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All Episodes

The Art Marketing Podcast — 237 episodes

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Title
1

I don't know, like, and trust you. Only you can fix that. Here is how.

2

When a Buyer Asks for a Discount: How to Negotiate an Art Sale

3

How to Price Your Art for Q4

4

Q4 Prep for Artists: Half Your Buyers Start Before Halloween

5

How to Sell Art Online Without Reinventing Anything

6

Why Every Artist Should Take Commissions

7

20 Ways to Grow Your Email List as an Artist (Online and Off)

8

Should Artists List Prices on Their Website? The Gallery Test

9

1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

10

Why Your Website Will Still Be Working in 2055

11

A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

12

Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

13

Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue

14

The Algorithm Doesn't Care About Your Art. Lets fix that.

15

Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know

16

The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)

17

How to Know What Will Sell Before You Create It

18

The Coffee Shop Test: Why Your Social Media Is Failing

19

4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)

20

Context is Still King. If You Use It.

21

The January Reset: One Metric, One Goal, One Plan

22

The Artwork Didn't Change. The Story Did.

23

Artist Terry Sauvé

24

Artists: The Hogans

25

The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)

26

From Spam to Priority: The Email Strategy Nobody Talks About

27

From Inbox to Income: Q4 Email Strategies for Creatives

28

Artist Kristin Harvey

29

Artist Karen Payton

30

Voice Prints, Q4 Prep, and a Brand New Podcast with Hava

31

Why Your Art Isn't Selling on Instagram (And It's Not What You Think)

32

Photographer Court Whalen

33

Context is King: Stop Having First Dates with ChatGPT Every Time

34

Ready, Set, Q4: Your 70-Day Art Sales Bootcamp

35

Artist Scott Westmoreland

36

Consistency, Motivation and Copilot

37

Confidence, Summer Selling Season, and Ai changing everything

38

Steal These Prompts

39

Thoughts on Ai and the future of Art Helper

40

Artist Matt Kress

41

Learn to Prompt

42

The Recession-Proof Artist

43

Artist Megh Knappenberger - Working Session

44

Helsinki Bus Station Theory

45

Photographer Gary Roche

46

Artist Kate Cook

47

Artist Mays Mayhew

48

Artist Tom Putt

49

Artist Xcvi

50

Artist Craig Black

51

Artist Brit Reed

52

Artist Lindy Severns

53

Too creative to ignore

54

More Conversations = More Art Sales. Let's start some.

55

Artists, Meet Your AI Team – ArtHelper.ai Does the Work for You

56

Artist Kenneth LeRose

57

Artist Johnny Adolphson

58

Artist Ken Wiele

59

Artist John Kennington

60

Artist Bob Gherardi

61

Artist Perry Milou

62

Artist Kimberly Cammerata

63

Artist Betsy Mae

64

Artist Brien Cole

65

Photographer Derek Emge

66

Artist Kelly Corbett

67

Photographer Dan Sundhal

68

Artist Betty Franks

69

Humble Donkey Studio

70

Artist Hava Gurevich

71

Summer selling season, the creator economy & importance of story in art sales

72

056: Imagine if you could advertise cheaply and actually get results

73

No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions

74

055: How many times a day do you pick up your cell phone?

75

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem

76

Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans

77

Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome

78

054: My Top 5 Ways to Supercharge Your Holiday Marketing

79

053: Art Sales are 50-50

80

052: How to find collectors for your art business

81

051: What size is your restaurant?

82

050: How To Turn Buying Questions into Selling Conversations

83

049: Supercharging "The Loop"

84

048: Smart Artists don't run ads... instead they do this. Introducing "The Loop"

85

A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales.

86

047: The most important metric nobody talks about; focus on this and win

87

Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer

88

046: Two trains, two tracks, no brakes

89

045: What Are the Biggest Art Selling Times of Year?

90

The Next Big Thing in Art Marketing w/ CEO of Art Storefronts

91

Co-Pilot Stories: "I'm tired of shipping and packing from so many orders!"

92

044: Get buyers to act fast: Tips for setting up your art for impulse purchases

93

043: How Many New Customers Did you Acquire Last Year?

