All Episodes
The Buyer's Journey — 8 episodes
#
Title
1
What is Your Value Proposition or Purple Cow? | Building a Better CAC #6
2
How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5
3
How is My Digital Marketing Budget Allocated? | Building a Better CAC #4
4
What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3
5
What is My Customer Acquisition Cost? | Building a Better CAC #2
6
What is My Revenue Target? | Building a Better CAC #1
7
TBJ 100 - Facebook Video Metrics Mess-Up
8
TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed