The Message cover art

All Episodes

The Message — 69 episodes

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Title
1

Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

2

The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

3

Equity, storytelling, and the future of creator partnerships

4

From coordinating PR to running a consulting business

5

"Goodbye, Emma"

6

More than a media planner: creative grit and marathon mindsets

7

The undervalued power of account management; and fending off burn out

8

The last of the M2T interns

9

Industry headlines, provocative ads and fabulous spokeswomen

10

AMA Toronto's career accelerator program: the value of mentorship

11

Tinder Robots, unexpected leadership changes, and the demise of the Late Show

12

Cracking the Conscious Consumer Code

13

Campaign Cannes Global Podcast Episode 3: Festival review & big winners

14

Campaign Cannes Global Podcast Episode 2: Live from Campaign House

15

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

16

The benefits and challenges of going in-house

17

AMA Toronto’s career accelerator program: What it's like to be mentor/mentee

18

Campaign Cup winner, industry news, and awards season

19

Thought leadership, personal branding and AI

20

Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch

21

Entrepreneurship, leadership, and indigenous values

22

Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.

23

A look inside the creator partnership role

24

The key to success is adopting an immersive mindset

25

Unexpected OOH, a big departure from Snap, and more Canadiana.

26

The ins and outs of public relations

27

Executive shuffles, the Canadian identity bandwagon, and reflections on Power list

28

Entrepreneurship, networking, and the importance of curiosity

29

A Telco perspective on media targeting new Canadians

30

Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments

31

The different culture in Québec towards advertising vs the ROC (rest of Canada)

32

CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes

33

Breaking into the commercial industry as a film director

34

The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes.

35

Moving to the east coast for an ad job: why it’s better than you’d expect

36

Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech

37

How to punch above your weight, according to Wunder’s founders

38

Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

39

More ways in than one: crossover roles disrupting the traditional agency model

40

WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z

41

The other side of strategy: A closer look at the experience strategist role

42

Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.

43

From India to Canada: Navigating the industry through an immigrant lens

44

Navigating the industry with a queer and BIPOC identity

45

The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey

46

School to boardroom: How to make the transition, while balancing career growth with a rich personal life

47

ACA’s new president and CEO; Subway’s evolution; nostalgia marketing; and the PWHL’s new look(s).

48

Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumers

49

Creative plays from big food brands; the moral considerations hampering ad spend in digital media; & the newest trend that has marketers in a frenzy

50

A look at the new Omnicom group, reactionary ads and pop culture tie-ins, and a whole bunch of Olympic marketing

51

Reflections on Toronto Pride, Cannes Lions, AI in advertising and the recent innovations of McDonald’s Canada.

52

Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads

53

Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins

54

Cannes Daily Global Podcast ep. 4: Elon Musk puts free speech before advertisers

55

Cannes Daily Global Podcast ep. 3: Craft and entertainment winners

56

Cannes Daily Global Podcast ep. 2: Big wins in audio, health & outdoor

57

Cannes Daily Global Podcast ep. 1: Awards preview & new humour category

58

Tims has new kicks; Veritas supports caregivers, and social media can be unkind to marketers

59

Campaign Cup Final Special Winners Episode

60

Campaign Cup Finals Special Episode: with the creative leaders behind "Start the Car" and "We the North"

61

Taste testing Tims’ pizza, Canada’s Olympic campaign and the Campaign Cup Final Four

62

Campaign cup "elite 8", a sexy turkey ad, and the challenges of the digital media landscape.

63

Women's History Month, an uptick in pitches, and a Campaign Cup update

64

A special episode dedicated to the Campaign Cup

65

ICA's big growth plans and Campaign Cup match-ups

66

Embrace the Canadian advantage and be more ‘scrappy’

67

Is Canadian advertising too aggressively Canadian?

68

Welcome to Campaign in Canada

69

The Message Trailer