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All Episodes

TRENDSETTERS — 160 episodes · page 1 of 2

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Title
1

TONY RILEY: WHAT IF THE ANSWER ISN'T ANOTHER CAMPAIGN?

2

Joanne Davis: Walk in the Other Guy's Shoes

3

Joanne Davis: Walk in the Other Guy's Shoes

4

Patrick McLean: Highway Hospitality and the Next Stage of Growth

5

International Marketing Debt: The Hidden Cost of Global Brand Drift

6

Cause Marketing Grows Up: From Campaign to Collaboration with Mollye Rhea

7

Scott Goodson: From Purpose to Participation. Building Brands People Want to Join.

8

Mike Nelson: The Delicate Art of Brand Evolution

9

Jared Belsky: Why Marketing's Best Days May Still Be Ahead

10

Alexander Augustesen Discusses The Missing Layer in Modern Marketing

11

Costas Papaikonomou, The Grumpy Innovator: Why Good Ideas Don't Always Win

12

Danone’s MK Woltz: When Media Becomes the Marketplace ...

13

Mirella Vitale of ROCKWOOL: From Performance to Protection— and What Matters Most ...

14

Habitat for Humanity at 50: Opening the Door to What Comes Next ...

15

Adam Benaroya on Media Excellence, Simplified ...

16

FujiFilm's Anthony Farina on Reinventing a Brand People Think They Already Understand

17

Sonsoles Gonzalez on Reinventing Beauty — and Marketing — for an Age-Inclusive Future ...

18

ANA's Bob Liodice Discusses What Marketers Must Relearn in 2026...

19

Jon Lee on What Nonprofit Marketing Signals About the Future of Brand Trust

20

Luke Stillman of Madison & Wall Unpacks the Hidden Engines of Ad Growth

21

Why Deloitte’s Geoff Tuff and Steven Goldbach Say Leaders Must Hone, Not Transform

22

Susan Schramm on The Hidden Reason Marketing Strategies Stall — And How to Fix It …

23

HATCH CEO Jen Harrington on the New Menu for Modern Marketing

24

London AI: Where Human Creativity Meets Machine Clarity

25

Rewriting the Rules of Retail Marketing: Dr. Jan Flemming on Innovation at PENNY & REWE

26

When Media Becomes the Mirror: Truth, Trust, and Responsibility in the Digital Age

27

Breaking Barriers: Bridget Sponsky on Ally’s Bold Play for Equity and Innovation…

28

EACA’s Charley Stoney on #Campaign4Good: Protecting Children Online and Redefining Purpose

29

The Science of Brand Associations: Ulli Appelbaum on the Hidden Operating System of Marketing

30

From Blimps to AI Artistry, SuperHeroes Keeps Breaking the Rules. Rogier Vijverberg Reveals Why….

31

From AI Horror Stories to Fossil-Free Ski Slopes: Nils Persson’s Unconventional Path to Building Sweden’s Brand

32

Trendsetters: Joe Prota on Blending Legacy, Innovation, and AI at IBM

33

TRENDSETTERS: Colin Westcott-Pitt on Why Brilliant Brands Start with the Basics

34

From Agency Leader & Marketing Pioneer to Substack Sage: Rishad Tobaccowala on Thinking Forward

35

Undifferentiated and Under Pressure: Robin Bonn on Redefining Agency Advantage

36

Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand

37

Marriott’s Terri da Silva Discusses Bonvoy’s New Initiative and Travel’s Transformative Power

38

Molson Coors’ Brad Feinberg Shares the Significance of “Doing Things Worth Talking About”…

39

For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations

40

Trendsetters: Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand

41

David Aaker, Hailed as the Father of Modern Branding, Releases New Book Responding to Today’s Marketing Challenges

42

TRENDSETTERS: Hershey’s Charlie Chappell Discusses Innovation & Anticipating What’s Next…

43

Trendsetters: Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive

44

TRENDSETTERS: Mike Nichols of Gainbridge Outlines the Strategic Partnerships of a Values-Based Organization

45

Sunny Sky’s Manos Spanos Discusses Innovation & Technology Amid Marketing’s Many Business Objectives…

46

TRENDSETTERS: Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition

47

TRENDSETTERS: Parity Reveals a “Silver Lining” for Brands in Support of Women Athletes