94

#49 The Ultimate Guide To Successful Art Shows and Fairs

95

#48 Meet Megh. An overnight success takes 10 years

96

#47 Advanced Pricing Strategies for Artists and Photographers that are already selling

97

# 46 Instagram Reels are Big Deals Start doing this hack RIGHT NOW

98

#45 Things about running a sale that nobody ever told you

99

#44 The Next Big Art Selling Holiday is Here: Mothers Day

100

#43 The importance of Print on Demand aka POD

101

#42 Your Marketing Assistant: From "One Size Fits All" to "Tailored to Your Artistic Journey" Inbox

102

#41 The 3 buckets all artists and photogs fall into. Which bucket are you in?

103

#40 If you launched your art biz today

104

#39 Our Top 10 Takeaways from GROWING Art Businesses in 2021

105

Merchandising 101: A Broad Primer on how to think about it and how to approach it

106

AMA: Ask Me Anything; Live Streaming Stats and More

107

#38 You want to sell 15k of art this year. Good. Q4 is coming and its time to get ready.

108

#37 A Vision for a New Type of Art Gallery

109

#36 What's the biggest ecommerce event in the world?

110

#35 Your Collector List

111

#34 The Best Art Doesn't Win. The Art that Everyone Sees Wins.

112

#33 You don't have to get a whole lot right as long as you don't get a whole lot wrong

113

#32 The Art Selling Pyramid

114

#31 Our Top 6 Takeaways from the just released Art Market 2021 Report

115

#30 The next big art-selling holiday is upon us. 30 days away.

116

#29 Your NEW Most Important Metric

117

#28 The Basement Sale

118

#27 Why Your Art Business is Destined to Fail

119

# 26 How to Target High Net Worth Buyers

120

#25 Start with Demand & Work Backwards

121

#24 The Pivot What is it and why you need to start doing it yesterday

122

#23 Looking to sell your art in 2021? You need to follow this list

123

2020 A Year in Review: The Perfect Storm for Art & Photography Sales

124

#22 Extraordinary Events, Extraordinary Outcomes

125

#21 Art Sales up 300% Year over Year

126

#20 Nobody saw your Sh*t : Why and what you can do about that

127

#19 It's video, stupid

128

#18 Omnichannel Marketing this Q4

129

#17 Q4 and Pivot

130

Sales not where you want them? Solve the problem

131

#16 So you want to be an artist or photographer that sells? Start selling

132

#15 The Where is your Art Business Quiz

133

#14 The Flywheel

134

#13 Validating Your Art Will Sell

135

Trolls. Not the kids movie. The other kind.

136

#12 How To Merchandise Your Art or Photography

137

#11 Discounting Your Art or Photography. Should you?

138

Perfectionism is Poison when it comes to building an Art Biz

139

#10 Only 30 Days until the start of the Biggest Art Selling Time of Year

140

FB Ads and Your Questions

141

#9 How To Run Flash Sales with Live Video

142

#8 Stop Procrastinating. Stop BS-ing Yourself. Only the market can tell you.

143

#7 The Nuts and Bolts of a Well Run Art Sale

144

#6 It's the Best Time in History to Start an Art Business

145

#5 When Are you Ready for Facebook Ads?

146

#4 An Art Specific Marketing Agency?

147

#3 - Live Art Shows: The future of selling art & photography

148

#2 - The Seven Layers of Success

149

#1 - Introducing Art Business Mornings

150

Live Art Shows, New Art Business CRM Feature, and More

151

Do Live Art Shows Work?

152

The Friction Inherent in Building a Successful Art Biz

153

The Art Marketing University

154

The Retail Apocalypse, Getting in the Game & More Art Biz Talk

155

Teasing Our New Show: Art Business Mornings

156

Eat Your Own Dogfood

157

So the Pandemic Is Back. Now What?

158

25 Year Old Photographer Sells $35k in One Month

159

Merchandising Is Not Optional. It's Mandatory.

160

The Biggest Art-Selling Time of the Year is 3 Months Away

161

Focusing on Success

162

Is the Pandemic Re-Surging? How This Affects Artists and Their Ongoing Strategy.

