All Episodes

#255 - Mini episode: Non-UPF Verified Update

Founder + Funder: Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight on Fundraising, Retail Growth, and Building a Modern Hydration Brand

Founder Feature: Anastasia Sartan of The Cycle: Building a Women's Health Beverage Brand and Landing Nationwide Sprouts Distribution in Months

#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods

R&D Radio: Jamie Valenti-Jordan — Commercialization, Pilot Runs, and Scaling Food Products the Right Way

Founder + Funder: Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures — Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand

Founder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of Lucille

We're launching Founders & Formulators - Here's Why

#253 - Private Label Arrangements: What CPG Brands Should Know Before Signing the Deal | Hillary Hughes, Foster Garvey

Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures

Founder Feature: Bone Broth Tomato Sauce and a New Twist on a Family Recipe- Liana Krasnow, Noodo

#252 - The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years

R&D Radio: Food Microstructure, Ultra-Processed Foods, and the Contract Manufacturer Formula Trap with Abbey Thiel

Investor Spotlight: Founder Investor Fit, Gross Margins, and the KPIs That Actually Drive Consumer Businesses - Rana Taghdisi Argenio, Palette Ventures

Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH

#251 - Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss

Investor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable Brand

Founder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara

#250 - Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores

R&D Radio: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right Way

Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders

Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye

#249 - Expo Pitch Slam Recap with ChiChi Foods

Investor Spotlight: Bill Schultz, Beliade Consumer Partners

Founder Feature: Marc Brown of ONOIN

#248 - How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)

R&D Radio: Monte Ammons from Liquid Sherpas

Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject

Founder Feature: Sean Knecht of Tantos!

#247 - How to Build a Board with Seth Goldman, JUST ICE Tea

Bonus Episode: Khalil Khamis of Crafty Ramen

Founder Feature: Lex Evan of Lexington Bakes

#246 - BevNET 101 with John Craven

R&D Radio: Colleen Cottrell, Independent Consultant at C Cottrell Consulting

Opportunity Knocks: Get Direct Access to Top Retailers

Investor Spotlight: Rogers Healy, Morrison Seger Venture Capital Partners

Founder Feature: Maria of The Purple Drop

#245 - Growing Your Brand with Influencer Marketing with Joybyte

How to Make the Most of Expo West as an Emerging CPG Brand | Little Latke, Gato Dates & Hola Mija Chips

Founder Fundraising Journey: Craig Dubitsky, Happy Products

Founder Feature: Matt Beaman of Goodburn Sauce Co.

#244 - Live Pitch Practice & Feedback

R&D Radio: Travis Zissu from Scale Food Lab

Investor Spotlight: Elly Truesdell, New Fare Partners

Founder Feature: Hannah Pollack of Nightingale Ice Cream

#243 - Building Your Team Legal Considerations with Giannuzzi Lewendon

Investor Spotlight: Denise Lambertson, Constellation Capital

Founder Feature: Gabriella Labi and Tonya Reznikovich of Gato Dates

R&D Radio: Brian Chau from Chau Time

#242 - KeHE Grocery Run Recap

Investor Spotlight: Josh Resnick, OpenSky Ventures

Founder Feature: Edouardo Jordan of The Food with Roots

#241 - Breaking Into Misfits Market: What the Buying Team Actually Wants

Investor Spotlight: Mollye Santulli, Springdale Ventures

Founder Feature: Jessica Hamel of PlantChi

R&D Radio: Rachel Zemser, Founder of A La Carte Connections

Mini Episode: Extracts and Essences (Tea, Coffee, and more) with Vibrant Ingredients

