential pressure

‘It’s sharpened me up as a marketer’: Telstra CMO Brent Smart bids to link CX and rising NPS for non-believers, flip performance and brand investment ratios and systemise marketing team creativity, attention and MMM

4 billion streams and counting: News Corp Australia piles into vertical video, siphons audiences back from social, ties to commerce, bids to own mid-funnel between BVOD and social video

Mi3 goes all-in on AI-powered Fast News and CustomerX launches; Capgemini, Coles 360, Salesforce, ThinkNewsBrands back initiatives - and unpack the market challenges coming...fast

BMW marketing boss flips strategy ahead of ‘overnight’ electric vehicle surge; Atomic 212 plans ‘single-minded big brand job’ to outpace ‘bi-polar’ auto rivals, reel-in Tesla

‘Do we have to do this?’ Lego’s Troy Taylor and Initiative’s Chris Colter on letting go of ‘safe’ brand management to jump into Nitro Circus – double digit growth and MFA Grand Prix follows

Scentre Group, Westfield partners with businesses for growth as brands and retailers tap shopping’s experience boom – plus three spending megatrends with major Christmas implications.

Letting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for years

‘Binet & Field, Mark Ritson, Byron Sharp applied’: Cummins & Partners chief backs Mutinex deal to beat Audi’s famed econometrics prowess, charge brands less, earn more with new model; prove creative’s business impact

‘ESG is facing its GDPR moment’: From 1 Jan European regulations will ‘change the game’ on global sustainability reporting – lawsuits, jail time have C-suite ‘freaking out’, marketing reined-in

Work from home changed out of home audiences… for good: How Stan, luxury and lifestyle advertisers are cleaning up in Sydney as a result – QMS has the data to prove it

’15 versions of creative for multiple platforms is not marketing…it's just operations’: How Salesforce APAC CMO Leandro Perez’s 100-plus team is selling AI to the world - and applying it to reinvent their marketing roles and remits

‘Decade of growth ahead for native content’ as brands move beyond ineffective repurposed ads and spreadsheets to reach 18m Australians; Luke Spano and Tim Duggan on standardising, scaling and media diversity mandates

Even a shrink couldn’t fix media agencies’ narrow mindset: Why Dave Gaines ditched GroupM to build Media by Mother, takes no mark-ups on media buying – “just data entry” – KPIs staff on learning, planning Apac launch

Taking retailer media up the funnel, how $305m for Olympics rights may prove cheap, why media buyers are wrong about Stan ads, and TV’s 10 per cent audience boost

Tabcorp customer chief Jenni Barnett stems digital haemorrhage to snappier rivals; bins bad media deals, restructures teams, now gunning for 10x conversion via ‘personalisation to context’

Retail media goes upmarket: David Jones CMO targets auto, travel, lifestyle brands in premium tilt, touts 5.4m high-end shoppers across stores, online and open web as crunch-resistant customers keep spending

Lessons from billion dollar Barbenheimer: Brands to rethink IP marketing, merch as Hoyts, Val Morgan bosses say marketers scrambling for ‘next ten Barbies’ - Kia, AAMI, Chemist Warehouse win big

‘Monumental gains’: SCA chief marketer Nikki Clarkson on how broadcaster bet the farm building new customer platform from zip to 1.5m users, collapsed exec silos and forced new marketing skills beyond brand comms

Lion’s ex-CMO, now Chief Growth Officer trailblazes with company-wide IT budgets and strategy, M&A, marketing and innovation agenda; Anubha Sahasrabuddhe sets 500-day target to flip IT culture to customers

'We’re going all in’: SXSW’s biggest tribes are brands, marketing, tech as Sydney gig aims for Southern hemisphere creative, innovation super event; Seven plots biggest overhaul of Upfronts format in decades with full-week SxSW program

Cookies again? Google’s global hegemony measuring 100m-plus websites faltering amid corporate governance concerns in privacy, data ownership; Brands, tech, advisors weigh-in on measurement meltdown

‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building

Penfolds-Treasury Wines lauds creative, media together for its in-house agency Splash, now going global: one year old, 20 people, 400 projects, same marketing budget but doing more, better, faster – mostly

ANZ CMO Sweta Mehra: ‘There’s only so far you can go with paid media’ – why ANZ is investing heavily in its owned media assets; 85 million impacts a month across ANZ channels triggered a ‘mindset shift’ for marketing team

Return of the Chief Customer Officer – the CMO’s new boss: Coles, IAG latest blue chips on board with broader remits and revenues; Inghams, MyCar, Hipages log their progress

Standout brand, agency media work unveiled in MFA Awards: Lego, NRMA, Defence Force, Mars, Suncorp, Dell, Netflix, Campari lead shortlist; Initiative, EssenceMediacom, OMD top agency haul

Digital burnout, ad blindness and sick of brands talking purpose: The 5 million Australians marketers risk alienating – and how to make them share your Out-of-Home campaigns

Strange days: Two speed consumer economy messing with markets, marketers - value lines surge as does ‘premiumisation’ – Commbank iQ, Roy Morgan, AH Beard CEO Tony Pearson unpack what next and safest marketer bets

‘No personal data’: Chasing audience scale, ad exchanges, big tech targeting is publisher folly as media trust plummets, says Scire’s Chris Janz, Guardian’s Dan Stinton; No-tracking, contextual ads next growth wave

The future of total TV: Voz, the cross-network ‘BVOD Project’, Unilever’s 20 per cent reach gains and converged trading implications for marketers, agencies and TV networks

