All Episodes
The Likeable Expert Podcast — 460 episodes
It's *Not* in the Knowing
Are You Solving the Right Problem?
Gym Dandy
Give More to Get More
Forest Gumped
Most Things Don't Matter
Bear Necessities
Impersonal Personalization
I Scream for Ice Cream
Nonobvious Pricing
Broken Newsletter Stats
The Sound of One Hand Marketing (7/11/25)
Shake It Up
Should I Stay or Should I Go?
Late Night Lessons
Artificial (Lack Of) Intelligence (5/16/25)
Nobody Buys Process
Some Guys Have All The Luck
Beauty and the Beast
Passion Is A Nice-To-Have
Lessons From Eleven Newsletters
Mind the Gap
Lessons From a Dishwasher
Give More to Get More
Choice Is Overrated
Judged By Our Judgement
A Simple Writing Fix
Total Recall
Time Is On My Side
A Puzzling Situation
Game Time
Eye of the Hurricane
Very Superstitious
AI Denialism
Find Your Sweet Spot
Solo Rules Are Different Rules
At Home On the Range
3 Ways You Are Better Than A.I.
Freeze Frame
Three Wrong Things
Color-Coded Marketing
Predictable Unpredictability
Your Marketing Shortcut
Wautomation
Off the Beaten Path
You're Fixing the Wrong Thing
The Sports Bra
Be Like Mike
In Trust We Trust
Chain Gang
Free Prize Inside
The World According to You
Hard Habit to Brake
Take Advantage of Your Advantage
Stand-Up, and Be Counted
Insight Beats Information
What a Difference a Difference Makes
The 80% Solution
In the Summertime
Godzilla Wants Your Job
Counting Crows
Different Rules, Different Tools
The Curse of Knowledge
Simply *Not* the Best
Why Newsletters Fail
The Time Is Now
Trust-Based Marketing
Language Lab Lessons
I Hear You Knocking
Not So Risky Business
Too Small to Fail
I *NOT* Robot
Reverse Healing
Off-Peak Performance
One-Armed Bandit
Should You Speak For Free?
Ice Ice Baby
Lessons From King Henry
Coffee Shop Marketing
What I Learned at the Ballpark
Running for Safety
Get Off the Marketing Couch
3 Ideas for Throwing Shade
How Does Your Garden Grow?
The Heart of the Matter
Hold On to Your Business
A Snail Mail Tail
A Hard Habit to Break
How I Write This Newsletter
Simply the Best
Lines in the Marketing Sand
Add Meat to Your Bones
Shower The People
Don't Do These 2 Things
Crystal Blue Persuasion
Profanity in Your Newsletter?
The Bigness of Smallness
Different is Better Than Better
Rekindle Your Newsletter
Voices Carry
Katz Got Your Tongue
Is Your Overlap Lacking?
Their Marketing Does Not Apply to You
Everything is Marketing
Pricing Isn't Just About Price
Make Your Stories Better
Lessons From 500 Newsletters
It's Good To Be King
Goldilocks Newsletters
What's Your Value Imbalance
I Hate You The Least
Winning the Content Game
Don't Launch That Podcast Yet
Lessons From a Toaster
It Ain't The Meat, It's The Motion
3 Things That are Wrong With Your Newsletter
What I Don't Know About Brewing Beer
The Cold Truth
Big Things, Small Packages
Car Talk
Communication Complication
Rythm Method
The Bird Illusion
A Close Shave
Questions Are The Answer
In a Pickle
Give Up The Funk
Photo Phinish
Fire Up Your Business
Unearth-a Your Inertia
Isn't It Ironic
Emotional Rescue
What To Say Now
Cuo-Mojo
Where's the Opportunity?
Connecting The Dots
Feelings
2020 Vision
What Stand-Up Comedy Taught Me
Juggling Act
Three Pieces of Bad Advice
Skid Row
Hit 'Em Where They Ain't
Who's Making Your Rules?
Pen-Ultimate Marketing
Good Clients Don't Just Happen
The Joke's On You
It's Not Me, It's You
Georgia On My Mind
Beantown
Lost in Translation
Beer Glass Marketing
Sleep Your Way to the Top
Lessons From a Stand Up
All Niches Are Not Created Equal
Sell Less, Earn More
The Magic of Free Information
Food For Thought
Big Plans, Small Steps
What Are You Waiting For?
