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All Episodes

PR's Top Pros Talk — 298 episodes

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Title
1

How AI is Shaping TV News Coverage

2

Building a Niche That Grows With You

3

How To Optimize Your Content for AI Search

4

Leading with Credibility in an AI-Driven Landscape

5

Moving Hearts and Minds with AI and Storytelling

6

Crisis Communications in the AI Era

7

The Rise of the Answer Engine Economy

8

How Emotions are Driving Audience Decisions Today

9

How AI is Changing the Way Brands Get Discovered

10

How Legacy Brands Evolve for Today's Audiences

11

How To Build and Protect Your Reputation

12

How To Create Opportunities Through Networking

13

How Brand Love Influences Brand Demand

14

Why Protecting Your Brand Matters More Than Ever

15

The Role of AI in Earned Media Strategy

16

The Evolution of AI in Healthcare

17

AI-Powered Broadcast Media Tour™ FAQs

18

Why Communicators Should Embrace AI

19

The Evolving Role of CSG - Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at ⁠Fenton

20

Leading Purpose-Driven Organizations - Paul Cohen, Founder and CEO of Attention Comms

21

Building Resilient Client-Agency Relationships in Healthcare Communications - Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for ⁠Ogilvy Health⁠

22

How PR Can Secure a Seat at the Table - Tara Smith, Managing Partner at ⁠Voxus PR⁠

23

Storytelling Strategies for Non-Profits - Scott Ward, Principal of ⁠Fifth Estate Communications⁠

24

How To Plan an Effective Holiday Media Campaign

25

How Earned Media is Shaping Generative AI Conversations - Ivan Ruiz, Partner, Digital Health and Strategy at ⁠FINN Partners⁠

26

Blending Human Creativity with AI - Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth

27

The Power of Storytelling - Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for ⁠Suburban Propane⁠

28

Making the Most of Earned Media - Lori Rosen, President of Rosen Group

29

How Experimentation Fuels Business Transformation - Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy

30

How External Audiences Influence Strategy - Jen Lowney, Global Head of Communications for ⁠Citi

31

Navigating Rapid Change with Strategic Communication - Jon Henes, Founder & CEO of C Street Advisory Group

32

How To Prepare Your Spokespeople for Spanish-Language Media Opportunities - Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications

33

What Nonprofits Really Look for in a PR Partner - Mercy A. Quaye, President and Founder of ⁠The Narrative Project⁠

34

Creating Lasting Engagement in Fandoms - Kat Jones, Founder of ⁠Motiv⁠

35

How To Secure Media Coverage for Travel Brands - Florence Quinn, President and Founder of Quinn PR

36

How To Secure Top-Tier Media Coverage - Richard Dukas, CEO and Founder of ⁠Dukas Linden Public Relations (DLPR)

37

Proactive Strategies for Problem Solving - Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard

38

Building Trust Across Your Organization - Tyler Perry, Co-CEO of Mission North

39

Maximizing Brand Visibility Through Strategic Communications - Brian Hoyt, Vice President of Communications and Industry Relations for EF World Journeys

40

Combating Misinformation in the Healthcare Sector - Mathew Shearman, Global Chair of the Health Practice at APCO

41

How To Strengthen Your Active Listening Skills - Jacqueline Long, President of Evins Communications

42

Navigating Rapid Change in Healthcare Communications - Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla

43

The Lasting Impact of Local TV News - Ken Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss Group

44

How To Lead Your Team with Purpose-Driven Strategies - Roger Bolton, Former CEO of the Arthur W. Page Society

45

How Emerging Platforms Are Changing the Media Landscape - Sean Layton, Executive Vice President of Earned Media at Zeno Group

46

What To Watch for in 2025 (Part 3)

47

How Behavioral Science Can Enhance Client Relationships - Shauna Keough, President of U.S. Public Relations at ⁠Syneos Health⁠

