The Platform Marketing Show cover art

All Episodes

The Platform Marketing Show — 129 episodes

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Title
1

The Hidden Link Between Social Media Marketing And Your Average Price Point

2

How I Added An Extra 35 Closings A Year To My Personal Production (Without Building A Team)

3

The Marketing Metric That No One Talks About

4

How To Get More Million Dollar Listing Referrals

5

How I Went From Just 1 Closing To 28 Closings In Q1

6

I've Been A Realtor Less Than 3 Years (Here's What I Did To Get More Listings)

7

How I Sold Over 100 Homes Last Year But Worked 20 Hours A Week Less Than I Did Before

8

God Is In Control, But God Doesn't Expect You To Lean On A Shovel And Pray For A Hole

9

The Real Reason Zillow Leads Stopped Working

10

The Ultimate Local Marketing Strategy

11

He Increased His Ad Spend From $800 to $1500 (And Doubled His GCI)

12

How A 23 Year Old Realtor Launched Her Local Brand

13

How To Become The Top Realtor In Your County (Even While Raising Young Kids)

14

How I Doubled My GCI By Spending $500 On Listing Videos

15

The Marketing Strategy I Used To Bring In 3 Listings My Very First Month

16

The Real Reason I Love Advertising

17

Who Is The Greatest American Entrepreneur Of All-Time?

18

What Happens When You Get 100,000 Views On Your Listing Videos

19

Why I Signed Up For Platform (Even Though I Was Already The Top Agent In My Market)

20

How To Hire An Admin (Even If You Think You Can't Afford One)

21

How I Doubled My Average Price Point (And Quadrupled My Number Of Listings)

22

How I Doubled My GCI Without Buying Leads

23

Why We Stayed With The Same Marketing Program For 7 Years In A Row

24

How To Sell $20m A Year...Without Any Paid Ads

25

How I More Than Doubled My GCI (Even In A Down Market)

26

Why Platform Marketing Took 2 Years To Work (But It Was Worth It)

27

How The Platform Strategy Works In A Luxury Vacation 2nd Home Market

28

How We Film Creative Listing Videos That Get 50,000 Views

29

Why I Stayed With Platform For 7 Years (And Counting)

30

Marketing So Good Your Listing Appointments Are Just Formalities

31

The Marketing I Used To Sell $13M In My First Year As A Realtor

32

Why Most Realtors Shouldn't Hire A Coach (And The Exceptions That Prove The Rule)

33

A Cool Example Of The “Lighthouse Marketing Strategy” For Realtors

34

How I Get A New Client Per Every $500 I Spend On Marketing

35

2024 Platform MASTERMIND: Max Rymer: How To Apply The "Lighthouse Strategy" To Google Marketing

36

2024 Platform MASTERMIND: GIRLS WITH GRIT: How To Build A 6 Figure Sphere

37

I Hired Platform Marketing 9 Months Ago, And Here's What Happened 

38

2024 Platform MASTERMIND: Jackie & Adam Williams: Proactive Tax Strategies For Real Estate Agents To Keep More Of Your Money

39

2024 Platform MASTERMIND: Isaac Morehouse: Why "Nearbound" Is The Future Of Marketing

40

2024 Platform MASTERMIND: Eric Daniels: The Hidden History Of Private Property In The United States

41

2024 Platform MASTERMIND: Jerrid Sebesta: Life Undeferred: How To Break Through Personal And Business Plateaus

42

2024 Platform MASTERMIND: Tim Chermak: 10 Things I Learned From 10 Years At Platform Marketing

43

How Kara Farrar Grew Her GCI Beyond $1 Million Dollars

44

How To Use A Local Facebook Group To Sell 75+ Homes A Year

45

How To Build A Brand In A Community You're Not From

46

How I Grew My GCI By Nearly 50% (Even In A Down Market)

47

How Platform Marketing Quadrupled My Sales From $5M To $20M

48

How To Sell 100 Homes A Year With Local Community Events

49

The Ultimate Work-Life Balance Strategy For Realtors

50

A Referral Marketing Strategy That Actually Works

51

How I Replaced My $5,000/Month Zillow Budget When It Stopped Working

52

How The Platform Marketing "Fuzzy ROI" Strategy Works To Attract More Referrals

53

The Client Appreciation Event That Attracted 400 People

54

Marketing For Realtors That Works “Even In A Slow Market”

55

How To Love On Your Community (And Grow Your Business At The Same Time)

56

Strategies For Spending More Time With Your Family (While Still Growing Your GCI)

57

The Creative Billboard That Took Me From $6 To $18 Million In One Year (And The Social Media Marketing Plan Behind It All)

58

How To Convince Stubborn Sellers To Reduce The Price

59

When Long Term Marketing Creates Long Term Results

60

Does the "Platform" Marketing Strategy Work If I'm A Newer Agent?

