All Episodes
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics — 590 episodes
590. Unlocking the Secrets to a Happier Life
589. Signals of Success: Unpacking Status and Behavior
588. Find Your Five: Your Key to Turning Behavioral Economics into Action
587. Unlocking the Secrets of Super Teams
586. The Fun Habit: Rediscovering Joy in Everyday Life
585. How Cultural Insights Shape Business Success
584. The Category Creation Formula
583. How the Outdoors Boosts Your Brain
582. How to Get What You Want
581. The Science of Cool: How to Make Your Brand Stand Out
580. Building Incorruptible Companies
579. Personal Branding for Introverts
578. The Psychology of Color: Making Your Brand Stand Out
577. The Persuasion Engine: AI, Empathy, and Effective Communication
576. The Top Five Wording Mistakes Businesses Make
575. The Art and Science of Behavior Change
574. Incentives and The Littery
573. The Illusion of Control
572. The Hidden Power of Expectations in Marketing and Branding
571. Why Your Brand Isn't the Hero: Finding Your True Role
570. Navigating the Emotional Landscape of B2B Sales
569. Navigating the Complex World of Charitable Giving
568. The Power of Changing Our Perspectives
567. Unlocking Team Potential
566. Embracing Office Politics for Collective Success
565. Navigating the Unknown (Uncertainty Aversion)
564. Disrupt Everything and Win
563. The Human Touch in AI
562. The Paradox of Choice
561. Building Trust Through Vulnerability w/ Leslie John
560. Unpacking the Power of Packaging with Behaviorally
559. The Cobra Effect: When Good Intentions Backfire
558: Heartfelt Leadership with Claude Silver
557. My Top Books of 2025
556. From Limiting Beliefs to Leadership Breakthroughs
555. Press Play: The Power of Gaming in Business
554. Lucky By Design: Strategies for Success in a Scarcity Economy
553. Removing Barriers to Drive Engagement w/ Matt Sucha
552. Unlocking Learning Potential
551. The Power Trap: Understanding How Leadership Shapes Our Minds
550. The Power of Questions: Avoiding the Biggest Mistake in Business
549. How Ads Shape Our Choices
548. The Sneaky Impact of Negativity Bias
547. Anointed: How Status Shapes Success
546. The Hidden Language of Semiotics in Retail
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
544. Transforming Environmental Compliance Using Behavioral Economics
543. The Winner's Curse
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
541. The Power of Employee Well-Being
540. The Art of Experimentation to Gain Consumer Insights
Beyond Fast: The Power of Belief and Leadership in Coaching
How Vision Shapes Our Perception and Behavior
537. Unlocking Behavioral Secrets of Iconic Brands
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
535: I Need That: Unpacking the Psychology of Perceived Need
534. Shifting Perspectives: The Science of Changing Opinions
533. Stand Out: Authentic Branding in a Crowded Marketplace
532. Conquering Procrastination in Business
531. Learn From Losing: The Psychology of Resilient Leadership
530. Building Authentic Brands
529. Lights, Camera, Brainy: Launching Our New YouTube Channel
528. Nostalgia and Tradition: The Emotional Ties that Drive Consumer Behavior
527. Deep Listening: The Secret to Connection and Understanding
526. Bridging the Gap: How Simple Conversations Can Combat Loneliness
525. Unpacking Left Digit Bias with Choiceology
524. Relativity in Action: Why Your Brain Needs Comparisons to Decide
523. The Power of Not Yet: How to Do More
522. Behind the Mic: Crafting a Brainy Podcast
521: Buycotting for Change
520. Designing for Behavior Change
519. Asking the Right Questions
518. The Endowment Effect: Why We Overvalue What We Own
517. Navigating Consumer Insights Research
516. The Behavioral Economics Behind Amazon's Success
515. Unlocking ADHD: Strategies for Success in Work and Life
514. The Power of Personalized Nudges in Management
513. The Power of Meaningful Work
512. Rethinking the Office: How to Lead Hybrid Teams Effectively
511. Staying Human in the Age of AI: Insights from SXSW 2025
510. When AI Meets Neuroscience
509. The Anatomy of Bad Ads
508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart
507. Navigating Money and Love
506. The Bright Side of Bias: Understanding Optimism in Decision Making
505. The Like Button: A Small Click with a Massive Impact w/ Bob Goodson
504. The Hidden Influence of Mirror Neurons on Consumer Behavior
503. Innovating Through Adversity - Lessons from the Great Depression
502. How Maker's Mark Redefined Loyalty During Crisis
501: The Psychology of Unboxing: Why We Can't Look Away
500. Celebrating Episode 500 with Pat Flynn
499: Falling in Love with Questions
498. From Questions to Innovation: The Path to Better Answers
497. Making Work Fair
496. The Hidden Costs of Inequity Aversion in Business
495. The Human Side of Leadership w/ Willie Pietersen
494. From Management Mess to Leadership Success
493. Disrupting Implicit Bias
492. Breaking Free from Functional Fixedness
491. Unlocking the Power of Storytelling in Business
490. Metaphors and Brand Connection
489. Beyond Mentorship - How to Sponsor Success
488. The Art of Getting Along
487. What We Value
486. Making It Easy: The Art of Seamless Sales
485. The Social Art of Influence
484. The Psychology of Pricing: Framing with Numbers
