All Episodes

ALP 303: Preparing for your agency’s group presentations and pitches

ALP 302: Rethink entry-level hiring to succeed in the AI era

ALP 301: Five words every agency owner needs to understand

ALP 300: 300 episodes in: what’s changed, what hasn’t, and what we got wrong

ALP 299: Hire people who understand how to solve problems

ALP 298: Build the business you want to own, not the one you hope to sell

ALP 297: Holding companies discover retainers, call them “subscriptions”

ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead)

ALP 295: Building the ideal agency: wrestling with the tough decisions

ALP 294: Wake up or get left behind: AI is forcing your hand

ALP 293: Stop letting your website embarrass you

ALP 292: Rediscovering your agency’s founding spark

ALP 291: Embracing innovation to survive and thrive in 2026

ALP 290: Balancing skills and personality when hiring a new team member

ALP 289: Firing underperforming team members

ALP 288: AI myths agencies must avoid

ALP 287: Do agency mission and values statements matter? And is yours even accurate?

ALP 286: Are you ghosting your own agency?

ALP 285: Outbound sales & your agency

ALP 284: Avoiding your agency’s own AI bubble

ALP 283: What to do when your client contact isn’t the problem

ALP 282: Stop providing solutions before understanding your client’s challenges

ALP 281: Supporting team members with mental and physical health challenges

ALP 280: Handling early client contract terminations with finesse

ALP 279: Setting client expectations in the AI era

ALP 278: What to do when agency employees continue to over-service clients

ALP 277: You don’t need to be a visionary, but it helps to have a vision for your agency

ALP 276: How to handle unsolicited agency acquisition emails

ALP 275: How to handle your team when they don’t love your clients

ALP 274: Turning employee departures into opportunities

ALP 273: Ensuring AI is an asset — not a liability — for your agency

ALP 272: Why agencies get brought in too late by clients — and what to do about it

ALP 271: Can agency team members be more strategic?

ALP 270: Limiting scope creep from the start

ALP 269: Pricing psychology for agency clients

ALP 268: Identifying and managing agency owner burnout

ALP 267: Agency owners review 2024 performance, assess outlook

ALP 266: Preparing your agency for an uncertain future

ALP 265: Choosing the right exit strategy as an agency owner

ALP 264: Managing remote workers without micromanaging

ALP 263: Using AI the right way for agency biz dev

ALP 262: What freelancers should know before they become agency owners

ALP 261: How to get your team the mentorship they need

ALP 260: AI no threat to agency employees learning fundamental skills

ALP 259: The value of getting satisfaction from client work

ALP 258: Should your agency pivot to a new focus amid economic shifts?

ALP 257: Should your small agency be subcontracting for larger agencies?

ALP 256: Mastering Client Staffing for Small Agency Success

ALP 255: What the Q4 SAGA Survey tells us about agency talent

ALP 254: Agency owners need to put themselves in other people’s shoes

ALP 253: Should your agency charge new clients a startup fee?

ALP 252: Strengthening your PR agency’s role in business decisions

ALP 251: What to do when clients don’t get your agency what it needs to succeed

ALP 250: Are you playing with fire as an agency owner?

ALP 249: Planning for agency growth

ALP 248: Onboarding agency clients the right way

ALP 247: Balancing booze and your agency business

ALP 246: Agencies and ageism

ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development

ALP 244: Why one-size-fits-all advice doesn’t work for agencies

ALP 243: Turning agency reporting into a profit center

ALP 242: Using LinkedIn effectively to grow your agency

ALP 241: Do you trust your agency team members?

ALP 240: Unlocking agency potential by asking “So What?”

ALP 239: Does email marketing work for agencies?

ALP 238: What to do when your agency can’t avoid responding to an RFP

ALP 237: Who Should PR Agencies Report To?

ALP 236: Have agencies listened too well to the “be strategic” mantra?

ALP 235: AI should be your agency’s friend, not foe

ALP 234: Adapting your agency for risk-averse clients

ALP 233: Building an agency culture where everyone can take time off

ALP 232: Setting honest expectations for your agency employees from the start

ALP 231: Agencies need to adapt to effectively manage Gen Z employees

ALP 230: Should you start your own agency because your boss is making too much off of your work?

ALP 229: What new rules on overtime and non-competes mean for agencies

ALP 228: Should your small agency hire senior-level pros?

ALP 227: Building trust and letting your team shine

ALP 226: Should your agency sell itself as a fractional CxO to clients?

ALP 225: Accepting equity as payment for agency services

ALP 224: Get over your fear of hiring employees

ALP 223: Handling frustration as an agency owner

ALP 222: How to handle extended payment term requests from agency clients

ALP 221: Avoiding time-wasting in your agency

ALP 220: What recent media layoffs mean for PR agencies

ALP 219: Did your agency have a rough 2023?

ALP 218: Agencies succeed through consistency and evolution

ALP 217: Are digital agencies dead?

ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency

ALP 215: Small agencies should beware the big brands

ALP 214: How to motivate your agency’s freelancers

ALP 213: The value of outside perspective to agency owners

ALP 212: Hidden overservicing by agency employees

ALP 211: What to do when your agency needs new revenue NOW

ALP 210: Real talk about agency websites

ALP 209: Chaos is not a virtue for agencies

ALP 208: The rising salary demands of agency employees

ALP 207: Setting expectations for agency clients

ALP 206: Should AI upend your agency business model today?

ALP 205: Getting agency-client contracts done right

ALP 204: The aftermath of firing agency employees for cause

ALP 203: The value of employee exit interviews for agencies