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PR's Top Pros Talk — 322 episodes · page 1 of 4

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Title
1

D S Simon Media Alumni Spotlight: Jamie Claudio

2

D S Simon Media Alumni Spotlight: Brian Devenny

3

What to Expect at ICON 2026

4

Navigating Health Information Overload

5

What Makes a Story Truly Newsworthy?

6

Staying Competitive in an AI Landscape

7

How Tech Brands Can Stand Out in AI Search

8

The Updated Tech PR Playbook

9

Turning Uncertainty into Opportunity

10

What it Takes to Scale Startups

11

What's Next for PR?

12

What's Changed in PR?

13

What's Stayed the Same in PR?

14

What You Need To Know About AI Visibility

15

The New Reality of Crisis Communication

16

How Leaders Can Navigate Technological Change

17

Protecting Corporate Reputation in the Age of AI

18

What You Need To Know About the Evolving Media Landscape

19

Why Earned Media Matters More Than Ever

20

How to Become the CEO of Your Career

21

What You Need To Know About AI Visibility

22

Building Your Own AI Toolkit

23

How Leaders Can Drive Impact Right Now

24

PR Professionals Need to Adapt as AI Is Reshaping the Newsroom

25

How AI is Shaping TV News Coverage

26

Building a Niche That Grows With You

27

How To Optimize Your Content for AI Search

28

Leading with Credibility in an AI-Driven Landscape

29

Moving Hearts and Minds with AI and Storytelling

30

Crisis Communications in the AI Era

31

The Rise of the Answer Engine Economy

32

How Emotions are Driving Audience Decisions Today

33

How AI is Changing the Way Brands Get Discovered

34

How Legacy Brands Evolve for Today's Audiences

35

How To Build and Protect Your Reputation

36

How To Create Opportunities Through Networking

37

How Brand Love Influences Brand Demand

38

Why Protecting Your Brand Matters More Than Ever

39

The Role of AI in Earned Media Strategy

40

The Evolution of AI in Healthcare

41

AI-Powered Broadcast Media Tour™ FAQs

42

Why Communicators Should Embrace AI

43

The Evolving Role of CSG - Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at ⁠Fenton

44

Leading Purpose-Driven Organizations - Paul Cohen, Founder and CEO of Attention Comms

45

Building Resilient Client-Agency Relationships in Healthcare Communications - Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for ⁠Ogilvy Health⁠

46

How PR Can Secure a Seat at the Table - Tara Smith, Managing Partner at ⁠Voxus PR⁠

47

Storytelling Strategies for Non-Profits - Scott Ward, Principal of ⁠Fifth Estate Communications⁠

48

How To Plan an Effective Holiday Media Campaign

49

How Earned Media is Shaping Generative AI Conversations - Ivan Ruiz, Partner, Digital Health and Strategy at ⁠FINN Partners⁠

50

Blending Human Creativity with AI - Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth

51

The Power of Storytelling - Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for ⁠Suburban Propane⁠

52

Making the Most of Earned Media - Lori Rosen, President of Rosen Group

53

How Experimentation Fuels Business Transformation - Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy

54

How External Audiences Influence Strategy - Jen Lowney, Global Head of Communications for ⁠Citi

55

Navigating Rapid Change with Strategic Communication - Jon Henes, Founder & CEO of C Street Advisory Group

56

How To Prepare Your Spokespeople for Spanish-Language Media Opportunities - Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications

57

What Nonprofits Really Look for in a PR Partner - Mercy A. Quaye, President and Founder of ⁠The Narrative Project⁠

58

Creating Lasting Engagement in Fandoms - Kat Jones, Founder of ⁠Motiv⁠

59

How To Secure Media Coverage for Travel Brands - Florence Quinn, President and Founder of Quinn PR

60

How To Secure Top-Tier Media Coverage - Richard Dukas, CEO and Founder of ⁠Dukas Linden Public Relations (DLPR)

61

Proactive Strategies for Problem Solving - Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard

62

Building Trust Across Your Organization - Tyler Perry, Co-CEO of Mission North

63

Maximizing Brand Visibility Through Strategic Communications - Brian Hoyt, Vice President of Communications and Industry Relations for EF World Journeys

64

Combating Misinformation in the Healthcare Sector - Mathew Shearman, Global Chair of the Health Practice at APCO

65

How To Strengthen Your Active Listening Skills - Jacqueline Long, President of Evins Communications

66

Navigating Rapid Change in Healthcare Communications - Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla

67

The Lasting Impact of Local TV News - Ken Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss Group

68

How To Lead Your Team with Purpose-Driven Strategies - Roger Bolton, Former CEO of the Arthur W. Page Society

69

How Emerging Platforms Are Changing the Media Landscape - Sean Layton, Executive Vice President of Earned Media at Zeno Group

70

What To Watch for in 2025 (Part 3)

71

How Behavioral Science Can Enhance Client Relationships - Shauna Keough, President of U.S. Public Relations at ⁠Syneos Health⁠

72

Shaping the Future of the Mid-Size Agency - Mike Rosich, CEO of Current Group

73

How to Increase Brand Awareness - Liz Reilly, Senior PR Manager at Next PR

74

The Impact of AI and Deepfakes in the Entertainment Industry - Pamela Greenwalt, Chief Communications and Marketing Officer at SAG-AFTRA

75

Strengthening Communication and Connection in Fintech - Raoul Bhavnani, Chief Communications Officer of Betterment

76

How Effective Collaboration Enhances Brand Partnerships - Sarah Robarts, President and Founder of ⁠Ballantines PR⁠

77

Travel PR Strategies That Drive Results - Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico

78

Maximizing Your Owned Content Strategy - Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication

79

The Year of Business Transformation and Corporate Reputation - Megan Noel, Global President of Corporate Affairs at Golin

80

PR's Top Pros Talk... What to Watch for in 2025 (Episode 2)

81

Developing an Effective Media Relations Strategy - Renee Mailhiot, Senior Vice President of Earned Media at Edelman

82

Building Trust and Credibility Through Thought Leadership - Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners

83

The Power of Public Relations - Mike Gehrig, Managing Director of The Motion Agency,

84

What to Watch for in 2025

85

How AI is Shaping the Future of Communications - Emily Teitelbaum, Chief Communications Officer of Libra Group

86

Effective Strategies for Combatting Disinformation - Bradley Akubuiro, Partner at Bully Pulpit International

87

Navigating the Changing Communications Landscape - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education

88

The Psychology of Brand Awareness - Melissa Marasco, Corporate Brand & PR at Guardant Health

89

How to Market to the Hispanic Community During the Holiday Season - Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO

90

Essential Strategies for Establishing Federal Government Partnerships - Julie Murphy, President of Sage Communications

91

How to Build a Collaborative Culture - Meghan Kelleher, Founder and CEO of Corner Market Communications

92

Enhancing Your Marketing Vision with a Fractional CCO/CMO - Andrea Sok, Founder and CEO of Sok Influencer PR

93

Emerging Education Marketing Trends - Saul Hafenbredl, CB&A, A Finn Partners Company, and Jacqui Lipson, Finn Partners

94

Leveraging the Reach and Impact of TV News - Ronica Cleary, Founder and CEO of Cleary Strategies

95

Transforming Challenges into Opportunities with Analyst Relations - Kevin Whalen, Partner at the Guyer Group

96

How to Amplify Brand Awareness with Newsjacking - Lauren Meckstroth, Vice President at Fahlgren Mortine

97

Navigating the Reputation Economy - Michael Kempner, Founder and CEO of MikeWorldWide

98

The Importance of Localization in Reputation Management - Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA)

99

The Role of Communication in Promoting Sustainable Practices - Erin Simon & Jessica Berk Ross

100

The Crucial Role of PR in a Business Strategy - Toni Harrison, Founder and CEO of Etched Communication