People Are Strange When You're a Stranger
Bear Necessities
The NO Big Bang Theory
Happy Birthday to NAME
Closing Is Not Selling
A Blast From The Past
*NOT* Free Falling
Park Yourself in Harvard Yard
The Friendship Illusion
Right Question, Wrong People
(Hand) Shake Up Your Presentations
Rocky Mountain Low
Information Underload
Almost Heaven
Reduce the Fear of Buying
Demand, To Be Heard
I Got That Sunshine In My Pocket
Squashing the Intangibles
Is Your Cart Before Your Horse?
Does Your Difference Make a Difference?
One Day At A Time
Wrestling With Reality
Who's Got The Power
My Achy Breaky Back
Are you a Bank or a Gas Station?
What's Your Super Power?
What Are You Banking On?
The World's Greatest Marketing Tool
You Delight Up My Life
For What Do You Stand?
Hiding in Plain Sight
Do Your Rules Still Make Sense?
The Nature of the Beast
Remarkable You
Happy Birthday To Me
Going Postal
Blurred Lines
To Xfinity and Beyond
Cover of the Rolling Stone
What LeBron James Can't Teach You
The Heart of the Matter
How Ample Is Your Sample
I Can See Clearly Now
Be More Likeable, Get More Clients
The Benefits of Going Off Script
Icemaker, Icemaker, Make Me Some Ice
Bio-Luminescence
Weather, Or Not?
Expert Is, As Expert Does
The Year's At Its End; It's Time To Push Send
Silver Bullet Blues
Are You Solving The Wrong Problem?
Are You Making It Hard For Me To Hire You?
Aeration Complication
Do Your Prospects Trust You? Try This.
Stand-Up, And Be Remembered
Is Your Writing Evergreen? I hope not.
Are You Running on Empty?
Roomba Has It
The Sound of 1,000 Golfers
Rinse And Repeat
Are You White House Bound?
The Iceman Winith
Schmuck-Based Marketing
Can You Hear Me Now?
Familiarity Breeds Profit
Write Once; Share Often
You Talking To Me?
How to Avoid the Delete Key
Hunger Games
It's Marketing, Not Reality
Chocolate Covered Marketing
Dog Day Afternoon
Why The Things You Write Have No Impact
Simple Simon Says, Do This
Leader Of The Pack
Rules of Engagement
What I Learned At the Supermarket
Be Of Good Cheer
Fly The Friendly Skies
Is Your Bang Too Big?
Tell More To Sell More
3 Ice Cream Lessons
3 Pretty Good Marketing Ideas
Why Your Business Needs to Repeat. To Repeat.
Look Who's Talking (About You)
How Much Is Too Much
Waiter or Doctor... Which One Are You?
Good Enough For Good Enough
Care To Make It Interesting?
In The Mood
Acing The Negative Stress Test
Are You Afraid of the Wrong Thing?
What Kind of Work Do You Do?
What's Your Secret Weapon
Who's Your Perfect Client?
Timing Is Everything
Tall Tales of Marketing
Bagel and Goliath
Why Your Writing Gets No Traction
I'm All About That Pace
Every Little Thing You Do Is Magic
Two Holes in Your Marketing
Small Is The New Big
There's No "Q" in Penguin
Niche Craft
What Problem Do You Solve?
Are You Hiding In Your House?
Ask And You Shall Receive
To Click or Not To Click
Dancing the Marketing 4-Step
Less is Less
Staying Alive, Staying Alive
Are You Wasting Your Competitive Advantage?
Hooked on Profits
It's Good to be King
Solo Professionals, Start Your Engines
Let It Snow
Why Your Selling Isn't Working
How to be More POPE-ular
Media Schmedia
Dependently Wealthy
Gaming The System
Random Acts of Clients
If You're Within the Sound of My Voice
That's The Way You Do It
A Hairy Adventure
Does Whatever a Spyder Can
Blinded by the Right
Hoop Dreams
Every Story Tells a Picture
Water World
Marathon Man
In the Nick of Time
Remember The Alamo
Boogie Nights
Are You Smarter Than a Golden Retriever?
What's in Your Tool Chest?
Give The Gift of You
Is Your Ice Too Nice?
Raise Some Panda-Monium
Let's Get Physical (Therapy)
Running on Empty
Anywhere But Inbetween
Low Cost + High Value = Good News
Call Me Maybe
A Life Sentence
Blinded By The (Technology) Light
Are You Playing the Wrong Game?