48

4As Marla Kaplowitz Discusses the Agency Business Amid Constant Change

49

ANA’s Bob Liodice Anticipates 2025’s Top Marketing Issues, While Discussing AI’s “Clarifying Moment” and “Choice-Making”…

50

Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the Industry Outlook for 2025

51

Yard’s Ruth Bernstein Shares How to Turn Purpose into Action by Developing Brand Beacons

52

Tim Love, Now Advocate for Online Safety, Discusses Concerns for Children and Navigating between Fact & Fiction…

53

Industry Expert Joanne Davis Shares How to Get Your Agency to Run Through Brick Walls—Without Paying More…

54

Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People

55

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

56

How Hiki helps the Autistic Community Connect with Each Other…

57

P&G's Taide Guajardo and ISBA's Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss …

58

Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth…

59

Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity…

60

Michael Kelly of World Bicycle Relief Discusses a Viable Nonprofit & Social Enterprise Model Relevant to Brands…

61

Shell’s Rahul Malhotra Outlines How AI has Equipped Teams with Global Access to Vast Creative Assets

62

CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose …

63

AIMM’s Gilbert Dávila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media

64

Dr. Anastasia Kārkliņa Gabriel, Author of Cultural Intelligence for Marketers, Shares How Brands Reflect Culture & Shape Societal Values

65

Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting Perspective

66

SeeHer's Christine Guilfoyle Responds to Disillusionment of Representation in the U.S. with PLEDGE TO EMBED

67

Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas…

68

Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Motivate Positive Customer Behaviors & Drive Brand Growth…

69

Martin Puris Foresees a Creative Revolution in Advertising. And He Plans to Have a Role in It.

70

AEF’s Gord McLean Shares his Vision for the Future of Marketing Leadership & How Talent Drives Growth…

71

Engage Responsibly's Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution...

72

Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry

73

Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks About the State of Business Today 2024

74

AdVentures Americas Founders Explain Why They Are Disrupting International Media Constructs

75

ANA’s Bob Liodice Talk About Dynamic Change, Opportunities, and the Optimism of 2024 …

76

WFA’s Stephan Loerke Discusses Why Marketers “Need to Lead” in 2024

77

AIMM’s Lisette Arsuaga Discusses How High-Growth Brands Embrace Strong Cultural Relevance & Inclusion…

78

Rogier Vijverberg of SuperHeroes Talks about How to Win the Attention Game with Younger, Ad-Averse Generations

79

Biogen’s Michel Quintas Discusses How to Execute a Global Digital Strategy

80

Jared Belsky Explains Why Marketers "Get the Agency They Deserve"

81

New Parity CEO Leela Srinivasan Aims to Create Economic Opportunity for Women Athletes through Brands and Fans

82

Conversation with Phil Rowley, Head of Futures for Omnicom Media Group UK

83

Tim Ringel, CEO of Meet The People, is on a Mission to Improve Agency Work Culture

84

Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.

85

Eric Feinberg Discusses Anticipatory Intelligence and What Marketers & Agencies Can Do About Social Media Safety…

86

Joanne Davis Interprets the Extensive Change Now Occurring at Both Agency and Marketer Organizations…

87

Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product

88

The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains…

89

Branding Expert Allen Adamson Discusses the Key to Successful Businesses

90

PepsiCo’s Mauro Porcini Discusses Rebranding, Design, Innovation and What Inspires People to Buy Brands…

91

Nick Bayer of Saxbys® makes “Make Life Better” and is also Shaping Future Business Leaders…

92

BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”...

93

Brian Wieser of Madison and Wall Discusses Digital Media, Gauging Performance, and Thinking Global

94

Tim Love Shares How We All May Learn to Discover Truth in an Overwhelming Social Media World

95

WFA’s Stephan Loerke Outlines the 2023 Agenda for Global Marketers

96

ANA’s Bob Liodice Discusses Trends, Opportunities and Challenges for the Marketing Road Ahead…

97

Dave Knox Shares How Brands Can Benefit from Entrepreneurial Thinking…

98

Pete Blackshaw, an “Urgent Optimist,” Sees the Convergence of Green and Gaming

99

Novartis’ Katherine Freeley Believes Marketing Procurement Can Better Meet Brand Goals & Client-Agency Relationship Needs

100

Ulli Appelbaum Discusses the Need for Strategic Thinking in the Transactional World of Digital Marketing