61

Marketing Lessons Learned Growing From Zero To $60 Million In Sales Volume

62

How To Charge Higher Commissions

63

So, What's This "Girls With Grit" Thing All About?

64

The Future Of Buyers Agents (And Some Marketing Ideas To Consider, Following The NAR Lawsuit Settlement)

65

How To Get A 15X ROI With Listing Leads

66

Thinking Differently About Community "Sponsorships" As A Marketing Strategy

67

How To Sell 80 Homes A Year With Facebook Ads

68

The Missing Piece In Most Realtors' Marketing Strategy

69

So...What Is Platform Marketing?

70

How I Added 5 Deals In 6 Months With The "Platform" Marketing Strategy

71

Why I Quit Spending $5,000/Month On Zillow

72

How Seth Bailey Generated Listing Leads In His First 120 Days

73

The Future Of Small Town Marketing And Small Business Growth

74

It Took Two Years, But It Was Worth It

75

What Happens When You Spend $1,000 Promoting Every Listing Video

76

The Specific Kind Of Marketing That Attracts Listing Leads

77

How To "Borrow" Listings In A Low Inventory Market

78

How To Become Famous In Your Small Town

79

The Real Reason I Moved Back To KW

80

Lessons Learned Building A Team That Sells 500+ Homes A Year

81

How I Doubled My GCI From $150k to $300k In One Year

82

How To Get Listings Within 90 Days

83

The Free Gift Strategy That Generates A 95% Response

84

Lead Generation Is Not Synonymous With Marketing

85

How I Added $4m Sales Volume In My First Year With Platform

86

Why I Stopped Buying Zillow Leads

87

How We Scaled From $20m to $50m Sales Volume (In Just Two Years)

88

The Gap Of Getting From 20 Transactions To 40

89

The Ultimate Local Marketing Strategy: Position Yourself As An Expert In Your Community....Who Just Happens To Be A Real Estate Agent

90

What Finally Worked After Wasting Money On Radio, TV, And Direct Mail

91

How To Create Your Own Chamber Of Commerce (As A Local Marketing Strategy)

92

How A Husband/Wife Realtor Team Literally 10x'd Their GCI By Focusing On A Specific Niche

93

Marketing Prediction For Fall/Winter Of 2022

94

Don't Chase Leads, Get Them To Call YOU

95

How Realtors Can (Literally) 10X Your Facebook Ad Results

96

Too Good To Be True? How Sara Medina Picked Up 3 New Clients In Her First 4 Weeks Using The Platform Marketing Program

97

What To Expect After 6 Months Of The Platform Marketing Program

98

There's Quality In The Quantity

99

What's A "Realistic" Marketing Budget?

100

How To Multiply Your Sphere

101

How To Attract More Listings

102

An Unexpected Benefit Of Investing In Local Marketing

103

How To Get FSBO Listings Without Making Any Cold Calls

104

What To Do If You're A Realtor In A Small Town

105

Thoughts On The Future Of Real Estate Marketing

106

The Most Productive Realtor In The United States

107

How To Grow From 40 To 60+ Transactions A Year

108

How To Convince Your Husband To Invest More In Marketing

109

How Quickly Can You Get Listings?

110

Time Is An Ingredient, Not A Metric

111

Spending Your Life Savings On Marketing Thinking "This Better Work"

112

How Successful Realtors Invest Their Profits

113

What To Do When You Don't Have A Sphere To Rely On For Referrals

114

What To Do When You've Already Tried Every Coaching Program, Mastermind, And Marketing Company

115

How To Take 3 Months Off A Year (And Still Double Your GCI)

116

How To Spend Money To Make Money (Even When You Don’t Have Any Money To Spend)

117

How To "Retire" (And Still Make $275,000 In GCI)

118

Tripling Your GCI (While Still Being An Amazing Mom And Wife)

119

The Power Of Having Just One Video Go Viral

120

How To Grow From $2m To $20m

121

The “VIP” Client Gift Strategy That Can Triple Your GCI

122

The Facebook Ads She Used To Generate 4 Listings In Her First Month

123

It Took About 6 Months To Work (And Then Her Business Exploded)

124

The Local Video Marketing Strategy To Scale From $7m to $30m In Sales Volume (Without A Team)

125

How To Build A Small Team That’s Actually Profitable

126

The Business Model That Sells $20M Of Homes Every Year (Without Buyers Agents)

127

How To Free Up Your Weekends To Spend More Time With Your Family

128

$150,000+ GCI Growth In A Rural Town Of Less Than 10,000 People

129

A Small Town Success Strategy For Ambitious Agents