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The Startup CPG Podcast — 514 episodes · page 1 of 6

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#271: Inside Scoop on Founders & Formulators Speed Dating

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Built to Scale: Lessons from a Founder Who Sold

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Kitchen to 4,000 Stores: The Cold Email That Launched a Ghee Snack Brand

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#270 Insights from 34,000 in-store demos with Grassroots Marketing

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R&D RADIO: Oil Analytics, Seed Oils and Adulterated Avocado Oil with Dr. Selina Wang of UC Davis

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How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

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Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG

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#269 Retailer Spotlight: Mariano's, with Amanda Puck

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Partnership Not Ownership: Inside Main Post Partners' Investment Approach

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Why This Architect is Choosing to Build a National CPG Wellness Brand

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#268 The Rise of Gymkhana Fine Foods with Gulrez Arora

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R&D RADIO: The Real Science Behind Sugar Replacement with Icon Foods' Thom King

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How "Taste to Retain" Built a Billion-Dollar Supplement Brand

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How This Ex-Attorney Reinvented Hard Candy as a Health Tool

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Should You Apply for Startup CPG's Founders & Funders?

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#267: Term Sheets 101 with Giannuzzi Lewendon

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The 4-Part Diligence Framework Every Founder Should Know

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Meat Stick Who? How TofuGo Turned Tofu Into a Viral Protein Snack

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#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow

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R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate

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How Whole Foods Invests in Emerging Brands with Ellen Gorra

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Tallow, Trust, and Testing: Inside My Neighbor's Rapid Growth

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#265: Marion Nestle on Food Politics and the Cereal Aisle

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Turning Customers Into Investors: A Popcorn Brand's Crowdfunding Playbook

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She Couldn't Find a Clean Electrolyte Brand, So She Created One

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#264 How Foundation Foods Became One of SoCal's Most Trusted Grocery Distributors

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R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie

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From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year

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Happy Caapi: The First Non-Hallucinogenic Ayahuasca Vine Supplement

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#263 - When Cookies Aren't Just Cookies - with Fields Good and Cognizin

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Meet the Bone Broth Protein Bar with 20g Protein & No Protein Powder

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Honey 101 for CPG Brands: Trends, Formulation Tips & Resources with Keith Seiz of The National Honey Board

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#262 - Beverage Manufacturing Lessons with BevSource's Bob Williams

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R&D RADIO: How to Audit a Co-Packer: The Food QA's Hermi Galstian Explains

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Why Investor Ryan Ball Wants You to Pivot Fast and Fundraise Smart

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How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time

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#261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman

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Springdale Ventures' Dan Graham on Financial Forecasting and Investor Communications

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Founder Feature: Sheena Hamby of Mac Squares

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#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark

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R&D RADIO: Natural Flavors and Taste Modulation with Lauren Senne of Imbibe

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Founder Fundraising Journey: Victor Guardiola, Bawi

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Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner

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#259 - Mini-Episode: Legal Considerations for Co-Branding Agreements with Foster Garvey

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Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig

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Founder Feature: Bar Bruhis of Boostcous

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#258 - How Dossier Disrupted the Fragrance Industry

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R&D RADIO: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth It

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The Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle

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#257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLP

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Oddball's Path From Idea to Funding a Nationwide Target Launch

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Building a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend

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#256 - What Is Grocery Run? with Dan Choi (NA Beverage Co) and Stephanie McGregor (Ringa)

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R&D RADIO: Consumer Research, Product Platforms, and How to Scale Food Products the Right Way with Guru Hari of Guru Food Design

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Latest CPG Deals and Market Insights: Drew Fallon, CEO Iris Finance

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Founder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey Department

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#255 - Mini episode: Non-UPF Verified Update

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Founder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight

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Founder Feature: Building a Women's Health Beverage Brand and Landing Nationwide Sprouts Distribution in Months with Anastasia Sartan of The Cycle

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#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods

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R&D RADIO: Commercialization, Pilot Runs, and Scaling Food Products the Right Way with Jamie Valenti-Jordan

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Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures

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Founder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of Lucille

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We're launching Founders & Formulators - Here's Why

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#253 - Private Label Arrangements: What CPG Brands Should Know Before Signing the Deal | Hillary Hughes, Foster Garvey

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Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures

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Founder Feature: Bone Broth Tomato Sauce and a New Twist on a Family Recipe- Liana Krasnow, Noodo

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#252 - The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years

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R&D RADIO: Food Microstructure, Ultra-Processed Foods, and the Contract Manufacturer Formula Trap with Abbey Thiel

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Investor Spotlight: Founder Investor Fit, Gross Margins, and the KPIs That Actually Drive Consumer Businesses - Rana Taghdisi Argenio, Palette Ventures

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Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH

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#251 - Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss

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Investor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable Brand

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Founder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara

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#250 - Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores

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R&D RADIO: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right Way

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Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders

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Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye

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#249 - Expo Pitch Slam Recap with ChiChi Foods

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Investor Spotlight: Bill Schultz, Beliade Consumer Partners

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Founder Feature: Marc Brown of ONOIN

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#248 - How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)

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R&D RADIO: Monte Ammons from Liquid Sherpas

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Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject

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Founder Feature: Sean Knecht of Tantos!

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#247 - How to Build a Board with Seth Goldman, JUST ICE Tea

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Bonus Episode: Khalil Khamis of Crafty Ramen

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Founder Feature: Lex Evan of Lexington Bakes

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#246 - BevNET 101 with John Craven

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R&D RADIO: Colleen Cottrell, Independent Consultant at C Cottrell Consulting

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Opportunity Knocks: Get Direct Access to Top Retailers

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Investor Spotlight: Rogers Healy, Morrison Seger Venture Capital Partners

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Founder Feature: Maria of The Purple Drop

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#245 - Growing Your Brand with Influencer Marketing with Joybyte

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How to Make the Most of Expo West as an Emerging CPG Brand | Little Latke, Gato Dates & Hola Mija Chips

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Founder Fundraising Journey: Craig Dubitsky, Happy Products

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Founder Feature: Matt Beaman of Goodburn Sauce Co.

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#244 - Live Pitch Practice & Feedback

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R&D RADIO: Travis Zissu from Scale Food Lab

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Investor Spotlight: Elly Truesdell, New Fare Partners