163

Why it's MANDATORY to Own Your Own Distribution Channels & Customers

164

Making Sure You Have the Right Art Business Strategy

165

The Art Validation Strategy (Will your artwork sell?)

166

Perfectionism Is Poison

167

Why You Should Launch a Direct Art Business ASAP

168

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 17, 2020

169

An Art Business in 10 Years

170

Art Just Keeps on Selling

171

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 15, 2020

172

The Playbook Is Never Finished

173

How to Build a Viable Art Business in 2020

174

The Random Show: Today's Learnings

175

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 10, 2020

176

The Random Show: Eating Our Own Dogfood

177

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 8, 2020

178

The Random Show: Father's Day Sale Success

179

Art is Selling, FB Ads Strategy, How to Best Teach

180

The Random Show: New Member Success + Workshops

181

Just Ship It

182

Is Art Selling Right Now?

183

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 1, 2020

184

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on May 29,2020

185

Mindset/Entrepreneur Psychology Lesson From Nick Friend (CEO)

186

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on May 27, 2020

187

The Strong Art Marketers are Getting STRONGER

188

Live Art Biz Consulting on Memorial Day w/ CEO Nick Friend

189

As the Curve Flattens Art and Photography Sales Keep Rolling

190

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on May 20, 2020

191

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on May 6, 2020

192

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on May 2, 2020

193

042: Instagram Live - How to Do It and Why You Should

194

Unconventional Marketing Tactics for the Pandemic

195

FB Live: How to Prepare Your Art Business For COVID-19

196

Customer Calls: Julie Gets Her Art Business Headed in the Right Direction

197

041: Facebook Ads for Photographers and Artists

198

043: How Many New Customers Did you Acquire Last Year?

199

040: Your New Year's Resolution – Move the Attention Around

200

039: Omni-Channel Marketing (A Key Q4 Strategy)

201

038: Q4 Is Coming and It's Gonna Be Your Biggest Yet (Here's Your Checklist)

202

037: Art Merchandising + Additional Revenue Sources

203

036: Pop-Ups? Yes, Pop-Ups!

204

035: The Cost of Acquiring Your Customers

205

034: Learning from Black Friday 2018

206

033: Using Facebook Ads WITHOUT a Warm Audience

207

031: Adding Facebook Contests to Your Q4 Strategy

208

032: How to Get Your Artwork Noticed

209

030: How to Create LTV Audiences for Facebook/Instagram Ads

210

029: Your 4th Quarter Marketing Audit

211

028: Augmented Reality: The New Standard for Buying Art

212

027: The Art Show Playbook

213

026: You Made a Sale, Congrats, Now the Work Begins

214

025: Creating an Art Marketing Plan for 2018 and Beyond

215

024: Do Artists Still Need Websites?

216

023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year

217

022: Doing Things That Don't Scale

218

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat

219

020: Facebook Contests with ManyChat and Messenger

220

019: Art Marketing Playbook - Overtime

221

018: Facebook Messenger is the New Email

222

017: The Holiday Art Marketing Playbook

223

016: The New, Shocking Way to Build Your Email List (It's Not)

224

015: Greatest Time Ever to Be an Artist?

225

012: How and When to Direct Message Content Curators on Instagram

226

011: Artists Are Start-Ups + Instagram Direct Messaging

227

010: Top 10 Reasons Artists Need to Be Using Instagram Stories

228

009: Learn What (and How) to Post on Facebook and Instagram

229

008: AOV and the "Shoot First Ask Questions Later" Technique

230

007: The Mother's Day Marketing Playbook

231

006: The Facebook Ad + Email Hybrid Sales Technique for Artists

232

005: Building Your Email List Offline with the "Fishbowl Technique"

233

004: Pivoting to Find Your Niche with Artist William K. Stidham

234

003: Not All Traffic Is Created Equal - An Intro to Facebook Traffic

235

002: Why Most Artists Fail at Facebook Ads

236

001: How to Combine Online and Offline Selling with Artist Kim Vergil

237

000: Introducing the Art Marketing Podcast