483. Unlocking the Laws of Connection
482. The Power of Unity in Persuasion
481. The Consumer Insights Revolution
480. Marketing to Mindstates
479. The Housefly Effect: Small Changes, Big Impact
478. The Power of Choice Architecture in Behavior Change
477. The Financial Value of Gender Diversity in Business
476. Setting Up Experiments for Your Business
475. Embrace Your Mortality
474. The Art of Brainy Goals
473. The Five Talents That Really Matter
472. Achieving Hyper Performance
471. Lead Bigger
470. Unlocking the Power of Vulnerability Loops
469. Revolutionizing Corporate Learning
468. Decoding the Why
467. The Streak End Rule: Revolutionizing Motivation with Polly Kang
466. Declutter Your Mind: Behavioral Economics for a More Organized Brain
465. The Leadership Amplification Effect with Adam Galinsky
464. Rethinking Failure: Behavioral Insights with Madeline Quinlan
463. Defy: Embracing the Superpower of Responsibility with Sunita Sah
462. The Power of Saying No with Vanessa Patrick
461. Never Play It Safe: Embracing Constraints and Creativity with Chase Jarvis
460. Beyond January: Behavioral Insights for Lasting Resolutions
459. 4,000 Mondays: Making Every Week Count with Jodi Wellman
458. Harnessing the Power of Regret with Dan Pink
457. Proximity: Redefining Business and Innovation in a Digital Age
456. Moonshot Strategies: Business Insights from NASA's Space Race
455. The Influence Equation: Transformational Change with Steve Martin
454. Social Proof in Action: Understanding the Herding Instinct
453. Elevating Brand Perception: DJ Sprague's Journey from Limos to Reputation King
452. Embracing Negative Reviews: Behavioral Economics Insights
451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban
450. The "G" in NUDGES: Mastering Feedback for Behavioral Success
449. Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz
448. Embracing Familiarity Bias: The Comfort of the Known
447. The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale
446. The Taste of Success: How Flavor Impacts Buying Behavior
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
443. The Birth of Consumer Choice w/ Jason Voiovich
442. The Power of NUDGES and Choice Architecture (Refreshed Episode)
441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology
440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)
439. Behavioral Science at Scale: William Mailer on Banking Innovations
438. Apple Card: Behavioral Economics in Action (Refreshed Episode)
437. The Science of Immersion: Transforming Business with Dr. Paul Zak
436. The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode)
435. Scaling Behavioral Economics at BBVA with Quique Belenguer
434. Designing for Behavior Change: Insights from Dr. Steve Wendel (Refreshed Episode)
433. The Art of Strategic Relationships: A Conversation with Andy Lopata
432. Mastering Ethical Influence with Brian Ahearn (Refreshed Episode)
431. Is Your Work Worth It? Exploring Purpose with Christopher Wong Michelson
430. Unlocking the Secrets of Behavioral Change with Dr. Katy Milkman (Refreshed Episode)
429. Mastering the Art of Learning: Insights from Scott Young
428. Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode)
427. The Mentorship Mindset: Nobel Insights with Dr. Bob Lefkowitz
426. Defaults Uncovered: The Hidden Influences on Our Choices (Refreshed Episode)
425. Decisions Over Decimals: Insights from Christopher Frank
424. Mastering Project Scoping with Questions: Insights from Mars w/ Beatrix Daros (Refreshed Episode)
423. Unveiling the Biases Behind Misinformation w/ Alex Edmans
422. The Lazy Brain: Unveiling Biases That Shape Our Decisions (Refreshed Episode)
421. Behavioral Science and Democracy w/ Beatriz Vallejo
420. Boosting Local Economies with Behavioral Science (Refreshed Episode)
419. The Mentorship Mindset: Insights from Dr. Ruth Gotian
418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)
417. The Art of Respectful Disagreement w/ Justin Jones-Fosu
416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)
415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth
414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
403. The Power of Games w/ Kelly Clancy
402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
395. Mastering Negotiation: Strategies for Success with Kwame Christian
394. Anchoring and Adjustment in Business (Refreshed Episode)
393. Mastering Workplace Conflict with Karin Hurt
392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)
391. The Art of Apology with Marjorie Ingall and Susan McCarthy
390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)
389. The Power of Timeboxing with Marc Zao-Sanders
388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)
387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
385. Defeating Workplace Friction w/ Huggy Rao
384. The Hidden Tax of Sludge in Business (Refreshed Episode)
383. The Power of Ritual w/ Michael Norton
382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
381. The Art of Effective Feedback w/ Therese Huston
380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
377. The Art of Crafting Gutsy yet Relevant Brand Messaging
376. Status Quo Bias (Refreshed Episode)
375. AI That Understands People: Blending Tech and Behavioral Science