48

Shaping the Future of the Mid-Size Agency - Mike Rosich, CEO of Current Group

49

How to Increase Brand Awareness - Liz Reilly, Senior PR Manager at Next PR

50

The Impact of AI and Deepfakes in the Entertainment Industry - Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA

51

Strengthening Communication and Connection in Fintech - Raoul Bhavnani, Chief Communications Officer of Betterment

52

How Effective Collaboration Enhances Brand Partnerships - Sarah Robarts, President and Founder of ⁠Ballantines PR⁠

53

Travel PR Strategies That Drive Results - Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico

54

Maximizing Your Owned Content Strategy - Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication

55

The Year of Business Transformation and Corporate Reputation - Megan Noel, Global President of Corporate Affairs at Golin

56

PR's Top Pros Talk... What to Watch for in 2025 (Episode 2)

57

Developing an Effective Media Relations Strategy - Renee Mailhiot, Senior Vice President of Earned Media at Edelman

58

Building Trust and Credibility Through Thought Leadership - Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners

59

The Power of Public Relations - Mike Gehrig, Managing Director of The Motion Agency,

60

What to Watch for in 2025

61

How AI is Shaping the Future of Communications - Emily Teitelbaum, Chief Communications Officer of Libra Group

62

Effective Strategies for Combatting Disinformation - Bradley Akubuiro, Partner at Bully Pulpit International

63

Navigating the Changing Communications Landscape - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education

64

The Psychology of Brand Awareness - Melissa Marasco, Corporate Brand & PR at Guardant Health

65

How to Market to the Hispanic Community During the Holiday Season - Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO

66

Essential Strategies for Establishing Federal Government Partnerships - Julie Murphy, President of Sage Communications

67

How to Build a Collaborative Culture - Meghan Kelleher, Founder and CEO of Corner Market Communications

68

Enhancing Your Marketing Vision with a Fractional CCO/CMO - Andrea Sok, Founder and CEO of Sok Influencer PR

69

Emerging Education Marketing Trends - Saul Hafenbredl, CB&A, A Finn Partners Company, and Jacqui Lipson, Finn Partners

70

Leveraging the Reach and Impact of TV News - Ronica Cleary, Founder and CEO of Cleary Strategies

71

Transforming Challenges into Opportunities with Analyst Relations - Kevin Whalen, Partner at the Guyer Group

72

How to Amplify Brand Awareness with Newsjacking - Lauren Meckstroth, Vice President at Fahlgren Mortine

73

Navigating the Reputation Economy - Michael Kempner, Founder and CEO of MikeWorldWide

74

The Importance of Localization in Reputation Management - Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA)

75

The Role of Communication in Promoting Sustainable Practices - Erin Simon & Jessica Berk Ross

76

The Crucial Role of PR in a Business Strategy - Toni Harrison, Founder and CEO of Etched Communication

77

The Power of Team Collaboration - Rachel Rosenblatt, Senior Managing Director at FTI Consulting

78

Building and Scaling High-Performing Teams - Michele Moore, Vice President and Chief Communications Officer at the ⁠Ford Foundation⁠

79

Creating Impact Through Relationships - Wynona Redmond, President and Founder of Wyn-Win Communications

80

Empowering Change Through Diversity, Equity, and Inclusion Initiatives - Nick Nelson, Senior Vice President of Corporate Purpose at Edelman

81

Creating and Promoting Purpose-Driven Content - Mikey Sadowski, Intrepid Travel⁠, and Amy Skelding, FINN Partners

82

Essential Strategies for Building and Scaling Successful Brands - Tricia Mahoney, Chief Marketing Officer of ⁠Twisted X Global Brands⁠

83

The Key Elements of Building a Successful Business - Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom

84

A Behind-the-Scenes Look at Celebrity Placements - Priscila Martinez, Founder and CEO of The Brand Agency

85

The Strategic Role of a Holding Company - Dara Busch, CEO of North America for Havas PR

