All Episodes
PPC Town Hall — 127 episodes · page 1 of 2
AI Can Handle More PPC Account Work. But Who’s Responsible for the Decisions It Makes? | PPC TH 132
How Should PPC Teams Split Budget Beyond Google Ads? feat. Joe Martinez | PPC TH 131
What Agentic PPC Actually Looks Like in Practice | PPC TH 130
What Do You Optimize for When the Sale Happens 2 Years Later? | PPC TH 129
Can AI Agents Really Manage Google Ads Accounts? ft. Nils Rooijmans | PPC TH 128
AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks | PPC TH 126
How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results | PPC TH 125
How Experienced Marketers Work Differently With PMax and AI Max | PPC TH 124
Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
8 PPC Experts Predict 2026: Automation, AI, and What Really Wins
AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky | PPC TH 122
Mike Rhodes Shares Valuable Vibe Coding Lessons From Real Marketing Builds | PPC TH 121
Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114
LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111
The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110
Why Your PPC Reports Are Misleading You | PPC TH 109
PMax, First-Party Data, AI, and More: How to Win at PPC in 2025 | PPC TH 108
AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter! | PPC TH 107
PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106
Practical Advice on How to Actually Make Smart Bidding Work for You | PPC TH 105
Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104
Old School PPC vs. PPC in the Era of Automation and Generative AI | PPC TH 103
Google Explains How to Leverage Its AI Tools for Profitable Ad Campaigns | PPC TH 102
10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts
How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101
Maximize Q4 Holiday Sales with Microsoft’s Expert Tips | PPC Town Hall 100
How Generative AI is Revolutionizing SaaS | Fireside Founders Chat
Unorthodoxy: A Contrarian Marketer's Guide to the New Internet | Fireside Founders Chat
How Ex-Googler Sharon Park Built a Winning Agency in the AI Era | PPC Town Hall 99
Google’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98
What's the future of the 'keyword'? | PPC Town Hall 97
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
BONUS: 7 PPC Automations That Save You From Burnout
How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95
How Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93
How to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Future-proof your brand: How to win at branded search through time & change | PPC Town Hall 84
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
Here’s Why You Should Use Offline Conversion Imports | A Fireside Chat With Jon Diorio
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78
How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77
Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation
How to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75
The State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
How to stand out as a marketer in this age of A.I. and privacy? | PPC Town Hall 72
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71
How to collect and use first-party data to win in a cookieless future | PPC Town Hall 70
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69
Google’s ‘Remove Redundant Keywords’ Update: A Fireside Chat With Greg Finn
Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68
Surviving the recession: How PPC agencies can prepare now to thrive in 2023 | PPC Town Hall 67
Performance Max: Boost your campaigns with these tips, scripts, and checklists | PPC Town Hall 66
Performance Max: Google shares best practices for the 2022 holiday season | PPC Town Hall 65
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
How to manage PPC during high inflation and a looming recession | PPC Town Hall 63
Google Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62
PPC automation: How the world’s best PPC agencies adapt and thrive | PPC Town Hall 61
How to adapt to PPC ad platform automation | PPC Town Hall 60
Performance Max for Retail and Ecommerce: Learn How to Drive Better Results | PPC Town Hall 59
Responsive Search Ads: How to create better ads in a world with only RSAs | PPC Town Hall 58
What Is the ‘Workday Consumer’ and How to Target Them the Right Way | PPC Town Hall 57
Top PPC Experts React to the Announcements at Google Marketing Live 2022 | PPC Town Hall 56
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
Performance Max Campaigns: Expert Tips & Best Practices From PPC Practitioners | PPC Town Hall 54
Performance Max Campaigns: How It Works, Best Practices, Answers to FAQs & More | PPC Town Hall 53
Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52
How to Become the Most Sought-After Digital Marketer | PPC Town Hall 51
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
Responsive Search Ads: Tips, tricks, and best practices | PPC Town Hall 49
SEO vs. SEM: Making them work together to drive great marketing results | PPC Town Hall 48
Turn product data into top-performing PPC campaigns | PPC Town Hall 47
Two experts debate the perfect PPC account structure | PPC Town Hall 46
How to stand out in eCommerce advertising | PPC Town Hall 45