All Episodes
Beyond The First Pencil — 131 episodes · page 1 of 2
Is Social Media Still Worth It for Car Dealers?
Ego: The Hidden Expense Killing Dealership Culture
Desktop is Not Dead (and other marketing musings)
Likes Are Not Leads for Car Dealerships
You Can’t Spell Tariffs Without FFS
Maximizing ROI in a Tightening Marketing Budget Era
The High Cost of Brand Betrayal
Does Great Customer Experience = More Car Deals?
New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles
Is Social Media Still a Smart Investment of Your Time?
Car Buyers Stick with the Brands They Love
Hey, Have You Heard About Video?
Social Media: Whose Feed Is It Anyway?
This Had to Be Said About Automotive Influencers
Prabhakar Raghavan Killed Google Search As We Know It
AI Mods, Restomods and The Beverly Hillbillies
Building a Customer-First Culture in Car Dealerships
Facebook Ads Support Black Hole: Where Help Goes to Die
How Car Dealers Are Failing Customers
The Approaching Wildfire of Car Loan Delinquencies
Google and Facebook: Diluted and Polluted
Unsung Heroes: A Case for Service Advisor Appreciation + Training
She Knows Cars: Insights from a Female Service Advisor w/ Laurie Down
We Are Pretty Sure Facebook is Messing With Us
From Spam to Showroom: Email's Role in Car Sales and Service
Are Dealers Wasting Time on TikTok While Sales Suffer?
From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
When Google Search Fails, What Do We Do?
Are Leads and Sales the Only Metrics?
The CDK Fallout and Who It’s Falling On
The CDK Cyber Attack Debacle Did Not Have to Happen
Gaining More Control Over Online Ratings
Has Google Lost Its Mind?
How To Welcome Female Customers Into the Service Department
Buried in Your Trade, And You’re To Blame 🎵
Genuine Care and Kindness Leaves a Lasting Impression
Spring Forward: Refreshing Vendor Relationships, Sprucing Up Operations and Financials
Social Media Login Security + Website Traffic Study
Running on Empty
An Introvert Walks Into a NADA Convention
AI Oh My: Practical Uses for AI in Car Dealerships
Everything Still Comes Down to Customer Experience
Ten+ Years Later: Value of Building Online Profiles
Twitter is Dying, What’s Next?
Have We Lost All Focus on Customer Delight in Automotive?
Listen to Your Customers Before They Listen to Your Competition
Stuck in Neutral: How Resisting Change Shackles You
Pitfalls to Avoid with Social Media Vendors
When Shady Comes to Shop: Dealing with Tricky Customers
Creative Content Ideas for Dealership Service Depts
ABC: Always Be Connecting
Empathetic Ears: The Power of Listening to Your Customers
Imposter Syndrome: The Struggle is Real
Threads is Here!
Is It Time for a Workforce Workout?
Do’s and Don’ts of Using ChatGPT for Social Media Posts
Old Habits Die Hard in the Car Business
Summer Camp Recap + More w/Kelly Wilson
Thriving in an Era of Rapid Change
Telling Stories on Social is Still Your Secret Weapon
A New Pair of Running Shoes Leads to Sole-Searching Insight
Oh Facebook, Why?
Seasonal Shift
Spring Cleaning and Google Lighthouse
Buying a Car Online w/Anielka Gallo
Twitter Rants: The Ultimate Cardio Workout
Conferences, amirite? w/Bill Playford
How to Make Automotive Social Media Fun!
Go See Cal, Go See Cal, Go See Cal!
Accountability Finally Comes for Tesla
Using Social Media to Buy Cars
AI and the Car Business
Google Business Profiles? Yes, Please!
New Year, New [Old] Social Media?
What Will 2023 Look Like For The Car Business?
Building a Community to Increase Sales (Guest: Bill Playford)
Are You Building a Community or an Audience?
Have You Ever Thought About Speaking at a Conference? (Guest: Brent Wees)
Real Life Social Media Tips
A Brand Is Not Just a Logo
What is "Modern Retail?"
Is TikTok Safe to Use?
Google Analytics 4: Resist the Scare Tactics
Episode 48: Google and Facebook Disappoint…Again.
Episode 47: Are You Listening to Your Social Community?
Episode 46: It’s Conference Season, How Do You Celebrate?
Episode 45: Does Facebook Know What’s Best?
Episode 44: What Exactly is Automotive Social Selling?
Episode 43: You Can’t Expect What You Don’t Inspect
Episode 42: The Car Business Doesn’t Need Car Bros™
Episode 41: Google and Facebook Ch-Ch-Ch-Changes
Episode 40: Humor is Not For Amateurs
Episode 39: Facebook Video Results from a Real Time Test
Episode 38: Marketing Budget Concerns During Downturns
Episode 37: Which is Better: Being Famous or Building a Community?
Episode 36: Metaverse Schmetaverse
Episode 35: Three Punks Walk Into a Dealership w/Josh Friedman
Episode 34: The “I can’t find anyone who wants to work anymore” Myth
Episode 33: Social Selling with #FordVideoGuy
Episode 32: Facebook Ch, Ch, Ch, Changes…Again.