10/04/19 Dragonproof Podcast Episode 1 - WingStuff.com

Rick Wilson, CEO of Miva, and Richard Otey sit down with Rick Arnoldo, owner of WingStuff.com, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success. Episode Highlights 3:20: Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers. 30:00: Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers. 44:48: The Antithesis of Good Business - How a dishonest shopping experience helped the owner of WingStuff.com appreciate his own business ethos on a deeper level.      WingStuff.com - https://wingstuff.com/ Dragonproof Ecommerce (Book) - https://www.amazon.com/Dragonproof-Ecommerce-Business-Products-Customers-ebook/dp/B07NKW3W52 Dragonproof Website - https://dragonproofbook.com/   Social Dragonproof Facebook - https://www.facebook.com/dragonproof2019/ Dragonproof Instagram - https://www.instagram.com/dragonproofecommerce/ Dragonproof Twitter - https://twitter.com/Dragonproof2019 Rick Wilson Twitter- https://twitter.com/RickMiva Richard "RichE" Otey Twitter - https://twitter.com/richardotey WingStuff.com YouTube - https://www.youtube.com/user/wingstuffcom WingStuff.com Twitter - https://twitter.com/wingstuff