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All Episodes

The Platform Marketing Show — 142 episodes

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Title
1

How A 21 Year Old Realtor Picked Up A $6m Listing Using The Platform Marketing Strategy

2

How I More Than Doubled (And Almost Tripled) My GCI With The Platform Marketing Strategy

3

How I Tripled My GCI By Focusing On ONLY Working With Listings

4

Just Being Honest...What Is The Real Reason To Attend A Mastermind Or A Conference?

5

What The Most Successful Platform Realtors Have In Common

6

How I Run My Real Estate Business In Less Than 5 Hours A Week

7

How I Used Platform Marketing To Grow From $7 Million To $25 Million In Sales Volume

8

Platform Marketing Now Accounts For 40% Of My GCI

9

How To Get 100,000 Views On Your Listing Videos

10

My First 60 Days With The Platform Marketing Program

11

Why I Listened To Every Single Platform Podcast Episode

12

How I Grew From $7m to $25m (Without A Team)

13

A New Strategy For Building A Team (That Actually Makes Money)

14

The Hidden Link Between Social Media Marketing And Your Average Price Point

15

How I Added An Extra 35 Closings A Year To My Personal Production (Without Building A Team)

16

The Marketing Metric That No One Talks About

17

How To Get More Million Dollar Listing Referrals

18

How I Went From Just 1 Closing To 28 Closings In Q1

19

I've Been A Realtor Less Than 3 Years (Here's What I Did To Get More Listings)

20

How I Sold Over 100 Homes Last Year But Worked 20 Hours A Week Less Than I Did Before

21

God Is In Control, But God Doesn't Expect You To Lean On A Shovel And Pray For A Hole

22

The Real Reason Zillow Leads Stopped Working

23

The Ultimate Local Marketing Strategy

24

He Increased His Ad Spend From $800 to $1500 (And Doubled His GCI)

25

How A 23 Year Old Realtor Launched Her Local Brand

26

How To Become The Top Realtor In Your County (Even While Raising Young Kids)

27

How I Doubled My GCI By Spending $500 On Listing Videos

28

The Marketing Strategy I Used To Bring In 3 Listings My Very First Month

29

The Real Reason I Love Advertising

30

Who Is The Greatest American Entrepreneur Of All-Time?

31

What Happens When You Get 100,000 Views On Your Listing Videos

32

Why I Signed Up For Platform (Even Though I Was Already The Top Agent In My Market)

33

How To Hire An Admin (Even If You Think You Can't Afford One)

34

How I Doubled My Average Price Point (And Quadrupled My Number Of Listings)

35

How I Doubled My GCI Without Buying Leads

36

Why We Stayed With The Same Marketing Program For 7 Years In A Row

37

How To Sell $20m A Year...Without Any Paid Ads

38

How I More Than Doubled My GCI (Even In A Down Market)

39

Why Platform Marketing Took 2 Years To Work (But It Was Worth It)

40

How The Platform Strategy Works In A Luxury Vacation 2nd Home Market

41

How We Film Creative Listing Videos That Get 50,000 Views

42

Why I Stayed With Platform For 7 Years (And Counting)

43

Marketing So Good Your Listing Appointments Are Just Formalities

44

The Marketing I Used To Sell $13M In My First Year As A Realtor

45

Why Most Realtors Shouldn't Hire A Coach (And The Exceptions That Prove The Rule)

46

A Cool Example Of The “Lighthouse Marketing Strategy” For Realtors

47

How I Get A New Client Per Every $500 I Spend On Marketing

48

2024 Platform MASTERMIND: Max Rymer: How To Apply The "Lighthouse Strategy" To Google Marketing

49

2024 Platform MASTERMIND: GIRLS WITH GRIT: How To Build A 6 Figure Sphere

50

I Hired Platform Marketing 9 Months Ago, And Here's What Happened 

51

2024 Platform MASTERMIND: Jackie & Adam Williams: Proactive Tax Strategies For Real Estate Agents To Keep More Of Your Money

52

2024 Platform MASTERMIND: Isaac Morehouse: Why "Nearbound" Is The Future Of Marketing

53

2024 Platform MASTERMIND: Eric Daniels: The Hidden History Of Private Property In The United States

54

2024 Platform MASTERMIND: Jerrid Sebesta: Life Undeferred: How To Break Through Personal And Business Plateaus

55

2024 Platform MASTERMIND: Tim Chermak: 10 Things I Learned From 10 Years At Platform Marketing

56

How Kara Farrar Grew Her GCI Beyond $1 Million Dollars

57

How To Use A Local Facebook Group To Sell 75+ Homes A Year

58

How To Build A Brand In A Community You're Not From

59

How I Grew My GCI By Nearly 50% (Even In A Down Market)

60

How Platform Marketing Quadrupled My Sales From $5M To $20M

61

How To Sell 100 Homes A Year With Local Community Events

62

The Ultimate Work-Life Balance Strategy For Realtors

63

A Referral Marketing Strategy That Actually Works

64

How I Replaced My $5,000/Month Zillow Budget When It Stopped Working

65

How The Platform Marketing "Fuzzy ROI" Strategy Works To Attract More Referrals

66

The Client Appreciation Event That Attracted 400 People

67

Marketing For Realtors That Works “Even In A Slow Market”

68

How To Love On Your Community (And Grow Your Business At The Same Time)

69

Strategies For Spending More Time With Your Family (While Still Growing Your GCI)

70

The Creative Billboard That Took Me From $6 To $18 Million In One Year (And The Social Media Marketing Plan Behind It All)

71

How To Convince Stubborn Sellers To Reduce The Price

72

When Long Term Marketing Creates Long Term Results

73

Does the "Platform" Marketing Strategy Work If I'm A Newer Agent?

