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All Episodes

The Art Marketing Podcast — 204 episodes

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1

1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

2

Why Your Website Will Still Be Working in 2055

3

A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

4

Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

5

Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue

6

The Algorithm Doesn't Care About Your Art. Lets fix that.

7

Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know

8

The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)

9

How to Know What Will Sell Before You Create It

10

The Coffee Shop Test: Why Your Social Media Is Failing

11

4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)

12

Context is Still King. If You Use It.

13

The January Reset: One Metric, One Goal, One Plan

14

The Artwork Didn't Change. The Story Did.

15

Artist Terry Sauvé

16

Artists: The Hogans

17

The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)

18

From Spam to Priority: The Email Strategy Nobody Talks About

19

From Inbox to Income: Q4 Email Strategies for Creatives

20

Artist Kristin Harvey

21

Artist Karen Payton

22

Voice Prints, Q4 Prep, and a Brand New Podcast with Hava

23

Why Your Art Isn't Selling on Instagram (And It's Not What You Think)

24

Photographer Court Whalen

25

Context is King: Stop Having First Dates with ChatGPT Every Time

26

Ready, Set, Q4: Your 70-Day Art Sales Bootcamp

27

Artist Scott Westmoreland

28

Consistency, Motivation and Copilot

29

Confidence, Summer Selling Season, and Ai changing everything

30

Steal These Prompts

31

Thoughts on Ai and the future of Art Helper

32

Artist Matt Kress

33

Learn to Prompt

34

The Recession-Proof Artist

35

Artist Megh Knappenberger - Working Session

36

Helsinki Bus Station Theory

37

Photographer Gary Roche

38

Artist Kate Cook

39

Artist Mays Mayhew

40

Artist Tom Putt

41

Artist Xcvi

42

Artist Craig Black

43

Artist Brit Reed

44

Artist Lindy Severns

45

Too creative to ignore

46

More Conversations = More Art Sales. Let's start some.

47

Artists, Meet Your AI Team – ArtHelper.ai Does the Work for You

48

Artist Kenneth LeRose

49

Artist Johnny Adolphson

50

Artist Ken Wiele

51

Artist John Kennington

52

Artist Bob Gherardi

53

Artist Perry Milou

54

Artist Kimberly Cammerata

55

Artist Betsy Mae

56

Artist Brien Cole

57

Photographer Derek Emge

58

Artist Kelly Corbett

59

Photographer Dan Sundhal

60

Artist Betty Franks

61

Humble Donkey Studio

62

Artist Hava Gurevich

63

Summer selling season, the creator economy & importance of story in art sales

64

056: Imagine if you could advertise cheaply and actually get results

65

No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions

66

055: How many times a day do you pick up your cell phone?

67

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem

68

Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans

69

Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome

70

054: My Top 5 Ways to Supercharge Your Holiday Marketing

71

053: Art Sales are 50-50

72

052: How to find collectors for your art business

73

051: What size is your restaurant?

74

050: How To Turn Buying Questions into Selling Conversations

75

049: Supercharging "The Loop"

76

048: Smart Artists don't run ads... instead they do this. Introducing "The Loop"

77

A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales.

78

047: The most important metric nobody talks about; focus on this and win

79

Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer

80

046: Two trains, two tracks, no brakes

81

045: What Are the Biggest Art Selling Times of Year?

82

The Next Big Thing in Art Marketing w/ CEO of Art Storefronts

83

Co-Pilot Stories: "I'm tired of shipping and packing from so many orders!"

84

044: Get buyers to act fast: Tips for setting up your art for impulse purchases

85

043: How Many New Customers Did you Acquire Last Year?

86

#49 The Ultimate Guide To Successful Art Shows and Fairs

87

#48 Meet Megh. An overnight success takes 10 years

88

#47 Advanced Pricing Strategies for Artists and Photographers that are already selling

89

# 46 Instagram Reels are Big Deals Start doing this hack RIGHT NOW

90

#45 Things about running a sale that nobody ever told you

91

#44 The Next Big Art Selling Holiday is Here: Mothers Day

92

#43 The importance of Print on Demand aka POD

93

#42 Your Marketing Assistant: From "One Size Fits All" to "Tailored to Your Artistic Journey" Inbox

94

#41 The 3 buckets all artists and photogs fall into. Which bucket are you in?

95

#40 If you launched your art biz today

96

#39 Our Top 10 Takeaways from GROWING Art Businesses in 2021

97

Merchandising 101: A Broad Primer on how to think about it and how to approach it

98

AMA: Ask Me Anything; Live Streaming Stats and More

99

#38 You want to sell 15k of art this year. Good. Q4 is coming and its time to get ready.

100

#37 A Vision for a New Type of Art Gallery

101

#36 What's the biggest ecommerce event in the world?

102

#35 Your Collector List

103

#34 The Best Art Doesn't Win. The Art that Everyone Sees Wins.

104

#33 You don't have to get a whole lot right as long as you don't get a whole lot wrong

105

#32 The Art Selling Pyramid

106

#31 Our Top 6 Takeaways from the just released Art Market 2021 Report

107

#30 The next big art-selling holiday is upon us. 30 days away.