#240 - Introducing Startup CPG's R&D Radio with Adam Yee

Investor Spotlight: Sumeet Shah, VHS Ventures

Founder Feature: Keya Wingfield of Keya's Snacks

Mini Episode: Founders and Funders Roadshow

Mini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum

#239 - The New Non-UPF Verification with Megan Westgate

Understanding Advisors with Jamie Borteck

Founder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon

#238 - Legal Ask-Me-Anything with Giannuzzi Lewendon

Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's

Founder Feature: Lindsay Hancock of My Better Batch

#237 - Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures

Unpacking CPG Finance: Ryan Williams, Founder of Northall

Founder Feature: Kun Yang of Pricklee

#236 - Expo West Tips for New Exhibitors

The Year of Fiber: What to Expect at Expo West 2026 with Comet

Investor Spotlight: Brian Bernstein, Rich Products Ventures

Founder Feature: Chef V of Alchemy of Food

#235 - Winter FancyFaire* Recap with Leana Salamah from SFA, John Lane from Raley's, and Marc Brown from ONOIN

Investor Spotlight: Hayden Williams, BrandProject

Founder Feature: Kartik Das of Doosra

#234 - Startup CPG's Expo West 2026 Preview

Investor Spotlight: Nate Cooper, Barrel Ventures

Founder Feature: Yaniv Simpson of The Conscious Bar

#233 - Ask-Me-Anything: Marketing with Janice Greenwald

Investor Spotlight: Brian Folmer, FirstLook Ventures

Founders Feature: Heidi and William Schneiders of Tea Jams

#232 - 2026 Brand Resolutions

Investor Spotlight: Trevor Rechnitz, Vanterra Ventures

Founder Feature: Taylor Espinoza of Unicorn Bites

#231 - Tools I Actually Use to Save Time

Investor Spotlight: Brian Bustamante-Nicholson, Greycroft

Founder Feature: Alan Scholnick of Datefix

#230 - From Self-Distribution to Full-Service Distributor: Scaling Ops with Smidge Beverage and Cin7

Investor Spotlight: Family Fund with Josh Wand and Sean Kelly

Founder Feature: Houston Buehrle of Little Zing

#229 - The Rise of Ketone IQ: Creating a New Energy Category with Michael Brandt

Operator Spotlight: R&D Insights with Matt Craighead, R&D Manager Trubar

Founder Feature: Stephanie McGregor of RINGA

#228 - Spotlight on Grocery Run Events with Amna Mettmann of Brause and Jocelyn Ramirez from Todo Verde

Investor Spotlight: Alex Borschow, Rocana Ventures

Founder Feature: Amie Kesler of Carolyn's Krisps

#227 - Operations Ask-Me-Anything with Jamie Valenti-Jordan

Investor Spotlight: Nick Giannuzzi, Humble Growth

Startup CPG's Grocery Run with KeHE

Founder Feature: Liv Truesdell of FROST Buttercream

#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping

The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys

Founder Feature: Erica Groussman of Trubar

#225 - Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media

Investor Spotlight: Jaxon Stuart, Spacestation Investments

Founder Feature: Linda Xu of Huā Wellness

#224 - The Rise of Neuro Gum with Kent Yoshimura

Investor Spotlight: Alex Malamatinas of Melitas Ventures

Founders Feature: Lucy Dana of One Trick Pony

#223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza

Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners

Founder Feature: Tabi and Meena Hoshmand of Tursh

#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market

Investor Spotlight: Deborah Benton of Willow Growth Partners

Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk

#221 - QVC 101 with Häppy Candy and Freestyle Snacks

Founder Feature: Suzannah Raff of Cleo+Coco

#220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water

Investor Spotlight: Liz Myslik of Loft Growth Partners

Founder Feature: Arif Khan and Sabeen Hasan of Chikka Chikka

#219 - Managing People at Work with Seth Goldman of JUST Ice Tea

Investor Spotlight: Ben Zises, SuperAngel.Fund

Founder Feature: Haylee Jordan and Tom Eddleston of FABRIC

#218 - Forecasting 101 with Graza & Drivepoint

Ops Spotlight: Laura Romano of Graza

Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

#217 - Creative Briefs 101 with Janice Greenwald and Kat Karpati

Investor Spotlight: Tyler Morgan, BFG Partners

Founder Feature: Joe Cassinelli of El Nacho

#216 - Food Labeling Law 101 with Lauren Handel

Investor Spotlight: Ryan Springer of Midnight Venture Partners

Founder Feature: Sarah Hartmann of Vêsucré

#215 - Ask-Me-Anything with Sales Pro Matt Merson

Founder Feature: BJ Howard of Wild West Chocolate

#214 - Founders & Funders: The Early Stage Investor Event of the Year

Founder Feature: Greg Cahn of Tamar Date Coffee

#213 - The Rise of Almonds with Daily Crunch and Philosopher Foods

Founder Feature: Daniele Orellana of MITTS

#212 - King of Sauce: How Eric Skae Has Grown Carbone Fine Food into a $100M+ Brand

Founder Feature: Bilal Othman of Huwa

#211 - Acquisition Story: How Hector Saldivar Grew Tia Lupita Foods From a Family Recipe to a Successful Acquisition

Investor Spotlight: Andrew Montgomery, Partner at Collaborative Fund

Founder Feature: Alyssa Fernandez of Ollin

#210 - Commodity Boards 101 with California Walnut Board and Doosra

Investor Spotlight: Alcohol & Vice Investing with Jason Sherman of Top Shelf Ventures

Founder Feature: Steph Nightingale of Stimmie

#209 - Operations Law 101: Co-Mans & Distribution Deals

Ops Spotlight: Todd Hoffman, COO at Brightland

Founder Feature: Jesrina Arshad of PurelyB

#208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)

Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures

Founder Feature: Ariel Altman and Ronny Berger of Figa Foods

#207 - FFUPs' Shutdown: Post-Mortem & Lessons for Brands

Founder Feature: Sam Lejfer of Lucky Day

#206 - Exit Interview: The Sale of Aura Bora

Founder Feature: Amna Mettmann of Brause

#205 - CPG Brokers 101 with Matt Merson

Bonus: Summer Fancy Food Show Recap

Founder Feature: Jenn Ko of DIME

#204 - Investor Spotlight: Habitat Partners with Daniel Faierman

Founder Feature: Sue Delegan and Kim Hehir of Brutus Bone Broth

#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts

Founder Feature: Francesca Pittaluga of Ciao Pappy

#202 - Buyer Spotlight: Total Wine & More

Founder Feature - Fane He and Kyle Nguyen of The Lucky Ox

#201 - Sales Operations 101 with So Good So You and SPS Commerce

Founder Feature: Grace Mittl of Absurd Snacks

#200 - Buyer Spotlight: The FruitGuys with Erik Muller and Daria Jackson

Bonus - Startup CPG's New Innovation Section @ UNFI Selling Shows

Founder Feature: Dina DiCenso of RIND

#199 - How to Drive Velocity with Marketing with Janice Greenwald

Founder Feature: Brenna Turner and Joey Labes of Sake High!

#198 - Startup CPG Community Updates

Founder Feature: Stephanie Berwick of Pastazerts

#197 - AI for CPG 101 with Chris Szigeti

Founder Feature: Cynthia Duran of Xinca Foods

#196 - Corporate Structure & Financing 101 with Giannuzzi Lewendon

Founder Feature: Damiano Messineo of Loopini

Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters

#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass

Founder Feature: Morgan Murdock of Unbothered Foods

#194 - AI for Ops with YANY Beauty and Phenomenal Foods Co

Founder Feature: BJ McCaslin of Holy! Water

#193 - How to Drive Velocity with Matt Merson

Founder Feature: Max Luthy of Plink!

#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare

Founder Feature: Marilyn Yang of Popadelics

#191 - GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula

#190 - Tariffs 2.0: Hotpot Queen, Fila Manila & Circle Beverage

Founder Feature: Maxi Heidenblut of Häppy Candy

#189 - Distributor Spotlight: Tim Dornfeld, KeHE

Founder Feature: Jenifer Shwartz of Freezcake

#188 - Celebrity and Influencer Contracts with Foster Garvey

Founder Feature: Zoe Levin of Bim Bam Boo

#187- Expo West 2025 Debrief with S’NOODS and Whims

Founder Feature: Susan Hartman of Recoup Beverages

#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome

Founder Feature: Ranwei Chiang of Abstinence Spirits

#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product

Founder Feature: Philip Teverow of Yolélé

BONUS: Winter Fancy Food Show Recap

#184 -Distributor Spotlight: Karen Slusher of Azure Standard

Founder Feature: Akua Boakye Okunseinde of Karité

#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel

Founder Feature: Breanna and Jared Golestani of Kokada

BONUS: 2025 Shelfie Awards are Here!