Bieber Madness
Share Your Way to More Sales
Car Talk
Must Love Movies
Play To Your Audience
No Things Being Equal
Match Point
Bark In The Dark
You Better Shop Around
Reach Out and Touch Someone
Play In Your Sweet Spot
What's On Your Menu?
Eyes Wide Shut
Try Not To Do This
Embrace Your Inner Springsteen
A Random Writing Recipe
My Unfair Advantage
Singing In The Rain
Does Anybody Really Know What Time It Is?
Do You Seem Familiar
What A Difference A Difference Makes
Unwritten Rule of E-Newsletters
No Way Out
To Baldly Go Where No Man Has Gone Before
You've Got a Friend
What's This About?
Share Your Backstory
Taken To The Cleaners
Failure to Launch
Hairy Party To You
Yawn Care
Bank Job
Claim Your Oscar
A Get Rich Slow Scheme
Reptile Dysfunction
Play To The Referee
Bold In The Cold
Cones In The Road
Be More Arnold
Knock, Knock, Knockin' on Readers' Doors
Truth or Marketing?
Running From Safety
School Daze
The Value Of Repetition. Repetition.
The Story Behind The Story
(Star)Bucking The Trend
Capture And Release
Mundane Marketing Magic
Got To Be There
Surviving The E-Newsletter Jungle
You Can Shake This World
Time Is On Your Side
Hiding In Plain Sight
Publish or Perish
Mom Likes Me Better
Are You College Material?
Loving Mr. Fix-It
Are You Too Impressive?
4 Elements of Better Writing
Life On The Rocks
Got Passion?
Oversimplified Marketing (12/04/09)
It Was Twenty Years Ago Today
Nowhere To Run, Nowhere To Hide
Barefoot Marketing
Tie-Shy Guy
How I Raised Open Rates By 25%
Kick Open Your Front Door
Panama Banal
Things That Go Thud in The Night
Stress Test Your E-Newsletter
Sister Act
Dirt Cheap Marketing
Is Your Visibility Visible?
Drive to Survive
Fix Your Biggest Problem
Toast of the Town
Ice Cream Marketing
Is Your Newsletter Tone Deaf?
What Problem Do You Solve?
Give-It-Away Marketing
The Iceman Leave-ith
Take a Chance on You
And The Winner Is...
Familiarity Breeds Clients
Apples and No Pie
3 Good Reasons To Publish Now
Return to Sender
Just a Little Human Touch
A Clean Shave
Born to Walk
Hanging by a Thread
Great Stories Make Great Newsletters
Happy Anniversary To Me
Writing to Win
Sold From The Start
Put Your Newsletter On "Shuffle"
Float Like A Butterfly
Curse of the Me-Newsletter
Almost Famous
I've Got A Crutch On You
Confidence Man
And The Oscar Goes To...
Follow The (Not) Bouncing Ball
Put Me In Coach
Good Marketing Means Having to Say You're Sorry
What Steve Martin Knows About E-Newsletters
Old Guy Marketing
Unleashing Your Kitchen Magician
3 Tips To Make Writing Easier
Make The Water Wetter
Starting at the Finish Line
Take Me Out Of The Ball Game
My Old School
Piercing the Truth
Night of the Living Newsletter
The Noise of Summer
3 Ideas for Helping Your Readers
Is Your E-Newsletter E-ssential?
I Need You To Need Me
Say 'No' To The Wrong Clients
Speak Now, Or Forever Be Deleted
Is My Sister Smarter Than A Monkey?
The Client is in The Details
Shout Softly to Gain Attention
Plan Less, Connect More
Why Newsletter Layout Matters
A Convenient Truth
Eyes On The Prize
Michael Jordan's Got Nothing On You
Can Your Business Come Out To Play?
Stray The Course
Are You Being (Self) Served?
Simply Put. . . Simple Sells
Want More Clients?… Get More Vision
4 Must Haves for an Effective E-Newsletter
Lose the Act; Gain the Client
If I Had a Million Readers
Flash Your Insight
Sweet Home On The Market
Why I Like Country Music
Handling Negative Reader Feedback
American Idle
Running To The Finish Line
I Walk The Line
The Road(s) To Success
Lost In Translation
Signal Your Intentions
An Unexpected Gift Goes A Long Way
Take Your Foot Out Of Your Word Of Mouth
Take Me To The River