86

Using AI Tools To Maximize Human Potential - Kate Southall, Manager of Global Brand at ⁠SHRM⁠

87

The Power of Integrating PR, Social, and Influence Through Earned-First, Immersive Communications - Charlie Tansill, President of PR, Social and Influence at Ogilvy North America

88

Navigating the News Landscape - John Seigenthaler and Katie Seigenthaler,

89

How to Build an Authentic Brand Identity - Leah Dergachev, Founder and Chief Storyteller of Austley

90

Turning Ideas into Innovative Campaigns - Gizem Ozcelik, Founder and CEO of GO PR

91

Fueling Growth in Startups and Scale-Ups - Bruno Solari, Founder of SolComms

92

Driving Growth Through Thought Leadership - Tiffany Rafii, CEO of UpSpring

93

Uncovering the Truth About AI - Tomás Puig, Founder and CEO of ⁠Alembic and Curtis Sparrer, Principal of ⁠Bospar PR

94

The Value of Thought Leadership - Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn

95

Creating and Evaluating Strategic Priorities - Johnny Smith, Vice President of Communications for Roche Diagnostics North America

96

Navigating a Generational Transition in an Agency - Knight Stivender, Partner at MP&F

97

Investing in the Power of Communications - Adam Christensen, Chief Marketing Officer at Notified

98

Advancing DE&I Together - Adrianne C. Smith, Chief Diversity and Inclusion Officer at ⁠FleishmanHillard⁠ and Founder of the ⁠Can: Diversity Collective

99

Breaking Through the Noise with Thought Leadership - Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn

100

Empowering Growth Through Innovation and Collaboration - Jonathan Heit, Co-Founder and Global CEO of Allison

101

The Power of Authenticity in Women's Sports Media Coverage - Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners

102

Understanding Consumer Insights - Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR

103

Maximizing Social Impact Through Strategic Communications - Laura Gross, President of Scott Circle Communications

104

The Value of Project Management - Hanna Bautz, Account Lead at Next PR

105

Working with Clients in a Modern Day Ecosystem - Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide

106

What Communicators Need to Know About Affiliate Marketing - Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy

107

How to Plan and Prioritize Communications Initiatives - Stacey Jones, Chief Communicator at Honeywell

108

Developing Effective Healthcare Campaigns - Paddi Hurley, Managing Director of Health at Allison

109

The Role of PR in Lead Generation - Carin Warner, Co-Founder of Notably

110

How to Improve the PR Structure - April White, CEO and Founder of Trust Relations

111

Building and Maintaining Client Relationships - Matt Kovacs, President of Blaze PR

112

Communicating to a Broader Audience About AI - Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems

113

Building and Maintaining a Collaborative Culture - Laura Brusca, Chief Communications Officer at Forbes

114

Viewing Communications from a Business Perspective - Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood

115

Unlocking Your Network: Strategies for Building Meaningful and Winning Connections - Brandi Sims, Founder & CEO of ⁠Brandinc PR

116

The Evolution of the Healthcare Ecosystem - Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum

117

Building Strong Client-Agency Relationships - Rachel Huff, President and Founder of Victoire & Co

118

Reflecting on 2023 and Planning for 2024 - Jamie Dowd, North America Health Lead at Weber Shandwick

119

The Need for Speed in PR - Rosanna Maietta, Chief Communications Officer and Senior Counselor to the CEO at the American Clean Power Association

120

Communicating Through Change in the Biotech Space - Megan Prock McGrath, Managing Director of MacDougall Advisors

121

Embracing Authenticity and Collaboration in the Public Relations Industry - Ben Finzel, President of RENEWPR and Founding Principal of The Change Agencies

122

Leading with Your Head and Your Heart - Shannon Moylan, Senior Vice President of Public Relations at imre

123

Advancing Diversity and Inclusion in the PR and Communications Industry - Alex Ebanks, Vice President of Communications for ESSENCE Ventures

