All Episodes

How MedTech marketing, market access and sales needs to change in 2025

Why medical device usability testing matters: Expert insights from Professor Clutton-Brock

Medical device registries: What they are & how to use them in marketing

60. Building a compliant distribution strategy: Essential insights for device marketers

59. What medical device marketers need to know about regulatory affairs

58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage

57. Cutting through the noise: What medical device marketers need to know about PR

56. Effective use of market access to get your technology to patients faster

55. Understanding market access: Aligning medical devices with healthcare needs

54. Implementing market research across the product lifecycle

53. Demystifying market research: Essential insights for medical device marketers

52. Do you need different pages on your website?

51. What information should you have on your website?

50. How can video boost your closing rate?

49. Top 3 things you need to do to optimise your sales force

48. 7 mistakes that you're making on your website

47. The top mistakes that will kill your messaging

45. Paid healthcare ads: Worth the investment?

44. Mastering interactive video in the medical device space

43. 2024 marketing predictions: What's next in medical device marketing?

42. Finding the perfect fit: Selecting a marketing agency

41. Why in-house marketing is the right move for medical device companies?

40. What are the quickest ways of boosting your ROI in marketing?

38. Why are people unsubscribing from my emails?

39. What you can and can't show in medical device marketing?

37. How does "They Ask, You Answer" support your sales team?

36. Can AI Write articles for me?

35. How to get started with "They Ask, You Answer"?

34. Everything you need to know about SEO in 15 minutes

33. How to maximise your event presence?

32. Are events worth it?

31. Is email marketing actually effective?

30. What is They Ask, You Answer?

29. Harnessing the power of YouTube to grow your business

28. A chat about content marketing

27. Creating customer centric content

26. How effective is email automation?

25. An honest review of Vimeo Enterprise

24. Should you have a chatbot on your website?

23. Our experience with AI tools for medical device marketing so far

22. Why is consistency so important?

21. Video vs animation? Which one is better for medical marketing?

20. How you can prepare for a successful Medical Device product launch

19. Repurposing to make the most out of your content

18. Do you really need a Medical Device website?

17. Why is my website not delivering leads?

16. Preparing for a professional videography day

15. How sales and marketing can work together for ultimate revenue growth

14. How to draw more traffic to your website

13. How to increase social media interaction

12. How to avoid spammy outreach and earn more conversions​

11. Social media vs Email: Which is better?

10. What is Medical Device branding?

9. Why your Medical Device website isn't converting

8. How to come up with new content ideas

7. What are interactive videos and how can they be integrated into marketing strategies

6. What to expect working with an agency for social media

5. Agency vs in-house vs Freelancers? Which is right for your company?

4. The top mistakes on Medical Device social media

3. Is social media effective for Medical Device companies?

2. Webinars vs. social media: Which one is right for you?

1. How to maximise attendance to your webinar