#182 - Rewind: How to Crush Expo West

Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi

Bonus: Tariffs 101 with Aaron Alpeter

#181 - Buyer Spotlight: John Lane, Category Manager at Raley's

Founder Feature: Brian Bethke of BEAR Maple Farms

#180 - Meet the Startup CPG Editor: Caitlin Bricker

Founder Feature: Jana Goodbaum of Happy Wolf

#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods

Founder Feature: Becca Wright of Piedmont Pennies

#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)

Founder Feature: Nikki Seaman of Freestyle Snacks

#177 - Finding Your Co-Man: Lance Schwarzkopf of Copack

Founder Feature: Val Emanuel of Rif Care

#176 - Startup CPG’s 2024 Year in Review

Founder Feature: Spencer Hoddeson, Gay Water

#175 - E-Comm Wizards: David Fudge of Aplós

#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers

Founder Feature: Caroline Howard Walker Brothers

#173 - The Food Investors: Capital for Emerging CPGs

Founder Feature: Katie Lefkowitz of Harken Sweets

#172 - Ops Talk: 5 Things Brands Get Wrong

Founder Feature: Lindsay Hancock of My Better Batch

#171 - SupplySide West Recap with Doss

Founder Feature: Cason Crane of Explorer Cold Brew

#171 - Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods Market

Founder Feature: Woo Pailet of LOO

#169 - "How to Take Advice" with Nikhil Arora

Founder Feature: Sahithya Wintrich of Chutni Punch

#168 - CPG Founder Life - What to Expect: Paul Voge

Founder Feature: Daniela Suarez of iCalm

#167 - 5 Financial Factors That Make or Break E-commerce Brands with Paul Bianco

Founder Feature: Charlie Gentry of TruJoy

#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca

Founder Feature: Jilleo Recio of RĒJINS

#165 - The Rise of BRĒZ with Aaron Nosbisch

Founder Feature: Gloria Allorbi of Gloria’s Shito®️

#164- UNFI UpNext Program: Aaron May

Founder Feature: Leanne Viola and Jesse Barruch of WHIMS

#163 - The Startup CPG Newswire & PR Tips from Jess Windell

Founder Feature: Samantha Edwards of New Breed

#162 - Ops Nightmares, Powered by Crstl

Founder Feature: Sashi Kumar, Brittney Lim, and Jim Giberson of Tamarind Heads

#161 - Emerging CPG Valuations: Ryan Williams, FABID

Founder Feature: Hannah Perez of SEEQ Supply

#160 - Whole Foods 101 with Kristin Sherman, Kelly Landrieu, and George Daines

Founder Feature: Mackie Swan of Woo More Play

#159 - EDI 101: Emily Curran, SPS Commerce

Founder Feature: Alison Cayne of Haven's Kitchen

#158 - SupplySide West 101 with Jon Benninger and Kantha Shelke

Founder Feature: Jen Liao of MìLà

#157 - Buyer Spotlight: Jason Murrell, JIMBO’S

BONUS: Meet the 2024 Shelfies Finalists

Founder Feature: Cam Mathias of Huntaway

#156 - Buyer Spotlight: Glenn Cunningham, Fairway/Gourmet Garage/ShopRite

Founder Feature: Veena Krishnan and Whitney McElwain of Daybird

#155 - The Beverage Investors: Salle Jian, Alex Malamatinas, Brandon Yahn and Connor McKenna

Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats

#154 - The Startup CPG Financing Database with Daniel Taylor, BAGS

Founder Feature: Sam Davis-Allonce of Hot N Saucy

#153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market

Founder Feature: Todd Harris of Plift

#152 Direct Store Delivery 101: Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good Stuff

Founder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project

#151 - Field Sales Part 2: Namik Soltan, GNGR Labs

#150 - Field Sales Part 1: Sean Lynch, Halfday & Liquid Death

Fancy Foods 2024 Recap with the Startup CPG Team

#149 - Buyer Spotlight: Roberta Townes, GNC

Founder Feature: Sarah Nathan of NOOISH

#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo

Data Spotlight: 4th & Heart, Max Dichter and Jamie Nguyen

Founder Feature: Maria Covarrubias of Cien Chiles

#147 - Rising Star: Simon Solis-Cohen, Huxley

Founder Feature: Justin Wolff of Junk Theory

#146 - Buyer Spotlight: Darren Viscount, Bristol Farms

Founder Feature: Spencer Hoddeson, Gay Water

#145 Distributor Trade Shows with Samuel Jacobson, HOP WTR

Founder Feature: Jia Liao, Hotpot Queen

#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme

Founder Feature: JoLynn Henke and Peter Clarkson

#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy

Plant-Based Indian Food: Sabah Ashraf, House of Kajaana

#142 - Buyer Spotlight: Christine McNerney and Jason Bidart, Thrive Market

UPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen

#141 Commercial Kitchens 101: Mott Smith, Amped Kitchens

Founder Feature: Aman Blana, Growee Foods

#140 Buyer Spotlight: Foodservice Buying with Lizz Ingrassia & Allie Cotter, Fresh Thyme

#139 Inventory Management for Early Brands: Cory Hebert from Cin7, and Jamie Valenti-Jordan, Catapult Commercialization Services

Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder

#138 Buyer Spotlight: Rich Gillmore, Gelson's

Gluten-Free Noodle Chips: Lauryn Bodden, S’noods

#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods

#136: Growing Jaju Pierogi with Social Media Pro Vanessa White

#135 Recruiting 101 with Peggy Shell, Creative Alignments

Expo West 2024 Recap: Trends, Brands, and Swag

#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 2

#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1

Nowhere Bakery Swims in the Shark Tank!

#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot

#131 The Rise of Carbone Fine Food with CEO Eric Skae

Fila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark Tank

#130 What is a CMO? With Erin Fasano (Core Foods)

How to Win At Kroger

#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme Market

How to Crush Expo West

#128 Buyer Spotlight: Dwight Richmond, Town & Country Markets

#127 Launching on Amazon with Leon Lewis

Bonus - Startup CPG's BIG Plans for 2024

#126 The Rise of HOP WTR with Jordan Bass

Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker

#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law

#124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan Kopman

#123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy Energy

#122 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 2

#121 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 1

Bonus: Getting Into Retail & Tips from a Buyer

#120 Proven Sales Strategies on How to Launch Your CPG Brand with Aaron Barnholt from Cultivate CPG

#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm

#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine

#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles Powell

Meet Season 4's Host - Startup CPG's Founder Daniel Scharff

#116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco & Mafe

#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea

#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature

#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey

#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi

#111 Twrl Milk Tea: Boba is the New Sprinkle & Twrling into Sprouts, Costco, & Pop Up Grocer

From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)

#110 Recapping Expo East 2023: The End of An Era

#109 The Third Annual Shelfies Awards Ceremony Live!

#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands

How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)

#107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS, & Retention with Jess Cervellon

#106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards

#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker

#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova

#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini

#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia Risk

#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman

#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments

#99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators, & more)

#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence

#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom

#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial

#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time

#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

#93 Creating a More Equitable & Transparent Food System with Amazi

Angel Investing 101 with Marcia Dawood (2022)

#92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo Giudice

#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper

#90 Buyer Series: Earth Fare with Mitch Orland

An AWSM (Sauce) Bonus Episode with Carl Starkey

#89 Packaging Design and Printing 101 with Kirk & Kurtts

#88 Undaunted Leadership with Hint Founder Kara Goldin

#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach

#86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello

#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)

