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All Episodes

TRENDSETTERS — 160 episodes · page 2 of 2

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101

Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve

102

Kristin Fallon of GE Healthcare Discusses the Interconnection between Brand, Culture and Strategy

103

Thomas Burkhardt of MARCHON EYEWEAR Proves that Mid-Sized Marketers Can Tackle Purpose & Sustainability

104

Understanding the Global Media Inflation Outlook with AuditStar’s Caroline Lane & Cortex Media’s Manuel Reyes

105

If Visual Information is Everywhere, How Does a Brand Stand Out?

106

Bank of the West’s Melissa Fifield Discusses the “Sustainability Intentions Gap”

107

StrawberryFrog’s Chip Walker Urges Action in ACTIVATE BRAND PURPOSE, his Book with Scott Goodson

108

Wavemaker’s Whitney Fishman Zember Talks about Tech Trends Shaping This Year and Beyond

109

TRENDSETTERS: Zenith’s Jonathan Barnard Outlines How Advertising is Contributing More to the Global Economy

110

ANA’s Bob Liodice Outlines the Continuing Evolution of the Business of Marketing

111

Ben Jankowski Calls on Marketers to Create the Value that People Really Want

112

GroupM’s Brian Wieser Discusses How the Pandemic has been a Catalyst for Growth in Ad Spending

113

WFA’s Stephan Loerke Calls 2021 a Watershed Year for Marketing & Looks to 2022 for Increased Creativity

114

Doug Wood Tackles the Year of the Tiger by Outlining What Lies Ahead for Brands

115

The Zebra’s Stephanie Junge-Filipek Discusses Performance Brand Marketing

116

CEO David McKillips Shares How Chuck E. Cheese is Primed for a Bright Future

117

Shell’s Rahul Malhotra Frames Key Issues of Sustainability for Marketers

118

Belvedere CEO Rodney Williams Discusses Brand Obligations, Sustainability & Consumer Expectations

119

JP Kuehlwein Advocates Brand Elevation—the Success Drivers Behind Brands Considered to be Peerless & Priceless

120

A Look at the Pros, Cons, Challenges & Opportunities of AMBUSH MARKETING with Chris Chase and Alex Kelham

121

Simon Dermer Outlines How Issues of Digital Inclusion are Transforming our Online Lives

122

MediaCom’s Latha Sundaram Advocates Cultural Agility & Purpose-Driven Marketing

123

WFA’s Stephan Loerke Provides a New Framework to Help Marketers Lead on Climate Change Issues

124

Rob Rakowitz Discusses Brand Safety’s First-Ever Digital Measurement Report through GARM

125

TRENDSETTERS: Molson Coors’ Brad Feinberg Shares How Analytics and Creativity Can Deliver Breakthrough Results

126

TRENDSETTERS: Current’s Erin Bruehl Discusses the Intersection between Trust and Relevance

127

TRENDSETTERS: BNY Mellon’s CMO Brenda Tsai Discusses Create Value and the Need to “Consider Everything.”

128

TRENDSETTERS: Vodafone’s June Sugiyama Discusses Empowering Women and Girls through Technology

129

Allyson Stewart-Allen Considers World Views of Brand USA and Discusses Brand InternationalizationAllyson Stewart-Allen Considers World Views

130

Emerson’s Kathy Button Bell Talks about being Purpose-Led, Profit-Driven and ESG-Centric as Business and Marketing Evolves

131

Doug Wood Looks at 2021 Advertising Legal Issues on the Minds of Marketers

132

Sonsoles Gonzalez of Better Not Younger Moves from Big Beauty to Launching a New Brand for Forgotten Women

133

Danone’s Manos Spanos Discusses a Groundbreaking Program to Fight Food Insecurity

134

Sir Martin Sorrell Looks Ahead as Marketers & Agencies Continue to Face Accelerated Change

135

Wavemaker’s Whitney Fishman Shares How Trends at CES will Affect Marketers

136

Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media

137

Transformational Marketer, Perry Kamel, Creates New, Remarkably Purpose-Driven Company

138

Hewlett Packard Enterprise’s Adam Benaroya Discusses Rethinking the Digital Customer Experience

139

Sebastian Jespersen, CEO of Vertic, Advocates a New UN Sustainable Development Goal as a Marketer’s Digital Responsibility

140

TRENDSETTERS: Kimberly-Clark's Josh Blacksmith Discusses a Pivotal Moment for Consumer-Packaged Goods Companies

141

TRENDSETTERS: Kirsten Allegri Williams, CMO of Episerver, says Brands will Win on Digital Differentiation

142

TRENDSETTERS: Iris Meijer, CMO of Vodafone Business, Talks About Succeeding in Today’s Digital World

143

TRENDSETTERS: GSK’s Julie Chan Discusses the Need for Fluidity in Communications Planning Today

144

TRENDSETTERS: Yin Woon Rani, CEO of MilkPEP, Introduces a New “Got Milk?” for These Times…

145

TRENDSETTERS: Michael Moszynski, LONDON Advertising CEO, Demonstrates with an Agency Ad Campaign that the Size of the Idea is What Matters

146

TRENDSETTERS: From Top Marketer to Founder, Luis Gallardo Proves the Power of Brand Building

147

TRENDSETTERS: Orvis President Simon Perkins Talks about his Vision as a Purpose-Driven Company

148

TRENDSETTERS: “Purpose is More Relevant Now than Ever Before” says Mirella Vitale of The ROCKWOOL GroupTS-Vitale

149

TRENDSETTERS: RB’s Olga Osminkina-Jones Believes Creativity is a Collaborative Process

150

TRENDSETTERS: Shell’s Rahul Malhotra Proclaims, “Purpose is Dead, Long Live Purpose.”

151

TRENDSETTERS: Anna Bager Shares her Vision for the Future of Out of Home Advertising

152

TRENDSETTERS: Hall of Famer Wally Snyder Talks Advertising Ethics

153

Danone’s Manos Spanos Discusses Brand Storytelling in the Age of AI

154

TRENDSETTERS: Podcaster Rick Tocquigny Shares his Insights on Success Made to Last

155

Deluxe Corp’s Amanda Brinkman Demonstrates that Small Businesses have Big Hearts

156

Brad Jakeman is Collaborating with Companies to Help Rethink Food

157

TRENDSETTERS: Tifenn Dano Kwan, CMO of Dropbox, Helps to Shape the Future of Work

158

TRENDSETTERS: BlackRock’s Graciela Benveniste Talks About Content, Media and Data Now.

159

TRENDSETTERS: Anheuser-Busch InBev’s Jodi Harris Reimagines Marketing to Thrive in a Disrupted World

160

TRENDSETTERS: CSL’s Anthony Farina Urges Marketers “To Say What They Stand For”-- Especially Now…

161

TRENDSETTERS: Marla Kaplowitz, 4A’s CEO, Discusses the Value of Agencies Now and in the Future

162

TRENDSETTERS: ANA’s Bob Liodice on What Matters Now to Marketers