108

#29 Your NEW Most Important Metric

109

#28 The Basement Sale

110

#27 Why Your Art Business is Destined to Fail

111

# 26 How to Target High Net Worth Buyers

112

#25 Start with Demand & Work Backwards

113

#24 The Pivot What is it and why you need to start doing it yesterday

114

#23 Looking to sell your art in 2021? You need to follow this list

115

2020 A Year in Review: The Perfect Storm for Art & Photography Sales

116

#22 Extraordinary Events, Extraordinary Outcomes

117

#21 Art Sales up 300% Year over Year

118

#20 Nobody saw your Sh*t : Why and what you can do about that

119

#19 It's video, stupid

120

#18 Omnichannel Marketing this Q4

121

#17 Q4 and Pivot

122

Sales not where you want them? Solve the problem

123

#16 So you want to be an artist or photographer that sells? Start selling

124

#15 The Where is your Art Business Quiz

125

#14 The Flywheel

126

#13 Validating Your Art Will Sell

127

Trolls. Not the kids movie. The other kind.

128

#12 How To Merchandise Your Art or Photography

129

#11 Discounting Your Art or Photography. Should you?

130

Perfectionism is Poison when it comes to building an Art Biz

131

#10 Only 30 Days until the start of the Biggest Art Selling Time of Year

132

FB Ads and Your Questions

133

#9 How To Run Flash Sales with Live Video

134

#8 Stop Procrastinating. Stop BS-ing Yourself. Only the market can tell you.

135

#7 The Nuts and Bolts of a Well Run Art Sale

136

#6 It's the Best Time in History to Start an Art Business

137

#5 When Are you Ready for Facebook Ads?

138

#4 An Art Specific Marketing Agency?

139

#3 - Live Art Shows: The future of selling art & photography

140

#2 - The Seven Layers of Success

141

#1 - Introducing Art Business Mornings

142

Live Art Shows, New Art Business CRM Feature, and More

143

Do Live Art Shows Work?

144

Teasing Our New Show: Art Business Mornings

145

Eat Your Own Dogfood

146

So the Pandemic Is Back. Now What?

147

Merchandising Is Not Optional. It's Mandatory.

148

The Biggest Art-Selling Time of the Year is 3 Months Away

149

Focusing on Success

150

Is the Pandemic Re-Surging? How This Affects Artists and Their Ongoing Strategy.

151

Why it's MANDATORY to Own Your Own Distribution Channels & Customers

152

Making Sure You Have the Right Art Business Strategy

153

The Art Validation Strategy (Will your artwork sell?)

154

Perfectionism Is Poison

155

Why You Should Launch a Direct Art Business ASAP

156

An Art Business in 10 Years

157

Art Just Keeps on Selling

158

The Playbook Is Never Finished

159

How to Build a Viable Art Business in 2020

160

The Random Show: Eating Our Own Dogfood

161

Just Ship It

162

Is Art Selling Right Now?

163

042: Instagram Live - How to Do It and Why You Should

164

041: Facebook Ads for Photographers and Artists

165

043: How Many New Customers Did you Acquire Last Year?

166

040: Your New Year's Resolution – Move the Attention Around

167

039: Omni-Channel Marketing (A Key Q4 Strategy)

168

038: Q4 Is Coming and It's Gonna Be Your Biggest Yet (Here's Your Checklist)

169

037: Art Merchandising + Additional Revenue Sources

170

036: Pop-Ups? Yes, Pop-Ups!

171

035: The Cost of Acquiring Your Customers

172

034: Learning from Black Friday 2018

173

033: Using Facebook Ads WITHOUT a Warm Audience

174

031: Adding Facebook Contests to Your Q4 Strategy

175

032: How to Get Your Artwork Noticed

176

030: How to Create LTV Audiences for Facebook/Instagram Ads

177

029: Your 4th Quarter Marketing Audit

178

028: Augmented Reality: The New Standard for Buying Art

179

027: The Art Show Playbook

180

026: You Made a Sale, Congrats, Now the Work Begins

181

025: Creating an Art Marketing Plan for 2018 and Beyond

182

024: Do Artists Still Need Websites?

183

023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year

184

022: Doing Things That Don't Scale

185

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat

186

020: Facebook Contests with ManyChat and Messenger

187

019: Art Marketing Playbook - Overtime

188

018: Facebook Messenger is the New Email

189

017: The Holiday Art Marketing Playbook

190

016: The New, Shocking Way to Build Your Email List (It's Not)

191

015: Greatest Time Ever to Be an Artist?

192

012: How and When to Direct Message Content Curators on Instagram

193

011: Artists Are Start-Ups + Instagram Direct Messaging

194

010: Top 10 Reasons Artists Need to Be Using Instagram Stories

195

009: Learn What (and How) to Post on Facebook and Instagram

196

008: AOV and the "Shoot First Ask Questions Later" Technique

197

007: The Mother's Day Marketing Playbook

198

006: The Facebook Ad + Email Hybrid Sales Technique for Artists

199

005: Building Your Email List Offline with the "Fishbowl Technique"

200

004: Pivoting to Find Your Niche with Artist William K. Stidham

201

003: Not All Traffic Is Created Equal - An Intro to Facebook Traffic

202

002: Why Most Artists Fail at Facebook Ads

203

001: How to Combine Online and Offline Selling with Artist Kim Vergil

204

000: Introducing the Art Marketing Podcast