081: The Difference Between Marketing And PR With Michelle Calcote King

Most agency owners seem to think PR and marketing are the exact same thing. Newsflash! If you don't know the difference, Michelle Calcote King is here to tell you that you're probably missing out on some opportunities.  Okay… so how are PR and marketing related? They're kind of like cousins: there's a lot of crossover, and they compliment each other well, but they definitely aren't the exact same thing. Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. In that role, she managed a team of 18 senior-level consultants residing in 16 states, and oversaw client service delivery for a range of small, medium, and large corporate law firms across the country in 25 states.  In 2015, Michelle was named a "Woman of Influence" by the Jacksonville Business Journal. She was recognized by the paper in 2008 as one of the city's "40 under 40" up-and-coming professionals. Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville. Michelle has secured media coverage for clients in outlets such as The Wall Street Journal, the Financial Times, and CNBC. She's also safeguarded her clients' reputations, serving as a spokesperson and media strategist in high-stakes crises across the U.S. and Canada, including train derailments, union/management disputes, wide-scale corporate layoffs, and more. In this episode, Michelle dives into the importance of identifying goals for creating clear marketing and funnel strategies. She and Say discuss what goes into an effective PR role and the part that copy plays in the process.  Tune in to learn how to: Assess if a PR firm is worth the investment for your agency  Approach brand activism authentically Know when to turn your attention to PR as a strategy for business growth