#84 Legal Tips for Fundraising: Navigating SAFE Notes, Priced Rounds, Exits, & More (+ Balkan Bites)

#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)

#82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More

#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News

#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez

#79 First Hire Series: Behind the scenes on hiring with Sweet Nothings

Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)

Bonus: Raising the bar in the alcoholic beverage category with G’s Dry Hard Ginger Beer

#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson

#77 Making a deal on Shark Tank with wildwonder's Rosa Li

#76 How Liquid Death is Murdering Lame Marketing with Hamid Saify

#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics)

Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022)

#74 First Hire Series: Foodservice Sales with Jenna Cameron (+ For Good Granola)

How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021)

#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)

#72 How to Optimize the Deductions Management Process

#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)

#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)

#69 How to Design a High Converting Ecommerce Website

#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge

#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes

#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge

#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls

#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns

#63 Meet the 2022 Shelfie Award Winners

#62 Affiliate & Influencer Marketing 101 with Kim Biddle

#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards

#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu

#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar

#58 Ingredient Sourcing 101

#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson

#56 First Hire Series: Finance & Accounting with William Finkelstein

#55 Nationally Launching the Reimagination of Jam with Chia Smash

#54 Stories from Inside Mondelēz International's CoLab Program with Pan's Mushroom Jerky & GoNanas

#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US

#52 First Hire Series: Marketing with Vanessa Ting

#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea

#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach

#49 Scaling Health-Ade Kombucha's Operations with Co-Founder Justin Trout

#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco

#47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal

#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman

Startup CPG Podcast Trailer 2022

First Hire Series: Sales with Jake Huber

Pure Gold Series: How to Build a Field Marketing Event & Demo Program with Seth Goldman

First Hire Series: Operations with Jamie Valenti-Jordan

Mentorship & community with SKU: the nation's first CPG accelerator

Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman

Looking on the Starryside with co-founders Liz Seelye & Erin Fasano

Introduction to California Prop 65

Pure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman

Expo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more

Taking Networking & Tortillas to the Next Level with Henri Revel, Founder of Eureka Tortilla

Bonus: Finding the Right Freight Partners for your CPG Brand

Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman

Let's Demystify Insurance - How to navigate insurance in CPG

Accelerators & Incubators 101 - Find the right program for your brand

Inventory Management 101 - Get your inventory operations fit as a Fiddle

Co-Man Contract Pitfalls

Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

Digital Sampling with Social Nature

Building Strategic Partnerships with Mondelēz International's SnackFutures

Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon

Move over coconut water - Pricklee cactus water brings health, happiness, & hydration

Bonus: Expo East 2021 Panel Debrief

How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola

Meet Season 3's New Host - Jessi Freitag

Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack

Janie's Life-Changing Baked Goods

Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California

3 Steps to Refining Your Brand Through Testing

Create All-Natural Cocktails in 2 Minutes with Steep't

Taking Your Brand International

CONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods

Dip Into Paradise with Founder Emily Edwards

How To Build A Sustainable Brand On Shopify

CONSUMER PROFILE: This Plant-Based Eater Reads Every Label

Poppilu's Founder Melanie Kahn Is As Bold As Her Lemonade

Meet Our New Host

Nacho Average Podcast with Lauren Joyner, Founder of Loca Foods

Season 2 Trailer - What's Next for Startup CPG?

Ep. 11: Sculpting Your Business with Operations Mastery with John Schiaroli, President and Founder of Armatura Company

Ep. 10: Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness

Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up

Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine

Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand

Ep. 6: Co-Mans and Co-Packers 101 - Don't Skip the Small Stuff with Matt Suggs of PartnerSlate

Ep. 5: Flavor Unites with Clara Paye of UNiTE Foods

Ep. 4: The Power of Partnerships with Caroline Cotto, COO of Renewal Mill

Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste

Ep. 2: Bissy Energy Drink - The Real Kola with Zach En'wezoh

Ep. 1: What the F is a Broker?! with Jake Huber

Welcome to the Startup CPG Podcast