374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
373. The Art and Science of Influence w/ Rory Sutherland
372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
371. Habituation and Its Antidote: A Conversation with Cass Sunstein
370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
366. The Science of Time Pressure (Refreshed Episode)
365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)
363. Unveiling the Power of Cyber Anthropology with Lianne Potter
362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions
361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson
360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)
359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter
358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)
357. Quality vs Value: Creating a Clear and Impactful Brand Identity
356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)
355. The Truth About Pricing: Behind the Scenes
354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)
353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey
352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)
351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann
350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)
349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney
348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg
346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)
345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom
344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)
343. Books That Will Change Your Brain
342. Melina's Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode)
341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz
340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode)
339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson
338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode)
337. The Role of Critical Thinking in Resisting Misinformation - Sander van der Linden
336. Unlocking Minds: Understanding the Power of Perception - David McRaney (Refreshed Episode)
335. Unlocking the Power of Neurodiversity in Decision-Making - A Conversation with Sigi Hale
334. Cracking the Code of Human Decision-Making: Insights from Tim Ash (Refreshed Episode)
333. Designing the Future of Saving: Behavioral Science Strategies for Financial Success - Vishal George
332. Mastering Motivation: Ayelet Fishbach Reveals the Secrets to Achieving Your Goals (Refreshed Episode)
331. Building Productive Relationships: Taking Responsibility for Your Impact with Brian Lowery
330. Overcoming the Focusing Illusion to Make Better Decisions (Refreshed Episode)
329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield
328. Understanding Time Discounting: Overcoming Procrastination and Achieving Goals (Refreshed Episode)
327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication
326. Get Noticed: Powerful Strategies for Pitching Your Business (refreshed episode)
325. Uncover the Hidden Truths: The Power of Observation in Understanding Human Behavior - Christian Madsbjerg
324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode)
323. Achieve More and Stress Less: Cultivating Success Habits for Work-Life Balance, with Marcey Rader
322. Achieving More with Less: Subtraction Strategies for Success with Leidy Klotz (refreshed episode)
321. Confidently Designing Your Path: Expressing Your Worth in Act Two - Kate Gigax
320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode)
319. Unlock Your Influence: Building a Powerful Leadership Platform with Andrea Learned
318. Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference with Vanessa Bohns (refreshed episode)
317. Revolutionizing Healthcare: Behavioral Science Strategies for Improved Patient Outcomes with Eden Brownell
316. Mastering Loss Aversion: The Key to Driving Customer Behavior and Loyalty (Refreshed Episode)
315. Jerks At Work: How To Deal With Difficult Colleagues, with Tessa West
314. Biases At Work – How We React To Others And Groups (Refreshed Episode)
313. Crafting Persuasive Presentations: Learn How to Captivate Your Audience with Troy Andrews' Storytelling Strategies
312. The Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode)
311. Humanizing Rules: Unveiling the Human Side of Compliance, with Christian Hunt
310. Using Availability Bias to Generate Buzz (Refreshed Episode)
309. Empowered Refusal: How Saying No Can Revolutionize Your Relationships and Well-Being - Vanessa Patrick
308. Powerfully Persuasive: Zoe Chance's Magic Question (Refreshed Episode)
307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller
306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode)
305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins
304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode)
303. Transforming Data into Art: A Conversation with Sarah Kay Miller
302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode)
301. Magic Words: What To Say To Get Your Way, with Dr. Jonah Berger
300. Jingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode)
299. 5 Years, 299 Episodes: Here Are Your Favorites
298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)
297. Unlock Your Non-Obvious Thinking with Rohit Bhargava
296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)
295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson
294. Understand Mapping: Mastering Choice Architecture in Business
293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)
291. The Secret Sauce of Effective Decision-Making with Sam Evans
290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity
289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences
288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)
287. Unlocking the Microstress Mystery with Dr. Rob Cross
286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode)
285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos
284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)
283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker
282. Mental Accounting: Are You Doing It Right? (Refreshed Episode)
281. Outsmart Your Brain with Dan Willingham
280. Memory Biases: Don't Forget To Listen! (Refreshed Episode)
279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield
278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)
277.The Human Experience with John Sills
276. Surprise! It's Delightful (And Drives Loyalty) (Refreshed Episode)
275.The Illusion of Choice with Richard Shotton
274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)
273. Mixed Signals: How Incentives Really Work, with Uri Gneezy
272. iNcentives: The "N" in Behavioral NUDGES (Refreshed Episode)
271. The Power of Scarcity with Mindy Weinstein
270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)
269. Getting Along: How to Work with Anyone, featuring Harvard Business Review's Amy Gallo
268: You Are Many Peoples' "Them" – Fundamental Attribution Error
267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic
266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid?
265. Why You SHOULD Talk To Strangers with Dr. Nick Epley
264. Herding: Are You a Guppy? (Refreshed Episode)
263. Purpose: Design a Community and Change Your Life with Gina Bianchini
262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode)
261. Both/And Thinking with Dr. Wendy Smith
260. Confirmation Bias - I Knew It! (Refreshed Episode)
259. Cognitive Semiotics and Metaphors with Sarah Thompson
258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode)
257. Happier Hour with Cassie Holmes
256. Incorporating Habits Into Your Business Strategy (Refreshed Episode)
255. Your Favorite Episodes of 2022
254. Partitioning: Why Size Matters (Refreshed Episode)
253. Define & Apply Framework, with Troy Campbell
252. Priming (Refreshed Episode)
251.The Fun Habit with Mike Rucker
250. Temptation Bundling: Your Secret To Success (Refreshed Episode)
249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever
248. How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode)
247. A More Just Future, with Dr. Dolly Chugh
246. Past, Present, and Future Biases (Refreshed Episode)
245. Behind the Scenes of Behavioral Scientist and Evan Nesterak
244. Decision Fatigue (Refreshed Episode)
243. Is "The Devil You Know" Really Better? Ambiguity / Uncertainty Aversion
242. Biases -- Math Is Hard (Refreshed Episode)
241. Behavioral Science in the Wild with Dilip Soman
240. Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode)
239. Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman
238. Reciprocity: The Amazing Power of Giving (Refreshed Episode)
237. Solving Modern Problems with a Stone Age Brain
236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
235. Great Brands Care About People, with Dr. Tessa Misiaszek
234. What is Value? (Refreshed Episode)
233. Wait…There's a System 3? featuring Leigh Caldwell
232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
231. Branding That Means Business with Matt Johnson
230. How To Create a Brainy Brand (Refreshed Episode)
229. How Vulnerability Loops Make Team Communication More Effective
228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
226. Change Management: It's Still Not About the Cookie (Refreshed Episode)
225. What Your Employees Need and Can't Tell You
224. Inequity Aversion: That's Not Fair! A Behavioral Economics Foundations Episode
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
221. How to Have Difficult Conversations About Race, with Kwame Christian
220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
219. Using Behavioral Science in Marketing with Nancy Harhut
218. Do Nudges Work? with Michael Hallsworth
217. Changing Health with the "EATS" Model and the Healthy Behavior Institute
216. Unity: Cialdini's 7th Principle of Persuasion
215. Questionstorming at KIND / Mars with Beatrix Daros
214. The Power of Regret with Daniel Pink
213. Common Errors in Financial Decision Making with Dr. Chuck Howard
212. That Time I Went Viral… with Dr. Daniel Crosby
211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
210. How Minds Change with David McRaney
209. Achieving Hyper-Performance with Dr. Agnis Stibe
208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
206. Nudging for Good at Walmart with Sarah Wilson
205. Encouraging Kids' Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
204. Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science
203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
202. Checking in with Dr. Marco Palma
201. Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin
200. A More Beautiful Question with Warren Berger