124

Prioritizing the Human Element of Marketing - Cheryl Overton, Cheryl Overton Communications

125

Implementing the One Health Concept - Tish Van Dyke, JPA Health

126

The Changing Role of Corporate Communications and the CCO - Radina Russell, Edelman

127

The Role of Journalism in the Banking Industry - Peter Cook, Chief Communications Officer at the American Bankers Association

128

Moving the Pharmaceutical Industry Forward - Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca

129

Navigating the Corporate Affairs Landscape - Jim O'Leary, Chief Executive Officer at Weber Shandwick, North America

130

How to Improve Your Communication Skills - Carrie Blewitt, Senior Vice President at Story Partners

131

Sustaining Momentum for DE&I Initiatives - Jenny Wang, Senior Vice President at CLYDE

132

Leading with Authenticity - Brendan P. Lewis, Executive Vice President of Global Communications and Public Affairs at Oatly

133

How Corporate Communications Helps Medical Breakthroughs Advance - Laura Liotta, Sam Brown Inc. Healthcare Communications

134

The Role of Communication in Patient Care - Cherilyn Cecchini, M.D., Partner at FINN Partners

135

The Evolution of Healthcare Communications - Ryan Lilly, Senior Vice President and Managing Director of MWW Health

136

Providing Media Relations Support to B2B Technology Clients - Doug Broad, Principal of Three Rings Inc.

137

Navigating PR in an Imperfect Comms World - Jennifer Bodner, CEO of Babbit Bodner

138

Educating Reporters Through Messaging and Events - Chrissy Faessen, Principal at ConwayStrategic

139

Developing an International Program - Marie de Foucaud, Elovation Consulting

140

Developing Effective Messaging Strategies - Krysten Copeland, KC & Co Communications⁠

141

Working Together to Drive Impact on Racial Justice - Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams

142

How to Create an Effective Campaign for National Hispanic Heritage Month - Natalie Boden, BODEN Agency

143

Developing an Effective Earned Media Strategy - Annie Pace Scranton, Founder and CEO of ⁠Pace Public Relations⁠ and Author of The Guide to Earned Media

144

How to Get Earned Media Coverage During Uncertain Times - Seth Linden, Dukas Linden Public Relations

145

Bringing Multicultural Communications to the Forefront of the Industry - Byron Calamese, ⁠Zeno Group

146

The Nexus Between Faith and PR - Aaron Sherinian, Deseret Management Corporation

147

The Evolution of Sports Communication and Culture - Mitch Germann, ⁠FleishmanHillard⁠

148

Developing an Earned-First Mindset - Jackie Cox Battles, Weber Shandwick⁠

149

PR and the Metaverse 3.0 - Tina Beaty, SHRM

150

Navigating Communications Trends and Challenges - Binna Kim

151

Reflecting on the Impact of Anti-'Woke' Ideologues - Paul Holmes, Founder and Chair of PRovoke Media

152

PR and the Metaverse 3.0 - Sarah Berman, The Berman Group⁠

153

Navigating Public Perception - Troy Blackwell, Peace Corps

154

Building a Specialized Boutique Agency - Tony Welz, Principal at W2 Communications

155

Building Trust Through Communication - Danny Franklin, Bully Pulpit Interactive

156

How Communications Leaders Can Stand Out in the C-Suite - Eleanor Hawkins, ⁠Axios

157

Cutting Through the Noise as a Consumer Advocate - Katie Riley, ⁠The Alliance for Aging Research

158

PR and the Metaverse 3.0 - Christa Conte, Hotwire Global⁠

159

PR and the Metaverse 3.0 - Gini Dietrich, Arment Dietrich and Spin Sucks

160

Navigating PR Challenges - Kasey Christolos, Next PR

161

Embracing Global Partnerships - Lori Russo, Stanton Communications⁠

162

Enhancing the Customer and Employee Experience for Frontline Workers - Sara Whitman, Hot Paper Lantern