From streaming boom to busted economics: Sony Pictures’ Stephen Basil-Jones and Hoyts’ Damian Keogh on the Hollywood studio streaming shakeout that has them all running back to cinema

IAG’s Zara Curtis on why NRMA flicked footy and rugby sponsorship, put the money into cricket and cinema – and drove massive brand gains

Double duty dilemma: Can a search or social ad build brand and drive sales now? Media execs, reformed growth hackers and ad effectiveness maestros duke it out – as ESOV critics have their say

How AI is hitting paid search, content strategies; where prices are headed; why Google is changing its LTV tune; and why interpreting media mix modelling requires human intelligence

Arnott’s sees double digit growth after private equity ownership and marketing overhaul; CMO Jenni Dill on bucking downturn, linking brand to P&L and landing a ‘Fellowship' spot with elite Marketing Academy-McKinsey CMO program

Why Mel Hopkins left Optus for Seven CMO gig: Not putting 'lipstick on a pig’; Big transformation plan looms – sharpening marketing, hitching it to the P&L – and her take on the Optus cyber attack

Brand equity blow-up: Ritson-backed Tracksuit eyes $8bn brand tracking market, Ipsos, Kantar, Nielsen disruption by linking brand equity directly to P&L; inks Mutinex deal

How an ex-P&G US marketer ditched cohorts, personas and restrictive segmentation, blended Ehrenberg-Bass, Binet & Field textbooks word for word, landed biggest marketing budget in $7bn company’s history – and all KPIs are powering

‘The race is on’: Volvo boss Stephen Connor on why going all electric by 2026 will double sales, protect revenue – but poses tricky challenge for marketing, even with a bigger budget

Yahoo’s new team, new mission: Yahoo Australia execs unpack the global restructure and the “why and what” of a new, simplified game plan

'Ethical personalisation’: How a leading CX, martech convert at Norths Collective is (finally) proving ROI on tech stack investment, not just campaigns; engagement rates rocketing over global norms; Lion hungry to tap its member app and loyalty program

Three speed economy and ESG pressure: Top business editors on what rate rises and a $20k mortgage hit mean for consumer spending, retail and brand purpose

Dream flight: How Virgin’s decimated marketing team launched an automated creative campaign with 80,000 'full funnel' ad variants, lifted revenues 30% but...brands will cede more control to Google, Meta under new privacy regime

Halve digital ad emissions in 12 months by culling adtech, binning outstream ads, swapping viewability for attention metrics and flicking junk ad inventory, says Scope 3’s Brian O’Kelley: Suncorp, NAB and AMI ask the curly questions

‘Dark bars, A-list investors’: McKinsey, Virgin, Contiki, now me&u – how Australia’s top tech female leader Katrina Barry is chasing $250bn in global consumer spend, crunching bar and pub business models with more tech, less humans and much happier, higher-spending customers

SCA pushes back on media agencies driving carbon agenda, eyes bigger slice of TV budgets for audio as inflation rises, reach tails off – and FMCG advertisers are getting the message

Stack wars – a new hope: Nine’s first Group CMO Liana Dubois says Nine consolidating martech, restructuring marketing in bid for growth, but budget ‘safe’; relishes competitive clash with former Optus turned Seven CMO Mel Hopkins

‘If you have to cut marketing spend, cut what’s not working’: Youi and PointsBet marketers plug into AI-powered brand equity model to link marketing investment directly to revenue

Thinking outside the retailer media box: How Mars Petcare turned Amazon deliveries into a reach play, boosted Whiskas ecom sales 70 per cent, flipped search declines

‘I’ve never made a client cry’: Deloitte Digital Global CEO Sam Roddick’s mission with ex-ad agency boss Nick Garrett to copy Apple’s creativity, design and engineering for digital restructuring programs – and why the ‘majority’ still fail

‘Meteoric rise’: How tradie platform Hipages halved paid search and customer acquisition costs after brand investment; next a review of Nine’s The Block, upswing for content marketing, click rate optimisation, tech stack overhaul and…impress investors

From CFO to Chief Customer Officer: How a Wesfarmers exec handbraked finance career to become mycar’s CCO, dumped and relaunched a new brand and end-to-end CX remap – using a reinvented creative agency for CX and media

Mexican standoff: Out-Of-Home sector hits agency slow lane on take-up for neuro impact versus attention metrics; Avenue C’s Pia Coyle implores buyers and sellers to get over pricing fear paralysis

Re-engineering out of home: How The Guardian’s brand push drove JCDecaux to open its network to editors and set a global standard; where carbon-conscious brands are moving their ad dollars and why online pureplays are switching channels

The war on brand, the death of hyper-targeting and why marketers need to market to finance or see budgets slashed – B2B Institute, NAB and Mindshare on key trends for 2023 and beyond

‘Tortuous transformation’: From Suncorp to News Corp – how former CMO Mark Reinke reinvented to lead consumer media and crack 1 million subscribers; new growth from ‘throwing out old media rules’ with AI, tech stacks, UX and a paying younger, restless set

QMS’s ‘world first’ outdoor attention pilot How Amplified Intelligence measures

‘Hundreds of millions of dollars will move quickly’: Foxtel Media’s Frain, Razorfish’s Tonelli and Tubi’s Fitch on AVOD’s next battlegrounds of frequency capping, measurement and personalisation

Moving the needle: NAB brand chief on how the bank ‘held the line’ in the face of anti-vaxxer ‘keyboard warriors’, turned their rage into brand and business growth – as JAB helped drive Australia out of lockdown