199. Brainy Tips for Ethical Influence with Brian Ahearn
198. Dunning-Kruger Effect: Behavioral Economics Foundations
197. You Have More Influence Than You Think with Vanessa Bohns
196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
195. Saving Peru's Environment One Nudge At A Time with BE OEFA
194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
191. Using Semiotics in Retail with Rachel Lawes
190. The Voltage Effect with John List
189. Influence Is Your Superpower with Yale's Dr. Zoe Chance
188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
187. Motivation and Incentives at Work with Kurt Nelson
186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
185. How to Create Remarkable Experiences with Dan Gingiss
184. Best of The Brainy Business in 2021
183. The Power of Fast-Choice & Implicit Testing with CloudArmy's Keith Ewart
182. Using Biosensors to Unpack Human Behavior, with iMotions' Jessica Wilson
181. The Power of Metaphors for Brands with Olson Zaltman's Malcolm and Hannibal Brooks
180. Unboxing Videos: Why Do They Work?
179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
178. The Power of Us with Dr. Dominic Packer
177. How to Successfully Pitch Your Business Using Behavioral Economics
176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky
174. The Elements of Choice, with Dr. Eric J. Johnson
173. The Science of Opinions, with Dr. Andy Luttrell
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode
170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One
169. The Science of Cool, with Dr. Troy Campbell
168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research
167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode
166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally
165. The Era of Applied Behavioral Economics, with Matej Sucha
164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher
163. How to Approach Negative Reviews Using Behavioral Economics
162. Do You Subtract Enough? An interview with Dr. Leidy Klotz
161. The Philosophical Side of BE, an interview with Dr. Nick Hobson
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson
159. Amazon: A Behavioral Economics Analysis Episode
158. 3 Steps to Better Decision Making, An Interview with Matthew Confer
157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion
156. From Marketing Mess to Brand Success, with Scott Miller
155. What is Behavioral Baking?
154. Failure is an Opportunity not Ending, with Madeline Quinlan
153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh
152. A Surprise Guest...
151. How To Change, an interview Dr. Katy Milkman
150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited
149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don't, a Behavioral Economics Foundations Episode
148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey
147. What Your Customer Wants and Can't Tell You: All About Melina's First Book
146. Using Anchoring in Negotiations, an Interview with Kwame Christian
145. The Power of Story, an Interview with Dr. Michelle Auerbach
144. Disney: A Behavioral Economics Analysis
143. The Hype Handbook, an Interview with Author Michael F. Schein
142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech's Dr. Benny Cheung
139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode
138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked
137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz
136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode
135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth
134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway
133. The Best of The Brainy Business in 2020
132. Decision Fatigue, a Behavioral Economics Foundations Episode
131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple
130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech
129. Melina's Go-To Brainy Books: Behavioral Economics Books You Need To Read
128. How to Build Products That Create Change, An Interview with Matt Wallaert
127. Good Habits, Bad Habits: An Interview with Wendy Wood
126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem
125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth
124. Unleash Your Primal Brain, An Interview with Tim Ash
123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode
122. Decoding the Why with Nate Andorsky, CEO of Creative Science
121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists
120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode
119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique
118. Behavioural Science Club: Interview with Co-Founder Louise Ward
117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode
116. Designing for Behavior Change, Interview with Dr. Steve Wendel
115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory
114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode
113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu
112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode
111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky
110: Survivorship Bias: Stop Missing What's Missing (A Behavioral Economics Foundations Episode)
109. Secrets of Motivation and Incentives, Tim Houlihan Interview
108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist
107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian
106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode)
105. Subscriptions and Membership Programs: A Behavioral Economics Perspective
104. How To Ethically Influence People: Interview with Author Brian Ahearn
103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)
101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale
100. 100 Episodes - 1 Big Insight
99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)
98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O'Brien
97. Peak-End Rule: Why Averages Don't Always Matter (A Behavioral Economics Foundations Episode)
96. How to Make it Easy to Do Business With You With Nikki Rausch
95. Hate Being on Camera? Understand Your Brain's Biases To Change Your Mind
94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd
93. Normalcy Bias: Why We Love To Know What's Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)
92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)
91. Coronavirus and How the Human Brain Responds to Pandemics
90. Habit Weekly: A Discussion With Creator Samuel Salzer
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
88. Marketing to Mindstates: A Discussion With Author, Will Leach
87. Social Proof: How to Use Herding to Boost Engagement and Sales
86. Peloton: A Behavioral Economics Analysis
85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele
84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers
83. How to Organize Your Brain with Behavioral Economics
82. The Best Content from the Brainy Business in 2019
81. How to Finally Change Your Behavior (So it Sticks)
80. Celebrate! It's more important than you think
79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)
78. How to Become Indistractible, Interview With Author Nir Eyal
77. How to Raise Your Prices
76. The Brainy Benefits of Gratitude
75. The Littery - Interview with CEO Michael Manniche
74. Time Pressure: A Behavioral Economics Foundations Episode
73. Starbucks: A Behavioral Economics Analysis
72. Friction - What It Is And How To Reduce It, with Roger Dooley
71. Prefactual Thinking: How to Turn "What If" Into "Why Not" - Behavioral Economics Foundations
70. How to Set, Achieve & Exceed Brainy Goals
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
68. Counterfactual Thinking: Why We 'What If' And 'If Only' (A Behavioral Economics Foundations Episode)
67. How to Get (and Stay) Motivated
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
65. Can Behavioral Economics Increase Savings?
64. How To Make Concepts Tangible
63. How To Set Up Your Own Experiments
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
60. Surprise and Delight
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
57. 5 Things Your Business Must Learn from NASA
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
55. Special Anniversary Episode: Celebrating the First Year of the Podcast
54. Biases Toward Novelty and Stories
53. An Overview of Lazy Brain Biases
52. Biases - Math is Hard
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
50. Selective Attention Biases
49. Present Versus Future Biases
48. An Overview of Memory Biases
47. A Behavioral Economics Analysis of Costco
46. Biases Toward Others – Including Groups
45. Overview of Personal Biases
44. Rebrand, Refresh or Reinforce?
43. A Guide for You to Create a Brainy Brand
42. Apple Card: A Behavioral Economics Analysis
41. Structuring Complex Choices: The "S" in NUDGES
40. Give Feedback: The "G" in NUDGES
39. Expect Error: The "E" in NUDGES
38. Defaults: The "D" in NUDGES
37. Understanding Mapping: The "U" in NUDGES
36. Incentives - The "N" In NUDGES
35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts
34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses
33. Inside the Texas A&M Human Behavior Lab
32. The Overwhelmed Brain and Its Impact on Decision Making
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
30. Booms and Busts
29. Resolutions and Keeping Commitments
28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch
27. Did You Hear That? - On The Sense of Hearing
26. Why You Actually Taste With Your Nose - On The Sense Of Taste
25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell
24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight
23. Reciprocity: Give A Little, Get A Lot
22. The Power of Habit
21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?
20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not
19. Herding: Come On And Listen…Everyone Else Is Doing It
18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee
17. Unlocking the Power of Numbers
16. Framing: How You Say Things Matter More Than What You're Saying
15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood
14. Scarcity: Why We Think Less Available Means More Value
13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More
12. Relativity: The Brain Can't Value One-Off Items
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
10. On Air Strategy Planning Session with Mariel Court
9. Loss Aversion: Why Getting New Stuff Is Not The Same
8. What is Value?
7. Change Management (It's Still Not About The Cookie)
6. How To Sell From The Stage
5. The Truth About Pricing
4. Questions or Answers
3. Do Lead Magnets Work and Do You Need One?
2. The Top 5 Wording Mistakes Businesses Make
1. Unlocking The Secrets Of The Brain