066: How Digital Agencies Are Coping Through COVID-19 With Karl Sakas

While we've all been affected by COVID-19, the pandemic has hit digital agencies in some uniquely challenging ways. Especially with recession rhetoric being thrown around, there's definitely been a degree of panic for many agency owners. That's why I'm thrilled to be chatting with Karl Sakas about the processes that have helped businesses stay afloat over the past six months – and how you can pivot from "staying afloat" to thriving.  Agency growth is good… unless it gets out of control. Karl Sakas helps agency owners grow profitably, so they can work less and earn more.  Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency, and nearly 400 articles on agency management. When he's not helping clients, Karl volunteers as a bartender on an antique train.  In this episode, Karl dives into what's really going on with digital agencies as the COVID-19 pandemic rages on. He talks about why some agencies are struggling, and shares how others are thriving by pivoting their messaging.  Tune in to learn: Karl's cost-cutting tiers designed to identify how to keep your agency afloat. The importance of setting SMART (Specific, Measureable, Assignable, Realistic, Time bound) goals for your business.  Why it's crucial to communicate your team's capacity and efforts to clients.