163

Understanding the Business of Business - Linda Descano, Red Havas

164

Why Technology Companies Should Invest In PR - Karen Clyne, BCW (Burson Cohn & Wolfe)

165

Thought Leadership and Executive Visibility - Sharon Robustelli, TEN3 Public Relations

166

How Freelancing is Revolutionizing the PR industry - Teresa Bigelow, Spiral5

167

Combatting Disinformation - Tina McCorkindale, President and CEO of the Institute for Public Relations

168

Integrating Your Passions into Your Work - Paula Davis, The Colgate-Palmolive Company

169

Leading with Your Values - Monique Kelley

170

Thought Leadership in the B2B Market - Ben Laws, Edelman

171

How to Become an Effective Communications Executive - Dan Hunter, FTI Consulting

172

Connecting a Distributed Workforce - Dave Jacobs, Homethrive

173

Supporting Local TV News - Stacey Grimsrud, Bospar

174

The Evolution of Pharmaceutical Companies - Stacey Bernstein, M Booth Health

175

The Great Reflection - Whaewon Choi-Wiles, Audi of America

176

Technology PR - Lisette Paras, Gravitate PR

177

The Year of the New Pivot - Lori Jung, Hudson West PR and Marketing

178

Strategizing a Brand Transformation - Meredith Klein, GNC

179

Peter Lucht, Citizens Financial Group

180

The Human Side of Storytelling - Stacey Kumagai, Media Monster Communications, Inc.

181

Creating Accessible Communications - Virginia Devlin, Current Global

182

The Future of Crisis Communications - Dave Fleet, Edelman

183

Taking Chances in Your Career - Diana Bassett, Diana Bassett Public Relations

184

Navigating the Changing Communications Landscape - Dan Simon, Qwoted

185

Executing Big Ideas - Beth Balsam, X2PR

186

Navigating a Career Change - Raoul Bhavnani, Betterment

187

Metaverse Events - Nick Borelli, Meetaverse™ by Allseated

188

The Importance of Fun in Brand Marketing - Brian Lowe, BML Public Relations + Digital

189

Breaking Down the Stigma of Substance Use Disorder - Lauren Lawson-Zilai, Shatterproof

190

Finding Your Passion - David Zapata, Zapwater Communications

191

The Evolution of Food and Beverage Brands - Rachel Kay, Rachel Kay Public Relations

192

Understanding Your Customers - Heather Caouette, Xealth

193

Breaking Down Impactful PR Behaviors - Ethan Rasiel, Lightspeed PR & Marketing

194

Opportunities within the Metaverse & NFTs - Marji Sherman, Cognito Media

195

Using Information Management to Understand Communications Objectives - Mark Weiner, PublicRelay

196

Forming a Sustainable PR Strategy - David Barkoe, Carve Communications

197

Building Strong Relationships - Michael Kaye, OkCupid

198

Supporting Start-ups - David Warschawski, W Ventures and Warschawski

199

Handling Communications During a Crisis - Stefan Pollack, The Pollack Group

200

Communicating Crypto - Arielle Sobel, 21Shares

201

Maximizing a Front-Page Story - Kate Cronin, Moderna

202

Communicating Health Equity - Kristie Kuhl, Zeno Group

203

Breaking Down Marketing and Communications Silos - Martha Boudreau, AARP

204

Putting Earned Media Front and Center - Michael Rinaldo, Interdependence Public Relations