74

Marketing Lessons Learned Growing From Zero To $60 Million In Sales Volume

75

How To Charge Higher Commissions

76

So, What's This "Girls With Grit" Thing All About?

77

The Future Of Buyers Agents (And Some Marketing Ideas To Consider, Following The NAR Lawsuit Settlement)

78

How To Get A 15X ROI With Listing Leads

79

Thinking Differently About Community "Sponsorships" As A Marketing Strategy

80

How To Sell 80 Homes A Year With Facebook Ads

81

The Missing Piece In Most Realtors' Marketing Strategy

82

So...What Is Platform Marketing?

83

How I Added 5 Deals In 6 Months With The "Platform" Marketing Strategy

84

Why I Quit Spending $5,000/Month On Zillow

85

How Seth Bailey Generated Listing Leads In His First 120 Days

86

The Future Of Small Town Marketing And Small Business Growth

87

It Took Two Years, But It Was Worth It

88

What Happens When You Spend $1,000 Promoting Every Listing Video

89

The Specific Kind Of Marketing That Attracts Listing Leads

90

How To "Borrow" Listings In A Low Inventory Market

91

How To Become Famous In Your Small Town

92

The Real Reason I Moved Back To KW

93

Lessons Learned Building A Team That Sells 500+ Homes A Year

94

How I Doubled My GCI From $150k to $300k In One Year

95

How To Get Listings Within 90 Days

96

The Free Gift Strategy That Generates A 95% Response

97

Lead Generation Is Not Synonymous With Marketing

98

How I Added $4m Sales Volume In My First Year With Platform

99

Why I Stopped Buying Zillow Leads

100

How We Scaled From $20m to $50m Sales Volume (In Just Two Years)

101

The Gap Of Getting From 20 Transactions To 40

102

The Ultimate Local Marketing Strategy: Position Yourself As An Expert In Your Community....Who Just Happens To Be A Real Estate Agent

103

What Finally Worked After Wasting Money On Radio, TV, And Direct Mail

104

How To Create Your Own Chamber Of Commerce (As A Local Marketing Strategy)

105

How A Husband/Wife Realtor Team Literally 10x'd Their GCI By Focusing On A Specific Niche

106

Marketing Prediction For Fall/Winter Of 2022

107

Don't Chase Leads, Get Them To Call YOU

108

How Realtors Can (Literally) 10X Your Facebook Ad Results

109

Too Good To Be True? How Sara Medina Picked Up 3 New Clients In Her First 4 Weeks Using The Platform Marketing Program

110

What To Expect After 6 Months Of The Platform Marketing Program

111

There's Quality In The Quantity

112

What's A "Realistic" Marketing Budget?

113

How To Multiply Your Sphere

114

How To Attract More Listings

115

An Unexpected Benefit Of Investing In Local Marketing

116

How To Get FSBO Listings Without Making Any Cold Calls

117

What To Do If You're A Realtor In A Small Town

118

Thoughts On The Future Of Real Estate Marketing

119

The Most Productive Realtor In The United States

120

How To Grow From 40 To 60+ Transactions A Year

121

How To Convince Your Husband To Invest More In Marketing

122

How Quickly Can You Get Listings?

123

Time Is An Ingredient, Not A Metric

124

Spending Your Life Savings On Marketing Thinking "This Better Work"

125

How Successful Realtors Invest Their Profits

126

What To Do When You Don't Have A Sphere To Rely On For Referrals

127

What To Do When You've Already Tried Every Coaching Program, Mastermind, And Marketing Company

128

How To Take 3 Months Off A Year (And Still Double Your GCI)

129

How To Spend Money To Make Money (Even When You Don’t Have Any Money To Spend)

130

How To "Retire" (And Still Make $275,000 In GCI)

131

Tripling Your GCI (While Still Being An Amazing Mom And Wife)

132

The Power Of Having Just One Video Go Viral

133

How To Grow From $2m To $20m

134

The “VIP” Client Gift Strategy That Can Triple Your GCI

135

The Facebook Ads She Used To Generate 4 Listings In Her First Month

136

It Took About 6 Months To Work (And Then Her Business Exploded)

137

The Local Video Marketing Strategy To Scale From $7m to $30m In Sales Volume (Without A Team)

138

How To Build A Small Team That’s Actually Profitable

139

The Business Model That Sells $20M Of Homes Every Year (Without Buyers Agents)

140

How To Free Up Your Weekends To Spend More Time With Your Family

141

$150,000+ GCI Growth In A Rural Town Of Less Than 10,000 People

142

A Small Town Success Strategy For Ambitious Agents