205

Legal PR - Gina Rubel, Furia Rubel Communications

206

Nuances of Theater PR - Shonali Burke, Arena Stage

207

Connecting with Reporters - Curtis Sparrer and Eric Chemi, Bospar

208

Turning Reporting into Guidance - Geoffrey Sidari, WE Communications

209

Building an Inclusive Work Environment - Andréa Richardson, Zeno Group

210

Maximizing the Value of Earned Media - Carolina Lopez Herz, 5WPR Miami

211

How To Be An Effective PR Professional - Sharon Reis, The Reis Group

212

Telling Compelling Stories - Robin Verges, Rubenstein

213

Using Data to Earn Media Coverage - Michael Brito, Zeno Group

214

The Human Side of Health Communications - Mike Rosich, dna Communications

215

2022 Consumer Insights - Dara Busch, 5WPR

216

Employee Action Groups - Tracey Cassidy and Jill Feldman, Allison+Partners

217

The Evolution of Entertainment Publicity - Alison Grand, President of Grand Communications

218

Building a Strong Company Culture - Dale Bornstein, M Booth

219

Connecting a Brand Story to the News Stream - Jeanniey Walden, DailyPay

220

Unicorn CEOs - Brendon Craigie, Tyto

221

Executive Visibility - Janine Savarese, NextTech Communications

222

Effective DEI Practices - Maria Rodriguez, Vanguard Communications

223

Successful Onboarding Practices - Tiasha Stevenson, Golin

224

Landing a New Role and Attracting Candidates - Tiasha Stevenson, Golin

225

Investing in Research - Laura Macdonald, Hotwire

226

Entertainment PR - Erik Bright, Prodigy Public Relations

227

Connecting with Gen Z Audiences - Courtney Miller, Edelman U.S.

228

The Value of Podcasts - Christina Nicholson, Media Maven and Podcast Clout

229

Communicating as a Hospital During COVID - Josh Wilson, Children's National Hospital

230

Pitching to the Media - Barbara Wagner, Barbara Wagner Communications

231

Pivoting Your Business Model - Joy Corso, Vonage

232

Making PR Magical - Nicole Rodrigues, NRPR Group

233

Communicating the GRAMMYs® and Beyond - Andie Cox, the Recording Academy

234

Moving PR Forward - Michael Kempner, MikeWorldWide

235

Redefining Success - Cath Anderson, Cityblock Health

236

Bipartisan Approach to Public Affairs - Lindsay Singleton, ROKK Solutions

237

Boutique PR - David Ball, Ball Consulting Group, LLC and President of PR Boutiques International

238

PR Trends for 2022 - Gini Dietrich, Spin Sucks and Arment Dietrich

239

Social Marketing - Jennifer Wayman, Hager Sharp

240

Generating Traffic Through Earned Media - Mark LoCastro, SmartAsset

241

Building Value with ESG - Gloria Janata, TogoRun

242

Nuances of Healthcare PR - Krysta Pellegrino, Health+Commerce

243

Leading with Empathy - Mike Doyle, Ketchum

244

The Future of Corporate Communications - Jim O’Leary, Edelman U.S.

245

Evolution of HR - Tina Beaty, SHRM

246

Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending

247

Communicating Return to Work - Maura FitzGerald, V2 Communications

248

2021 Holiday Shopping Trends - Kathryn Hayman, Bollare

249

Prioritizing Support for Creators - LeMia Jenkins Thompson, Pinterest

250

Making PR a Better Place - Trey Ditto, Ditto PR

251

Bringing Creativity into Real Estate - Sarah Berman, The Berman Group

252

Rise in Deeper Storytelling - Laura Tomasetti, 360PR+

253

Transitioning from Agency to In-House Communications - Monique Kelley, Takeda Pharmaceuticals

254

Getting Coverage for Local Organizations - Darlene Hollywood, Hollywood Agency

255

Communicating as a Health-Tech and Tech-Health Company - Stephanie Marchesi, WE Global Health

256

Integrating Earned Media With Paid Media - Michael Roth, The Bliss Group

257

Communicating with Women About Healthcare - Wendy Lund, CCO, Organon

258

Building Trust Among Employees - Jonathan Jordan, Edelman LA

259

Integrating Celebrities & Influencers into Brand Campaigns - Ali Taekman, Partner, BPCM

260

Developing Effective Brand Differentiation - Jennifer Temple - Chief Communications Officer at Hewlett Packard Enterprise

261

Consumer Interaction Post Covid - Alina Diaz - Managing Director at MSL Group

262

Brand Strategies in Mergers & Acquisitions - Art Stevens - Managing Partner at The Stevens Group

263

Optimizing Modern Communications in Healthcare - Cori McKeever - Global President of Healthcare at Golin

264

Redesigning Brand Communication - Lisa Rosenberg - Partner+President of Consumer Brands at Allison+Partners

265

Tips for Brand Growth in Changing Environments – Alex Slater, CEO and Founder of Clyde Group

266

The Modern Purpose of Public Relations – Michelle Olson, Managing Director at Lambert & Co

267

How Brands Can Leverage Streaming Platforms - Dallas Lawrence, Head of Communications, Roku Platform Business

268

Navigating the Socio-Cultural Climate – Krishana Davis, Director of Digital, Precision Strategies

269

Tips For Effective Company Launch – Kari Watson, Managing Partner, MacDougall Advisors

270

The Nuances of Company Purchase - Rick Gould, Managing Partner, Gould+Partners

271

How To Make Sustainability Appealing - Katya Hantel, Senior Director of Sustainability, Conagra Brands

272

Evolution of Public Relations - Amy Rosenberg, Founder & President, Veracity Marketing

273

Brand Behavior Post Covid - Avra Lorrimer, Executive Vice President, Hill+Knowlton Strategies

274

Targeting Female Audiences – Megan Driscoll, CEO & Founder, EvolveMKD

275

Startup Marketing & PR – Tim Johnson, President, Upraise Marketing + Public Relations

276

Controlling the Brand Narrative – Sabrina Macias, VP & Communications, DraftKings Inc.

277

Creating Authentic Partnerships with Non-Profits - Vanessa Wakeman, Founder & CEO, of The Wakeman Agency

278

Delivering Hospitality on Digital Platforms - Cathy Decker, Co-Founder & Principal, The Decker/Royal Agency

279

Creating Social Change Through Communications - Valarie De La Garza, CEO, Fenton

280

Importance of Inclusive Communications - Christina Stejskal, VP, Global Communications, Fender

281

Associations and Member Value - Jennifer Curley, President & CEO, Curley Company

282

Leading a Legacy PR Agency - Cathy Fink, President, Makovsky

283

Brand Positioning Outside of its Vertical - Laura Duda, SVP & CCO, Goodyear

284

The Importance of an Impactful Leader - Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching

285

A Global Outlook on Hospitality - Sophie Merven, Head of Communications, IHG Hotels & Resorts

286

Managing Foodservice Communications - Gina Judge, Senior Director of Communications, PepsiCo

287

Navigating a Decentralized Brand Environment - Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian

288

The Comeback of Travel - Linda Rutherford, SVP & CCO, Southwest Airlines

289

Communicating as a Company Leader - Chris Foster, President, North America, BCW Group

290

The Future of the Workplace - Christine Barney, CEO, RBB Communications

291

Increased Demand for Satellite Media Tours - Doug Simon, Founder & CEO, D S Simon Media

292

Navigating Different Voices in the Travel Space - Kristen Vigrass, President, The Brandman Agency

293

Maintaining Company Culture Remotely - Ali Lundberg, President, J Public Relations

294

The Pandemic's Impact on Women in the Workplace - Ashley Miles, Founder & CEO, Franklyn West

295

Forming New Healthcare Companies - Donna LaVoie, President & CEO, LaVoie Health Science

296

Staying Creative in a Time of Massive Change - Jackie Hartzell, Public Relations Director, Lowe’s

297

Relationship Shift Between Brands and Consumers - Joanna O’Connell, VP and Principal Analyst, Forrester Research

298

Rebirthing a Post-Peak Brand - Karen Clyne, Head of Global Communications, BlackBerry